Jurnal Dinamika Manajemen dan Bisnis
Not a member yet
101 research outputs found
Sort by
Determinant of Employee Turnover Intention on Fajar Surya
Full text linkThis study aims to develop a strategic model of the influence of career development, employee involvement, and employee engagement on the turnover intention at PT. Fajar Surya. Quantitative methods are used in this study. The sample consists of 150 employees at the managerial level. The sample criteria in this study were permanent employees who had worked for at least 1 year. Data collection techniques by distributing questionnaires directly to all samples. Analysis of the data used is SEM-PLS (Structural Equation Modeling - Partial Least Square). Empirical results show that career development and employee engagement have a negative and significant effect on turnover intention; with the greatest influence on career development variables. However, employee involvement has no significant effect on turnover intention. While career development has a positive and significant effect on employee engagement. However, employee involvement has no significant effect on employee engagement. Other results show that career development mediated by employee engagement has a negative and significant effect on turnover intention; However, employee involvement mediated by employee engagement has no significant effect on turnover intention. These empirical results show that the mediating role of employee engagement in career development can reduce employee intention to change jobs. This research resulted in a novelty of the turnover intention strategy model at PT. Fajar Surya Swadaya.
Keywords: Turnover Intention, Career Development, Employee Involvement, Employee Engagement
The Impact of Social Media Marketing and E-Wom on Purchase Decisions Through Purchase Intention: Study on Ready-to-Eat Food
No full textThe focus of this research is to determine the influence of social media marketing on purchase intention, the influence of e-WoM on purchase intention, the influence of purchase intention on purchase decisions, the influence of social media marketing on purchasing decisions, the influence of e-WoM on purchase decisions, and the influence of social media marketing and e-WoM on purchasing decisions through a purchase intention. A questionnaire was used as the data collection instrument in a survey approach. The research sample included 250 people who follow Lokasaji on social media, live in Jabodetabek, are 17 and above, and have purchased Lokasaji products in the last six months. SPSS and LISREL's SEM (Structural Equation Model) were used for data analysis. The results of the hypothesis test show that all hypotheses are accepted
Predicting Customer Satisfaction and Intention to Revisit a Local Coffee Shop with Industrial Concept in Jakarta
Full text linkThis study examines the factors that influence customer satisfaction and visiting intentions at a local industrial coffee shop. This study uses six measured variables: service quality, food quality, variety of menu, café atmosphere, customer satisfaction and revisit intention. The data collection method used a survey with an instrument in the form of a online questionnaire. Respondents are those who live in DKI Jakarta and have made purchases and visits to local coffee shop with industrial concepts. A total of 246 respondents were involved, the data were analyzed using SPSS 26 and SEM from AMOS software version 26 to manage and analyze data. The results of this study based on the hypothesis indicate that the hypothesis of service quality on revisit intention is accepted and significant, service quality on customer satisfaction is accepted and significant, food quality on revisit intention is accepted and significant, food quality on customer satisfaction is accepted and significant, customer satisfaction on revisit intention is accepted. and significant, variety of menu on customer satisfaction is accepted and significant, variety of menu on revisit intention is accepted and significant, café atmosphere on customer satisfaction is accepted and significant, café atmosphere on revisit intention is accepted and significant
The Effect of Customer Gratitude as Mediation in The Relationship of Marketing Investments on Behavioral Loyalty
Full text linkThis research aims to examine the effect of marketing investments conducted by binder manufacturers such as direct mail, tangible rewards, interpersonal communication, and preferential treatment towards behavioral and customer gratitude as mediator variables. This research is a quantitative study with 95 respondents from binder manufacturers. The sampling technique used is the convenience sampling technique. The data that has been obtained is processed using the IBM SPSS Statistics 20 for Windows program. Based on this research, marketing investments such as direct mail, tangible reward, and preferential treatment have a significant relationship with the variable customer gratitude. Besides, interpersonal communication activities do not have a substantial effect on customer gratitude. Preferential treatment by binder producers has the most significant positive impact on customer gratitude than other marketing investment variables. Finally, it is also known those customer gratitude customers due to the effect of marketing investment activities by binder manufacturer influence customer behavioral loyalty
Customer Satisfaction In Mobile Payment System: Finding From Indonesia
Full text linkThis research was conducted to produce a customer loyalty model in the mobile payment business in Indonesia. The mobile payment industry is currently in a period of rapid growth. Mobile payments are a vast need felt by consumers, especially in urban areas with good quality internet networks. Even though it is online, it still requires good customer service and can provide user satisfaction with this application. In this mobile payment business competition, the Link Aja company tries to compete with several platforms with several weaknesses in its business strategy. To achieve the research objectives, a sample selection of 200 users of the Link Aja mobile platform who live in Jakarta was selected. Non-probability sampling techniques are used to facilitate the collection of primary data needed to analyze the structural equation models used to test the hypothesis. The results of hypothesis testing reveal that service quality, promotion, and customer satisfaction have a positive impact on the level of customer loyalty of the Link Aja platform. Besides, customer satisfaction itself is influenced by the quality of service and promotions carried out by the Link Aja platform. The recommendation for the Link Aja platform is to immediately improve the application to make it easier to use and provide more cashback promotions for its users.
Keywords: Service Quality, Promotion, Customer Satisfaction, Customer Loyalty
The Influence of Service Quality, and Price Toward Customer Satisfaction at PT. Juragan Wifi Indonesia
No full textThe objectives of this study are: First, To determine the influence of Service Quality on Customer Satisfaction of PT Juragan Wifi Indonesia. Second, To determine the influence of Price on customer satisfaction of PT Juragan Wifi Indonesia. This research is conducted on 100 customers of PT. Juragan Wifi Indonesia that spread across Jakarta, Bogor, Depok, Tangerang, and Bekasi. Data is collected using a questionnaire with 5 point of likert scale, namely by reaching consumers by distributing the questionnaires which are then processed using the SPSS program. The results shows that service quality, and price provided by PT Juragan Wifi are valid and able to meet consumer expectations. Consumers of PT Juragan Wifi also have high level of satisfaction. Based on the results of hypothesis testing, it can be concluded that service quality has a positive effect on customer satisfaction, and price has a positive effect on customer satisfaction
The Influence Of Work Stress and Work-Life Balance On Employee Job Satisfaction
No full textThe purpose of this research are: To analyze and find out 1) The description of work stress, work-life balance, and employee job satisfaction of PT Taspen (Persero) Indonesia, 2) The influence of work stress on employee job satisfaction of PT Taspen (Persero) Indonesia, 3) The influence of work-life balance on employee job satisfaction of PT Taspen (Persero) Indonesia, 4) The research model of work stress and work-life balance in predicting employee job satisfaction of PT Taspen (Persero) Indonesia. This research was conducted on 199 employees of PT Taspen (Persero) Indonesia. Data collection techniques used interview and survey methods by distributing questionnaires which are then processed using the SPSS 21 program. This research used descriptive and causal analysis. The results of regression indicate that there is a negative and significant effect between work stress on employee job satisfaction, there is a positive and significant effect between work-life balance on employee job satisfaction
Analysis of The Performance Determinants of The Alliance Strategy Empirical Study on Learning Guidance in DKI Jakarta
Full text linkThe alliance strategy is one solution to the speed of competition in the business or business world. Strategic alliances are cooperative strategies in the form of partnerships that help unify each party's strengths to mutually benefit in the form of benefits and long-term competitiveness in the market. The alliance's strategy can be assessed as successful or not by measuring the strategic alliance's performance because the most commonly used alliance measure is performance. Whether or not an alliance strategy adopted by a company is healthy is to evaluate its alliance strategy's implementation.
This research was conducted using non-sampling or census methods as many as 132 (one hundred and thirty-two) branches in DKI Jakarta in one of the companies in the education sector originating from Japan and developing an alliance strategy in Indonesia. Data collection was carried out using a questionnaire and met with the owners or direct branch leaders.
From this study, it is concluded that Goodwill trust, Competence Trust, and Tangible & Intangible Resources Sharing positively influence the performance of the alliance strategy. Also, Tangible & Intangible Resources Sharing as an intervening variable can mediate the relationship between Goodwill trust and Competence Trust on the alliance's strategy's performance
The Influence of Charismatic Leadership and Training on The Performance on The Indonesian Navy Hydrographic and Oceanographic Center With Self Efficacy as an Intervening Variable
Full text linkThe leadership in the TNI environment is very typical according to the stylish nature of the command organization and is supported by the participation of its members; therefore, this study aims to find out how the influence of charismatic leadership and training on the performance of the Indonesian Navy Hydrographic and Oceanographic Center (Pushidrosal) with Self Efficacy as intervening. This study was conducted on Pushidrosal personnel rank of officers, where the sample used was 217 respondents taken using the census method. Data obtained by questionnaire using a Likert scale to measure 45 indicators processed with Structural Equation Modeling (SEM) using the Amos 22.0 application.
The results showed that: Charismatic leadership and training had no direct effect on self-efficacy, self-efficacy had no direct effect on performance. Charismatic leadership and training have a significant positive effect on performance both directly and indirectly. The results of the study also show that Self Efficacy has a positive mediating role for charismatic leadership and training on performance
The Effect of Work Engagement and Job Satisfaction on Organizational Commitments at PT. Karya Sakti Sejahtera
No full textThe purpose of this study was to determine the effect of Work Engagement and Job Satisfaction on Organizational Commitment to the employees of PT. Karya Sakti Sejahtera, which is a company engaged in the construction sector in Indonesia. The population of this study was 103 people, and the sampling method used was saturated sampling, so the number of samples in this study was also 103 people. This research uses multiple linear regression analysis methods in analyzing research data. The results showed that both Work Engagement and Job Satisfaction had a significant positive effect on Organizational Commitment, both partially and simultaneously. This implies that the higher the employee's job involvement and job satisfaction, the higher the employee's organizational commitment to the company