Podium Sports, Leisure and Tourism Review
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Secondary Data in Research – Uses and Opportunities
Get PDFWhen we were invited to write this editorial – in both the Iberoamerican Journal of Strategic Management and Podium – we thought about future opportunities for research, especially in a topic that still has room for further development: the use of secondary data. Sports management research in Brazil, which is the key focus of Podium, has gained wide acceptance within the management research academia in Brazil. Along with this maturation process, this now reinforced area needs to step up its game (pun intended) in terms of methodological approaches. This means that both the qualitative and quantitative sides of the equation must now become more focused in improving results. In strategic management, on the other hand, the use of secondary data is now common and widespread, but not as much in Iberoamerican countries. In this editorial, we will focus more specifically on the use and opportunities in employing secondary data.When we were invited to write this editorial – in both the Iberoamerican Journal of Strategic Management and Podium – we thought about future opportunities for research, especially in a topic that still has room for further development: the use of secondary data. Sports management research in Brazil, which is the key focus of Podium, has gained wide acceptance within the management research academia in Brazil. Along with this maturation process, this now reinforced area needs to step up its game (pun intended) in terms of methodological approaches. This means that both the qualitative and quantitative sides of the equation must now become more focused in improving results. In strategic management, on the other hand, the use of secondary data is now common and widespread, but not as much in Iberoamerican countries. In this editorial, we will focus more specifically on the use and opportunities in employing secondary data
Strategy on Club Sector: An Application of the Zaccarelli and Fischmann Model Application at a Sports and Entertainment Club in Minas Gerais
Get PDFFor organizations to remain competitive in the market, it is necessary to identify and adopt strategies appropriate to the operating environment. Minas Tênis Clube, the object of this study, adopted a series of strategies from 1980 to 2013 that were analyzed in the light of the work of Zaccarelli and Fischmann (1994). In order to reach this objective, a bibliographical research was carried out considering the main concepts related to the themes of strategy, client and market. Semi-structured interviews were conducted with 25 randomly chosen volunteers who had one or more of the following relationships with Minas Tênis Clube: partner or adviser, director, employee, representative of state or municipal public authority, partner company, supplier, athlete or former athlete. After saturation, these contents were submitted to content analysis according to Bardin. Generic Strategies (GS) can be adopted in a variety of ways and in various combinations, by all organizations, regardless of their size or the market in which they operate, expanding their operations or recovering lost customers or niches. This article aimed to identify and analyze the GS adopted in the management of the MTC in the last three decades, based on the model proposed by these authors. The results showed that the GS of Adaptation, Cooperation, Product-Market Differentiation and Opportunity were adopted in the management of this Club and were the most relevant in the period studied
Além das Quatro Linhas: Uma Perspectiva Financeira dos Clubes Desportivos do Estado do Rio de Janeiro
Get PDFThe Sports Clubs became objects of great attractiveness for Brazilian society. With the increase in their popularity and their financial transactions was initiated several moves to a more responsible management and above all these professional. In this sense, this article aims to highlight the accounting and financial situation of the four main Sports Clubs in the state of Rio de Janeiro, with the positive and negative points of each management and carrying out a comparison between them. To achieve this goal, was applied to the liquidity ratios clubs, indebtedness, profitability, EBITDA, EVA, besides the use of statistical tool Factorial Analysis. The results showed that clubs should worry about the financial position they hold, as had low liquidity, high debt ratios and even destruction of added value.Os Clubes Desportivos tornaram-se objetos de grande atratividade para a sociedade brasileira. Com o aumento de suas popularidades e de suas movimentações financeiras deu-se início a diversos movimentos para uma administração mais responsável e, acima de tudo, mais profissional. Nesse sentido, este artigo tem por finalidade evidenciar a situação contábil e financeira dos quatro principais Clubes Desportivos do estado do Rio de Janeiro, apresentando os pontos positivos e negativos de cada gestão e realizando uma comparação entre eles. Para alcançar este objetivo, foi aplicado aos clubes índices de liquidez, endividamento, rentabilidade, EBITDA, EVA, além da utilização da ferramenta estatística Análise Fatorial. Os resultados evidenciaram que os clubes devem preocupar-se com a posição financeira que ocupam, pois apresentaram baixa liquidez, altos índices de endividamento e até destruição de valor adicionado
Gestão em Clubes de Futebol: Obtenção do Certificado de Clube Formador no Botafogo Futebol Clube
Get PDFThe most important changes in Brazilian football in recent decades, are related to the professionalization, until then a very relevant issue in the management of these clubs. One of the actions taken was to direct efforts and investments to young categories, which did not have regulations to guarantee the financial viability relative to the return on these investments. This gap was, in a way, filled with the creation of the Certificado de Clube Formador evidencing the financial importance and the potential profitability of the players trained in the youth present to their respective clubs. The main objectives of this study were to analyze and characterize the achievement of Certificado de Clube Formador for Botafogo Futebol Clube of Ribeirão Preto/SP, through a qualitative research in the form of case study, since to analyze management aspects for athletes training in football clubs is indispensable knowledge of the reality of this management, by working with subjective opinions in the generation of objective information. The results showed that the achievement of Certificado de Clube Formador for Botafogo Futebol Clube allowed the club to fit into a model of management and organization structure, thus improving its visibility in the football scenario, not being necessary for this, capital investments.As mudanças mais importantes no futebol brasileiro, nas últimas décadas, estão relacionadas à profissionalização, até então, uma questão pouco relevante na gestão desses clubes. Uma das ações adotadas foi direcionar esforços e investimentos para categorias de base, que não possuíam regulamentações que garantissem a viabilidade financeira em relação ao retorno desses investimentos. Essa lacuna foi, de certa forma, preenchida com a criação do Certificado de Clube Formador evidenciando a importância financeira e o potencial de lucratividade que os jogadores formados nas categorias de base apresentam aos seus respectivos clubes. Os principais objetivos deste estudo foram analisar e caracterizar a obtenção do Certificado de Clube Formador pelo Botafogo Futebol Clube de Ribeirão Preto/SP, por meio de uma pesquisa qualitativa na forma de estudo de caso, uma vez que para analisar aspectos de gestão para formação de atletas em clubes de futebol é indispensável o conhecimento da realidade desta gestão, trabalhando-se com opiniões subjetivas na geração de informações objetivas. Os resultados mostraram que a obtenção do Certificado de Clube Formador pelo Botafogo Futebol Clube permitiu ao clube se enquadrar em um modelo de gestão e organização de sua estrutura melhorando, assim, sua visibilidade no cenário futebolístico, não sendo necessários, para isso, investimentos de capital
Um Estudo Sobre a Afetividade Aplicada ao Fenómeno do Futebol: Abordagemn na Ótica dos Consumidores
Get PDFFootball is a phenomenon of great relevance all over the world. Its power of influence is increasing, which makes it a reference not only in the social and cultural sector, but also at the economic or tourist level. The present study aims to present a reflection about the relationship between attachment to the brand (attachment theory) and consumer behavior (brand loyalty, brand commitment, brand satisfaction, brand trust), from the perspective of football fans in Portugal. In this sense, a conceptual model proposed to be tested empirically will be presented. Data collection was used in May 2017 through the administration of an online questionnaire (477 responses obtained). The results seem to show a strong relationship between attachment and commitment to brand, trust and behavioral intentions. The attachment to the brand of a football club positively influences all the variables that compose the concetual model of the investigation. The variables brand attachment, brand commitment, brand confidence and brand satisfaction tend to positively influence brand loyalty. This means that an adept with a high degree of attachment tends to be more satisfied, confident and committed to your club and consequently your loyalty becomes higher for your club. It should be noted that few studies have evaluated the relationship of attachment to the brand with other variables, being this an original study in the context where it is applied. In an interdisciplinary perspective, the present study presents contributions for the marketing and sport management. Some lines of future research will be presented.O futebol é um fenómeno de grande relevância em todo o mundo. O seu poder de influência é cada vez maior, o que o torna numa referência não só no setor social e cultural, mas também a nível económico ou turístico. O presente estudo tem como propósito apresentar uma primeira reflexão em torno da relação entre o apego à marca e o comportamento do consumidor (lealdade à marca, compromisso à marca, satisfação à marca, confiança à marca), sob a ótica dos adeptos de futebol em Portugal. Nesse sentido, será apresentado um modelo conceptual proposto por Belaid e Temessek Behi (2011) a testar empiricamente. Neste sentido, os gestores de marketing desportivo deverão trabalhar o grau de apego que os consumidores demonstram pelo clube, porque quanto maior o grau ao clube, maior a confiança, a lealdade o compromisso e a satisfação deste para com o seu clube. O apego à marca de um clube de futebol influencia positivamente todas as variáveis que compõem o modelo concetual da investigação. As variáveis apego à marca, compromisso à marca, confiança à marca e satisfação à marca tendem a influenciar positivamente a lealdade à marca. Isto significa que um adepto com um grau elevado de apego tende a estar mais satisfeito, confiante e comprometido com o seu clube e consequentemente o seu grau de lealdade torna-se mais elevado pelo seu clube. De notar, ainda, que poucos estudos avaliaram a relação do apego à marca com outras variáveis, sendo este um estudo original no contexto onde é aplicado. Serão apresentadas algumas linhas de investigação futura
Estratégias e Tendências Gerenciais na Gestão de Academias: O Perfil dos Coordenadores e das Academias em Videira
Get PDFThe health and fitness club market is growing rapidly and thus it requires professional management. This evolution occurs in various business’ segments, pointing out customer-oriented management strategies, customer service excellence and quality of service (Saba, 2012). This study sought to understand management strategies and skills of the fitness clubs in Videira/SC, by studying their managers’ profile. It is both a qualitative and quantitative research. Data was collected through a 32-question interview applied to 5 managers from fitness’ clubs registered in the Physical Education Regional Council (CREF/SC). Data was processed using descriptive statistics. The managers’ profile is mainly composed of males (80%) and owners of the fitness’ club, and of an average age of 39 years old. They hold a Physical Education bachelor’s degree but with no further postgraduate studies in the field. The fitness’ clubs have an average of 440 clients, mainly composed of adults (46.59%), with 39.28% being under 18 years old and the elderly accounting for 14.13%. Among these, 53.10% seek a fitness club for aesthetic purposes, 33.24% for health purposes and 13.66% for physical performance. Managers perceive Customer Service and Quality of Service as key factors to achieve success, although they do not provide customer feedback. Moreover, 80% of the fitness’ clubs do not present any Mission, Vision, Values and Goals; 80% of them do not involve the staff in formulating procedures; 80% of them have no reward program; 100% of them perform activities to bond the staff; 100% of them seek a professional attitude within their staff; and 60% of them hold regular meetings. The most commonly used marketing tool is the Internet. Hence, the study shows that management of fitness’ clubs in Videira/SC needs to further develop their professional aspects, which requires managers to pursue postgraduate studies and to focus on customer-oriented strategies and actions.O mercado de academias vem crescendo rapidamente e necessita de uma gestão profissional. Essa evolução acontece em diversos segmentos dos negócios, apontando estratégias e tendências administrativas voltadas para o cliente, excelência no atendimento e qualidade do serviço (Saba, 2012). O estudo buscou conhecer as aptidões e recursos gerenciais das academias em Videira SC, identificando o perfil dos coordenadores. Caracterizando-se como pesquisa qualitativa e quantitativa. O Instrumento de coleta foi uma entrevista composta por 32 perguntas. A coleta foi realizada junto com 5 coordenadores das academias registradas no CREF-SC. O tratamento dos dados foi realizado por meio de estatística descritiva. O perfil dos coordenadores, com média de idade de 39 anos, é caracterizado por serem 80% masculinos e proprietários. Formados em Educação Física, porém sem especialização na área. As academias apresentam média de 440 alunos, sendo 46,59% Adultos; 39,28% <18 anos; e 14,13% idosos. Destes, 53,10% buscam estética, 33,24% Saúde e 13,66% rendimento. Os coordenadores têm a percepção de que o Atendimento e Qualidade do Serviço são os fatores críticos para o sucesso. Não é oportunizado feedback aos clientes. Das academias, 80% não apresentam Missão, Visão, Valores e Objetivos; 80% não envolve a equipe na formulação dos procedimentos; 80% não tem programa de recompensa; 100% realizam integração; 100% procuram profissionalismo em seus colaboradores; 60% realizam reuniões regulares. A ferramenta de marketing mais utilizada é a Internet. Conclui-se que a Gestão das academias de Videira precisa evoluir no aspecto profissional, necessitando de especialização dos gestores, e foco em estratégias e ações direcionadas ao cliente
De Torcedor a Investidor: Um Estudo dos Antecedentes para a Determinação de Tornar-se um Investidor Financeiro em Times de Futebol
Get PDFSports in Brazil and in the world are sources of employment and income. Despite being the most popular sport in the country and having several fans, football clubs do not participate in the Brazilian stock market. Observing this fact, the research identified the degree of probability of the team fan turning into an investor. Therefore, a quantitative research of the survey type, using the Likert scale, was carried out with 283 fans from several soccer teams in Brazil. Nonparametric statistics were used to analyze the data. The research hypothesized about the gender, age, income and fans of the largest Brazilian teams. The survey results indicate that respondents are in the "undecided / doubtful" category. Genders do not have different indexes, however, numerically women have more confidence in investing. Age and income, too, do not influence the likelihood of becoming an investor. Finally, even the teams with a large number of fans did not differ from the other teams in relation to the option to invest. The research aims to contribute to the analysis of the strategy of association between fans and investors with possible policies for the construction of investment environments in soccer clubs in Brazil.Os esportes no Brasil e no mundo são fontes de emprego e renda. Apesar de ser o esporte mais popular no país e possuir torcedores diversos, os clubes de futebol não participam no mercado de ações brasileiro. Observando este fato, a pesquisa identificou o grau de probabilidade do torcedor do time transformar-se em um investidor. Portanto, foi realizada pesquisa quantitativa do tipo survey, utilizando a escala de Likert, com 283 torcedores de diversos times de futebol no Brasil. Para a análise dos dados foi utilizada estatística não paramétrica. A pesquisa lançou hipóteses acerca do gênero, idade, renda e torcedores dos maiores times brasileiros. Os resultados da pesquisa indicam que os entrevistados se encontram na categoria dos “indecisos/duvidosos”. Os gêneros não possuem índices diferentes, porém, numericamente as mulheres possuem mais confiança no investimento. A idade e a renda, também, não demonstram influenciar na probabilidade de tornar-se investidor. Por fim, mesmo os times com grande número de torcedores, não se diferenciaram dos demais times em relação a opção de investir. A pesquisa visa contribuir para a análise da estratégia de associação entre torcedores a investidores e com possíveis políticas para construção de ambientes de investimentos em clubes de futebol no Brasil
Investigation of organizational pathology in the Ministry of Sports and Youth of the Islamic Republic of Iran
Get PDFSports organizations, which play an important role in the cultivation of national heroes, must adapt themselves much more quickly to the changes in the world's major sports organizations, because otherwise they will be back in the world of sports, and sports and youth departments in the provinces should embrace these changes. The purpose of this study was to investigate organizational pathology in the Ministry of Sports and Youth of the Islamic Republic of Iran. The methodology of this research is applied in terms of its descriptive nature and is a survey. The statistical population of the research includes all employees of the Ministry of Sport and Youth of the Islamic Republic of Iran in 2013, equal to 660 people, according to the information of the relevant ministry's staffing center was. The sample size was determined on the basis of the sample size of Krejci & Morgan sample of 244 people. The instrument for measuring the questionnaire was Salvitor (2005), which evaluated organizational pathology in eight dimensions (goals, structure, leadership, communication, rewards, useful mechanisms, attitudes toward change and family orientation). The reliability of the questionnaire was calculated by Cronbach's alpha coefficient (95%). The formal and content validity of the questionnaire was confirmed by sports management specialists. In order to analyze the inferential data obtained from the statistical measuring instrument, single variable t and simple variance analysis (alpha). The results showed that the average organizational damage in the objectives section was 3.74, in the structure of 3.71, in the leadership section 3.69, in the communications sector 3.52, in the bonus sector 3.05 and in the attitude towards change of 3.60 is significantly lower than the average level, indicating the damage in the abovementioned cases by the ministry from the employee's point of view, and only in the orientation direction towards the family3.83, which means the average At the middle level
Um Estudo Comparado sobre a Sazonalidade em Academias de Ginástica de Florianópolis e Brusque
Get PDFThe impact of the phenomenon of seasonality in the profitability of fitness centres occupies a point that requires special attention on the part of the administrators of these establishments. The aim of this work is to compare the study presented by Cardenas, Amboni and Dias (2014) when analyzing seasonality impact in a fitness center in Florianopolis, Santa Catarina, with data collected in one fitness center in the city of Brusque, also located in Santa Catarina state. Using this approach is possible to compare the influence of the climatic, cultural and demographic differences of the two localities on the behavior of the clients in relation to seasonality. The study collected information about the number of students enrolled monthly in a medium-sized academy in the city of Brusque, between September 2008 and July 2016, and the data were compared with the behaviour observed in the base article, related to an organization located in Florianópolis. It was possible to observe that, in detriment of the different characteristics of the two localities, the client’s seasonality pattern was quite similar, emphasizing the understanding that year-end social activities, school and business recess, climatic factors and calendar exercise great influence on the behavior of the users, making possible the use of this data as a support tool for the managers of establishments in this segment.O impacto do fenômeno da sazonalidade impactando a lucratividade das academias de ginástica ocupa um ponto que requer atenção especial por parte dos administradores destes estabelecimentos. Esta pesquisa busca comparar o estudo realizado por Cárdenas, Amboni e Dias (Cárdenas, Amboni, & Dias, 2014) ao analisar a sazonalidade em uma academia de ginástica de Florianópolis, Santa Catarina, com informações referentes a uma academia de ginástica na cidade de Brusque, também de Santa Catarina. Pretende-se desta forma comparar a influência das diferenças climáticas, econômicas, culturais e demográficas das duas localidades no comportamento dos clientes no que diz respeito a sazonalidade. O estudo coletou informações referentes ao número de alunos matriculados mensalmente em uma academia de médio porte na cidade Brusque, num período entre setembro de 2008 e julho de 2016 e, em posse dos dados, foi realizada a comparação com o comportamento observado no artigo base, relacionado à organização localizada em Florianópolis. A análise realizada permitiu observar que, em detrimento das diferentes características das duas localidades, o padrão de sazonalidade dos clientes foi bastante similar, enfatizando o entendimento de que atividades sociais de fim de ano, recessos escolares e empresariais, fatores climáticos e calendário exerçam grande influência sobre o comportamento dos usuários, possibilitando a utilização destes dados como ferramenta de apoio para os gestores de estabelecimentos deste segmento.
Clima Docente na Percepção dos Discentes do Curso de Educação Física da Universidade Pedagógica: Um Aspecto Chave na Melhoria da Qualidade de Formação Profissional
Get PDFThe article presents the evaluation of the teaching climate in the perception of the students of the Physical Education course of the Pedagogical University, since it constitutes one of the areas of educational research of greater relevance in the educational institutions. For the data collection, the questionnaire on the Modified Educational Teaching Climate proposed and validated by López and Lisástigui (2012) was applied. The research was developed in the Faculty and in the Departments of Physical Education and Sport (Maxixe, Quelimane and Nampula) of the Pedagogical University, and 217 students were randomly selected from the second to the eighth semester of the course. For the analysis and interpretation of the data, descriptive statistics were calculated. Regarding the conclusions, they generally suggest that the students' perception of the Teaching Climate is regular.A realização do presente estudo, visa avaliar o Clima Docente na percepção dos discentes do curso de Licenciatura em Ensino de Faculdade de Educação Física e Desporto da Universidade Pedagógica, considerando que este constitui um dos aspectos chave para melhoria da qualidade de formação profissional. A pesquisa, cinge se no enfoque interpretativo dirigido a compreender o marco de referência e a percepção da realidade em estudo. Foram utilizados os métodos teóricos, empíricos e matemáticos-estatísticos. O estudo envolveu 217 estudantes do primeiro a quarto ano do curso Educação Física nas delegações de Maxixe, Quelimane, Nampula e Maputo. Para a recolha de dados, recorreu-se ao questionário do Clima Docente Educativo Modificado. A metodização, a análise e interpretação dos dados corroborados indicam em geral que a percepção dos discentes do curso de Educação Física na Universidade Pedagógica em relação ao Clima Docente é regular