Jurnal Riset Manajemen Sains Indonesia
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ANALYSIS OF PRODUCT PLACEMENT AS A GLOBAL MARKETING STRATEGY OF SUBWAY SANDWICH IN DRAMA MY ROOMMATE IS GUMIHO
Full text linkSubway is a fast food restaurant from America that uses a franchise concept. This study aims to determine the Product Placement used by Subway Sandwich as a global marketing strategy in the Korean drama My Roommate is Gumiho. In this study, the author uses a qualitative method in social phenomena by collecting data from news, journals, articles, dramas, and books to find evidence that follows product placement and global marketing strategies. However, this study focuses on analyzing Korean dramas and news articles. The findings of this study will produce a division of product placement dimensions contained in the drama My Roommate is Gumiho. The result of this study is product placement carried out by Subway in the parts contained in the drama My Roommate, which means international audiences can increasingly recognize Subway products
Analysis of Factors Affecting the Intention to Use NFC-Based Payment System
Full text linkThis study aims to examine the influence of Prior Experience on Perceived Ease of Use and Perceived Usefulness, as well as the effects of both perception variables on Intention to Use QRIS Tap. A quantitative approach was employed, with the population consisting of NFC payment users in the Greater Jakarta area. The sample was selected using a purposive sampling method, involving 165 qualified respondents. Data were collected through an online questionnaire using a 6-point Likert scale, and analyzed using SmartPLS and Microsoft Excel. The results reveal that Prior Experience has a significant positive effect on both Perceived Ease of Use and Perceived Usefulness. Furthermore, these two perception variables significantly and positively influence the Intention to Use QRIS Tap. Based on these findings, all four proposed hypotheses in this study are supported
Financial Behaviour And Distress: The Impact of Religiosity, Family Influence, and Locus of Control
Full text linkThis study aims to determine the factors that influence financial behavior and financial distress in Muslim families in the city of Surabaya. The variables selected in this study are religiosity, family financial socialization, and locus of control. The research method used in the study is a survey method using a questionnaire as an instrument to obtain data. Data analysis was carried out using the SMART PLS application with a sample size of 100. The results of the study showed a positive and significant relationship between family financial socialization and locus of control on financial behavior while religiosity was found to have a positive but insignificant relationship on financial behavior. This study also found that the variables of religiosity, family financial socialization, locus of control, and financial behavior did not have a significant relationship on financial distress
THE RELATIONSHIP BETWEEN MANAGER PERFORMANCE AND SELF-DEVELOPMENT, PERCEPTIONS OF ORGANIZATIONAL SUPPORT, AND WORK LIFE QUALITY IS MEDIATED BY JOB SATISFACTION
No full textLatar belakang penelitian ini adalah untuk mengetahui faktor-faktor yang dapat mempengaruhi kinerja pengurus SP(P)BE PT. Pertamina Patra Niaga Provinsi Jawa Tengah dan D.I Yogyakarta. Tujuan penelitian ini adalah untuk mengetahui dan menganalisis pengaruh pengembangan diri, persepsi dukungan organisasi dan kualitas kehidupan kerja terhadap kinerja manajer dengan variabel mediasi kepuasan kerja. Penelitian ini dilakukan dengan menggunakan metode purposive sampling. Peneliti membagikan kuesioner kepada 87 pengurus SP(P)BE PT. Pertamina Patra Niaga Provinsi Jawa Tengah dan D.I Yogyakarta. Analisis data menggunakan analisis jalur. Hasil analisis menyimpulkan bahwa pengembangan diri, persepsi dukungan organisasi dan kualitas kehidupan kerja berpengaruh terhadap kepuasan kerja pengurus SP(P)BE PT. Pertamina Patra Niaga Provinsi Jawa Tengah dan D.I Yogyakarta. Pengembangan diri, persepsi dukungan organisasi, kualitas kehidupan kerja dan kepuasan kerja mempengaruhi kinerja manajer SP(P)BE PT. Pertamina Patra Niaga Provinsi Jawa Tengah dan D.I Yogyakarta. Kepuasan kerja mampu memoderasi pengaruh pengembangan diri, persepsi dukungan organisasi dan kualitas kehidupan kerja terhadap kinerja pengurus SP(P)BE PT. Pertamina Patra Niaga Provinsi Jawa Tengah dan D.I Yogyakarta
ANALYSIS OF CAPITAL BUDGETING PROJECTIONS IN MAKING FUNDING INVESTMENT CONSIDERATIONS AT PT NUSKAINO
Full text linkPT NUSKAINO currently needs funding of IDR 5 billion through a crowdfunding funding system, however, PT NUSKAINO does not yet have ideal capital budgeting projections and risk analysis. Therefore, this research aims to test the feasibility of considering funding investment projects using the capital budgeting method along with risk analysis based on groupings of economic conditions. The research methodology used in this research is a mixed method, which involves collecting quantitative and qualitative data, integrating two forms of data, and using different designs that can include philosophical assumptions and theoretical frameworks. The results of the research show that by using capital budgeting calculation techniques, when economic conditions are stable, funding investment activities are feasible. Meanwhile, when economic conditions are weak, investment in financing activities is not feasible. Then, when economic conditions are strong, funding investment activities are feasible. The analysis that has been carried out shows that the use of the capital budgeting method can provide good benefits for companies in making investment considerations so that they do not take the wrong steps in the future. Moreover, simulating the economic conditions that will occur could be a wise step for PT NUSKAINO in considering investment funding using the crowdfunding funding system
Improving Employee Performance Through Ability and Career Development
Full text linkThis study aims to examine the influence of ability and career development on employee performance at PT Buana Berlian Indonesia. A quantitative approach was employed using a survey method, with data collected through questionnaires distributed to 44 employees. The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results indicate that both ability and career development, either partially or simultaneously, have a positive and significant effect on employee performance. These findings highlight the importance of enhancing employee abilities and implementing structured career development plans to improve performance sustainably. Therefore, it is recommended that the company provide training and career development programs to enhance work effectiveness and employee motivation.
PERSONAL DATA PROTECTION IN INDONESIA'S PEER-TO-PEER LENDING; A BIBLIOMETRIC ANALYSIS
Full text linkThe rise of Peer-to-Peer (P2P) Lending in the financial ecosystem has introduced a digital credit disbursement mechanism characterized by simplicity and a fast process. However, P2P Lending has faced criticism, frequently accused of misusing customer data, particularly privacy violations during loan collection processes. Due to the ongoing issues with personal data protection in Indonesia’s P2P Lending industry, further studies on this topic are necessary. Moreover, previous studies have shown that no bibliometric analysis of personal data protection in P2P Lending in Indonesia has been conducted, which prompted us to address this gap.
In conducting the bibliometric analysis, we reviewed articles published between 2018 and 2023 on Google Scholar. For the selection of articles, we used the Publish or Perish application, resulting in a final sample of 99 articles. This study concluded that the keyword "protection" is frequently associated with information, problem, benefit, trust, implementation, user, platform, and information security. Another finding shows that the subject of this study has increased since 2020 and remains highly relevant for further study. Furthermore, the subject of this study includes keywords that are rarely discussed, such as MSMEs (Micro, Small, and Medium Enterprises) and inclusion, indicating that future study could explore these two topics further
ENHANCING MANAGERIAL PERFORMANCE THROUGH HR COMPETENCIES IN COOPERATIVES
Full text linkThis study examines the impact of HR competencies (communication, teamwork, leadership, and analytical decision-making) on managerial performance in cooperative organizations. Using a quantitative approach, data were collected from 65 cooperative managers in Barru Regency through structured questionnaires. Multiple linear regression analysis was applied to evaluate the relationships between HR competencies and managerial performance. The findings reveal that analytical decision-making and teamwork are the most significant predictors of performance, highlighting their critical role in fostering operational efficiency and achieving organizational objectives. Communication and leadership, while positively correlated with performance, function as foundational enablers supporting teamwork and decision-making. The study contributes to the literature by emphasizing the interplay between HR competencies and cooperative governance, offering practical recommendations for enhancing managerial effectiveness through targeted training and development programs. These findings underscore the importance of adopting a comprehensive competency framework to optimize organizational outcomes and ensure sustainability. Further research is recommended to explore the contextual factors influencing the variability of HR competencies across different organizational settings
Digital Transformation And E-Commerce Adoption: A Comparative Study
Full text linkGlobal business landscapes were fundamentally changed by the advent of digital transformation, particularly in the e-commerce sector. In two culturally and economically distinct nations (Indonesia and The Gambia), this cross-country comparative study examines the implementation of digital transformation and its impact on the adoption of e-commerce. The foundation of this study is the examination of government programs, technological infrastructure, consumer behavior, and business adaptability, all of which clearly illustrate the factors that contributed to the development of the major e-commerce companies in these two countries. However, Indonesia has already benefited from large investments in fintech, mobile technology, and digital infrastructure, all of which have fueled its e-commerce environment as a developing Southeast Asian economy. The Gambia, a West African country with limited internet coverage and low digital literacy, is improving with Youth-Driven Digital Engagement and Mobile Banking innovations. This study analyzes digital readiness, socio-economic barriers, consumer behavior trends, public-private partnerships, regional trade policies, and ICT education, providing actionable insights for promoting inclusive digital economies
The Role of Dynamic Capability and Organizational Agility in Improving MSMEs Performance
Full text linkEntrepreneurial dynamics encounter significant challenges in a competitive and fast-changing environment. This research aims to explore the role of dynamic capability and organizational agility in enhancing the performance of micro, small, and medium enterprises (MSMEs), particularly within the batik and embroidery sectors in Pasuruan Regency, specifically in the Bangil, Beji, Gempol, and Pandaan areas. Data was gathered from 48 MSMEs owners through questionnaires, and the analysis was performed using quantitative methods with SmartPLS 4.0 software to test the research hypotheses. The findings revealed that dynamic capability is essential for enhancing the MSMEs performance, while organizational agility also positively influences performance. Additionally, the study indicated that both dynamic capability and organizational agility positively impact the performance of batik and embroidery MSMEs in the Bangil, Beji, Gempol, and Pandaan regions. This research provides valuable insights for decision-making and strategy formulation in the face of market uncertainties, offering practical recommendations for MSMEs owners to enhance their efficiency and competitiveness