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Analisis pengaruh bauran pemasaran terhadap keputusan penggunaan jasa cuci mobil AutoClean
Full text linkCompetition and the development of the business industry in Indonesia is
increasing from year to year. One of the business sectors that continues to increase
is the automotive sector. The increase in the number of vehicles makes a great
business opportunity for car wash services. This opportunity was used by various
companies in Indonesia, one of which was the AutoClean company. AutoClean is
a company engaged in car wash services that utilizes car wash innovations by
using a little amount of special liquid so that it saves water. The problem being
faced by AutoClean in Bogor City is that AutoClean sales can be said to be
unstable because there is still a decrease in transactions and termination of
partners at several existing outlets.
The purpose of this study are to analyze analyze the effect of marketing
mix on the usage decision AutoClean car wash service, and formulate managerial
implications that can be applied by the company to the sustainability of its
business in the future.
Respondents in this study were 185 respondents consisting of 135
AutoClean consumers and 50 non-AutoClean consumers. The data obtained were
analyzed using descriptive analysis and SEM LISREL. Descriptive analysis is
used to identify consumers' perceptions of the AutoClean innovation and
perceptions of the marketing mix applied by the company.
Based on this study, it can be concluded that 1) innovation is one of the
most important factors in consumer usage decision making. AutoClean
innovations are strengths and advantages that attract consumers to use AutoClean
services, 2) consumers' perception of the marketing mix implemented by
AutoClean as a whole is good. The results of the analysis perception distribution
based on product, price, place/location, promotion, human resources, process,
physical evidence that shows the number of frequencies of each indicator shows
good performance, 3) The marketing mix dimension which consists of 7P namely
product, price, place/location, promotion, person or HR, process, and physical
evidence have a significant influence on usage decisions. The variable that has the
greatest influence on usage decisions is the process, then followed by the product
and promotion. 4) Marketing strategies that can be applied by creating customer
segmentation in accordance with customer characteristics and custromer behavior,
then the company target are customers who have never used AutoClean services..
After that Companies can make positioning by looking at the priority factors when
customers choose car wash services, such as quality, price and ease of access.
Companies can implement promotion strategies to show that AutoClean products
are have good quality and safe maintenance services for vehicle. Furthermore, by
showing the benefits and advantages of the product gives the message that the
price offered is in accordance with the quality and benefits provided
Analisis Sikap Konsumen dan Willingness To Pay (WTP) pada Produk Buavita Royale
Full text linkThe increase in average income followed by an increase in the number of middle-class society has resulted in a shift in food consumption patterns in society, one of which is the increase of milk consumption in Indonesia. According to the Center of Agricultural Data and Information System for the Secretary-General of the Ministry of Agriculture 2016, the development of milk consumption in Indonesia is projected to increase by 4% annually. The consumption of fresh milk among Indonesians is about 18% of total milk consumption, while 82% of others consume powdered milk (BPS, 2018). This shows that the powdered milk market in Indonesia is still very promising. With increasing demands for dairy products in Indonesia, the supply of them will also increase.
According to the data from Nielsen 2018, sales of powdered milk have increased both in volume and value compared to sales in 2018 by 6.8% and 6.2%. However, for three consecutive years, PT Sanghiang Perkasa could not reach the target that had been set due to uneven sales. Moreover, each distribution area could not meet the target set by the company.
The strategy formulation in this research began with analyzing the company's distribution channels. In order to get an overview of the condition of the distribution channels of PT Sanghiang Perkasa as per last year, the portfolio analysis of the channels was conducted. After analyzing the portfolios, prioritized distribution channels were thus selected. This study used Value Chain analysis to identify internal strategic factors of the distribution channels, while PET analysis was conducted to identify external strategic factors. After the internal and external factors were identified, an analysis was conducted using the IFE and EFE matrices to determine the total score from the multiplication of the weight and rating of the interviews and questionnaires with the six experts for each region. Followed by a SWOT matrix that produced various alternative strategies in each region. Finally, the best strategy was decided using the Quantitative Strategic Planning Matrix (QSPM) with the highest STAS results in each region.
The implication of this research is to emphasize the recommendation of program and action plans making that will be executed by PT Sanghiang Perkasa in the distribution process in each region. Strategy in regional I, it is increasing the distribution density. Strategy for regional III is to create a system related to product stock in branches. Chosen strategy for regional IV is increasing product availability at branches. Strategy to increase the distribution focus on the medical branch was chosen for regional VI
Faktor Nilai Iklan Video Online, Sikap, Minat Perilaku, dan Perilaku Menonton pada Situs Streaming Youtube
Full text linkTraining is one of the ways to solve human resources problems in Indonesia
because it can increase the skills and the chances of getting a job. There are many
trainings organised by the government and private sector. And again, that’s propels
business opportunities in training services in various fields. The one of the business
training services was rapidly growth is the business of occupational safety and
health training services. PT. MMK is a occupational health and safety service
company have established 2016 until now. PT. MMK is facing risks in its business
activities. Risks facing of the company were failure of implementation of training
because of unreached quota of participants, customer complaints, safety of
participants from the things that are not desirable during the training, delayed in
training equipment and damaging of goods that exist during the training. There are
various problems and potential risks faced, because that PT. MMK need a research
of business risk management. The main objectives are to identify and classify the
risks, to analyze the level of risk and to provide risk mitigation advice that needed
by PT. MMK.
The types of data were primary and secondary data. The primary data re
collected through observations, interviews and questionnaires. The purposive
sampling is using with 5 internal respondents and 3 external respondents. The
methods of analyzed are using Cochran analysis and Godfrey risk map.
Based on operational, financial, logistic and HRD divisions, there are 30
internal risks and 8 external risks. The low level of risk is low employee discipline,
floods, earthquakes and fires. There are 14 medium risk level, including delay in
ordering training equipment, delay in delivery of goods, dependence on one
supplier, damage to training support equipment, lack of human resource
competence, changes in organizational structure, limited own capital, no service
quality standards, no SOP, increased advertising costs, failure to update marketing
methods, lack of competent teaching staff, increased complaints, changes in
customer preferences. There are 19 high risk level including increase in the price of
training equipment, inappropriate stock taking, loss of training support equipment,
limited human resources, errors due to human factors, delay in reporting time, high
cash flow, ineffective cash flow checking system, incorrect selling price decisions,
over cost from the initial cost plan, weak internal company controls, mismatching
training schedules and locations, ineffective advertising, dependence on marketing
methods, limited market reach, high selling price competition, regulatory changes,
uncompetitive selling prices, high competitor growth. The extreme level of risk is
dependent on the number of participant.
Based on the level of risk acceptance, there are 4 risks with unacceptable
acceptance levels, 16 risks with undesirable classification risk acceptance levels, 8
risks with acceptable classification risk acceptance levels and 10 risks with
negligible classification risk acceptance levels. Mitigation required by PT. MMK
when viewed from the 4 highest risks is not to conduct training with little interest,
recruiting freelancers for each training event by providing written standard operating procedure that must be obeyed, conducting budgeting in more detail and
expanding market share
Analisis Keberhasilan Studi Mahasiswa Program Sinergi Sarjana-Magister (S1-S2) di Institut Pertanian Bogor
Full text linkFast Track Program in IPB University is a program to integrate undergraduate
and graduate so the student can graduate within 10 to 11 semesters without having
to be graduated first from the undergraduate programs, while still maintaining its
quality. The Fast Track Program in IPB University started in 2012. The percentage
of success of this Fast Track Program was 53%, between year entrance of 2013 to
2018. Therefore, Graduate School of IPB University needs to evaluate the said
program in order to find factors that may affect the academic achievement of the
Fast Track Program student.
This research used primary and secondary data. The primary data were data
of interview result with some respondents namely alumni of the Fast Track Program
as well as expert respondents namely Secretary of Master Program of Graduate
School of IPB University, Head of Department, Secretary of Department, and Head
of Study Program. The secondary data were data of 478 students of the Fast Track
Program listed in the Graduate School. Factors affecting the academic achievement
of the Fast Track Program student were obtained using Classification and
Regression Tree (CART) method.
Further, Analytical Hierarchy Process (AHP) was used to determine the
alternative strategy priority of success improvement policy of the Fast Track
Program in IPB University in accordance with Rector Decree No. 8 Year 2019 that
the study duration is at least 2 semesters and at most 3 semesters. Factors used in
creating the AHP hierarchy structure were the steps of graduate program study
namely selection step, study step, and thesis drafting step. The factor which had
role in supporting the structure was taken from the policy maker, the policy
executive and the object of the policy of IPB University Graduate School,
Department, Study Program, lecturer, and alumni. The used alternative strategy was
the result of depth interview with some expert respondents, namely creating
regulation related to the timely study completion, integrating the research topic of
the student and lecturer, monitoring and evaluating the timely study completion,
and providing scholarship and publication support.
Based on the CART method, it could be concluded that factors affecting the
academic achievement of the student of the Fast Track Program of IPB University
were GPA of the undergraduate student and selection of the graduate study
program. The academic achievement classification tree of the Fast Track Program
classified student with highest achievement rate by 77.5% characterized by GPA of
undergraduate > 3.57 and study programs of graduate were ARL, SDP, SPL, ITP,
INP, SVK, IPN, SIL, BSH, MAT, FIS, BIK, AGB, IKA, THH, ESL and STK. The
study programs had percentage of student with undergraduate GPA > 3.57 higher
than percentage of student with undergraduate GPA ≤ 3.57 were SPL, ITP, INP,
IPN, SIL, MAT, BIK, AGB, THH, dan STK. The study programs had percentage
of student with undergraduate GPA > 3.57 higher than undergraduate GPA ≤ 3.57
were ARL, SDP, SVK, BSH, FIS, IKA and ESL. However, academic achievement percentage of student with undergraduate GPA > 3.57 in the said study program
was higher than those that unsuccessful.
The highest unsuccessful percentage of 73.6% has the characteristics of a
undergraduate GPA ≤ 3.57 and graduate study programs were ITB, PBT, ARL,
INP, KVT, MEJ, SVK, IPN, MAT, KOM, EKO, AKU and ESL. The study
programs had percentage of student with undergraduate GPA > 3.57 higher than
percentage of student with undergraduate GPA ≤ 3.57 were ITB, PBT, ARL, INP,
KVT, MEJ, SVK, KOM, AKU dan ESL. The study programs had percentage of
student with undergraduate GPA > 3.57 higher than percentage of student with
undergraduate GPA ≤ 3.57 were IPN, MAT and EKO. However, unsuccessful
percentage of student with undergraduate GPA ≤ 3.57 in the said study program
was higher than its successful percentage. Other factors are, based on interview
result, motivation and commitment of the student in completing the study, type of
research, as well as role and commitment of the supervisor in completing the study.
AHP (Analysis Hierarchy Process) analysis result showed that factor
becoming the priority is drafting thesis. Actor becoming priority is study program.
Obstacle becoming the priority is the unavailability of scholarship. The alternative
strategy becoming priority in order to increase the success of the Fast Track
Program is to provide scholarships for the students
Perbaikan Proses Bisnis PT.SGP dengan Metode Model-based and Integrated Process Improvement (MIPI)
Full text linkBusiness process must be keep developing with the proper and suitable
methods. PT. SGP has many processes that very complicated and diverse. That
makes the output of the service become very diverse in term of quality and
punctuality. Clients who use the service from PT. SGP have many complaints. PT.
SGP sees that they must do the improvement to get the process better and reduce the
client complaints
This study aims to analyze the main cause that makes clients complaints,
analyze criteria needed to improve the business process, and create the process
business improvement using Model-based and Integrated Process Improvement
(MIPI) method. The method was done until the fourth step, which is the redesign
process step.
The result of the study accomplished after MIPI method done gradually and
systematically. On the first step, scanning was performed on the current condition
of the company. The current condition of the company is depicted by the vision and
mission of the company, the organization structure, clients market share, and client
complaints or mistakes data with pareto diagram. On the second step, all current
business process of the company is modelled. On the third step, all process was
validated with all of the person in charge with the process. After that, the process is
analyzed by value added analysis tool. Last, process improvement team was
assembled to take charge with redesigned the new process with the improvement
from the result of other analysis. Fishbone diagram were used to analyzed and
determined the focus of the problem being solved. After MIPI method successfully
done in this study, it shows that the main problem that makes PT. SGP get many
complaints is the error on the drawings/detailing. Furthermore, the study found the
problems which cause that main problem in PT. SGP. The criteria that needed to
improve the business process can be seen from the result of the analysis done with
value added analysis and fishbone tools. Some activiteis on the current process also
found that they don’t give any value added. Finally, this study gives a new process
that already fixed and improved by applying the result from the analysis in
accordance to MIPI method
Pengaruh Pengetahuan Label, Brand Awareness, dan Bauran Pemasaran terhadap Perilaku Pembelian Produk Gula Pasir
Full text linkWhite sugar is one of importance commodities for daily consumption, for
personal consumption, households, culinary business, or food and beverage
products. In the beginning, sugar was marketed without brand, but along with
development in the sugar industry, the brand became one of the added values for
producers to sell sugar using a brand. Almost all retail company in Indonesia,
such as supermarkets and hypermarkets which have superior supply chain in the
country that they begin to extend their brand and make their products, which is
called private brand. Produce company of sugar need to identified which factor
that effective to increase purchase behaviors.
Consumer purchase behavior not only influenced by brand awareness, but
label knowledge and marketing mix. Consumer knowledge about label was
subjective knowledge toward information on labeled product that contributed to
consumer purchase behavior. Marketing mix elements would be a benchmark of
marketing effectiveness. In this research marketing mix elements divide to four
elements; place, price, place, and promotion. The purpose of this study was to 1)
Identify label knowledge, brand awareness, marketing mix, and purchasing
behavior of white sugar products 2) Analyzing the influence of label knowledge,
brand awareness, and marketing mix on purchasing behavior of white sugar
products. 3) Arrange manajerial implication to white sugar company.
The sampling method of this research is conventional technique, with a
purposive sampling method. The objects of this research are individuals who carry
out activities of purchasing, processing and consuming white sugar. The sample
of this study was housewives with 200 respondents. The location of the study was
carried out in the Bogor City area. Data collection was carried out from May to
June 2019. Data analysis of this research was descriptive analysis and analysis
Partial Least Square (PLS) – SEM.
Consumer knowledge about labels on white sugar packaging is in a low
category. It was known that Gulaku brand is at the level of Top of Mind
consumers reaching (92%). The marketing mix in this research study was divided
into four elements including the price marketing mix, promotional marketing mix,
place marketing mix, and product marketing mix. Element of marketing mix with
high percentage was on 3 indicator of product, not on price, place, or promotion.
On price, place, and promotion element respondents' answers tend to flat because
in the neutral category are considered as unsure answers and the answers are
considered to be similar categories with strongly disagree and disagree. The
conslusion of marketing mix elements was respondent’s not prioritize price, place,
and promotion element compared with product. Product element, almost all
respondents have a high relative frequency because the respondent has answered
agree and strongly agree, so this can affect variable y (purchasing behavior).
Marketing mix with product elements had real influence on brand
awareness. Indicators of product elements with highest contribution was on
quality of packaging with standardized label (83%), dryness of white sugar
(82.5%), and white sugar with labeled (82%). Consumer prioritize of product
attribute on consumer purchase behavior was color of sugar, price, brand,
packaging, and labeled. The point was consumer not prioritize brand attribute and
labeled on purchase decision to buy white sugar because consumer still buy white
sugar with no labeled and brand (8%).
Manajerial implication will be a reference to sugar company, which is
product element of marketing mix showed consumers had known product well
through intensive marketing mix because proven increase brand awareness.
Marketing mix on product element, with indicators sugar with brand, color,
granules, dryness, and quality of packaging had significant affect toward purchase
behavior. Dryness of sugar granules became one of indicators with highest
percentage, so sugar company should maintain that indicators to increase purchase
behavior. Quality of packaging and labeled was other indicators from marketing
mix (product elements) to consumer prioritizes, so that will evaluated. Branding
all sugar products to decrease purchase behavior of sugar with no brand. Sugar
with private label should focuse to raised promotion, will compete with branded
sugar. Consumer priorty toward sugar attribute, more often wanted with darker
color of sugar.
First, this research only focuses on wife household respondents. Secondly,
it gives less attention to moderate variables and control. Future research in this
field could benefit be extended to other cities, provinces or even national-wide to
have better generalization results. Having a more homogenous respondent and the
same level of income, it will give a better result to which the purchasing behavior
should be aimed at. The other suggestion to future research was hopefully coukd
change comodity such as salt or rice
Pengaruh Kejutan Budaya Asing terhadap Perilaku Karyawan dan Kinerja Karyawan Bank Woori Saudara Wilayah Bogor
Full text linkPT Bank Woori Saudara Indonesia 1906, Tbk is joint venture bank between
PT Bank Himpunan Saudara 1906, Tbk which incorporated in Medco group and
PT Woori Bank Indonesia which is a member of Woori Korea group in 2015. This
merger unites two different cultures that are Indonesian culture and South Korean
culture. The biggest amount of BWS ownership by Woori Korean group be the
cause of cultural changes in BWS, thus requiring employee to be able to adapt to
the South Korean culture. Ineffective adaptation will cause culture shock which
will affect later the employee behavior and employee performance, especially for
ex-Bank Saudara employees. This study aims to analyze the influence of culture
shock on employee behavior and employee performance at BWS Bogor branch.
This study uses one exogenous variable is culture shock and two
endogenous variables are employee behavior and employee performance. The
culture shock variable uses four dimensions namely honeymoon stage, culture
shock stage, recovery stage and adaptation stage. As for the variables of employee
behavior using three dimensions which are cognitive domain, affective domain
and psycho-motoric domain. And for performance employee variables used five
dimensions namely quality, quantity, punctuality, effectiveness and independence.
Furthermore, all dimensions of the research variables are given indicators used in
compiling the research questionnaire using a likert measurement scale.
The study was conducted at BWS Bogor Branch using primary data which
is questionnaire, distributed to 37 respondents who had been previously selected
using non-probability sampling techniques that are classified as census. The
method used in this study is partial least square (PLS) analysis, consists of two
model: outer model/measurement model used to see connection between
dimensions and indicators and inner model/structural model used to see
connection between latent variables, using smart PLS 3.0 software. From the
result of data processing, it is known that there is a significant influence between
culture shock and employee behavior positively. The next finding was found that
there was significant influence between culture shock and employee performance
positively. But the results showed that there was no influence between employee
behavior on employee performance
Efektifitas pelaksanaan pengadaan barang/jasa secara elektronik (e-procurement) di pt. sarana multi infrastruktur (perseroan)
Full text linkOne of the bureaucratic reform policies in government procurement field is implementation procurement process that utilizes information technology through electronic procurement system application. Digitalization supports the work process can be a primary need for business continuity. Development of e-Procurement platform is continuously being improved to ensure effective use and obtain the best benefits from the electronic procurement system.
The urgency to develop the e-procurement system at a Business Entity is the frequency and value of transactions that significant increase. This change requires procurement professional’s to design adaptive adaptation strategies through electronic work processes as an effort to mitigate risks if the work process carried out manually.
This research was conducted to analyze procurement principles and procurement maturity level that predict as an effect on success variables in the implementation of the PT Sarana Multi Infrastruktur (Persero) (PT SMI) e-Procurement system.
Data obtained based on surveys through a questionnaire. Respondents in this research were 154 staff of Procurement Service Units (Procurement Division) and suppliers of goods/services that had transactions during 2018 at PT SMI’s. Analysis of the data used in this research includes a descriptive analysis of respondents and Structural Equation Modeling (SEM) analysis with Partial Least Square (PLS) using statistical software SmartPLSversion 3.0.
The results showed that: 1) The implementation of PT SMI's goods/services procurement had fulfilled the procurement principles that consist of efficient, effective, transparent, open, competitive, fair and accountable; 2) A description of the procurement maturity level activities in the PT SMI that consist of organizational dimensions, governance, human resources, and management are at the performed level that can support the organization's ability to carry out work processes; 3) The effectiveness of the implementation of PT SMI's e-Procurement system that consists of content, accuracy, format, ease of use, and timeliness is carried out with success in achieving optimal levels; and 4) The application of the procurement principles had an effect on the successful implementation of PT SMI's e-Procurement system, procurement maturity level had an effect on the successful implementation of PT SMI's e-Procurement system; and procurement principles and procurement maturity level together had an effect on the successful implementation of PT SMI's e-Procurement system
Faktor-Faktor yang Memengaruhi Keberhasilan Studi Penerima Bidikmisi di Universitas Sultan Ageng Tirtayasa
Full text linkBidikmisi is an aid program provided by the government within a certain
period of time. Bidikmisi recipients who do not complete their studies within the
specified time must pay their own tuition fees. The percentage of students who
complete their studies on time in each batch is not more than 50 percent. Therefore,
the factors that influence the success of the study of Bidikmisi recipients need to be
investigated. The purpose of this research is to analyze the socioeconomic profile,
academic performance, and factors that influence the success of Bidikmisi recipient
studies, so that recommendations can be formulated for the management of
Bidikmisi in increasing the studies success of Bidikmisi recipients.
The population in this study were recipients of Bidikmisi batch 2014 and 2015
who had completed their studies before 2020, namely as many as 537 people.
Respondents were selected by random sampling technique and the number of
samples was 247 people. In this study, the endogenous variable (Y) is the studies
success, while the exogenous variable (X) is internal factors, external factors,
service quality and financial aid. Technical processing of data using Structural
Equation Modeling (SEM) with LISREL 8.8 software and descriptive analysis with
Microsoft Excel and SPSS 22.
Based on the results, most of the recipients of Bidikmisi were women, aged
18 years old and came from Banten area. The education level of fathers is at most
SMA / equivalent and mothers are SD / equivalent. Most of the parents' income is
low with the percentage of the number of family dependents of at most 1-2 people.
Most of the graduate occupations of Bidikmisi recipients after graduation are
private employees with the highest percentage salary in the low category of income.
At the time of data collection, the occupations of Bidikmisi recipient graduates were
mostly private employees with the highest percentage having high income. Most of
the Bidikmisi recipients have a very satisfactory GPA, graduated on time, and got
their first job quickly after graduating.
The level of evaluation of the overall model fit of this study is good fit, it
mean that the design of the research model can be used to see the factors that
influence the success of the study, so that hypothesis testing can be carried out. In
the measurement model fit test, there is one indicator, namely X43 which is invalid,
which is then removed from the model. In the fit test of the structural model, internal
factors have the greatest influence on the success of the study. The results of
hypothesis testing indicate that: 1) Internal factors have a significant effect on the
student success; 2) External factors have a significant effect on the student success;
3) Service quality has a significant effect on the student success; and 4) There is no
influence between financial aid on student success.
The Importance Performance Analysis (IPA) method shows that the order of
indicators that are the top priority in increasing the success of a study is academic
interest, community environment, reliability and empathy. Managerial implications
that can be carried out by Bidikmisi managers to increase the success of studies
include increasing the academic interest of Bidikmisi recipients, maintaining the environmental conditions of the campus community, improving the quality of
information, and paying more attention to the interests of Bidikmisi recipients
through wholehearted, friendly and empathetic services
Pengaruh layanan, brand image, promosi, dan motivasi terhadap perilaku electronic word of mouth
Full text linkCompetition in universities is increasingly to attract prospective students,
so the universities need to do promotions that attract enthusiasts from prospective
students. The quality of services provided and developments carried out to involve
not only public relations in university but also the role of students in conducting
promotions by motivating themselves to improve brand image by using electronic
word of mouth.
The Faculty of Nursing at the Garut has began joined Unpad. It needs to
do promotions, besides public relations also involving students to disseminate
information through E-WOM. This study aims to (1) analyze the effect of service
quality, brand image, promotion and motivation on electronic word of mouth
behaviour, ( 2) formulate a strategy that students can recommend their campus
through electronic word of mouth. This research approach uses quantitative
studies. The sample collection method in this study is census sampling with 309
respondents with active student in the 2016-2019. The research uses primary data
with an online questionnaire using a google form survey that is distributed by
WhatsApp. The study was conducted making proposals start from January-July
2020. The cause-effect relationship between the variables was analyzed by using
the Structural Equation Modeling (SEM) method with LISREL 8.8, and the
descriptive analysis was analyzed by using Microsoft Excel and SPSS 20. The
exogenous variables of this study are service quality, promotion, and motivation,
while the endogenous variables are brand image and electronic word of mouth.
The results showed that three variables that have a positive and significant
effect. There is the promotion of a positive and significant effect on brand image.
Motivation has a positive and significant effect on the electronic word of mouth.
Brand image has a positive and significant effect on electronic word of mouth.
Furthermore, one variable that is not significant is service quality does not
significantly influence electronic word of mouth. The most important and
significant promotion is based on research results, so students need to be involved
in disseminating information about the Garut Campus to the public with E-WOM
behaviour by using social media. Managerial implications that Universitas
Padjadjaran has to promote in introducing to the public about the Faculty of
Nursing in Garut Campus so that more people know about the Garut Campus.
Promotion can be done by using social media such as Facebook, Instagram, Line,
Twitter, or through the internet, such as the official campus web. The university
can promote the Garut campus about the achievements obtained from students, all
activities that can influence people to be interested in the promotion carried out,
so they want to know about the Garut campus. They indirectly wish to register to
be a student of the Faculty of Nursing in the Garut class. Promotion can also be
done by creating a Visit to Garut campus program