Jurnal Dinamika Manajemen dan Bisnis
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The Effect of Strategic Vigilance in Achieving Sustainable Competitive Advantage: Analytical Research at Ashur International Bank
Full text linkThis research aims to know the interest of Ashur International Bank management in the role played by strategic vigilance in achieving sustainable competitive advantage by providing decision-makers with proactive and important information about internal and external environmental variables, so the intellectual cover of the problem stems from the extent of the bank's management ability to achieve sustainable competitive advantage in light of the multiple markets of the Iraqi private commercial banks, as well as governmental banks. Hence the importance of the research lies in presenting the accumulation of knowledge for strategic vigilance, which is one of the modern approaches in the field of strategic management, while the sustainable competitive advantage is the most influential in the work of banks due to its connection with their future and their business. The sample consists of (125) individuals (department heads, division and unit officials, and employees) in the surveyed bank. A questionnaire was used to collect data and distributed to a sample of (60) individuals, from which (50) valid forms were retrieved for analysis. The most important conclusion was the bank's management focuses in its strategic thinking on the dimensions of strategic vigilance in different ways according to the vigilance sequence (commercial, environmental, technological, and finally competitive vigilance
The Strategic Role of Brand Image in Linking Celebrity Endorsers and E-Wom with Local Skincare Purchase Intention for People in Jabodetabek
Full text linkThe purpose of this research is to determine the effect of celebrity endorsers and e-wom on the purchase intention of Azarine skincare for people in Jabodetabek through brand image as an intervening. Sample data collection was carried out by distributing questionnaires with Google Forms and using a 5 point Likert scale measurement consisting of strongly agree to strongly disagree. The sampling technique used is a non-probability sampling technique with a purposive sampling method. The research sample used amounted to 250 respondents using a quantitative approach. The data analysis technique uses the Structural Equation Modeling (SEM) method supported by AMOS software version 24. The findings show that celebrity endorsers have a positive and significant effect on brand image. E-WOM has a positive and significant effect on brand image. Additionally, celebrity endorsers have a positive and significant effect on purchase intention. E-WOM has a positive and significant effect on purchase intention. Brand image has a positive and significant effect on purchase intention. Then, celebrity endorser has a positive and significant effect on purchase intention through brand image. E-WOM has a positive and significant effect on purchase intention through brand image
Entrepreneurial Fuel for Success: The Influence of Opportunity and Skills on Student Entrepreneurial Motivation
Full text linkThis research aims to analyze the influence of skills and opportunities on entrepreneurial motivation among Indonesian students. Using quantitative methods, this research collected data from 314 students who were randomly selected through a digital questionnaire. Regression analysis shows that both skills and opportunities have a significant positive influence on entrepreneurial motivation, with skills having a more dominant impact. These results indicate that developing entrepreneurial skills through education or related programs can increase students' entrepreneurial motivation. It is hoped that these findings can contribute to the entrepreneurship literature in the Indonesian context and help develop more effective entrepreneurship programs in higher education
Jakarta Evolution Sustainability Innovation With the Presence of the Online Single Submission Risk-Based Approach System, a Solution for Licensing Services in DKI Jakarta Province
Full text linkThe Indonesian government introduced the Electronically Integrated Business Licensing System, Online Single Submission (OSS), to enhance nationwide business operations. However, the DKI Jakarta Provincial Government concurrently implemented its electronic licensing system, the Jakarta Evolution System, leading to overlapping jurisdiction in license processing. The enactment of the Job Creation Law in 2020 marked a significant shift in licensing regulations, introducing a risk-based business licensing approach determined by the central government. Consequently, the OSS transitioned to the Base Risk Approach (OSS-RBA), mandated for adoption by all Regional Governments. This study addresses two key questions: 1) Examining the mechanism for organizing public services in the business licensing sector based on Online Single Submission in DKI Jakarta, and 2) Identifying obstacles in public services related to Online Single Submission in DKI Jakarta and exploring efforts to overcome these challenges. Employing a qualitative and descriptive research approach, the study highlights that the implementation of Online Single Submission in DKI Jakarta aligns with central government guidelines, consolidating almost all business licenses under OSS authority. Key obstacles include a lack of information and socialization, compounded by legal uncertainties from the central government. Mitigation efforts involve the introduction of innovative OSS-RBA support services, intensified socialization initiatives, and policy adjustments. The study underscores the importance of the DKI Jakarta Provincial Government conducting extensive socialization campaigns for OSS-based business licensing to solidify the legal foundation for risk-based licensing
The Influence of Brand Reputation, Quality of Information, and Word of Mouth on Brand Trust to Build Brand Loyalty in Environmentally Friendly Body Care Products
No full textThe purpose of this research is to determine the influence of brand reputation, quality of information, and word of mouth on brand reputation in environmentally friendly body care products. This quantitative research method collects data through questionnaires. A total of 254 respondents were sampled using purposive sampling technique. The objects taken in this research were respondents who had purchased environmentally friendly body care products at least 3 times in DKI Jakarta and were at least 18 years old. This research uses SPSS version 26 software and SEM (Structural Equation Model) from AMOS software to carry out the analysis and processing of research data. The results obtained in this research show that brand reputation, quality of information, and word of mouth have a positive and significant effect on brand trust. Apart from that, brand reputation and brand trust have a positive and significant effect on brand loyalty
Analysis of Perceived Benefit of Video on Demand Subscription
Full text linkThis study examines the perceived benefits of Video on Demand (VoD) services through two main dimensions: perceived usefulness and perceived enjoyment. A cross-sectional questionnaire survey design was adopted in this study. An online version of the survey was developed using Google Forms, and a survey link was generated. The 244 respondents of this study are those who are familiar with Video on Demand products. Analysis methods included validity and reliability testing using SPSS version 26, as well as calculating the weighted average and scale range to assess the effectiveness of perceived benefits. Results indicate that both dimensions, perceived usefulness and perceived enjoyment, fall into the "effective" category, with average scores of 4.14 and 3.98, respectively. The perceived usefulness dimension suggests that respondents find VoD valuable, especially due to the variety of available content, while the perceived enjoyment dimension shows that respondents find VoD reasonably enjoyable. This study provides insights for VoD industry players in Indonesia for developing marketing strategies, though it also acknowledges limitations such as the limited representativeness of the sample and the exclusion of external factors
When Positive Emotion as a Mediator in Creating Impulse Buying at Shopping Discount Event
Full text linkThis research aims to determine the role of positive emotion as a mediator of price discounts and event marketing in creating impulse buying at the Shopee 12.12 Birthday Sale. This research is quantitative and descriptive. The population of this study was members of the Tawangsari Tulungagung Village Youth Organization (TARUNATA) who made purchases on Shopee on December 12, 2023, namely 38 people. Sample size guidelines using saturated samples, data analysis in this study using descriptive statistical techniques, and inferential statistical analysis using the SPSS 23 application. The results of this research show that price discounts are proven to affect positive emotions and are proven to affect impulse buying, both directly and through mediation. positive emotions. Meanwhile, event marketing has been proven to have a positive and significant effect on positive emotions and has been proven to affect impulse buying, both directly and indirectly. The results of this research also confirm that positive emotion is a partial mediator in influencing price discounts and event marketing in encouraging impulse buying at the Shopee 12.12 Birthday Sale
Analyst the Investor Intention on Socially Responsible Investment in Batam Using the Theory Of Planned Behavior Moderated by Religion
Full text linkThis study aims to study the investors intention to invest on socially responsible investment (SRI) using a theory called the planned behavior theory, the main research for this study consist of attitude, environmental attitude, social self-efficacy, and subjective norm moderate by religion. In this study, cross sectional data collected using a self-managed questionnaire by looking at several references from previous studies which then been made via Google form and distributed randomly to investors in Batam for 5 months. The sample uses "snowball sampling" with a bare minimum number of respondents is 384 respondents. 384 respondents were collected as a sample, and the results showed that attitude, environmental attitude, self-efficacy, and subjective norm had a strong relationship with the intention to invest in socially responsible investments, while religion did not have a significant moderating effect, and was found to have no significant relationship between variables. This research contributes to both academic research and practical applications in promoting socially responsible investing in Batam while considering the influence of religious beliefs
The Determining Factors Influences Student Gold Investing Interest
Full text linkThe purpose of this research is to determine the phenomena of student interest in gold investing following the COVID-19 pandemic. This study determines market targets, product development, and financial services. This quantitative research method collects data through a questionnaire. A total of 181 students were sampled using a random sampling technique. The study's findings indicate that financial literacy and investment motivation favor and significantly affect interest in gold investing. Meanwhile, income has a small but beneficial effect on interest in gold investment. If income affects students' interest in investing in gold at Brawijaya University, the income variable cannot be established realistically. According to observations, because the revenue obtained is sufficient for daily necessities, the amount of income is still supported by parents, and it is not easy to continuously save gold because funds are prioritized for other purposes or investments
Application of Artificial Intelligence to Maximise Digital Marketing Effectivity on Instagram
Full text linkThe research aims to investigate and analyze the application of Artificial Intelligence (AI) in improving the effectiveness of Digital Marketing strategies on the Instagram platform. The research focused on active Instagram users aged 18-34, as the main demographic group in the social media ecosystem. The study uses a qualitative research method with Structural Equation Modeling-Partial Least Squares (SEM-PLS) as an analysis framework to measure and validate the relationship between variables involved in the application of AI. The results are expected to provide in-depth insight into the crucial role of AI in improving the effectiveness of digital marketing strategies on Instagram, with significant implications for practitioners and researchers in this field