Jurnal Riset Manajemen Sains Indonesia
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PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP BRAND LOYALTY TEH BOTOL SOSRO Survei Konsumen Teh Botol Sosro di Food Court ITC Cempaka Mas, Jakarta timur
Get PDF The purposes of this research are: 1) To know the description of brand image and brand trust and the influence of them towards brand loyalty of Teh Botol Sosro. 2) To test empirically the influence of brand image towards brand loyalty of Teh Botol Sosro. 3) To test empirically the influence of brand trust towards brand loyalty of Teh Botol Sosro. 4) To test empirically the influence of brand image and brand trust simultaneously towards brand loyalty of Teh Botol Sosro. The analysis implemented in this research are descriptive and causal analysis. This research is taken 100 consumers of Teh Botol Sosro at the food court of ITC Cempaka Mas while data was collected by using questionnaire and processed using SPSS 16. The result shows that partially brand image has a positive and significant impact toward brand loyalty. Then, partially brand trust also has a positive and significant impact toward brand loyalty. Simultaneously, brand image and brand trust have a positive and significant impact toward brand loyalty. The empirical findings indicate that to create and improve the brand loyalty, Teh Botol Sosro need to consider brand image and brand trust because those factors shown to affect the level of job satisfaction.
Keywords: Brand Image, Brand Trust, Brand Loyalt
PENGARUH KUALITAS PRODUK DAN PERSONAL SELLING TERHADAP KEPUASAN PELANGGAN PADA MAJALAH INFO BEKASI (STUDI KASUS PT. SIBK)
Get PDFGenerally, the purpose of this research are: 1) To know the description of product quality, personal selling and customer satisfaction on client of Info Bekasi Magazine. 2) To know the influence of quality product towards customer satisfaction on client of Info Bekasi Magazine. 3) To know the influence of quality product towards customer satisfaction on client of Info Bekasi Magazine. 4) To know the influence of quality product and personal selling simultaneously towards customer satisfaction on client Info Bekasi Magazine. The method implemented in this research are descriptive explanatory and causal. This research is taken 100 client of Info Bekasi Magazine after their interact with personal selling used field pricing system while data was collected by using questionnaire and processed using SPSS 20. The result shows that partially quality product has a positive and significant impact toward customer satisfaction. Then, partially personal selling also has a positive and significant impact toward customer satisfaction. Simultaneously, quality product and personal selling have a positive and significant impact toward customer satisfaction. The empirical findings indicate that to create and improve the customer satisfaction, Info Bekasi Magazine need to consider quality product and personal selling because those factors shown to affect the level of job loyalty.
Keywords: Quality Product, Personal Sellling, Customer Satisfactio
PENGARUH BUDAYA ORGANISASI DAN KOMITMEN ORGANISASI TERHADAP KEPUASAN KERJA KARYAWAN PADA PT. NUTRIFOOD INDONESIA DI JAKARTA
Get PDFThe purpose of this researched is to find out how big is the effect of organization culture toward job satisfaction, organizational commitment toward job satisfaction and organization culture and organizational commitment toward job satisfaction, especially on the employee’s in the marketing, sales and distribution and manufacturing division in PT. Nutrifood Indonesia. The analysis implemented research simple regression and multiple regression analysis. The method of this research is simple random sampling, that took 115 employees in population and the number of sample were 90 responden. The data collected by using questionnaire and cultivated using SPSS 19.0. This research shows these following results: 1) Determination of organizational culture on employee job satisfaction is 45,3%; 2) Determination of organizational commitment on employee job satisfaction is 35,6%; 3) Determination of organizational culture and organizational commitment on employee job satisfaction simultaneously is 44,7%.
Keywords: organizational culture, organizational commitment and job satisfactio
PENGARUH KUALITAS PRODUK DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPATU OLAHRAGA FUTSAL ADIDAS DI WILAYAH JAKARTA TIMUR
Get PDFThe purposes of this research are to describe about product quality, product design and purchasing decision and test the product quality and product design variables that influence the purchasing decision of Adidas’ futsal shoes. This research used descriptive and explanatory methods. The unit analysist of this research are the consumers of Adidas at East of Jakarta. Total sample of this research are 100 respondences while the analysis tools that are used in this research are SPSS 18.0. The result of this research shows: (1) product quality is significantly influencing the purchasing decision by 10.7%; (2) product design is significantly influencing the purchasing decision by 7,5%; (3) simultaneously product quality and product design are significantly influencing the purchasing decision by 17.6%. The remaining 82,4% is influenced or explained by other variables that are not included in this research.
Keywords: product quality, product design, purchasing decision and Adidas’ futsal shoes
PENGARUH IKLAN TELEVISI DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SABUN LUX (SURVEI PADA PENGUNJUNG MEGA BEKASI HYPERMALL)
Get PDFGeneraly, the purpose of this research are: 1) To determine the analytical description of the television advertisement, price and purchase decision of Lux soap (Survey on visitors of Mega Bekasi Hypermall), 2) To determine the effect of television advertisement on purchase decision of Lux soap, 3) To determine the effect of price on purchase decision of Lux soap, 4) To determine the effect of the television advertisement, price and purchase decision of Lux soap (Survey on Visitors of Mega Bekasi Hypermall). The analysis which has been applied in this study is multiple linear regression analysis. The study has been conducted with a convinence sampling technique of 110 consumers who visited Mega Bekasi Hypermall, while the technique of data collection was done by distributing questionnaires which were processed by SPSS 19. According to the research that the t test result on the variable of television advertisement is 2,965 with a significant value of 0.004,which means that the television advertisement has a significant influence on purchase decision. Furthermore, the t test result on the price variable is 3,678 with significant value of 0.000, which means that the price has a significant effect on purchase decision. Whereas, the F test result of two variables television advertisement and price is 9,087 with a significance value of 0,000. Those figures descibes that the television advertisement and price simultaneously have significant influence on a purchase decision. In addition, the F test R2 value that is resulted from the research is 0.145 or 14.5%. This value describes the television advertisement and price influence on purchase decision as 14.5%.
Keywords: Television Advertisement, Price, Purchase Decision
PENGARUH CORPORATE GOVERNANCE DAN LEVERAGE TERHADAP PROFITABILITAS BANK YANG GO PUBLIC DI INDONESIA PERIODE 2009-2012
Get PDFThe Objective of this study were to examine the effects of corporate governance and leverage on profitability banking companies. The samples from this study is the banking company located in Indonesia are listed in Indonesia Stock Exchange (BEI) in the period 2009-2012. Corporate Governance mechanisms such as: board of directors, independent commissioners, institutional ownership and managerial ownership, and leverage on profitability (proxies by return on assets). These results indicate that the board of directors have negatif and insignificant effect on return on assets. Independent commissioners have a positif and insignificant effect on return on assets. The proportion of institutional ownership, the proportion of managerial, and Leverage have negative and significant. The results show that corporate governance and leverage have simultaneously effect on return on assets of the banking company.
Keywords: Corporate Governance, Leverage, Profitability, Return on Assets, Banking Companie
THE EFFECT OF RECRUITMENT, SELECTION AND MOTIVATION TO PERFORMANCE OF EMPLOYEES AT DATACOMM DIANGRAHA COMPANY
Get PDFIn this study, the goal is to test empirically the effect of recruitment, selection and motivation of the employee performance at Datacomm Diangraha Company. The samples used were employees of Datacomm Diangraha especially the engineers with the total number of respondents was 126. The analysis used a linear regression, this research examines four variables: Recruitment (X1), Selection (X2) and Motivation (X3) as independent variables, and Performance employees (Y) as the dependent variable. Partial test shows that the recruitment effect of 0175 (positive and significant) on the performance. While the selection is also influenced significantly by 0347 on employee performance. And further motivation for 0295 was a significant influence on employee performance.Measurement model analysis in this study showed that all variables have met the criteria of validity and reliability, while at the structural model analysis shows that testing of hypotheses H1, H2, and H3 supports the hypothesis proposed. The resulting model of the independent variables and the effect on the dependent variable is Y = 16,408 + 0175 0347 X1 + X2 + X3 0295. The study concluded that the recruitment, selection and motivation affect the performance of employees with the results affect the performance of 95%, while 5% is determined by other variables.
Keyword : recruitment, selection, motivation, linear regressio
THE EFFECT OF INTERPERSONAL COMMUNICATION AND JOB STRESS ON ORGANIZATIONAL COMMITMENT AT CUSTOMS TRAINING CENTER
Get PDFThe objective of the research is to know the effect of interpersonal communication and job stress on organizational commitment. This research used quantitative approach. The research was conducted of Customs and Excise Training Center by using a survey method with path analysis applied in testing hypothesis. The number of 50 employee as sample was selected by using Slovin formula. The research conclude: (1) There is a direct positive effect of interpersonal communication on organizational commitment (2) There is a direct negative effect of work stress on commitment organization (3) There is a direct negative effect of interpersonal communication on organizational commitment
PERBANDINGAN PROFITABILITAS PERUSAHAAN SEBELUM DAN SETELAH PENERAPAN UU NO. 40/ 2007 TENTANG KEWAJIBAN PERSEROAN TERBATAS (Studi Empiris pada Perusahaan-Perusahaan yang Bergerak di Bidang Energi dan Sumber Daya Mineral)
Get PDFLaw of the Republic of Indonesia number 40 of 2007 concerning limited liability company requires for every company operate in natural resources to execute corporate social responsibility (CSR). The purpose of CSR is to embrace responsibility for the company’s actions and encourage a positive impact through its activities on the environment, employees, communities, consumers and all other members of the public sphere who may also be considered as stakeholders. Sme previous studies found that CSR could increase financial performanc and gave positive image to communities. This purpose of this study is to test clearly about the difference of firm’s profitability (gross profit margin, operating profit margin, net profit margin, return on assets and return on equity) before and after the requirement of law no. 40/ 2007. The analysis using Wilcoxon signed rank test and using data of financial annual report of firms between 2004 to 2009. Samples consist of mining and mining services companies in Indonesia Stock Market (IDX). The results of this study show that profitabilities of the firms before and after the requirement of law no. 40/ 2007 have no significantly differences. This result probably due to research period is to short, so it can not show significant difference of increase in profit. Keywords: Corporate Social Responsibility, Profitability, Act No. 40/ 2007
ANALISIS PENGARUH KARAKTERISTIK BANK DAN INFLASI TERHADAP NET INTEREST MARGIN Studi Kasus Pada Bank Konvensional yang Terdaftar di Bursa Efek Indonesia Tahun 2006-2010
Get PDFThis paper investigates the influence of bank’s characteristics and inflation on commercial bank’s interest margins in Indonesia for the 2006-2010 period. The empirical results suggest that bank-specific characteristics, in particular bank capitalization and efficiency have a positive and significant impact on bank’s net interest margins. The bank size and liquidity have a negative and significant impact on bank’s net interest margins. We also find that inflation has a negative and significant impact on net interest margin (at level 10%).
Key words : bank interest margin, panel data, Indonesia