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ANALISIS STRATEGI BAURAN PEMASARAN DALAM MENINGKATKAN VOLUME PENJUALAN PADA KAFE DE VIJAS
No full textThis study aims to analyze the marketing mix strategy (7P) implemented by Kafe De Vijas in an effort to increase sales volume using the SWOT analysis approach. The method used is descriptive qualitative with data collection techniques through observation, interviews, and documentation. The results of the study indicate that Kafe De Vijas has a main strength in the use of the vintage concept which makes it different from other cafes. The main weakness is the location of the cafe which is not strategic and less than optimal promotion. On the opportunity side, the increasing trend of coffee consumption among Generation Z is a great potential for cafe growth. While the biggest threat comes from the many competitors around the operational area. Based on the results of the IFAS and EFAS calculations, Kafe De Vijas is in quadrant I of the SWOT matrix which shows that the company's position is in a condition that supports an aggressive strategy, namely maximizing strength to seize opportunities. This study concludes that an effective marketing strategy by highlighting the uniqueness of products and services, accompanied by optimization of digital marketing and improvement of infrastructure is the key to increasing sales volume
OPTIMASI MODEL KLASIFIKASI PENYAKIT JANTUNG MENGGUNAKAN EXTREME GRADIENT BOOSTING DENGAN HYPERPARAMETER TUNING GRIDSEARCHCV DAN BALANCING DATA SMOTE-ENN
No full textHeart disease is one of the leading causes of death, particularly in Indonesia. Therefore, effective classification methods are needed to minimize the risk of premature death caused by this condition. However, a common challenge in
medical data is class imbalance, which can negatively impact the performance of classification models. This study focused on optimizing a classification model using the Extreme Gradient Boosting (XGBoost) algorithm through three scenarios: baseline XGBoost, XGBoost with hyperparameter tuning using GridSearchCV, and XGBoost with GridSearchCV combined with the SMOTE-ENN data balancing technique.
XGBoost was chosen for its capability to build strong predictive models through a boosting approach. GridSearchCV was applied to automatically determine the best hyperparameter combinations using cross-validation. To handle the class imbalance, SMOTE-ENN was used as a hybrid resampling method that combines oversampling of the minority class and also undersampling of the majority class to reduce noise and improve balance.
The results showed that baseline XGBoost achieved an accuracy of 0.95 but had a low geometric mean (g-mean) of 0.47. Incorporating GridSearchCV improved the g-mean to 0.81, although the accuracy dropped to 0.81. Meanwhile, the combination of GridSearchCV and SMOTE-ENN yielded a g-mean of 0.79 with a more stable accuracy of 0.87. Based on these results, XGBoost with GridSearchCV and SMOTE-ENN was selected as the best scenario, offering a balanced performance in terms to increase accuracy and class distribution. The proposed optimization method is expected to become a reference for developing classification models for imbalanced medical datasets
PELAKSANAAN MAGANG BERSERTIFIKAT PADA POSISI FOOD AND BEVERAGES OPERATIONS ASSISTANT DI MANDARIN ORIENTAL JAKARTA
No full textKegiatan magang bersertifikat Merdeka Belajar Kampus Merdeka (MSIB) ini dilaksanakan oleh penulis di departemen Food and Beverages Operations (F&B) Mandarin Oriental Jakarta, yang merupakan salah satu fungsi vital dalam industri perhotelan berbintang lima. Penulis ditempatkan di Cinnamon Restaurant dan secara aktif terlibat dalam operasional harian, mulai dari penyambutan tamu, pengaturan meja, hingga pelayanan makanan dan minuman. Selama masa magang, penulis memperoleh pemahaman yang komprehensif mengenai standar pelayanan prima, pentingnya koordinasi tim, serta urgensi inovasi dalam mendukung kepuasan tamu.
Laporan ini juga mengangkat beberapa isu dan rekomendasi strategis berdasarkan observasi lapangan, antara lain pengelolaan limbah makanan yang berkelanjutan, peninjauan dan pembaruan SOP penyajian, peningkatan motivasi staf, serta pemanfaatan digital experience untuk mendukung efisiensi dan kenyamanan layanan. Keseluruhan kegiatan magang ini memberikan pengalaman profesional yang signifikan dan memperluas wawasan penulis dalam praktik industri perhotelan, khususnya dalam mengelola operasional restoran dengan pendekatan yang berorientasi pada kepuasan tamu dan keberlanjutan layanan
Implementasi Kebijakan Open Government Data (OGD) dalam Menyongsong Smart City di Kota Surabaya: Studi pada PPID Kota Surabaya
No full textRapid urban population growth brings various challenges, such as decreasing quality of
public services, reduced residential space, congestion, and increasing crime. Smart City is here as a
solution to overcome this challenge and create a city that is safe and comfortable for its residents.
Transparency of government data through Open Government Data (OGD) is the key to realizing a
Smart City. This research aims to test the implementation of OGD in the City of Surabaya in realizing a
Smart City. It is hoped that the research results can provide solutions for relevant agencies and the
Indonesian Government in the field of OGD and Smart City. This research applies a descriptive
qualitative approach, which adopts an inductive data analysis process to build understanding from
specific to general aspects. This approach involves collecting data through in-depth interviews,
literature reviews involving previous research published in accredited journals and mass media, as
well as utilizing relevant documentation. In this research, it was found that the implementation of
smart city in the city of Surabaya can be analyzed through the theory of policy implementation by
George C. Edwards III, with aspects of the importance of communication, resources, implementor
disposition, and bureaucratic structure. In managing open data, the City of Surabaya has an
Information and Documentation Management Officer (PPID) who is responsible for carrying out
public information services which include activities for storing, documenting, providing and
disseminating information to the public. One of the obstacles to the implementation of open data is
that people do not understand the urgency of open government data, so that public intervention and
voice of support is also limited. Apart from that, coordination of each unit in each agency that takes
part in implementing open government data must also be integrated.
Keywords : Open Government Data, Urban Development, Smart city
Pengaruh Kebiasaan, Kepercayaan, dan Kendala Operasional Terhadap Niat Untuk Terus Menggunakan E-Wallet DANA (Studi Pada Pengguna E-Wallet DANA Kota Surabaya)
Full text linkThis study aims to analyze the influence of habits, beliefs, and operational constraints on the sustainability goals in using the Dana e-wallet in the city of Surabaya. This study was conducted using a quantitative method with an associative approach, data were collected through a bold survey of 100 respondents and analyzed using multiple linear regression. The results showed that habits and beliefs had a positive and significant effect on the intention to continue using the Dana e-wallet, while operational constraints had a negative and significant effect on the intention to continue using the Dana e-wallet. These findings indicate that the higher the level of user habits and trust in the Dana e wallet, the greater their tendency to continue using it. The disadvantage is that the lower the perceived operational constraints, the higher the user's intention to continue using the Dana e-wallet
Evaluasi Penerimaan Live Streaming Tiktok Shop Terhadap Peningkatan Minat Belanja
Full text linkThe development of information technology has driven significant changes in consumer shopping behavior, one of which is through the TikTok Shop live streaming feature that integrates entertainment and e-commerce elements. However, although TikTok Shop live streaming is increasingly popular, several problems are still found, one of which is dependence on unstable feature innovation. This problem poses a risk that can affect consumer trust and purchasing decisions. This study aims to evaluate the acceptance of TikTok Shop live streaming on increasing consumer shopping interest using the Technology Acceptance Model 3 (TAM 3) based with a quantitative approach. A total of 400 respondents who have shopped through TikTok Shop live streaming became the sample of this study. The variables analyzed include perceived risk, trust, innovativeness, deal proneness, and purchasing behavior, with the partial least equation modeling (PLS-SEM) analysis technique. The results of the study showed that Trust (β = 0.305; t = 4.057; p = 0.000) and deal proneness (β = 0.201; t = 3.150; p = 0.002) were the most dominant factors in purchasing behavior on the TikTok Shop live streaming feature, Innovativeness towards deal proneness (β = 0.829; t = 32.824; p = 0.000) and purchasing behavior (β = 0.435; t = 6.181; p = 0.000) were proven to be significant, Perceived risk affects trust (β = 0.426; t = 11.723; p = 0.000) and purchasing behavior (β = 0.080; t = 3.189; p = 0.001), although with a smaller influence. These findings emphasize the importance of managing risk perceptions and building consumer trust to increase purchasing decisions through live streaming. In conclusion, the acceptance of TikTok Shop's live streaming feature is greatly influenced by psychological factors and consumer behavior. Therefore, sellers and platforms need to increase consumer trust, reduce risk perception, and utilize creative innovation and promotions to increase shopping interest on the platform.
Keywords: TikTok Shop, Live Streaming, e-commerce, TAM
Pengaruh Sikap dan Kepercayaan terhadap Minat Beli Ulang yang Dimoderasi oleh Promosi Flash Sale ( Studi pada Pelanggan Shopee Food di Kalangan Generasi Z Surabaya)
Full text linkAdvances in digital technology have driven the growth of food delivery services, including Shopee Food. The study conducted aims to explain the impact of attitude and trust on repurchase intention moderated by flash sale promotions on Shopee Food customers. The study conducted used a quantitative approach. The population in the study conducted was Generation Z in Surabaya who had used the Shopee Food service at least twice and had participated in the flash sale program. The sample of this study was composed of 205 respondents who were determined using purposive sampling technique. The data was collected by questionnaire and processed using SPSS version 27, the data obtained was analyzed using the moderated regression analysis method. The research findings indicate that attitude has a positive and significant impact on repurchase intention, trust has a positive and significant impact on repurchase intention, and flash sale promotion as a moderating variable significantly moderates the effect of attitude and trust on repurchase intention
ANALISIS YURIDIS ASAS KEPASTIAN HUKUM TERKAIT AHLI WARIS YANG BERSTATUS AFWEZIGHEID DALAM PERALIHAN HAK ATAS TANAH
Full text linkPeralihan hak atas tanah waris seringkali mengalami hambatan ketika salah satu ahli waris tidak diketahui keberadaannya atau berstatus afwezigheid. Dalam konteks tersebut, muncul permasalahan mengenai bagaimana asas kepastian hukum dapat tetap dijamin bagi pihak berkepentingan, khususnya ahli waris yang hadir, tanpa mengabaikan hak dari pihak yang dinyatakan tidak hadir. Penelitian ini bertujuan untuk menganalisis bagaimana penerapan hukum terhadap proses peralihan hak atas tanah dengan salah satu ahli waris berstatus afwezigheid serta dampaknya terhadap kepastian hukum ahli waris lain yang berkepentingan. Penelitian ini menggunakan metode penelitian hukum normatif dengan pendekatan perundang-undangan, konseptual dan studi penetapan pengadilan, khususnya dengan membandingkan Penetapan Nomor 159/Pdt.P/2024/PN Jbg dan Penetapan Nomor 188/Pdt.P/2024/PN Jbg. Hasil penelitian menunjukkan bahwa status afwezigheid tidak menghapus hak seseorang sebagai subjek hukum, namun pengelolaan harta bendanya memerlukan penetapan pengadilan dan penunjukan wakil untuk mengalihkan hak atas tanah waris. Perbedaan interpretasi penegak hukum dalam penerapan Pasal 463 KUHPerdata menunjukkan adanya kekaburan norma yang dapat memengaruhi kepastian hukum bagi pihak lain. Oleh karena itu, diperlukan peraturan yang lebih teknis sebagai solusi normatif terhadap permasalahan tersebut.
Kata Kunci: Afwezigheid, Ahli Waris, Asas Kepastian Hukum, Peralihan Hak atas Tanah