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Analisis strategi pengembangan usaha kpbs pengalengan, bandung, jawa barat
Full text linkWest Java is one of the third largest milk producing centers in Indonesia after East and Central Java. Indonesian dairy cattle population of ± 30% is found in West Java and 32% of national fresh milk production is produced by West Java. This is an opportunity for increasing domestic fresh milk production, which is largely produced by people's businesses. The purpose of this research are (1) Analyze internal and external conditions of KPBS Pangalengan, (2) Formulating alternatives for business development of KPBS Pangalengan, (3) Determine policy priorities for the development of KPBS Pangalengan business. This research is located at Dairy Cooperative in South Bandung Pangalengan, Bandung district. The research processed within eigth months from September 2017 until January 2018. This research used some approaches, such as depth interview with internal administrators and the influencer of external actors. The type of data that used in this study is the primary data in the form of a deep questionnaire and secondary data obtained from several sources. Sampling technique used in this study is purposive sampling with the consideration that the respondent is an expert in their field. Respondents in this study are divided into two groups, which are internal and external respondents. The internal respondent on this research sampling are Chairman of KPBS, Secretary of KPBS, and Chairman supervisor of KPBS. The external respondent on research sampling are lecturers of Faculty of Animal Science IPB and Production and Operation Manager of PT Frisian Flag. Data processing technique that used in this research is internal descriptive analysis with Porter’s value chain method, PEST analysis (Political, Economic, Social, Technology) and SWOT and AHP analysis with Expert choice 2000 software. Based on the results by using Porter's value chain, the internal factors that become the strength in the preparation of business development strategy in KPBS Pangalengan are: (1) KPBS brand image that has been formed, (2) KPBS has MP and MCP as a place to handle fresh milk, (3) KPBS milk has SNI standard, (4) KPBS has its own feed land, (5) The existence of milk processing unit as a place for processing fresh milk into pasteurized milk and milk-derived products, (6) The existence of a cattle feed factory unit for forage processing, (7) Storage of milk after production in storage, (8) Distribution of milk to several industries that have partnered with KPBS, (9) KPBS products are marketed through job orders to IPS, (10) KPBS sells RC to farmers, (11) Services of BPR units in Bandung Kidul. On the other hand, the weaknesses in the preparation of the KPBS business development strategy are: (1) Supply of fresh milk that has not met the market, (2) Limitations of forage feed as RC raw material, (3) Design of less attractive milk packaging, (4) the distance between KPBS and the wide distribution of members, (5) Declining interest in dairy farmers, (6) The use of technology that is still simple. External environmental factors that become opportunities in the preparation of KPBS Business Development strategies are: (1) Guarantee of milk supply markets, (2) High feed requirements, (3) Increased milk production trends, (4) Open marketplace for KPBS products, ( 5) Technological developments, (6) Government policies related to milk partnership, while external factors that pose a threat in KPBS Business Development are: (1) Increase in feed prices, (2) Competitors do wider distribution, (3) Consumer preferences on quality milk, (4) Competitors have more milk flavors Based on the SWOT analysis, there are seven alternative strategies, namely: (1) Opening opportunities for parties who want to invest in MT2 and UPP, (2) Increasing the number of livestock in the enclosure of KPBS colonies, (3) Increasing the (4) Increasing innovation and quality of products produced by KPBS, (5) Building alliances with more Milk Processing Industries, (6) Making HR training and development as well as conducting integrated supervision, (7) Cooperating with shops franchise and open market market and e-commerce tools in expanding the marketing of KPBS products
Pengaruh bauran pemasaran terhadap kepuasan dan loyalitas konsumen produk salad dressing "mayumi"
Full text link"Mayumi" as a salad dressing product, can help customers to prepare meals in a short time. In Indonesia, growth for salad dressing products every year is quite high, which is an increase of 120% every year. The market share of salad dressings is also getting bigger with the addition of new players and the addition of new variants. As a producer of "Mayumi", PT Ajinomoto Indonesia needs to know the attributes that affect satisfaction and how the level of customer satisfaction is. The attributes used in this study are related to the marketing mix. Customer loyalty is also important so that "Mayumi" can compete in various business needs. Purpose of this study are to analyze factor of marketing mix that affect customer satisfaction and loyalty of Mayumi, identify and analyze degree of customer satisfaction and loyalty of Mayumi, and to give idea and suggestion to increase customer satisfaction and loyalty for Mayumi.
This study uses a quantitative descriptive method by conducting a survey of costumers of "Mayumi" salad dressings made online and interviews directly in shopping center. Respondents were female respondents who were more than 18 years old and lived in the Greater Jakarta (Jabodetabek) area. Data processing and analysis techniques in this study are quantitative descriptive analysis. Analysis tools that use Structural Equation Modeling (SEM) using LISREL software version 8.7.
Based on the results of research and evaluation on respondents, it can be concluded that the marketing mix that has a significant effect on customer satisfaction is product, price, and place. Meanwhile promotion has no significant influence on customer satisfaction. Customer satisfaction has a significant effect on customer loyalty. The customer satisfaction index is in the very satisfied category, while the customer loyalty index is in the loyal category.
Suggestions that can be used to increase customer satisfaction and loyalty "Mayumi" is to sell products that meet with customer tastes and maintain product quality. The placement of Mayumi products in the shopping center must also be lit so that they are always easy to find and product must be always available on the market. This can increase customer satisfaction and lead to increased of customer loyalty
Pengaruh beauty influencer terhadap brand image, konsep diri dan minat beli konsumen kosmetik makeover
Full text linkThe benefits of social media now bring out the latest trends in the world of marketing, namely word of mouth in the form of social media influencers. Influencers are defined as those who shape audience behavior through blogs, tweets, videos and other posts on social media (Scoble et al. 2006). Influencers have the ability to shape the information needed by consumers in a way that is easily felt and understood by consumers. Influencers generally have expertise in their respective fields, for example beauty influencers who often upload reviews of beauty products on social media. At present many beauty influencers are appearing on social media because of the high enthusiasm of the community towards cosmetic products.
One of the cosmetic brands in Indonesia that is developing is Makeover. Makeover is a cosmetic product launched by PT Paragon Technology and Innovation in 2010. The phenomenon of the proliferation of beauty influencers has become an opportunity used by Makeover cosmetics who from the beginning did not market products through conventional advertisements on television but collaborated with beauty influencers to review Makeover products. on social media accounts and holding joint events such as beauty class and meet and greet.
This study analyzes the influence of beauty influencers on buying consumer interest in Makeover cosmetics by using brand image and self-concept as an intervening variable. The data obtained is processed using Microsoft Excel 2013, SPSS version 23.0 and SEM SmartPLS 3.0. The results obtained after a study of 219 respondents namely beauty influencers had a significant positive effect on brand image and self-concept but did not significantly influence direct buying interest. Meanwhile in the intervening variable, brand image has a significant positive effect on buying interest while the self concept does not significantly influence buying interest
Pengembangan produk baru untuk mendukung strategi bisnis perusahaan mineral industrial studi kasus pt xyz
Full text linkAs a first mover in industrial mineral industry in Indonesia and as a part of business unit of big corporate in the world, PT. XYZ had experience a rapid business growth and enjoy the market leader position in many customer segment such as ceramic tile, sanitaryware/tableware, paint and coating, construction and energy industry. However, the trend show that the sales volume recently decreases as an impact of tight competition and regulation control from government. It is decided to formulate strategies to able the company growth and to maintain its strong position in the market.
This study evaluates and analyses the company’s business environment internally and externally to find the alternative strategies suit best for PT. XYZ. The strategies then cascaded down into fuctional strategy to prioritize new product development (NPD) portfolio. Analysis methods used were using Internal Factor Evaluations (IFE) Matrix, External Factor Evaluation (EFE) Matrix, Five Forces Porter Matrix, Internal-External (IE) Matrix, Boston Consulting Group (BCG) Matrix, Quantitative Strategic Planning (QSPM) Matrix and Analytic Hierarchy Process (AHP). The research was conducted with purposive sampling technique by selecting internal and external experts.
The results show that market development, market penetration and product development are strategy that must be implemented by PT. XYZ. Market penetration is suit best for ceramics tile and paint and coating customer segment with two different approach (1) promotion and marketing activity and (2) retrenchment in cost of operation and cost of administration. Market development is suit best for paint and coating customer segment with high industry growth rate far beyond other customer segment’s growth. The market development can be implemented using marketing network resources locally and globally. Product development is suit best for sanitaryware/tableware and paint and coating segment considering previous delightful experience of customer using product of PT. XYZ.
Product development as one of business level strategy then cascade down into functional strategy; and the most important decision to be made firstly is to choose the right prioritization of product development. From four candidates, product A is choosen as first prioritize followed by product B, product D and product C respectively. PT. XYZ can consider the value of prioritization to allocate proper resource in research and development program (additional investment, man power and timing) in order to make the product development process more better
Pengaruh kepuasan dan kepercayaan terhadap loyalitas konsumen hijab online
Full text linkIn recent years in several countries, one of them as in Indonesia, there has
been a popular cultural phenomenon in which there is a surge in hijab users. Many
hijab businesses are now selling their products online. Based on a survey conducted
by ShopBack Indonesia regarding online shopping activities in Indonesia, the
increasing intensity of consumers in shopping online was not accompanied by
increased satisfaction with the services provided. The results of the Digital Trust
Index in the Fraud Management Insights 2017 report published by Experience and
International Data Corporation (IDC), from 10 Asia-Pacific countries, Indonesia
only obtained a score of 1.8 in other words Indonesia is at the end of the list.
Indonesia's relatively low value of Digital Trust Index indicates a difference
between how businesses think managing digital transactions is vulnerable to fraud,
with actual consumer experience when fraud occurs. The high level of fraud
accompanied by post-fraud services that are poor is considered to be the main
obstacle in building higher trust. The purpose of this study is 1) to identify consumer
characteristics and buying behavior of hijab online, 2) measure the level of
satisfaction, trustworthiness, and consumer loyalty of hijab online, and 3) analyze
the influence of satisfaction and trust in loyalty of hijab online consumers.
Data collection was carried out in this study by using a questionnaire
distributed online. The number of samples in this study were 153 respondents. The
analytical method uses descriptive analysis and that is CSI and CLI which aims to
see the level of satisfaction and loyalty of hijab online consumers, IPA is used to
analyze indicators of interest in satisfaction performance of online hijab stores, and
SEM-PLS used to see the influence of satisfaction and trust variables on online
hijab consumer loyalty in Jabodetabek.
In general, online hijab consumers are 17-25 years old with unmarried status.
Online hijab consumer jobs are students with high school education and residing in
Jakarta and Bekasi. The average number of purchases of online hijabs is 2-5 pieces
of hijab for reasons of daily use. The most popular type of hijab is a square hijab
with a purchase channel on the official site.
CSI value of online hijab consumers is 79.47% which means having a level
of satisfaction with the services received. The value of online hijab consumers' trust
is 72% and the CLI value is 71.70%. With the value of the level of trust and loyalty
that is above 70%, it means that consumers feel confident and loyal to the online
hijab shop.
The effect of satisfaction and consumer trust on hijab online is significantly
positive towards consumer loyalty in purchasing hijab in online stores. The biggest
influence on loyalty is trust variable with coeffficent path of 0.719.
The results of this study are expected to be able to provide benefits to online
hijab stores in order to improve the quality of service for hijab online sale. To
improve customers satisfaction, online hijab shop services must be able to please
consumers and online hijab business people to increase the ease of accessing online
hijab stores and information guides when consumers make purchases. Online hijab consumer satisfaction can also be improved by meeting the personal needs of
consumers when purchasing hijab by means of an online hijab store that can provide
information and various choices of hijab types that are in accordance with
consumers criteria.
Online hijab stores are proven to be trusted by consumers, but the ease of use
of online hijab stores must be considered well because it can have a negative impact.
Online hijab business people must be able to socialize how to use and navigate and
communicate about security at online hijab stores and are easily contacted when
consumers will purchase hijab and maintain speed in replying to consumer
messages to maintain consumer trust. Online hijab stores must be professional and
also must to maintain the confidentiality of personal information that has been
provided by consumers so as to maintain consumer trust
Pengaruh persepsi perawat pada sistem insentif dan kepuasan kerja terhadap organizational citizenship behavior sebuah rumah sakit pemerintah di kota bogor
Full text linkThe rapid development of the hospital industry has caused business competition to sharply increase, both in the domestic and international market. The hospital is an organization which provides health services. For service provider organizations, service quality is one of the most important factors affecting customer satisfaction. This is due to customers hoping to get the highest quality service from a service provider organization. To face the competition, it is necessary for hospitals to have quality resources in order to achieve good performance. In the industry, nurses make up most of the human resource in a hospital, and nurses provides health services in the form of nursing care. An organization certainly wants the loyalty of its employees. Therefore, nurses extra-role behavior is demanded by hospitals at this time. One of the extra-role behaviors expected by hospitals is organizational citizenship behavior (OCB).
This study aims to analyze nurses' perception on incentive system and job satisfaction towards OCB. The nurses analyzed in this study are nurses in charge of the inpatient care of Hospital X. Using accidental sampling technique and questionnaire distributed to 100 respondents. The analytical method used in this study is Structural Equation Model (SEM) using the Partial Least Square (PLS) approach to analyze the influence of nurses' perception on the incentive system and job satisfaction on OCB, while T-test and ANOVA are used to see the average difference in each latent variable based on the characteristics of the respondents.
The results indicates that there are differences in respondents‟ perception based on job position on the perception of nurses on the incentive system in Hospital X. In addition, the results of PLS SEM analysis shows that the perception of nurses on the incentive system comes from dimensions of magnitude with a loading factor of 0.955, job satisfaction originates from the dimensions of satisfaction with superiors with a loading factor of 0.925, and OCB derived from the courtesy dimension with a value of loading factor of 0.877. Meanwhile, the results of this study indicates that the perception of nurses on the incentive system has an effect on job satisfaction, job satisfaction has an effect on OCB, and nurses' perceptions on the incentive system have an effect on OCB through job satisfaction. However, the perception of nurses on the incentive system towards OCB has no effect and has a weak and opposite direction relationship. So, in building OCB on nurses, there must be a close relationship between nurses' perception of the incentive system and job satisfaction, and job satisfaction with OCB so that OCB emerges from nurses in Hospital X
Minat nasabah bank syariah xyz membeli produk reksa dana syariah: pendekatan tpb
Full text linkCurrently various products and investments have grown and developed in Indonesia. One of the investments products being intensified by Financial Services Authority is mutual fund. From year to year mutual fund assets continue to grow, both of conventional and sharia mutual fund. Although it continues to experience growth, AUM from Islamic mutual fund is still very small. When compared to each year, Islamic mutual fund only has proportion approximately 4 percent from the total AUM’s investors. In 2004, Bank Syariah XYZ obtained permission from Capital Market and Financial Institutions Supervisory Agency as one of the agents that sales market Islamic mutual fund. Bank Syariah XYZ sees great potential in the Islamic mutual fund marketing business. Bank Syariah XYZ is hoped to meet the customer financial needs and increase fee-based income, so it is necessary to explore customer intention toward Islamic mutual fund.
Excavation of customer intention can be done through a theory planned behavior approach using the attitude toward behavior, subjective norms and perceived behavioral control toward customer intention in purchasing Islamic mutual fund (Ajzen, 2015). In addition, customer intention to purchase mutual fund product of Bank Syariah XYZ is also influenced by knowledge and religiosity (Firmandhani, 2016) and risk perception (Haekal, 2016). This study aimed to analyze the influence of knowledge and religiosity to attitude toward purchase Islamic mutual fund behavior; to analyze the influence of attitude, subjective norms and customer perceived behavioral control toward intention in purchasing Islamic mutual fund; to analyze the influence of knowledge, religiosity and customer risk perceptions toward intention in purchasing Islamic mutual fund and recommend in the form of managerial implication related to intention in purchasing Islamic mutual fund products.
The number of samples in this study are 164 respondents. Structural Equation Modelling-Partial Least Square is used as analytical method in this study. The study shows that attitude toward behavior and subjective norms had a positive and significant result toward customer purchasing intention, while perceived behavioral control and risk perceptions are not significantly affecting customer purchasing intention. The other study shows that religiosity has a positive and significant influence to attitude. The conclusion of this study shown that religiosity is the factor which influence attitude, attitude toward behavior and subjective norms are the factors which influence customer intention in purchasing Islamic mutual fund.
The implications of this study are Bank Syariah XYZ needs to create good customer experience in selling Islamic mutual fund so the customers do not hesitate to recommend it to friends, family and environment where they are socializing. Bank Syariah XYZ needs to increase sales competency of its marketing officer. So, they can give comprehensive explanation to the customer
Pengaruh informasi instagram terhadap brand image dan purchase intention di restoran
Full text linkThe use of Instagram social media has emerged as a new lifestyle in Indonesia in recent years. Instagam has now been able to offer a sophisticated and unique interaction platform to promote products, identify community needs, maintain public relations, send messages, and communicate during crises. In addition, Instagram has also been able to play a role in various aspects of trade. The use of Instagram social media can help promote products from a restaurant so that consumers can find out the information they need to choose a restaurant of their choice. This study aims to analyze the behavior of consumers who use Instagram in the information search process, brand image, to become purchase intention in a restaurant in Indonesia.
Respondents of this study were users of social media Instagram in Indonesia ranging in age from 17 to 34 years. Respondents were selected based on research objectives, and 265 respondents were obtained according to the desired criteria. The desired criteria is that a respondent must be between 17-34 years old, have an Instagram account and use it as a medium to find Instagram information. Data was analyzed using SmartPLS software to determine the effect of variables that were used significantly or not. Primary data collection is done by distributing online questionnaires that contain questions as research instruments. Questionnaires were distributed online to respondents, where the total respondents who had accessed the link containing the online questionnaire were 536 times. However, only 337 times were recorded on the Google form that had been distributed. Respondents who fit the criteria were 269 respondents. After cleaning the data obtained 265 respondents were used to be processed in the next stage. Respondents filled out questionnaires given and distributed through social media such as Facebook, Line, Whatsapp, and Instagram by researchers. The study was conducted from January to March 2018.
The results of this study indicate that there is a positive influence between searching restaurant information through Instagram on a consumer's purchase intention. In addition, Instagram information search also has a positive effect on the brand image. Therefore, all related things (photos, videos, locations, captions) uploaded to Instagram about a restaurant will be very important to be reviewed first because it will affect the sustainability of a restaurant. The taste of the food, price, and atmosphere of the restaurant is a determining factor for customers buying in restaurants. Strategic location and luxury is not a determining factor for customers buying in restaurants, because the main factors that make consumers buy are taste and price
Evaluasi sistem integrasi 1 office menggunakan adaptasi model sukses delone dan mclean: (studi kasus sistem 1 office di pt grundfos indonesia)
Full text linkIn line with the development of the Information System and its use in
communication technology, a communication system was introduced that can be
integrated with information systems, namely IP-based communication technology.
IP PBX or Internet Protocol Private Branch Exchange is a PABX that uses IP
(Internet Protocol) technology.
PT. Grundfos Indonesia is a company that has implemented an IP PBX
communication system along with the facilities needed such as: Voice mail, Voice
Conference, Video Conference, Contact Center, and other features considered
necessary and in accordance with the needs of PT. Grundfos Indonesia. The system
that has been implemented is also integrated with one of the information technology
applications, namely Customer Relationship Management. All system integration
is named 1Office. The background of the 1Office system implementation is due to
the direction and instructions from the Grundfos Head Quarter as part of the rolled
out and must be implemented in all Grundfos companies where local conditions in
each country have differences such as: working culture, maturity of users,
infrastructure quality, and language used. Therefore, it is deemed necessary to
conduct an evaluation that focuses on the acceptance of users at PT Grundfos
Indonesia against the 1Office system.
This study uses an adaptation of the DeLone and McLean model which is a
popular model that focuses on successful implementation at the organizational
level. DeLone and McLean model has 6 measurement variables: service quality,
system quality, information quality, usage, user satisfaction and net benefits. This
study uses a quantitative approach with questionnaires as data collection
techniques, data analysis using SEM PLS (Structural Equation Modeling Partial
Least Square) and purposive sampling of 60 users. The results showed that service
quality has a positive effect on user usage and satisfaction, the quality of the system
has a positive effect on satisfaction for users. Furthermore, user satisfaction has a
positive influence on net benefits which is the effectiveness in using information
systems and can have an impact on groups of users, organizations, suppliers and
customers at PT. Grundfos Indonesia
Analisis struktur modal perusahaan telekomunikasi di indonesia yang terdaftar pada bursa efek indonesia (bei)
Full text linkTechnology changes occurred in the telecommunications industry which caused a shift in the trend of using cellular services from voice and SMS to data services. The increasing growth of data services requires a frequency band that is wider. Thus, telecommunications operators need to invest in order to exist in business. These investments include the development of service infrastructure in order to improve quality, acquire customers or expand business. For investment and operational purposes, company funds come from two sources of funds, internal funding and external funding. With these two sources, the company needs to determine its capital structure. In financial management the proportion between the amount of funds from within and outside the company is known as the capital structure. Capital structure also known as the ratio of debt to equity.
This study aims to (1) analyze the differences in capital structure between companies individually or based on ownership structure, (2) analyze company characteristics of capital structure both in aggregate and based on ownership structure, (3) to analyze the speed of adjustments made by companies in adjusting capital structure target. The study was conducted on telecommunications companies in Indonesia which were listed on the Indonesia Stock Exchange (IDX) during the period 2011-2017.
To achieve these objectives, parametric and non-parametric tests are used. Non parametric test used to test the difference or diversity of capital structures between companies in the telecommunications industry. While the parametric test is used to test the relationship between the characteristics of the company and the capital structure and thecompany's speed of the adjustment to meet the target capital structure. Parametric tests use a partial adjustment model.
The results show that capital structure varies across companies. Results of dynamic panel data analysis show that variables that have a significant effect on telecommunications companies vary between companies. But in general, profitability, age, size, risk and growth affect the capital structure. Research found that, three of the four companies adjust their capital structure toward target capital structure. The companiea are ISAT, EXCL and FREN. While research found that TLKM does not adjust their target capital structure. Thus it can be concluded that ISAT, EXCL and FREN adhere to the TOT principle, while TLKM tends to use the POT principle. The rate of speed of target capital structure adjustments also varies between companie