Jurnal Dinamika Manajemen dan Bisnis
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The Effect of Sharia Marketing on the Performance of MSMEs in West Java
Full text linkThis study examines the impact of Islamic marketing on Micro, Small, and Medium Enterprises (MSMEs) in West Java, Indonesia. Responses from 115 business owners across various sectors of West Java MSMEs were analyzed using SPSS and Smart Partial-Least Square (PLS). The findings indicate that Islamic marketing, encompassing four dimensions (Rabbaniyah, Akhlaqiyah, Al Waqiiyah, and Insaniyyah), significantly influences performance, with Islamic principles positively affecting the progress of MSMEs in the West Java region. Despite the limited sample size, the study's results encourage further research into market variations. This can benefit the success of MSMEs in West Java, Indonesia, for both practitioners and academics, by highlighting the importance of Islamic marketing networks. Additionally, the findings suggest that fostering a strong Islamic culture can promote positive behavior between businesses and customers. These insights are valuable for policymakers and business advisors aiming to tailor government support strategies for MSMEs in West Java and other Indonesian provinces, and could serve as a focus for future research. Future studies could explore these dynamics in other sectors and regions to develop a more comprehensive understanding of how Islamic marketing impacts business performance globally
Green Purchase Intention Influenced by Attitude, Norms, Control, and Price Sensitivity as a Moderation
Full text linkThe purpose of this descriptive study is to identify the variables that affect a consumer's inclination to purchase eco-friendly personal care items: attitudes, subjective norms, perceived behavioral control, with the moderating variable price sensitivity. Primary data was gathered using a standardized questionnaire and disseminated as part of this quantitative study design to 322 respondents in Jakarta, Indonesia. The findings show that attitudes and subjective norms influence green purchase intention positively, while perceived control of behavior did not relate significantly. Further, it was observed that price sensitivity weakened the strength of relationships among attitude, subjective norms, and purchase intention. These results highlight both personal and social factors associated with sustainable consumption, but price sensitivity acts as the main barrier to eco-friendly purchasing decisions. In addition to offering insightful information for marketers and regulators looking to encourage consumers to make more sustainable decisions, this study deepens our understanding of consumer behavior in the beauty and personal care industry
The Impact of Work Engagement and Occupational Stress on Nurse Turnover Intention in Acute Care Hospitals
Full text linkAcute care hospital nurse turnover is an important problem that affects patient care, operational efficiency and the overall healthcare outcome. Factors like work engagement and occupational stress can often cause high turnover rates. Previous research in the western context has shown that work engagement is negatively associated with turnover intention and occupational stress is positively related to it, but research in developing countries is scant. Work engagement and occupational stress are investigated as antecedents of turnover intention among nurses in acute care hospitals in Pakistan. Data were collected from 100 nurses using a quantitative approach via a structured survey. Here we analyse the results using Partial Least Squares Structural Equation Modelling (PLS-SEM), and find that work engagement significantly decreases turnover intention and occupational stress significantly increases it. These findings are relevant to the importance of creating a work engaged environment and management of occupational stress in order to increase nurse retention. The results are also useful for healthcare administrators developing retention strategies that will create a supportive work environment that will increase engagement and reduce stress
The Influence of Personal Characteristics, Knowledge Management and Organizational Support on Work-Life Balance in Hospitals
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The decrease in the number of patient visits to one of the hospitals is caused by various important factors. Among them may be due to a poor service system. Therefore, this study will examine the Influence of Personal Characteristics, Knowledge Management and Organizational Support on Work-Life Balance. Data collection in the study used literature studies and quantitative descriptive. Data collection was carried out at the Bhayangkara Level II Hospital in Medan. The research sample was 220 people. The results of the study showed that personal characteristics, knowledge management and organizational support had a positive effect on work-life balance at the Bhayangkara Level II Hospital in Medan. So it is concluded that all independent variables have an influence on Work-Life Balance at the Bhayangkara Level II Hospital in Medan
The Influence of Customer Experience, Price Perception and Word of Mouth on Purchasing Decisions
Full text linkThis study aims to analyze the effect of Customer Experience, Price Perception, and Word of Mouth on purchasing decisions at Angel Kebaya. Using a quantitative approach, data was collected through a survey with 150 respondents selected by purposive sampling. The questionnaire was distributed via Google Form in January 2025. The results showed that customer experience, price perception, and word of mouth have a significant influence on purchasing decisions. This research expands the understanding of how these three factors influence purchasing decisions. The findings provide insights for Angel Kebaya to improve customer experience, set competitive prices, and encourage positive word of mouth
The Influence Of Job Placement, Work Experience And Career Development On Employee Performance At The South Sumatra Provincial Pu Bina Marga And Spatial Planning Office
Full text linkThis research seeks to examine the impact of job placement, work experience, and career development on employee performance at the Office of Public Works Bina Marga and Spatial Planning of South Sumatra Province. “The research used descriptive quantitative methodologies and sampling procedures, using simple random sampling based on the Slovin formula, with a sample size of 130 respondents drawn among 192 ASN workers. Multiple linear regression was used for data analysis. The findings indicated that job placement, work experience, and career advancement each had a favourable and substantial influence on employee performance. Of these characteristics, career advancement has the most significant impact. The three factors concurrently have a substantial impact on employee performance. The correlation coefficient signifies a robust association, but the coefficient of determination reveals that the majority of the variability in employee performance is accounted for by these three components, with a little proportion affected by external variables not included in this research
Revealing the Role of Service Quality and Brand Awareness in Shaping Customer Satisfaction Mobile Banking Users Through Excellent Service
Full text linkBanking in Indonesia has been actively developing mobile banking-based technology because many already have this facility. Transactional banks in Indonesia, on average, can be said to experience electronic transactions every month, reaching 80-90 percent of the number of customer transactions. The top brand index in mobile banking in this research is trending downward from 2020 to 2022. This is the basis for conducting this research. The research was conducted with a sample of customers who used the mobile banking application and the research was carried out at the Pamekasan Branch KCP. This type of research is quantitative research with secondary data originating from questionnaires. The analysis tool used is SmartPLS with SEM-PLS data analysis techniques. The results of the direct influence research show that the service quality variables (p-value 0.035) and brand awareness (p-value 0.040) have an effect on customer satisfaction, while the service quality variables (p-value 0.278) and brand awareness (p-value 0.216) have no effect on excellent service and excellent service (p-value 0.095) have no effect on customer satisfaction. The indirect influence research results show that excellent service is not an intervening variable between service quality variables (p-value 0.321) and brand awareness (p-value 0.248) on customer satisfactio
Social Media Marketing and E-Wom: Driving Purchase Intentions Through Brand Image
Full text linkThe purpose of this research is to identify the factors influencing the purchase intention of Circle K products in the DKI Jakarta area, focusing on the variables of social media marketing, Electronic Word of Mouth (E-WOM), and brand image. The research uses a quantitative approach with the Structural Equation Model (SEM). Primary data was collected through questionnaires using a Likert scale ranging from strongly agree to strongly disagree. A purposive sampling method was used to obtain the sample, and the researchers gathered data from 210 respondents. The results of the study indicate that social media marketing and E-WOM have a positive and significant direct impact on brand image. Purchase intention also has a positive and significant direct impact on brand image. Additionally, social media marketing and E-WOM positively and significantly influence purchase intention through brand image. However, social media marketing and E-WOM do not have an impact on purchase intention.
Keywords: purchase intention, brand image, social media marketing, electronic word of mouth, and Circle
The Relationship Between Electronic Service Quality and Electronic Trust with Customer Loyalty in TikTok Shop Users Through Customer Satisfaction in Jabodetabek
Full text linkThe purpose of this study was to determine the effect of electronic service quality, electronic trust, and customer satisfaction on customer loyalty of TikTok shop users in Jabodetabek. This quantitative research method collects data through questionnaires. A total of 250 respondents were sampled using purposive sampling techniques. The objects taken in this study were respondents who had used TikTok shop, aged 17-30 years, and domiciled in Jabodetabek. This study uses AMOS software version 24 and SEM (Structural Equation Model) to analyze and process research data. The results obtained in this study indicate that electronic service quality and electronic trust have a positive effect on customer satisfaction. In addition, electronic service quality and customer satisfaction have a positive effect on customer loyalty. Electronic service quality and electronic trust through customer satisfaction also have a positive effect on customer loyalty. However, electronic trust has no effect on customer loyalty
Harnessing the Power of A.I Technologies for Optimal Employee Recruitment and Selection Strategies.
Full text linkThis research delves deeply into the potential impacts of incorporating artificial intelligence (AI) Technologies on the critical Human Resources Management (HRM) functions of recruitment and selection within organizations. Adopting a rigorous quantitative methodology, the study takes an empirical and descriptive approach, collecting data from 213 participants through a survey using scaling sampling techniques. The collected data was then analyzed using the robust capabilities of Structural Equation Modeling (SEM) in the SmartPLS software 4.0. The study's findings provide strong evidence of the significant influence that AI can have on the core HRM activities of selection and recruitment. These insights hold valuable practical implications for human resources professionals operating in Pakistani organizations, offering implementable suggestions to leverage the power of AI while remaining cautious of potential biases. This research underscores the transformative potential of artificial intelligence within the HRM domain, but also emphasizes the critical need for diligent, ethical, and responsible implementation. By striking the right balance, organizations in Pakistan can harness the efficiency, objectivity, and scalability of AI to enhance their talent acquisition and management capabilities, while simultaneously safeguarding against the pitfalls of algorithmic discrimination and other unintended consequences