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Analisis ekuitas merek minuman jus cold-press rejuve
Full text linkThis study aims to analyze the brand equity of Rejuve cold-press juice in the perspective of customers. A total of 250 respondents were taken as samples using convenience sampling techniques. Independent variabels used are product, price, outlet and promotion. The dependent variabels used are brand equity and brand equity dimensions consisting of brand awareness and association, brand perceived quality, and brand loyalty. Processing techniques and data analysis in this research is quantitative descriptive analysis.
The analysis tool used is SEM using LISREL 8.72 software. The results show that product and promotion have positive and significant effect on brand awareness and association. Products, booths and promotions have a positive and significant impact on quality. Products and prices have a positive and significant influence on brand loyalty. And there is a positive influence on all dimensions of brand equity to brand equity, but only the impression of quality and brand loyalty that significantly influence.
These results indicate that the better marketing efforts undertaken by the company will increase and strengthen the brand equity in the perspective of consumers
Pengaruh faktor internal perusahaan dan faktor-faktor makro ekonomi terhadap profitabilitas asuransi umum di indonesia
Full text linkThis study aims to analyze the characteristics of profitability and determine
the factors that affect profitability in Indonesia’s general insurance companies.
During 2013 to 2017, the profitability of Indonesia’s general insurance companies
tended to decline even though the income received continued to increase.
Profitability is an indicator that reflects the sustainability of the company, with the
decline of profitability indicates that continuity is getting lower.
This research uses descriptive analysis to see the dynamics of profitability
of general insurance companies and panel data regression analysis to determine
factors that affect and the effect of these factors profitability in Indonesia’s
general insurance companies. The criteria of the company used as a sample are
registered with the OJK and have complete financial reports from 2013 to 2017.
The companies that were determined as samples were 40 companies from a
population of 79 companies.
The results of this study are Firm Size, Liquidity Ratio, Equity Growth,
Underwriting Result, Return on Investment, Input Cost, Claim Ratio, Technical
Ratio, Economic Growth Rates, and Bank Indonesia Rates that influence the
profitability of general insurance in Indonesia measured using Return on Assets
(ROA). Factors that can increase ROA are Firm Size, Liquidity Ratio, Equity
Growth, Underwriting Result, Return on Investment, Economic Growth Rates,
and Bank Indonesia Rates because it has a positive effect on ROA, while the
factors that negatively influence ROA are Input Cost, Claim Ratio, and Technical
Ratio.
Managerial implications that can be taken into consideration for
management of general insurance companies include Non-SOE (Statedowned
Enterprise) general insurance companies that can adapt Good
Corporate Governance (GCG) applied by SOE companies to reduce the cost
of the business that continues to increase. Then the strategy used by public
companies in underwriting and investment activities as an example to
improve underwriting results and investment returns. Furthermore, there
needs to be reconsideration in conducting joint ventures because the
profitability performance tends to be low in the last five years.
The effort that general insurance companies can be used to increase
profitability is to maintain the growth of assets owned, liquidity and equity
growth. The next effort is to improve the quality of risk assessment,
evaluation of investment portofolios in order to increase company profits.
In addition, companies can implement GCG in order to reduce operating
expenses and maintain adequate technical reserves
Analisis kesehatan perusahaan dan faktor-faktor yang mempengaruhinya di industri asuransi umum indonesia
Full text linkInsurance is an agreement between two parties that aims to divide and protect from a risk that might occur. The performance of general insurance companies can be seen from the health of the company itself. One way to assess the health of insurance companies is their level of solvency. In Indonesia, the level of solvency can be viewed from the value of Risk-Based Capital (RBC) with a minimum value of 120% according to Regulation No 71 / POJK.05 / 2016. In the 2013-2017 period, RBC values tended to decline. During that period, there were also two general insurance companies that had an RBC value of less than 120%. Then there is one company that is under the supervision of the regulator, and one company is bankrupt. In Indonesia, not much research has been done on the factors that affect the health of companies in Indonesian general insurance. Therefore this study was conducted to analyze the factors that affect the health of companies in the Indonesian general insurance industry comprehensively based on internal and external factors.
RBC is the dependent variable in this study and firm size, investment performance, premium growth, operating margin, liquidity ratio, underwriting result, growth rate surplus, Return on Assets (ROA), reserves, claims ratio, inflation, Gross Domestic Product (GDP) and interest rates as independent variables. Panel data regression analysis is used to analyze the factors that affect the health of companies in the Indonesian general insurance industry. Panel data regression analysis is used because the data used in this study contain elements of the cross-section and time series. Forty companies were used as samples with the period 2013-2017.
Based on descriptive statistical analysis, the average RBC of general insurance companies is 351%. This value is far higher than the minimum value set by the regulator, which is 120%. This too-large RBC value means that the general insurance company in Indonesia are at a healthy level. However, the RBC value that is too large also indicates that general insurance companies have not been able to maximize existing capital so that it is over the capital. Based on panel data regression analysis of the three existing models it was obtained that the factors that influence the health of general insurance companies are firm size, investment performance, premium growth, liquidity ratio, reserves, inflation, and interest rate. Firm size, investment performance, premium growth, liquidity ratio, reserves, and inflation have a positive effect on the health of general insurance companies. While the interest rate has a negative effect on the health of general insurance companies.
The results of this study indicate that management must pay attention to the factors that determine RBC. The most decisive factors based on this research are liquidity ratio, investment performance and interest rate. Management also must maintain the RBC value remains ideal so that the profits obtained remain optimal. The regulator must also keep an eye on the RBC value to stay greater than 120%.
However, this RBC value should not be too large to prevent over capital so that there is a decrease in industrial performance
Model suksesi intra-family perusahaan keluarga: sebuah pemaknaan multi perspektif
Full text linkIntra-family succession is considered as the biggest challenge for family firm. The purpose of this study is to shed some light on an important phenomenon of how and why the intra-family succession process may change if millennial cohorts are regarded as successors. Specifically, this study aims to explore the superordinate themes that support the success of intra-family succession by considering the emergence of millennial cohort successor. Millennial cohort successors are considered reluctant to continue the family business since they are more interested in opening a start-up business outside the family firm. This study employed multi perspective approach by comparing predecessors and successors perspective.
A total of 16 individuals participated in the study which consist of 6 predecessors, 4 X cohort successors, and 6 millennial cohort successors. Using interpretative phenomenological analysis (IPA), 18 (eighteen) superordinate themes emerged from participants’ personal statements and experiences. The themes are grouped into five aspects, namely characteristics of the predecessor and successor, succession process, family, firm, and succession result. These aspects form an empirical model of multi-perspective intra-family succession.
Characteristics of predecessor are formed by motivation to relinquish power (intrinsic and extrinsic); a close, warm and open relationship between predecessor-successor; visionary personality traits; parenting style (directive, moral, permissive); and collective leadership style. Successor characteristics are determined by motivation to join the firm (extrinsic and intrinsic); shared vision (material and non-material); a close, warm and open relationship between successor-predecessor; and personality traits (personal and interpersonal).
Succession process includes three phases: setting selection criteria based on commitment, competence, and timing; nurturing and developing successors through formal education, internal and external apprentice, mentoring, social modeling and experiential learning; and parallel-continuous transfers of leadership. Firm plays a role in forming professionalism climate and choosing business strategies (competitive advantage, market orientation, innovative). Family plays a role in the formation of family governance; family council; and family cohesion. The goals of succession are formed by financial dan non-financial goals namely sustainability of the business (financial); social benefit of the business (non-financial); and self-recognition (non-financial).
The findings of this study contribute to the development of knowledge and the business practice. The principal theoretical implication of this study is that this study deepens the theory of family firm, especially the concept of intra-family succession, by considering differences in cohort generations. Millennial cohort successors are more interested in going directly into business (experiential learning) and internships outside the family firm. They decided to join the family firm because of non-material motives (fulfilling passion). While successor cohort X is more interested in being guided by the predecessor (lead by example) and decides to join the family firm because of a combination of material and non-material motives such as economic profits and business benefits for the community.
This study also enriched the knowledge of family firm theory by integrating four theoretical perspectives, namely family company theory, entrepreneurial theory, psychological theory, and generation cohort theory. Another interesting finding, this study succeeded in bringing up a new construct in the theory of family firm, namely parenting style which is considered to be a key success factor of intra-family succession. Parenting styles that accommodate differences in characteristics between successors are able to support succession success.
As for the business practice, with an understanding of differences in motivation, personality traits, and a shared vision caused by differences in generation cohorts will facilitate the predecessor in preparing for successors through the selection of appropriate successor nurturing and development methods. Experiential learning and external internships are the recommended methods for millennial cohort successors. Moreover, giving rewards that can increase aspirations and self-recognition such as high achieving employee labels are considered appropriate for millennial cohort successors.
In the era of digital disruption, predecessors are expected to be able to adapt the aspirations of millennial successors who are more focused on innovation which derives from the use of technology and information. In addition, collaboration with external consultants or coaches is suggested in guiding the intra-family succession. Regarding the parenting style, directive style with clear and communicative direction is considered appropriate for both X and millennial successor.
However, this study has several limitations so that it has the potential for further study. First, this study considers the perspectives of two succession actors, namely the predecessor and the successor. Future studies are expected to explore the perspectives of other actors, namely external consultants or coaches who have been proven to contribute to the success of succession. Second, this study discusses parenting style in general without considering differences in father's (patrilineal) and mother's (matrilineal) parenting styles. Future study is expected to explore the differences and similarities of both. Third, this study is a preliminary study that explores the factors supporting succession success at the individual and interpersonal level. Future studies are expected to explore the links between factors between levels of analysis and extend to the exploration at the macro level such as the role of the economic, politics, socio, culture, and ethics in supporting the success of intra-family succession in family firm
Strategi pemasaran lele sangkuriang organik di surya kencana farm kota Bogor
Full text linkOne type of freshwater fish that has considerable potential and much-loved
by the community is catfish (Clarias sp), especially on the Java Island. Catfish
much favored because it has a savory taste and crunchy. In addition, the price is
cheap and more affordable, it also make catfish more popular than other types of
fish. Farmers also like this fish farming business because the maintenance time is
easy and relatively short and also really fast to big.
Surya Kencana Farm is one of the business in the farming of sangkuriang
catfish. Surya Kencana Farm also needs to make efforts for improvement in terms
of management, especially in formulating a proper and systematic marketing
strategy. Taking into account the various things that have been described
previously, this study aims to formulate the marketing strategy of catfish farming
business effectively and efficiently. Processing techniques and data analysis in
this research is quantitative descriptive analysis. Analytical tools used are
Strengthness, Weakness, Opportunity, Threat (SWOT) and Quantitative Strategic
Planning Matrix (QSPM). Based on the sum of total score on the Internal Factor
Evaluation (IFE) and External Factor Evaluation (EFE) matrix we get values of
2.58 and 2.22 each. The total combination score between the IFE and EFE
matrices is used to determine the position of Surya Kencana Farm strategy. Based
on the combination of IFE and EFE values, the IE matrix is obtained. The value of
the IE matrix shows in the middle cell position (growth / stable). The position of
the IE matrix shows the position of growth strategy through horizontal integration.
Based on the matrix SWOT organic sangkuriang catfish that can be applied
by SKF, are: SO Strategy to Utilize advances in information technology such as
websites and the internet to inform the quality of catfish products sangkuriang as
well as inform about the catfish organic sangkuriang produced by Surya Kencana
Farm, marketing of organic catfish, and Expanding network marketing. WO
Strategy to Maximize government support provided to reach wider markets,
leveraging technological advances to market products to the public and Establish a
dedicated marketing division. ST Strategy to Maintain the quality of organic
catfish sangkuriang and Conduct contract cooperation with feed supplier. WT
Strategy for Improving the management system by adding manpower according to
the job responsibilities required.
The matrix analysis of QSPM shows the priority strategy to be applied in
the marketing of organic sangkuriang catfish products that can be applied by SKF
is to utilizing the progress of information technology such as website and internet
to inform the quality of catfish sangkuriang products as well as to inform about
the organic sangkuriang catfish produced by Surya Kencana Farm and Increasing
cooperation with government in the marketing of organic catfish with the highest
total value of attraction among other strategic alternatives
Analisis perilaku membaca label kemasan pangan
Full text linkIndonesian society does not seem to have made the behavior of reading food labels as a habit. Even though reading food labels is important for achieving the effectiveness, safety and quality of food itself. Labels on food packaging are important instruments to provide information about aspects of nutrition so that it is useful for consumers who want to keep healthy eating and who are dieting because of an illness.
Label has many information attributes and not all of these attributes are read and noticed by consumers. Developed countries have used food labels as a consideration for buying food. Consumers in these countries consider that information on nutritional value, health claims and allergen information are important.
This study aims to describe the behavior of food label reading, analyze the influence of information exposure, motivation, knowledge of labels on the perception of reading labels and analyze the influence of information exposure, motivation, knowledge of labels and perception of label reading on label reading behavior. In addition to the purpose of the study, the researcher also describe each variable by detailing the distribution of respondents in each indicator.
This research was conducted from January to March 2018. The sampling technique in this study was carried out by nonprobability sampling and by purposive sampling method which requires respondent to be at least 19 years old and consume five product categories in at least the last six months. The five product categories are beverages, milk, biscuits, instant food, and snacks. Respondents in this study are about 226 people consisting of male and female consumers.
Data collection of the research was conducted with self-administered survey through questionnaires distributed online through Survey Monkey. The statistic analysis used is Structural Equation Modelling (SEM). The data obtained are processed using Microsoft Excel 2013 and LISREL 8.70.
The result indicates that information exposure, motivation and knowledge of labels significantly related with perception and the information exposure, motivation, knowledge of labels and perception significantly related with label reading behavior. Besides, this research also finds out the label attributes that are most often read by respondents. The three main results are the respondents read brand name first, then product name and best before date on the food label.
This study also describe the indicators of variable which showed that in the information exposure variable, the majority of respondents did not get the information about food labels from external parties such as family, friends, food producers, government (BPOM), and paramedics (doctor/ nutritionist). In the motivation variable, the majority of respondents read the label because of the motivational background to get a safe product and this result is in line with the distribution of perception reading label which shows that almost of all respondents agree that the most important attribute of the label is expiration date, as it is known that the expiration date has a function to inform the period of safe consumption of a food. In the knowledge variable more than half of respindents correctly indicated attributes on food labels, except questions about the value of nutrients and serving quantities. While the behavior of reading label variable has more than half of the respondents who read the label before purchase.
The reason for the respondents not reading the label was mostly because there was no time to read the label and the letters on the label were too small, making it difficult for respondents to read. Integrity from the community, government and health workers is needed to encourage the behavior of reading the label before purchase
Pengaruh budaya organisasi dan kohesivitas kelompok terhadap kepuasan kerja karyawan di pt. bank bni syariah kantor cabang jakarta timur
Full text linkToday's business competition, in the banking industry, is getting stronger, including in the Islamic banking industry. PT Bank BNI Syariah which has the most branch offices, namely 68 branch offices, is one of the top three of Sharia Commercial Banks (BUS). PT Bank BNI Syariah – East Jakarta Branch Office, as the first-class branch office (champion), needs human resources (HR) that are qualified and able to work together between fellow employees in achieving branch targets and company goals. Therefore, it is important for management to pay attention to the development and well-being of HR, one of which is by understanding employee job satisfaction. Job satisfaction is influenced by several factors including organizational culture and group cohesiveness.
This study was aimed at analyzing the understanding of employees of PT Bank BNI Syariah – East Jakarta Branch Office about organizational culture and its application, the level of group cohesiveness and job satisfaction, and the influence of organizational culture on job satisfaction. Using a quantitative approach, questionnaires were distributed to 87 employees (banking staff) of PT Bank BNI Syariah – East Jakarta Branch Office who were selected by purposive sampling. Data was collected by face-to-face interviews using a questionnaire tool and then analyzed using PLS SEM (Partial Least Square).
The results showed that the understanding of employees of PT Bank BNI Syariah – East Jakarta Branch Office about organizational culture and its application, the level of group cohesiveness, and the level of job satisfaction were considered in the high category. The most influential dimensions on each element, respectively, were the value of ‘service exceeding expectations’, the group integration task, and satisfaction supervision. Furthermore, the results of Partial Least Square (PLS) analysis showed that the application of organizational culture qualitatively could increase job satisfaction. Likewise, a high level of group cohesiveness could also increase employee job satisfaction. In addition, organizational culture also had a significant and positive influence on group cohesiveness
Dampak pembayaran dividen, faktor internal dan faktor eksternal lainnya terhadap harga saham subsektor perbankan
Full text linkGetting profit is the aim of investors in buying shares. The investor can get the profit from capital gains or from dividends. The banking sector in Indonesia has a considerable role for economic growth. The number of banks operating in Indonesia decreased, but the bank is growth in the number of assets and the amount of funds distribute through credit. The financial sector also has the largest market capitalization compared to other sectors, the financial sector provides higher returns compared to the other eight sectors. Banks in Indonesia are devided into 4 category based on their core capital. The purpose of this study was to analyze the company's dividend payment policy in the banking subsector, based on the classification categories of core capital and analyze the relationship between dividends, internal factors and the external factors of the banking subsector with the stock price.
This study used a descriptive approach and panel data regression model. The descriptive approach is used to obtain information on dividends distributed by companies based on their core capital, in the period 2013-2017. The quantitative approach through the panel data regression model is conducted to see whether there is a relationship between dividends, internal factors and other external factors with the company's stock price. The population in this study is companies that are in the banking subsector under the financial sector. This research’s sample are 31 companies.
The result of this research found that all of the company in Buku Bank 4 category (core capital = idr 30 billion) gave dividend every year. The dividend per share, dividend yield and dividend payout ratio of banking company in Buku Bank 4 higher than banking company in Buku Bank 1,2 and 3. This research also analyze the effect of dividend payment, Net Interest Margin (NIM), Non Performing Loan (NPL), inflation rate, interest rate and currency exchange (REER) on stock price of 31 banking companies that listed on IDX using panel data regression analysis using annual data of 2013-2017 period. Dividend payment and NIM have a positive significant effect on stock price or in other words, the higher dividend payment and NIM of bank, the higher stock price. At last, interest rate has negative significant effect on stock price of banking company
Strategi pengembangan umkm industri pengolahan perikanan di kabupaten sukabumi
Full text linkDevelopment of MSMEs in the fisheries processing industry in the midst of globalization and the high competition to make the MSMEs in the fisheries processing industry must be able to face the global challenges. This development is a shared responsibility, between the government, MSME actors, catalysts, facilitators and financial institutions. Looking at various aspects, especially in terms of income and production of fish processors in Sukabumi Regency, it is necessary to formulate a strategy related to improve the performance of fisheries processing MSMEs. The purpose of this research are 1) identify the business and entrepreneur characteristics also business performance, 2) analyze the influence of business and entrepreneurial (demographic, psychological and cultural) factors on business performance and 3) formulate the strategies in order to improve the performance of MSMEs in the fisheries processing industry.
The research was conducted in Sukabumi, West Java on May through August, 2018 with the consideration that Sukabumi has superior MSME fishery processing industry products. The data used in the research were obtained from the results of interviews using the questionnaires. The number of samples used was 99 units of MSMEs which were selected by proportional simple random sampling technique. The research data obtained was analyzed descriptively to describe the characteristics of MSMEs and MSME actors and the performance of MSMEs in the fisheries processing industry in Sukabumi Regency. The SEM method with the help of SmartPLS 3.2.7 software was used to analyze the influence of business characteristics and business actors on business performance. The SWOT analysis was also used to formulate the development strategies in order to improve the performance of MSMEs in the fisheries processing industry in Sukabumi Regency.
The results showed that most MSMEs were owned by men, graduated from elementary school and aged 40 years. Most of fish processing businesses are micro-scale with the type of preserved fish business. The psychological and cultural characteristics of fish processors can be classified as good enough to support their business performance. Based on SEM results, business characteristics and entrepreneurial characteristics are positively and significantly influence on business performance. Based on SWOT analysis, four strategies can be carried out, namely 1) enhancing fish processing capabilities and innovations through psychological and cultural approaches to optimize the potential of natural resources and market potential, 2) collaboration with PLUT and DPMPTSP institutions for product and market development in order to increase competitiveness and new market roaming capabilities, 3) improving the role of fisheries processing centers and fish processing communities to obtain cheap and quality raw materials and minimize negative externalities, as well as 4) the utilization of KUR and micro credit programs to improve fish processing equipment and product innovation to minimize losses and take advantage of market potential
Analisis finansial distress dan pengaruhnya terhadap return saham pada sub sektor farmasi di bursa efek indonesia
Full text linkThis research is a research related to finance. The discussion is aimed at the theme of financial distress that occurs in the pharmaceutical sector. It is known that the pharmaceutical sector in Indonesia is currently facing various challenges such as government policies, drug dependence and fluctuating exchange rates.
The data collected is sourced from financial data from 7 pharmaceutical companies that have gone public and other financial supporting data for 5 years. The method used is Altman Z Score manufacture and debt service coverage and When the research was conducted from January to September 2018. On the other hand in this study also saw the effects of financial distress on stock returns given to investors.
The results of the study show several important things that the characteristics of the company can have an influence on the company's financial condition. In financial distress prediction it is known that the method of corporate financial distress can be more trusted than other tools in determining financial conditions in the pharmaceutical sector. The condition of stock returns is known to be at a negative coefficient, which means that all companies are experiencing a decline in performance in generating returns for their investors