Podium Sports, Leisure and Tourism Review
Not a member yet
337 research outputs found
Sort by
Marketing de relacionamento na gestão do futebol: identificação e comparação das ações em quatro clubes brasileiros
Get PDFObjective: The general objective intended in this study was to identify whether there are use of relationship marketing instruments and strategies in the management of the four largest Brazilian clubs in number of fans and to compare the actions between them.Method: It is a descriptive qualitative research in which, to achieve the objectives, secondary data such as documents and information available on the official websites of the clubs were used. From that, the data were interpreted trying to identify relationship marketing actions and their classification according to the literature.Originality/Relevance: The new context of investments in sport requires greater professionalization, transparency and rationalization of the area's management. Thus, studying the functional areas of the administration concatenating with the sporting fact is of paramount importance for more efficient and effective management practices, hence the relevance of this article.Results: Among the results found, the supporter partner program stands out as a relationship marketing strategy used by the clubs studied. In addition, the contractual relationship model was the most used by clubs.Theoretical/Methodological Contributions: The content of this paper provides support for scientific understanding of sports consumer behavior and especially about the management process of clubs related to sports and relationship marketing, helping in the development of new works in this area.Social Contributions: Sport brings with it intangible aspects, that is, the sporting moment is considered unique and difficult to price. In this way, football transforms society in a unique way and this work helps to understand the fans (social sports entity) as the central objective of the clubs' actions.Objetivo: O objetivo geral pretendido nesse estudo foi identificar se há uso de instrumentos e estratégias do marketing de relacionamento na gestão dos quatro maiores clubes brasileiros em número de torcedor e comparar as ações entre esses.Método: É uma pesquisa qualitativa descritiva em que, para atingir os objetivos, utilizou-se de dados secundários como documentos e informações disponíveis nos sites oficiais dos clubes. A partir disso, os dados foram interpretados tentando identificar ações de marketing de relacionamento e sua classificação conforme a literatura.Originalidade/Relevância: O novo contexto de investimentos no esporte exige maior profissionalização, transparência e racionalização da gestão da área. Assim, estudar as áreas funcionais da administração concatenando com o fato esportivo é de suma importância para práticas mais eficientes e eficazes de gestão, daí a relevância do presente artigo.Resultados: Dentre os resultados encontrados, destaca-se o programa de sócio torcedor como estratégia de marketing de relacionamento utilizado pelos clubes estudados. Além disso, o modelo de relacionamento contratual foi o mais utilizado pelos clubes.Contribuições Teóricas/Metodológicas: O conteúdo deste trabalho fornece subsídio para entendimento científico sobre o comportamento do consumidor esportivo e principalmente sobre o processo gerencial dos clubes relacionados ao marketing esportivo e de relacionamento, auxiliando no desenvolvimento de novos trabalhos nesta área.Contribuições Sociais: O esporte traz consigo aspectos intangíveis, ou seja, o momento esportivo é considerado único e de difícil precificação. Desta forma, o futebol transforma de maneira única a sociedade e este trabalho auxilia no entendimento do torcedor (ente social esportivo) como objetivo central das ações dos clubes
Sports Accounting: An Analysis of Brazilian Soccer Clubs Revenue Segregation in Adequacy to NBC ITG 2003
Get PDFThis article aims to analyze the financial statements of the 20 football clubs of the 2018’s Brazilian first division championship, in order to identify how the clubs are segregating the revenues related to the professional sports activity in their 2017’s financial statements, according to the Interpretação Técnica Geral 2003. The content analysis technique was used, which consists of perceiving the existence or the lack of information about a specific issue. Data were collected on the websites of participating sample clubs shortly after the deadline for disclosure of the mandatory financial statements. It was perceived that most of the clubs segregate from professional sports activities (87.5%) and discriminate by the nature of revenue between ticketing sales, sponsorship, television, transfer of athletes, among others (80%). In addition, clubs with high disclosure levels and good quality information had a better sporting performance than those who have not. However, clubs still do not meet the obligation of Interpretação Técnica Geral 2003 even after 4 years since it has been publicized. Moreover, there is a lack of comparability between the statements and the quality of the information disclosed, essential aspects for the users. This paper contributes to the research field that it is dispersed in Brazil, and furthermore, it can improve the management in soccer clubs showing the importance of disclosure and good quality information.
A Produção do Conhecimento sobre Políticas Públicas para o Esporte e Lazer no Brasil: Uma Análise dos Pesquisadores e Instituições
Get PDFThe aim of this research was to carry out a survey considering the main knowledge that has been published on the theme of the Sport and Leisure Policies from 2013 to 2016. The data was gathered on the following databasesLilacs and Medline, Scielo and Capes Portal of Periodicals with the use of the following descriptors: "Sport Policy" and "Leisure Policy". The survey pointed out that the production totaled 85 articles, distributed in 14 scientific journals. It was observed the existence of networks of collaboration between authors, with great performance of researchers linked to UEM and UFPR. In these institutions are groups of reference in the discussion on the subject and collaboration is marked by the guiding/oriented relationship. As a conclusion, it is pointed out that the production on the subject has had a quantitative and qualitative leap, considering the means of evaluation in Brazil, when compared with previous periods.Este estudo teve como objetivo principal mapear a produção do conhecimento sobre Políticas Públicas de Esporte e Lazer, publicada em língua portuguesa em periódicos brasileiros, entre os anos de 2013 a 2016. As buscas foram feitas nas seguintes bases de dados: Lilacs, Medline, Scielo e Portal de Periódicos da Capes com a utilização dos seguintes descritores: “Política Pública Esporte”, “Sport Policy”, “Política Pública Lazer” e “Leisure Policy”, além de 10 revistas científicas da área da Educação Física. O levantamento apontou que a produção somou 85 artigos, distribuídos em 14 periódicos científicos. Foi observada a existência de redes de colaboração entre autores, com grande atuação de pesquisadores vinculados a UEM e UFPR. Nestas instituições encontram-se grupos de referência na discussão sobre a temática e a colaboração é marcada principalmente pela relação orientador/orientado. A título de conclusão aponta-se que a produção sobre o tema teve um salto tanto quantitativo como qualitativo, considerando os meios de avaliação brasileiros, se comparada com períodos anteriores
Effects of Tourıst Guıdes’ Personal Traıts on Job Attıtude and Job Satısfactıon: A Study in Turkey
Get PDFObjective: The aim of the study is to determine effects of tourist guides’ personality traits on their job attitudes and job satisfactions. Methodology / Approach: The study was structured in quantitative research. As data collection method, survey technique was used. In order to measure personality traits, job attitude and job satisfaction, 600 questionnaires were distributed and 462 questionnaires were collected. Questionnaires with missing or incorrect data were removed and 453 questionnaires were used in total. Reliability, arithmetic mean, correlation and regression analyzes were used in the study. Originality / Relevance: This study has originality due to the lack of similar studies, as no other article or thesis was found with the same variables or sample belongs to tourist guides.Main results: Results showed that among personality traits; tourist guides’ responsibility and agreeableness were surpassing. Also, tourist guides’ attitude towards their profession was found to be generally in good and job satisfaction levels were detected as moderate. In addition, as a result of the correlation and regression analyzes, it was determined that personality traits of the tourist guides have had a significant effect on their job attitudes and job satisfaction. Theoretical / methodological contributions: The findings are important to guiding profession and tourist guides career path and tourist guides’ continue to profession and raise vocational commitment and notify relevant persons about tourist guides situations
An Investigation and Modeling of the Intermediary Role of Psychological Capital in the Relationship Between Organizational Trust and Job Performance
Get PDFThe purpose of this study was to an investigation and modeling of the intermediary role of Psychological Capital in the relationship between Organizational Trust and Job Performance in the employees of the north-western departments of Sports and Youths of Iran. This research is considered as an applied descriptive-correlational study. The population of the study included the entire 320 employees of the departments of Sports and Youths located in the north-west of Iran. Among the population, 200 individuals were selected as the sample of study through the application of the stratified random sampling method. The required research data have been also collected through the application of three standard questionnaires of Organizational Trust (Alonen et al., 2008), Job Performance (Paterson, 1970), and Psychological Capital (Luthanz, 2007). It is worthy of mentioning that the validities of the questionnaires were approved by sport management professors and reliability of questionnaires with Cronbach's alpha for the questionnaires of organizational trust, JP, and PC were 0.81, 0.74, and 0.79. For the purpose of analysis of the collected data technics related to descriptive statistics such as abundance tables and diagrams have been used SEM (structural equations modeling), t-tests, and one-way ANOVA were also used in the environments of the SPSS and LISREL software for testing the hypotheses. Results show that OT and JP and OT are related to PC in a positive and statistically significant manner. In addition it was uncovered that OT has influences on the JP of the employees of the departments of Sports and Youths through psychological capital. Additionally, it was found out that there existed no statistically significant relationship between any of demographic features and the main variables of the study. The purpose of this study was to an investigation and modeling of the intermediary role of Psychological Capital in the relationship between Organizational Trust and Job Performance in the employees of the north-western departments of Sports and Youths of Iran. This research is considered as an applied descriptive-correlational study. The population of the study included the entire 320 employees of the departments of Sports and Youths located in the north-west of Iran. Among the population, 200 individuals were selected as the sample of study through the application of the stratified random sampling method. The required research data have been also collected through the application of three standard questionnaires of Organizational Trust (Alonen et al., 2008), Job Performance (Paterson, 1970), and Psychological Capital (Luthanz, 2007). It is worthy of mentioning that the validities of the questionnaires were approved by sport management professors and reliability of questionnaires with Cronbach's alpha for the questionnaires of organizational trust, JP, and PC were 0.81, 0.74, and 0.79. For the purpose of analysis of the collected data technics related to descriptive statistics such as abundance tables and diagrams have been used SEM (structural equations modeling), t-tests, and one-way ANOVA were also used in the environments of the SPSS and LISREL software for testing the hypotheses. Results show that OT and JP and OT are related to PC in a positive and statistically significant manner. In addition it was uncovered that OT has influences on the JP of the employees of the departments of Sports and Youths through psychological capital. Additionally, it was found out that there existed no statistically significant relationship between any of demographic features and the main variables of the study
Análise dos Centros de Atendimento ao Turista em Belo Horizonte/Minas Gerais/Brasil entre os anos de 2014 e 2018
Get PDFObjective of the study: This paper aims to analyze the Tourist Assistance Centers (CATs) in Belo Horizonte, Minas Gerais. By conducting a study between 2014 and 2018, we sought to understand to what extent the holding of the 2014 FIFA World Cup contributed to the improvement of tourist information services in the city. Originality/Relevance: Tourist information has a categorical role in the promotion of a destination; as a result, the Tourist Assistance Centers takes on an important promotional role, since they concentrate information about a certain locality and about other tourist destinations in the surrounding area. The choice of the theme is justified since the improvement of the Tourist Assistance Centers was defined as one of the priority areas in the Responsibility Matrix, assumed by the municipal and state governments, besides paying attention to the importance of the quality of tourist information to have a smarter tourist destination. Methodology/approach: This is an exploratory research, divided into two concurrent stages. In a first moment, a bibliographic survey on the theme was made and, in parallel, the structure and services provided by the CATs were evaluated through interviews and on-site evaluation, carried out in 2014, one month before the FIFA World Cup, and in May 2018. The studied items were grouped, analyzed and categorized into three topics: a) “Facilitating Product”; b) “Support Product”; and c) Extended Product. Main results: After defining the analysis parameters and comparing the 2014 and 2018 data, it can be considered that they present a functionality that often does not fit the theory of what is meant by a CAT, as they tend to comply with function only to inform the tourist and not to captivate him/her. It was also observed that there were no improvements in the services offered by CATs after the investments made in 2014. Theoretical/methodological contributions: (i) Conduct a theoretical review of the CATs; (ii) Propose and systematize a way of analysis and evaluation of the infrastructure and services offered; and (iii) evaluate the post-2014 FIFA World Cup legacies in this areaObjetivo do estudo: Este trabalho tem como objetivo geral analisar os Centros de Atendimento ao Turista (CATs) em Belo Horizonte, Minas Gerais. Ao realizar um estudo entre os anos de 2014 e 2018, buscou-se compreender em que medida a realização da Copa do Mundo FIFA 2014 contribuiu para a melhoria dos serviços de informação turística na cidade.Originalidade/Relevância: A informação turística tem papel categórico na promoção de um destino, por consequência, os Centros de Atendimento ao Turista assumem um papel promocional importante, já que concentram informações sobre determinada localidade e sobre os demais destinos turísticos do entorno. A escolha do tema se justifica uma vez que a melhoria dos Centros de Atendimento ao Turista foi definida como uma das áreas prioritárias na Matriz de Responsabilidades, assumida pelos governos municipal e estadual, além de se atentar para a importância de informações turísticas de qualidade para se ter um destino turístico mais inteligente.Metodologia/abordagem: De caráter exploratório, a pesquisa foi dividida em duas etapas concomitantes, em um primeiro momento foi feito um levantamento bibliográfico sobre o tema e, paralelamente, foi realizada a avaliação da estrutura e dos serviços prestados pelos CATs, por meio de entrevistas e avaliação in loco, realizadas em 2014, um mês antes da realização da Copa do Mundo FIFA, e em maio de 2018. Os itens analisados foram agrupados, analisados e categorizados em três tópicos: a) “Produto Facilitador”; b) “Produto Suporte”; e c) “Produto Ampliado”.Principais resultados: Após definir os parâmetros de análise e comparar os dados de 2014 e 2018, pode-se considerar que apresentam uma funcionalidade que, muitas vezes, não condiz com a teoria daquilo que se entende por um CAT, já que tendem a cumprir a função somente de informar o turista e não de cativá-lo. Também foi possível observar que não houve melhorias dos serviços oferecidos pelos CATs após os investimentos realizados em 2014. Contribuições teóricas/metodológicas: (i) Realizar uma revisão teórica sobre os CATs; (ii) Propor e sistematizar uma forma de análise e avaliação da infraestrutura e os serviços oferecidos; e (iii) Avaliar os legados pós Copa do Mundo FIFA 2014 nessa área.
Análise dos Resultados da Implantação da Estratégia Low Cost Low Fare no Mercado Fitness na Percepção dos Clientes e Professores: A Experiência da Academia Smart Fit
Get PDFObjective: To analyze the implementation results of the Low Cost Low Fare strategy in the Fitness Market through the perception of clients and trainers of Smart Fit academies. Methodology/Approach: Qualitative research with descriptive-exploratory nature through interviews with 40 clients and 31 trainers of Smart Fit academies in 12 branches of Rio de Janeiro and the collected data were classified into defined categories based on the literature review and analyzed through the content analysis. Originality/Relevance: The theoretical gap presented lies in the identification of few studies in the literature review on the use of the Low Cost Low Fare model in the fitness companies, justifying the research relevance that aims to deepen the knowledge of this contemporary phenomenon. Main Results: The results show that for trainers, compensation, benefits and career path are perceived positively, while lack of recognition, workload, responsibility and training in Smart Fit needs to improve. For clients, the experience, service, equipment, price, payment options and convenience were the positive items, while the lack of diversification and support of trainers are weaknesses of Smart Fit's Low Cost model, reinforcing the trend of a trade off the client with regard to choosing the most appropriate cost-benefit in service consumption. Theoretical/methodological contributions: Better understanding consumer and employee behavior and analyzing the implications of the company's adoption of the Low Cost strategy. Management Contributions: Presentation of points of attention from the viewpoint of trainers and clients, consolidating a set of recommendations for gym managers.Objetivo: Analisar os resultados da implantação da estratégia Low Cost Low Fare no Mercado Fitness através da percepção dos clientes e professores das academias Smart Fit.Metodologia: Pesquisa qualitativa de natureza descritivo-exploratória através de entrevistas com 40 clientes e 31 professores das academias Smart Fit em 12 filiais do Rio de Janeiro e os dados coletados foram classificados em categorias definidas com base na revisão da literatura e analisados através da análise de conteúdo.Originalidade/Relevância: A lacuna teórica apresentada reside na identificação de poucos estudos na revisão da literatura sobre a utilização do modelo Low Cost Low Fare no setor de fitness, justificando a relevância da pesquisa que visa aprofundar o conhecimento deste fenômeno contemporâneo.Principais resultados: Os resultados mostram que, para os professores, remuneração, benefícios e plano de carreira são percebidos positivamente, enquanto reconhecimento, carga de trabalho, responsabilidade e treinamento a Smart Fit precisa melhorar. Para os clientes, a experiência, atendimento, equipamentos, preço, forma de pagamento e comodidade foram os itens positivos, já a falta de diversificação e o baixo suporte dos professores são pontos fracos do modelo Low Cost da Smart Fit, reforçando tendência de um trade off do cliente com relação à escolha do custo-benefício mais adequado no consumo de serviços.Contribuições teóricas: Melhor entender o comportamento do consumidor, dos funcionários e analisando as implicações da adoção da estratégia Low Cost pela empresa.Contribuições gerenciais: Apresentação de pontos de atenção pela visão dos professores e dos clientes, consolidando um conjunto de recomendações para gestores de academias
Gasto na função desporto e lazer pelas Prefeituras do Estado do Mato Grosso de 2002 a 2011
Get PDFObjetivo: Analisar o gasto na Função Desporto e Lazer (FDL) das prefeituras do estado do Mato Grosso de 2002 a 2011, contemplando a adesão e o volume do gasto por classe populacional.Metodologia: Estudo de natureza descritivo-exploratória utilizando estatística descritiva. Os dados referentes à FDL foram capturados diretamente no Sistema de Informações Contábeis e Fiscais do Setor Público Brasileiro e, então, deflacionados.Relevância: Os municípios têm sido grandes players do financiamento das políticas públicas de esporte e de lazer, mas poucos estudos têm descrito essa realidade.Resultados e Contribuições: Há forte inclinação das prefeituras do estado do Mato Grosso em realizar gastos na FDL de forma crescente nas políticas de esporte e de lazer. O desafio agora é compreender quais variáveis impactam nesse comportamento
Changing Negative Attitudes Through Sport Sponsorship In Brazil
Get PDFObjective: The research has as objective to assess if sports sponsorships can change previous negative attitude towards a sponsoring brand, also investigating implications on consumption intentions. Methodology / Approach: The study was structured in experimental design, using a one-group pre-test/post-test variation to compare different effects of an independent variable. An online questionnaire was elaborated using a repeated measure design to assess participant attitudes and consumption intentions, employing a scenario-based experimental survey. The first scenario brought negative information about a sponsoring fake brand/company. It was only accepted in the final sample (295 Brazilians citizens) people that presented negative attitudes in the first scenario. In the sequence, they were submitted to subsequent sports sponsorship scenarios, having their attitudes and consumption intentions measured after each scenario. The second scenario associated the brand with sponsorships to football. The third one also linked the brand to football but focusing on a community perspective. The last context approached a different sport (volleyball), contextualizing the sponsorship in an Olympic/Paralympic frame. Originality / Relevance: This study is justified due to the lack of similar studies, insofar as no other article was found with the same objective, method, premises or culture investigated (country). Main results: The study provided evidence that sports sponsorship can change previous negative attitudes towards a brand, mitigating or turning it into a positive one. The research also reports a positive effect of sports sponsorship on purchase intention. Among all scenarios, the second one showed the biggest influence on attitude and consumption intention. Theoretical / methodological contributions: The findings are important to marketing and sports managers as they offered evidence that sports sponsorship can support brand and organizations to face crises and scandals situations, as a prevention or as a recovery strategy
Uma nota sobre a Lei de Zipf no futebol brasileiro: o ranking da CBF (2013-2018)
No full textObjetivo do estudo: O objetivo da pesquisa foi verificar o grau de adequação do ranking da CBF à lei de Zipf. Metodologia/abordagem: Foram utilizadas regressões de corte transversal e em painel para os rankings no período 2013-2018. Originalidade/Relevância: Um padrão como a lei de Zipf – verificado em diversos rankings em outras áreas – implica em forte concentração na amostra. No caso dos clubes brasileiros, isso significaria que poucos clubes teriam possibilidades de sucesso ao longo dos anos. A pesquisa contribui na discussão sobre a concentração do sucesso no futebol em poucos clubes. Principais resultados: Os resultados sugerem que a concentração dos clubes brasileiros é um menos forte do que a sugerida pela Lei de Zipf. Contribuições teóricas/metodológicas: a literatura nacional apresenta poucas tentativas de se verificar o grau de concentração entre clubes de futebol brasileiros. O uso da econometria – inclusive por meio das técnicas de dados em painel – são a principal contribuição desta pesquisa. Palavras-chave: Ranking da CBF, Lei de Zipf, Economia dos Esportes