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Tax Amnesty dan Dampaknya terhadap Profitabillitas Perusahaan yang Terdaftar pada Papan Utama Bursa Efek Indonesia
Full text linkAn attempt to increase the tax ratio is to implement a policy on tax amnesty.
Tax amnesty is meant to promote asset declaration and repatriation of assets, i.e.,
transfer of overseas taxpayer assets into the country. The repatriation and
declaration of this asset can be a database in mining the potential tax revenues. For
the primary market, issuers will gain a higher chance of obtaining low-cost funds
that can be utilized for business development. As for the secondary market, Tax
Amnesty will increase the capital market's liquidity as it will increase the frequency,
volume, and value of trade in the stock market. The improved business development
will undoubtedly have a good impact on issuers, which is marked by an
improvement in issuers ' financial performance indicators and therefore encourage
investors to invest in capital markets. The profitability ratio is used as an indicator
representing the company's financial performance. This research aims to identify
issuers who joined the tax amnesty program in 2016 – 2017 and analyze the
influence of tax amnesty and other factors, both internally and externally, towards
profitability.
This research used a descriptive approach and data-panel regression model.
This research used a descriptive approach to the performance of issuers joining the
tax amnesty and hypotheses testing using data-panel regression analysis to test
factors that affect profitability. Net profit margins (NPM) become variables
representing the ratio of the company's profitability as dependent variables while
the company's internal and external factors and tax amnesty become independent
variables. As many as 267 listed issuers on Indonesia Stock Exchange's Mainboard
were taken as samples, starting from prior tax amnesty program from 2015 to postprogram
in 2018.
The results showed that the average level of the issuers' profitability ratio
following the tax amnesty declined. The operating profit margin (OPM), pretax
profit margin (PPM), and NPM ratios declined dramatically in 2017. However, in
2018, their profitability ratio began to rise again. Unlike the liquidity, leverage, and
efficiency of companies are precisely not affected by asset reporting. In the data
panel regression test, tax amnesty (TA) variables have a significant negative impact
on profitability (NPM), and several factors affect the profitability of companies
other than the TA, i.e., internal and external factors. The company's internal factors
that have a significant negative effect on NPM are the debt to equity ratio (DER)
variables, whereas the current ratio (CR) and total assets turnover ratio (TATO)
variables have a significant positive effect on NPM. External factors such as interest
rates and rupiah exchange rate have a significant positive effect on NPM
Valuasi dan Prospek Pengembangan Bisnis Wisata Budaya Istano Basa Pagaruyung
Full text linkIstano Basa Pagaruyung is a famous cultural attraction in West Sumatra. Istano
Basa Pagaruyung is a duplicate of the residence of the Royal Minangkabau family. The
potential of the Istano Basa Pagaruyung attraction that is unique and beautiful and visited
by many tourists is a supporting factor for optimizing the management of the Istano Basa
Pagaruyung attraction. Therefore it is very important to know the economic valuation of
the tourist attraction. The potential of natural resources owned by Istano Basa Pagaruyung
also needs to be considered considering that the tourism activities in Istano Basa
Pagaruyung are expected to be sustainable so it needs to be identified more in its
development prospects. Based on this, this study was conducted with the aim of (1)
identification of the potential of Istano Basa Pagaruyung cultural tourism based on visitor
perceptions, (2) estimation of the economic value of tourism that can be generated from
Istano Basa Pagaruyung Cultural tourism, and (3) formulating prospects for the
development of cultural tourism business Istano Basa Pagaruyung that is sustainable. The
economic value of Istano Basa Pagaruyung in terms of tourist demand using the Travel
Cost Method (TCM) approach.
The results of this study indicate that the main attraction for visitors visiting Istano
Basa Pagaruyung is a historical and cultural tour of Minangkabau and enjoying the
beautiful natural scenery. The visitor's perception of Istano Basa Pagaruyung indicated
the need to improve facilities and infrastructure, cleaning services, recreation facilities
and the provision of information facilities. Three socioeconomic factors that influence the
demand function for Istano Basa Pagaruyung recreation are travel costs, education level,
and length of time of knowing the location. The value of the consumer surplus based on
the individual travel cost method is Rp. 29,395 per individual per visit and then the
economic value of the location is Rp. 11,622,500,583 per year. Analysis of the prospects
for tourism development using the physical aspect approach, Istano Basa Pagaruyung has
the potential to be developed for cultural tourism with the addition and improvement of
recreational facilities and infrastructure. Socio-economic aspects, tourism activities are
considered very beneficial in increasing income and providing employment for the
surrounding community. The spatial aspect of determining the status of Istano Basa
Pagaruyung cultural tourism has led to the utilization of this area as a tourist area while
still considering the sustainability of natural resources.
Managerial Implications, so that the Local Government adds attractions and
entertainment such as cultural arts performances, documentaries / 3D about Minangkabau
History, etc; increased availability of public facilities such as seats/gazebos, toilets and
places of worship; increased promotion focused on social media and increased
availability of information such as brochures and leaflets. Stakeholders / Private parties
are expected to participate in providing Istano Basa Pagaruyung cultural tourism
packages that are attractive to tourists, and the involvement of local communities in every
event held at Istano Basa Pagaruyung
Tingkat efisiensi bank dalam kategori buku 3 dan buku 4 di indonesia
Full text linkBanking is one of industries that has a vital contribution for the Economy.
Banking plays a role in increasing bank health ratio along with its efficiency
condition. The comparison in Operational Efficiency Ratio (OER) can be an
important indicator that is capable to show the efficiency condition performed by a
bank.
OER ratio for category (Bank Umum Kelompok Usaha) BUKU 1 and BUKU
2 tends to increase in opposed to BUKU 3 and also compared to fluctuative feature
of BUKU 4 with values far below BUKU 1, 2, and 3. Lower OER of a certain bank
yields better efficiency performance in the same bank. Increasing operational load
can create some risks for the bank despite existing risks posed by some other
businesses. However, the calculation of efficiency by using OER still has some
weaknesses. Therefore, the efficiency calculation with Data Envelopment Analysis
(DEA) is recommended.
Starting from year 2017, there has been an increase in number of BUKU 4
banks until year 2019 with six in total. This trend of level upgrading from BUKU 3
to BUKU 4 becomes a sign of competition occurs among banks in Indonesia. With
more BUKU 4 banks originating from private banks with BUKU 3, the probability
that such tight competition becomes less dominated by big banks is higher.
According to the explanation above, this research uses category BUKU 3 and
BUKU 4 as a sample due to their highest core capital.
This research is focused on explaining bank efficiency with input data and
output by implementing DEA. The data is collected as sampled secondary data from
13 banks of BUKU 3 and four banks of BUKU 4 during the period of 2007 – 2019.
Based on the results, we know that there is only one BUKU 4 bank which is
BBNI (PT Bank Negara Indonesia (Persero) Tbk) that yielded ineffieciency for six
years in a row by using an approach called Constant Returns to Scale (0,775; 0,818;
0,905; 0,944; 0,985; 0,948) correlated linearly and proportionally with the inputs.
The Pearson correlation values between efficiency and labor cost, interest load, and
total asset are 0,81, 0,76, and 0,72 respectively. On the other hand, the Spearman
correlation values for those inputs are 0,94, 0,94, and 0,81.
Based on the result of data processing, there are four banks of BUKU 3 that
show inefficiency by using an approach Variable Returns to Scale for more than
four years which are BTPN (PT Bank Tabungan Pensiunan Nasional Tbk), BJBB
(Bank Pembangunan Daerah Jawa Barat dan Banten Tbk), BBTN (Bank Tabungan
Negara (Persero) Tbk), dan MEGA (Bank Mega Tbk). For BTPN, the Pearson
correlation against efficiency gives moderately significant values in labor cost,
interest load, total asset with 0,74, 0,75, and 0,82 respectively. Similarly, the
Spearman correlation values show proportional feature towards efficiency with 0.8
and 0,9 for labor cost and interest load, yet interestingly not significant for total
asset which is 0.5.
For BJBB and BBTN, none of the Pearson and Spearman correlation values
are significant which explains that the inputs are not linearly nor proportionally correlated with efficiency. In contrast, an interesting case can be observed from
MEGA which shows inverse proportionality relationship between efficiency and
labor cost and total asset given by Pearson and Spearman correlation. However, the
causality relationship can not be inferred from these results
Strategi pemasaran digital pada UMKM makanan ringan di Kota Bogor
Full text linkEconomic growth in Indonesia is supported by diverse sectors, one of
them is MSME (Micro, Small and Medium Enterprises). MSME plays a vital role
to national economic development. Bogor is one of the cities with the highest
MSME development growth. Based on survey by Dinas Koperasi dan UMKM
Kota Bogor, it is known that MSME in Bogor contributes to 67% of Bogor GDP.
The considerable potential of MSME to support Indonesia economic growth
cannot be seperated with its problems, both capital and marketing.
Several study showed that technological use in MSME could increase
market share, reduce marketing costs, increase sales, and business owners could
have better relationship with consumers. The substantial opportunities to market
their products online have not been taken by MSME. It is showed by Kominfo
data that from 59 million MSME in Indonesia, only 7.7% already used internet for
marketing (Kominfo 2018). This study on Digital Marketing Strategies for Snack
MSME in Bogor is aimed to formulate alternative digital marketing strategy for
snack MSMEs.
Strategies development process used several analysis tools, which were
descriptive analysis, Thrustone analysis, Importance Performance Anlaysis, and
correspondence analysis. Data was obtained from observations, filling out
questionnaires by respondents consisting of consumer respondents and snack
MSME respondents, and interviews by snack MSME owner in Bogor City. The
number of consumer respondents in this study were 100 people, while the number
of snack MSME respondents were 41 units consisted of 19 units of conventional
MSME and 22 units of mixed MSME.
The alternative strategy in this study was designed by using two points of
view, which were the marketing mix of snack MSME and the consumer online
purchasing behavior pattern. This research resulted in eleven digital marketing
strategies, which were increasing durability of snack food products, providing a
variety of diverse product flavors, designing attractive packaging and brand
appearance, providing information on products nutritional value, determining
affordable prices, utilising appropriate information media, choosing appropriate
promotional media, creating attractive promotions for consumers, displaying
consumer testimonials, displaying honest pictures and product descriptions, and
providing various types of payment instrument
Pengaruh Faktor Spesifik Bank dan Faktor Makroekonomi terhadap Non-Performing Loan pada Bank BUKU 4 yang terdaftar di BEI
Full text linkLending is one of the main activities of banks in obtaining profits. But on the
other hand, this can be the biggest source of risk owned by banks. The higher
lending will be followed by an increase in problem loans. Good risk management
is needed in lending activities to avoid an increase in problem loans. Large increases
in problem loans can affect the health of banks. Banks are required to always control
the loans they manage so that the NPL level is stable. BUKU 4 Bank has a greater
obligation to extend productive loans compared to other category banks so that the
risk in dealing with non-performing loans is higher. If non-performing loans are not
well controlled, this will have an impact on operational activities and bank revenue.
In the end, this will also affect the pace of the country's economy because BUKU 4
Bank has large capital and assets that dominate economic activity.
This study was conducted with the aim of: (1) analyzing the influence of bank
specific factors and macroeconomic factors on non-performing loans at BUKU 4
banks listed on the IDX and (2) formulating managerial implications in controlling
non-performing loans at BUKU 4 banks listed on the IDX based on the factors that
influence it. The sample in this study was Bank BUKU 4 from the period 2014 to
2018. There were two variables used in this study, the dependent variable includes
non-performing loans and independent variables include LDR, ROA, bank size,
GDP, BI rate, exchange rates. Quantitative analysis methods in the form of
descriptive analysis and panel data regression analysis are used to analyze the data
obtained in the study.
The results of this study indicate that bank-specific factors that influence nonperforming
loans are ROA and bank size. ROA and bank size have a negative
influence on non-performing loans. For macroeconomic factor that influences nonperforming
loans is the BI rate which has a negative effect on non-performing loans.
In this study, bank specific factors have a greater influence on non-performing loans
compared to macroeconomic factors. Therefore, banks need to pay more attention
to the specific factors of banks, especially in terms of asset management. One aspect
that has a significant impact on the amount of ownership of bank assets is the total
credit extended to the public
Formulasi strategi bisnis laundry sepatu Darmawan Wash Shoe
Full text linkShoe laundry in Indonesia was starting to emerge around 2013. Shoes are not only used for daily needs now, but people rather consider that shoes are an important fashion item for their appereance. Darmawan Wash Shoe saw a new segmentation market by seeing the growing of the shoe industry in Indonesia, and also lifestyle changes of consumers in Indonesia such as sneakerhead or sneaker collectors who consider their shoes collection as a sign of social status. Despite the growing culture of Indonesian sneakerhead, Darmawan Wash Shoe had recently experiencing decreased sales from 2017 until 2019. With the production capacity of shoe washing up to 700 shoes each month, Darmawan Wash Shoe did not reached its sales target.
This research aimed to 1) Analyze internal and external factors which are strengths, weaknesses, opportunities and threats that influences the sales of Darmawan Wash Shoe 2) Formulate alternative strategies that can be implemented to increase sales based on the influences of each internal and external factors on Darmawan Wash Shoe 3) Determine the priority from those alternative strategies to be implemented to achieve sales targets in Darmawan Wash Shoe. The IFE and EFE matrix are used to analyze internal and external factors in Darmawan Wash Shoe. IE matrix is used to determain the existing position of Darmawan Wash Shoe. The SWOT matrix is used to formulate alternative strategies. The QSPM is used to determine strategy priorities.
IE matrix shows Darmawan Wash Shoe's business position is in quadrant V with moderate internal and external conditions, therefore the most effective grand strategies are market penetration and product development. The results of the strategies formulation from the SWOT analysis yielded eight alternative strategies, that is conduct online discount promotions, organize a cooperation and partnerships with several business units such as coffee shops and barbershops, increase competitiveness by improving service quality, periodically remind existing customer to rewash their shoe by using social media, giving privileges to the owner of the place in the form of free shoe wash services, organize a gathering agenda or field trips to places that are trending, utilizing investors for additional promotional capital, and using shoe dryer technology. In the QSPM analysis, the main priority strategy is to conduct online discount promotions
Dampak Pemilihan Umum Presiden Indonesia Tahun 2014 dan 2019 terhadap Abnormal Return dan Abnormal Volume Reksa Dana Exchange Traded Fund
Full text linkThe Indonesia Stock Exchange not only trades shares, but also mutual funds
that are managed professionally by investment managers. Total Net Asset Value
(NAV) of mutual funds in 2014 was Rp. 215 trillion and grew by 228% to Rp. 489
trillion in 2018. ETFs (Exchange Traded Funds) are able to benefit positive
developments on every year. ETFs is a hybrid investment product with stock and
mutual fund features that refer to certain indexs. An interesting feature offered is
real time trading like a stock and diversified unit like a mutual fund. Political events
such as the presidential election are national-scale events that have a broad impact
and influence on the investment climate. Presidential election can lead to positive
and negative sentiment from investors because the information circulating thus
affecting the investment climate in Indonesia. These conditions allow investors to
obtain abnormal returns. ETFs market in Indonesia is still very green where
information and studies relating to this product are still very limited, and it is not
yet known whether there are abnormal returns and abnormal volumes in ETFs
products during presidential elections.
The objectives of this study are as follows: (1) Analyzing 2014 and 2019
presidential election events on ETFs abnormal returns, and (2) Analyzing 2014 and
2019 presidential election events on ETFs abnormal volume.
This research used a descriptive and quantitative approach by using
econometrics modeling and secondary data. The data used in this study were
secondary data in the form of closing prices and daily volumes of each ETFs and
IHSG that actively traded during the 2014 and 2019 presidential elections. The
object of this study is R-LQ45X, XIIT, XIJI, XIIC, EIDO and IDX. The estimation
period was set for 90 days and the event window was 10 days (H-5 to H+5). Event
study method was used to measure the effects of events that cannot be anticipated
by the market, which uses a market model estimation approach for each ETFs.
Abnormal return (AR) describes the stock market reaction to new information
which is the difference between actual return and expected return. Trading activity
during the presidential election period was observed using abnormal volume.
The results showed that the Indonesian stock market was still inefficient with
the discovery of positive or negative abnormal returns in 2014 and 2019 presidential
elections. Average abnormal returns of Indonesian ETFs showed that ETFs reacted
with the presidential elections, especially at H+1 significantly positive with the
highest value and H+2 are significantly negative with the lowest value. Abnormal
volumes show that Indonesian ETFs are traded below market expectations and tend
not to be traded in 2019 presidential election period.
Investors can consider ETFs in their portfolio to reduce the risk. ETFs can obtain
abnormal returns on five days around presidential election event, especially on H+1
short-term investors have opportunity to make a profit with the sell option and H+2
with the buy option. OJK as a regulator needs to encourage investors to invest their
capital into ETFs because ETFs can provide favorable returns for investors both in
the 2014 election which tends to be optimistic and the 2019 election which tends to be pessimistic. ETFs' potential should not be wasted considering the condition of
ETFs that are expanding in recent years so that they can help absorb and influence
the supply and demand of the Indonesian capital market. ETFs performance can be
improved by providing some incentive in the form of policies that can support the
performance of ETFs by OJK so that it's more actively traded on the Indonesian
stock market. The Investment Manager as ETFs issuer can periodically evaluate
ETF's performance. Managers can use active investment strategies to improve
performance to match their benchmark index to increase investor interest. The
potential for ETFs is quite good but awareness and product knowledge are still
relatively low because of the low volume of ETFs trade in both the 2014 and 2019
presidential election periods. These new products require marketing and education
to be more popular than other products
Faktor-Faktor Penentu Mahasiswa Jalur SBMPTN memilih Institut Pertanian Bogor
Full text linkThe level of college competition to attract prospective students is getting tighter every year. This is due to the increasing number of universities each year, both State Universities (PTN) and Private Universities (PTS). New Student Admissions for Undergraduate Programs at State Universities, are carried out through: National Entrance Test for State Universities (SNMPTN), Joint Selection for Entrance to State Universities (SBMPTN), and Independent Selection. Bogor Agricultural University (IPB University) is one of the major tertiary institutions in Indonesia that has used a pattern of new student admissions through the SNMPTN, SBMPTN, and Independent Selection Pathways. One of the admission paths for new students who contribute a large number of students to IPB is the SBMPTN pathway. The number of SBMPTN students in 2017 with the first choice is only 38.87 percent, different from the SNMPTN pathway of 77.85persen. The same phenomenon occurred in 2016 and 2015, where the first voter on the SBMPTN was far lower than the SNMPTN. Therefore, this research is important to know the picture of decision making and to know the factors that influence SBMPTN students in choosing IPB. So that managerial implications can be formulated to increase student interest and achievement in the SBMPTN pathway. The data used in this study are primary data and secondary data. Primary data obtained directly from respondents through questionnaires. The sample consisted of 285 students and was taken using proportionate stratified random sampling based on the Slovin formula from a population of 989 students. Secondary data were obtained from the General Competency Education Program, the Directorate of Education Administration, and also from other relevant sources. Data were analyzed using the SEM_PLS with the help of SmartPLS 2.0 software.
The results showed a good reputation of IPB, the ease of obtaining employment after graduation became the dominant consideration for prospective students when choosing IPB as their chosen tertiary institution. Students in the third choice of the SBMPTN pathway do not make IPB a top priority in their study places and they tend to answer not about the suitability between perception and reality about IPB. In general, all SBMPTN students said they were satisfied with making IPB a place of study, and would recommend IPB as a place of choice for study. The environment does not have a significant influence on the students' decision to choose the Bogor Agriculture Institute, brand image has a significant influence on the student's decision to choose the Bogor Agriculture Institute. IPB's good reputation, good achievements of IPB, and IPB has many results of research and innovation are the dominant indicators of the brand image. Managerial implications that can be done, in the stage of introduction of needs, IPB needs to maintain and enhance its reputation by increasing the achievements that have been achieved so far, maintain good reputation and always be responsive in overcoming negative issues, continue to strive to make strategies to improve the competencies of graduates to have high competitiveness. In the stage of finding information about IPB, it must be anticipated by updating the website that is owned by IPB at all levels, attractive appearance, easy to use, accommodating online services, and information that is always up to date. Promotion of direct visits to schools must continue, promotion officers must have good knowledge and understanding of IPB, improvements to the contents / promotional materials, promotional media. Alternative evaluation phase, IPB must maintain and improve accreditation which has been good, both at the institutional, faculty and department levels, improving the quality of teaching and learning processes, the quality of lecturers and staff, educational support facilities, as well as graduate competencies in order to have high competitiveness. In the decision process stage, IPB must be utilized by increasing and developing its promotional activities so that opportunities and interests of the community to choose IPB as a place of study increase. In the post-decision stage, IPB must have a strategy of maintaining and increasing the satisfaction of students, continuously striving to improve the quality of teaching and learning, improve the quality of lecturers and staff, improve and enhance educational support facilities, increase the competence of graduates so that they have high competitiveness. So that in the end it becomes a recommendation and increases opportunities, the interest of prospective students to choose IPB. Regarding environmental factors, the promotion of IPB by direct visits to schools, in addition to inviting high school students, should also invite parents of students to the forum so that parents can obtain information directly, and understand IPB well, so that parents can better ensure and recommend sons of their daughters to choose to study at IPB. Collaboration with tutoring is enhanced, and promotional media needs to be developed. Then from the brand image factor, a good reputation will form a good brand image of IPB, the achievements of IPB so far have been able to boost the reputation of IPB, supported by the results of research and innovation and good accreditation. IPB must continue to strive to provide the broadest insight to the community related to the advantages possessed by IPB, in order to be able to change people's views, and IPB can be more embedded in the minds of the community. Reviewing the names of study programs to make them easier to understand and also adjust to current conditions, but by not reducing the meaning of the study program (substance, core competencies), in addition to always maintaining good name and responsiveness in overcoming negative issues
Strategi transformasi sistem manajemen riset Perguruan tinggi indonesia menuju World Class university
Full text linkThe rankings help maintain a reputation. Higher education institutions (HEI)
are constantly evaluating and updating their policies and strategies to maintain their
competitive position. Research management system is important to HEI ranking
systems. Research performance is evaluated by measuring outcomes of publications,
citations, and recognition within the academic community. Management research
is affected by the enabler factors transformation. The quality of research in
Indonesian universities is still low, and new initiatives must be established. In
Indonesia, the research budget is low, there is little applied and innovative research,
low collaboration between sectors, minimal partnerships between universities, and
there tend to be more theory than practice.
This research aimed to identify and map the performance of higher education
research in Indonesia in global competition, identify enabling factors and formulate
strategies for an effective transformation of the HEI towards World Class
University (WCU) status. The research was conducted in five stages; namely, 1)
mapping the research performance of universities in Indonesia; 2) identify enabling
factors; 3) determining enabling factors, 4) formulating a strategy; and 5)
managerial implications of the implementation of transformation strategies research
management at IPB towards WCU status.
This investigation involved exploratory research with descriptive and
quantitative analysis. Types of data can be different, depending on content. Primary
data were obtained from a Google Form questionnaire distributed to 246
respondents to lecturers at Indonesian Universities by purposive sampling and the
results of in-depth interviews with 16 lecturers of IPB. The information obtained
from the literature review, literature study, document review, and web searches. In
order to improve the research performance of PTN-bh-WCU, a comparison of
research management performance was carried out using secondary data of the
University of Malaya (UM) the National University of Singapore (NUS), and the
Universiti Putra Malaysia (UPM). Analysis of the data for comparison of research
mapping, Biplot analysis and fishbone diagram was performed.
Three HEI in Indonesia, namely PTN-bh-WCU, PTN-bh, and PTN Non-bh,
produced various research outputs and outcomes, with PTN-bh-WCU producing
the highest number of publications and citations. Despite all that, it is still relatively
lower compared with NUS, UPM, and UM. Higher education institutions in
Indonesia have generally performed well, but expectations are still high. Identifying
the enabling factors was based on comparing the faculties based on the answers to
the questionnaires. There are three broad categories of the HEI research
management: essential, important and useful. The results show that research infrastructure is the essential enabling factor for all research institutions to produce
high-quality research. Research budgets, research human resources, insentives,
academic culture and systems and management research have been identified as
important enabling factors transformation. Academic collaboration and leadership
have been identified as useful enabling factors for the transformation of research
management. Biplot analysis emphasize research infrastructure as essential enabler
for all HEIs. Biplot also shows the important enabler that specifically influenced
research productivity in PTN Non-bh (research human resources, academic
collaboration), PTN-bh (research funding, insentive), PTN-bh WCU (academic
culture, system and management research).
The strategic study of the transformation of IPB towards WCU status through
SWOT analysis, divided into S-O strategies (increasing research and publication
performance; increasing innovation and expanding cooperation with industry), WO
strategies (increasing the quality and capacity of research infrastructure;
optimizing the use of research resources, and facilitation to get incentives for
research and publications that have an impact on a national and international scale),
S-T strategy (increasing efficiency and resource sharing, and sharpening research
focus supported by a reliable research information system) and W-T strategy
(optimization of resources, and training research human resources and
strengthening research management information systems). The priority of the
transformation strategy at IPB was 1) improvement of research infrastructure
(laboratories, libraries, and information technology), 2) improvement of research
funding, publication incentives and remuneration, 3) increase of research human
resources, 4) improvement of research quality, 5) improvement of research systems
and information management, and 6) increase of academic collaboration.
Transformation strategies research management system that generally apply
to Indonesian HEI toward WCU status include applying 1) increased research
infrastructure, 2) increasing research and publication funding, and 3) increasing
academic collaborations through research collaborations with strategic partners.
The change in the “PTN Non-bh” organization towards PTN-bh is a change in
development that requires large-scale research establishment in laboratory facilities,
information technology facilities, and library. Transitional changes from PTN-bh
to PTN-bh-WCU require an increase in research budgets, international publication
funding with high impact factors, improvements to research infrastructure, and
addition of more incentives for researchers. Meanwhile, to establish top university
status globally will require better academic culture, system, and management
research
Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Ulang Artisan Keju Indonesia (Studi Kasus Mazaraat Artisan Cheese)
Full text linkIndonesia currently has many local Indonesian cheese trademarks. The emergence of various types of local Artisan cheese in Indonesia certainly increases competition between cheese producers and motivates producers to continue to make breakthroughs in marketing strategies. Mazaraat Artisan Cheese is a local cheese producer from Yogyakarta. Currently, 95 percent of Mazaraat product sales are in the B2B market which only distributed to one distributor, while the other 5 percent are to the retail market (B2C). This can be boomerang for the company if the distributor goes bankrupt or stops the demand for Mazaraat products. Therefore, the company began to identify and analyze the factors that influence consumer purchasing decisions so the company can determine the right strategy in the future.
The results of the literature study, there are four variables used in this research to determine the effect on the purchasing decisions of Mazaraat consumers, namely the variable marketing mix, brand awareness, customer perceived value, and consumer knowledge. This study aims to: 1) identify the characteristics of Mazaraat consumers; 2) analyze the influence of customer perceived value (CPV), brand awareness, consumer knowledge, and marketing mix on Mazaraat cheese purchasing decisions; 3) develop appropriate marketing strategy to improve Mazaraat consumer purchasing decisions.
The study was conducted from February to June 2019. A quantitative approach was used to identify the factors that influenced the purchasing decisions of Mazaraat cheese consumer. The data used in this study are primary data. Primary data obtained from the results of an online survey. The samples were taken by using purposive sampling method. The criteria of research respondents were Mazaraat consumers who have purchased Mazaraat cheese and were not limited by the purchase channel. Data collection was using online questionnaires filled by respondents. The research questionnaire uses a Likert scale. The results of filling out the online questionnaire received data on 158 respondents. The data and information obtained were processed and analyzed descriptively and using Structural Equation Model (SEM) analysis with SmartPLS.
The respondents of this study were dominated by women (84 percent). Most of the respondents were at the age ranges of 31-41 (40.51 percent) and age 21-30 (33.54 percent). Most respondents were married (68.35 percent) and having a high level of education (94.96 percent). Many of the respondents spent more than IDR 4,000,000 per month for food and beverages (43.67 percent). The data shows that Mazaraat consumers were in the upper-middle-class segment.
The results showed that customer perceived value and brand awareness had positive and significant influences on the purchasing decisions of Mazaraat cheese. Meanwhile, consumer knowledge did not influence purchasing decisions. Based on the four marketing mix variables, only products that significantly influence purchasing decisions. The total influence between variables obtained by the product has the most significant direct and indirect influences on purchasing decisions. Consumers prioritize product quality over other variables.
The company should consider the marketing mix and connecting variables such as brand awareness, consumer knowledge, and customer perceived value to improve Mazaraat cheese purchasing decisions. Strategies to improve purchasing decisions can be implemented by re-segmenting Mazaraat consumers, evaluating the marketing mix conducted by the company, making priority targets where millennials and women as the main target.
This research can be used as a reference for further research by targeting respondents who have not yet purchased Mazaraat cheese to find out consumers' purchase intentions. In addition, analysis of customer loyalty Mazaraat cheese can be done to determine the extent to which consumers are loyal to Mazaraat products and will make a repurchase