Jurnal Riset Manajemen Sains Indonesia
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THE ANALYSIS OF SERVICES MARKETING MIX ON STUDENTS' DECISIONS IN CHOOSING UNIVERSITAS MUHAMMADIYAH SIDOARJO
In a highly competitive market, companies and service providers, especially those in higher education, may experience frequent shifts in consumer preference. The marketing mix strategy of the 7Ps, which consists of promotion, product, place, price, people, process, and physical evidence, can have a significant impact on a student's decision to choose a university. This study used a descriptive quantitative research method, utilizing a Likert scale survey distributed to 89 respondents. The survey measured variables such as promotion, product, location, price, people, process, and physical evidence. Multiple regression analysis was conducted, and the F-test and t-test were used with a 90% confidence level and a value of ὰ = 0.05. The regression coefficient of determination revealed that the independent variables explained 68.7% of the dependent variable (student decision). The variable of people had the highest value of 0.689 on the standardized coefficient, making it the most influential among the independent variables. The study concluded that the 7P marketing mix variables, particularly promotion, product, location, people, and physical evidence, positively and significantly impact a student's decision to choose Universitas Muhammadiyah Sidoarjo.
 
APPLICATION OF ENVIRONMENTAL, SOCIAL AND GOVERNANCE PRINCIPLES INTEGRATED: THE CASE OF PT. SOLUSI BANGUN INDONESIA TBK. IN REACHING GOLD PROPER IN 2022
This research uses data. Secondary data from the 2018-2022 sustainability report was used with purposive sampling. Data analysis uses the content analysis method. Stakeholders determine materiality by focusing on customers, shareholders, employees, government, work partners, suppliers and mass media. Environmental aspects are considered the main material issue. Highest disclosure of carbon emissions in the Energy Consumption Category or EC sub-sector 2. Corporate governance supports community empowerment programs with an SROI of 8.70 (based on the author's calculations), which results in a Gold PROPER award. Overall, the assessment of materiality, quality of disclosure, governance company, and return on social investment at PT. Solusi Bangun Indonesia Tbk is considered good. Recommendations are provided so that companies can maintain and improve ESG implementation
THE EFFECT OF WORK LIFE BALANCE AND CAREER DEVELOPMENT ON EMPLOYEE ENGAGEMENT-MEDIATED ORGANIZATIONAL COMMITMENT AT JAPANISE DKI RESTAURANT
The purpose of this study is to find out the commitment of Japanise DKI Restaurant employees as measured by Work Life Balance, Carer Development and mediated by Employee Engagement. The method used was descriptive and explanatory with a population of 120 respondents and a sample of 104 people was taken randomly and the data was obtained by distributing questionnaires
The data obtained was processed with SPSS software, Lisrel and Path analysis. The results of the processing and analysis show that
Work Life Balance has a significant effect on Employee Engagement with a path coefficient of 0.402
Career Development has a significant effect on Employee Engagement with a path coefficient of 0.497
Work Life Balance has no significant effect on Organizational Commitment with a path coefficient of -0.038
Career Development has a significant effect on Organizational Commitment with a path coefficient of 0.286
Employee Engagement has a significant effect on Organizational Commitment with a path coefficient of 0.444
Work Life Balance has a significant effect on Organizational Commitment through Employee Engagement with a path coefficient of 0.178
Career Development has a significant effect on Organizational Commitment through Employee Engagement with a path coefficient of 0.22
HERDING BEHAVIOR IN FINANCIAL MARKET – SYSTEMATIC LITERATURE REVIEW
The aim of this research is to present a comprehensive theoretical analysis and provide concrete empirical support pertaining to the phenomenon of herding behavior within financial markets. The current paper can be classified as a literature review, which employed data collection techniques through an extensive survey of existing literature. The body of knowledge accumulated over a span of more than twenty years, consisting of both empirical investigations and theoretical inquiries, has yielded significant insights into the intricate nature of investor herding behavior. However, it is important to acknowledge that the author possesses relatively limited knowledge regarding markets other than capital markets, thereby presenting a constraint in terms of exploring the complexities associated with shifting behavior patterns. Furthermore, the available evidence concerning the existence of following behavior is not particularly compelling. Consequently, this paper advocates for the development and application of an empirical methodology that can effectively address these aforementioned limitations and offer a comprehensive evaluation of herding behavior. Additionally, this study critically examines recent empirical findings in order to identify areas that remain unexplored and require further investigation in future research endeavors
BIG DATA ANALYSIS IN HUMAN RESOURCES DECISION MAKING: OPTIMIZING WORKFORCE MANAGEMENT
This research aims to conduct an in-depth analysis of the application of Big Data in human resource decision-making, focusing on optimizing workforce management. By measuring four main variables, namely recruitment efficiency, accuracy of employee selection, employee development, and organizational performance based on HR decision-making—Big Data analysis is expected to provide a deeper understanding of workforce dynamics. The research results show that applying Big Data can build recruitment efficiency, increase the accuracy of employee selection, support more appropriate employee development, and ultimately improve overall organizational performance. Big Data makes organizational performance based on HR decision-making by providing a solid foundation for more effective human resource management strategies. This research uses qualitative methods with the help of the NVivo 12 Plus tool to identify research results. Implementing Big Data in various aspects of human resource management is recognized as a catalyst for positive change in workforce management
OPTIMIZING FINANCIAL MANAGEMENT IN SMALL AND FAMILY-OWNED ENTERPRISES: A LITERATURE REVIEW ON SIGNALING AND AGENCY THEORIES
This research explores the role of ownership structure, agency relationship dynamics, and the implementation of financial signals in the context of small and family firm financial management. Employing the Systematic Literature Review method, a literature review was conducted to gather, filter, and analyze relevant literature on the topic. The research findings indicate that a deep understanding of ownership structure enables firms to design more efficient risk management policies and decision-making. Additionally, an understanding of agency relationship dynamics allows firms to manage conflicts of interest more effectively through the development of appropriate oversight mechanisms and incentives. The proper use of financial signals was also found to enhance transparency and external stakeholders' trust in the firm, thereby opening doors to better access to external capital. The conclusion drawn from this research is that effective financial management practices are crucial for the long-term success of small and family firms. The implications of these findings emphasize the need for firms to continuously update their knowledge and skills in financial management and actively apply proven principles in their own context. Thus, they can remain competitive in an ever-changing business environment and meet their long-term objectives
THE INFLUENCE OF JOB SATISFACTION AND WORK DISCIPLINE ON WORK MOTIVATION IN BAPPEDA EMPLOYEES OF JAMBI CITY
This study examines how job satisfaction and work ethic affect employees of Jambi City Bappeda's motivation to work hard. Using saturated sampling or a census as the sampling method, this study used a quantitative approach with a sample size of 70 participants. Using SPSS software version 25, several linear regression analysis approaches were used to the research data. The findings indicated that the variables of job satisfaction and work discipline both partially and simultaneously had a positive and substantial effect on work motivation, with job satisfaction serving as the most important independent variable in this relationship
THE ROLE OF BUSINESS MODEL CANVAS (BMC) IN DIGITAL ENTREPRENEURSHIP ON STUDENTS' INTEREST IN INDONESIA
Unemployment of the productive age population is a big challenge for Indonesia entering the era of free markets and global competition. Creating young entrepreneurs is a solution that can be done to strengthen economic growth. Indonesia produces 700 thousand graduates annually, but many Indonesian students show limited interest in entrepreneurship. A lack of understanding of entrepreneurship makes students more likely to find jobs than create jobs. This research aims to provide an understanding to students regarding the importance of entrepreneurship and stimulate the growth of an entrepreneurial mindset among them. This is achieved by introducing and understanding in depth the Business Model Canvas (BMC), so that students can start and run businesses, so as to be able to transform them into job creators. The research method used is a causal / explanatory survey, using primary data collected through participatory observation, interviews, and questionnaires distributed to selected public and private universities in Indonesia using convenience / accidental sampling techniques. The questionnaire was distributed to a total of 200 respondents, in accordance with the minimum sample size requirements for the Structural Equation Modeling (SEM) analysis technique, using LISREL software version 8.8. The findings of this study show that customer segments, value proportions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures are able to increase entrepreneurial interest. Business Model Canvas (BMC) effectively increases students' understanding of entrepreneurship. BMC's simplicity in mapping and presenting business models makes it an effective tool to deepen business understanding. However, BMC is not an instant tool that can necessarily improve students' entrepreneurial mindset. Understanding BMC is the same as other sciences that cannot be taught in a short time and requires a process to learn it. The timeframe available in the study was very short and did not meet the requirements to cultivate a mindset that was truly expected to prepare students to engage fully as entrepreneurs
THE SIGNIFICANT ROLE OF FINTECH IN EMPOWERING STUDENTS IN THE DIGITAL ERA: AN ANALYSIS WITHIN THE CONTEXT OF DIGITAL FINANCIAL TRANSFORMATION
The aim of this study is to delve into the extent to which students at Muhammadiyah University Palopo comprehend and exhibit interest in fintech, and to investigate the role of Financial Technology (Fintech) in empowering students in the digital era through digital financial transformation. This research adopts a quantitative approach, utilizing primary data, with the study population targeted towards users of Financial Technology (Fintech) services, specifically students enrolled in the Faculty of Economics and Business, Management Program, at Muhammadiyah University Palopo, encompassing approximately 133 individuals, determined using the Slovin formula. This research analysis was conducted using multiple linear regression with the data processing tool, SPSS version 26 (Statistical Product and Service Solutions). The results indicate that Fintech has a positive and significant influence on student empowerment. However, Digital Financial Transformation in this study did not exert a significant influence on student empowerment. This suggests that, within the context of this research, Digital Financial Transformation does not have a noteworthy impact on enhancing student empowerment
EMPIRICAL INSIGHTS INTO THE INFLUENCE OF FINANCIAL DEVELOPMENT ON CAPITAL MARKETS IN SOUTHEAST ASIA
The rise of capital markets around the world has paved the way for new research on the relationship between financial development and capital market performance. This becomes relevant as capital markets are now more accessible to foreign capital flows as a result of economic liberalization and globalization. Therefore, this study intends to provide empirical evidence of the impact of financial development proxied by three parts, namely financial access, financial efficiency and financial stability based on critical mass theory. Operationally, this study uses a sample of 6 countries in ASEAN with an annual observation period from 2007 to 2022. With the characteristics and structure of panel data, this study uses panel regression analysis with a total data of 672 observations (country-years). The analysis used also applies a fixed-effects model (FEM) at the country (Country-FE) and year (Year-FE) levels. The results show that there is a positive association between financial access and capital market performance, a negative association between financial efficiency and capital market performance, and a positive association between financial stability and capital market performance