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ANALISIS WACANA KRITIS RESISTENSI DALAM SERIAL KOREA PYRAMID GAME (2024)
Get PDFThis research examines the resistance discourse contained in the Korean series Pyramid Game. In this era of easy digital access, media, and content can be spread all over the world, providing various options for accessing content or information. As a mass communication medium, drama has a role to represent the reality that exists in society. These representations include economic, social, political, or cultural fields related to the setting of the series. Pyramid Game is a drama that includes themes reflecting aspects of Korean society. This research aims to find out how the discourse of resistance to rules and hierarchy is contained in the Pyramid Game series. This research uses descriptive qualitative research with Norman Fairclough's critical discourse analysis approach. Fairclough's critical discourse analysis is divided into textual, discursive, and social practice dimensions. Data collection techniques are done with documentation and a literature study. The results showed that Pyramid Game is not just a drama that contains entertainment for the audience. Looking further, the series contains a resistance discourse carried out for social criticism of the hierarchy displayed in the arrangement of dialog or scenes contained therein. The resistance discourse is in the form of sabotage, throwing insults, pretending, and spreading rumors to obstruct the wishes of the dominating party
ANALISIS PENGALAMAN MENGGUNAKAN FITUR AI E-COMMERCE SHOPEE TERHADAP LOYALITAS KALANGAN MUDA DENGAN TAM MODIFIKASI
Get PDFPenggunaan Artificial Intelligence (AI) dalam aplikasi e-commerce terus berkembang pesat, khususnya dalam menghadirkan fitur yang meningkatkan keterlibatan pengguna dan menciptakan kenyamanan berbelanja yang lebih optimal. Namun, pengalaman pengguna terhadap fitur AI di e-commerce masih kurang optimal akibat keterbatasan pemahaman, ketidaksesuaian rekomendasi dengan preferensi, variasi literasi digital, kurangnya kepercayaan, dan minimnya inovasi fitur yang adaptif terhadap kebutuhan pengguna muda. Penelitian ini bertujuan untuk menganalisis pengaruh pengalaman menggunakan fitur AI terhadap penggunaan aplikasi Shopee dengan menggunakan pendekatan Technology Acceptance Model (TAM) yang dimodifikasi
Upaya Diplomasi Komersial Indonesia dalam Meningkatkan Jumlah Kunjungan Wisatawan Mancanegara Melalui Bali Beyond and Travel Fair Tahun 2021-2024
Get PDFThis study aims to analyze the role of Indonesian commercial diplomacy in increasing the number of foreign tourist arrivals through the Bali Beyond and Travel Fair (BBTF) during the period 2021–2024. BBTF is an international-scale tourism promotion event based on MICE (Meetings, Incentives, Conventions, and Exhibitions), which serves as one of the government's strategies to strengthen informal economic diplomacy in the tourism sector. The method used in this study is a descriptive analytical method with a qualitative approach, using secondary data in the form of official BBTF reports, international tourist visit data from the Central Statistics Agency (BPS), as well as media documentation and related publications. This study also compares the trend of increasing international tourist visits with the achievements of participation and transactions during the BBTF. The results of this study demonstrate that the BBTF is part of Indonesia's commercial diplomacy in increasing foreign tourist visits through the involvement of government and business roles based on the components of commercial diplomacy theory. Thus, the BBTF has a significant impact on increasing foreign tourist visits.
Keywords: commercial diplomacy, Bali Beyond and Travel Fair, tourism, foreign tourists
WAGNER SEBAGAI PROKSI: OPERASI MILITER SWASTA DI REPUBLIK AFRIKA TENGAH 2018-2023
No full textThis study examines the role of the Wagner Group in the Central African Republic (CAR) from 2018 to 2023, examining how this private military company (PMC) transformed from a defensive support actor to an offensive proxy force aligned with Russia’s strategic interests. Initially legitimized through bilateral agreements and positioned as military instructors, Wagner operatives infiltrated the CAR’s security sector under the guise of technical assistance. However, their activities quickly expanded to include battlefield combat, repression of political opposition, and exploitation of gold and diamond resources. Through a qualitative descriptive approach and analysis of reports, UN documents, and academic literature, the study finds that Wagner functions neither as a neutral actor nor as a “double agent” siding with either the Central African Republic or Russia. Instead, Wagner operates unilaterally to advance Moscow’s geopolitical goals, using economic extraction and coercion to deepen Russian influence in the Central African Republic. The Central African Republic government, although formally contracting Wagner’s services, has no operational control, thus facilitating a hierarchical proxy relationship that erodes national sovereignty. Theoretically, this thesis contributes to the study of proxy warfare by demonstrating how PMCs represent a modern proxy model that combines legality, deniability, and strategic depth. Wagner’s role in the CAR illustrates the use of private military force to advance a foreign agenda under state cooperation. This case highlights the growing role of PMCs in modern conflicts and emphasizes the urgent need for international regulatory reform. Future studies are encouraged to analyze Wagner’s operations in various African conflict zones to understand the implications of this evolving paradigm of warfare
Pengaruh Experiential Marketing Terhadap Minat Berkunjung Ulang Wisatawan Ke Air Terjun Dolo Kediri
Get PDFDolo Kediri Waterfall is one of the natural tourism spots that continuously strives to maintain its appeal through marketing strategies focused on visitor experiences. One of the indirectly used approaches is Experiential Marketing, which is a marketing strategy that involves the senses, feelings, thoughts, actions, and social relationships. This research aims to test the influence of Experiential Marketing on tourists' intention to revisit Dolo Kediri Waterfall. The research method used is quantitative with an explanatory research approach. Data was collected through the distribution of questionnaires to 100 respondents using purposive sampling techniques. Data analysis was conducted using multiple linear regression with the help of SPSS software. The research results indicate that the sense dimension has a positive and significant effect on tourists' interest in revisiting. Meanwhile, the feel, think, and act dimensions showed a significant negative effect. On the other hand, the relate dimension does not have a significant effect. These findings suggest that not all dimensions of Experiential Marketing can drive tourists' intentions to return. Therefore, tourism managers need to maintain effective dimensions, as well as evaluate and develop strategies for dimensions that are not yet optimal in creating memorable travel experiences.
Keywords: Experiential Marketing, Revisit Intention, Dolo Waterfall Kediri
PENGARUH BRAND IMAGE, PRODUCT QUALITY, DAN PRODUCT INGREDIENTS TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus pada Produk Grace and Glow Brightening Sun Body Serum)
Get PDFThe beauty industry is growing rapidly and is in great demand by the public.
Various ways are done by business actors to attract consumer attention by offering
a variety of products with different innovations and benefits according to consumer
needs such as skin care and body care products. Weather conditions in most parts
of Indonesia are dominated by sunny weather conditions resulting in the need for
protection for the skin such as using sunscreen to reduce the risk of skin damage.
Grace and Glow Brightening Sun Body Serum is one of the body skin care products
that claims to be able to overcome skin problems exposed to sunlight. This study
aims to analyze and explain the effect of brand image, product quality, and product
ingredients on purchasing decisions for Grace and Glow Brightening Sun Body
Serum products. This research is a type of associative research with a quantitative
approach. The number of samples used was 100 respondents with the criteria of
Grace and Glow Brightening Sun Body Serum users aged 15-64 years in the
Surabaya area. Data collection through a digital questionnaire. Data analysis
includes validity test, reliability test, classical assumption test, multiple linear
regression analysis, hypothesis testing using SPSS version 25. The results stated
that brand image, product quality, and product content both simultaneously and
partially have a significant effect on purchasing decisions for Grace and Glow
Brightening Sun Body Serum products.
Keywords: brand image, product quality, product ingredients, purchase decisio
PENGARUH KUALITAS INFORMASI DAN KEPERCAYAAN TERHADAP PENGGUNA APLIKASI BELANJA ONLINE (Studi Kasus Terhadap Pengguna Shopee)
Get PDFThis research is motivated by the increasing online shopping activity in Indonesia, particularly through Shopee, which has become one of the most popular e-commerce platforms. Amid this rapid growth, issues have emerged regarding user satisfaction, especially related to trust in services and the quality of information provided. Many users have expressed concerns about discrepancies between product descriptions and actual conditions, invalid reviews, and the lack of transaction security guarantees. Based on these issues, this study aims to analyze the influence of information quality and trust on user satisfaction with the Shopee application, both simultaneously and partially. The research method used is quantitative with a survey approach. Data were collected through questionnaires distributed to active Shopee users and analyzed using multiple linear regression. The three main variables examined in this study include information quality (X1), trust (X2), and user satisfaction (Y). The results indicate that both information quality and trust have a positive and significant effect on user satisfaction. Among the two independent variables, trust is proven to be the most dominant factor influencing satisfaction levels. The coefficient of determination (R²) value of 55.4% shows that the combination of the two variables can explain more than half of the variation in user satisfaction with the Shopee application. These findings highlight the importance of improving information quality and building consumer trust as key strategies to create an optimal and satisfying online shopping experience.
Keywords: Information Quality, Trust, User Satisfaction, Online Shopping Applicatio
Analisis Faktor Yang Mempengaruhi Indeks Pembangunan Manusia (IPM) di Kabupaten Tuban
Get PDFPembangunan manusia merupakan indikator penting dalam menilai keberhasilan pembangunan suatu daerah, yang tercermin melalui Indeks Pembangunan Manusia (IPM). Pada tahun 2023 Kabupaten Tuban menempati peringkat ke-12 PDRB tertinggi di Jawa Timur dengan nilai Rp. 49.980.229,07 juta, namun capaian Indeks Pembangunan Manusia (IPM) masih rendah, yakni sebesar 70,34% dan berada di urutan ke-27. Penelitian ini bertujuan untuk menganalisis faktor yang memengaruhi Indeks Pembangunan Manusia (IPM) di Kabupaten Tuban. Penelitian ini menggunakan metode deskriptif kuantitatif dengan data time series selama 15 tahun (2009–2023) dengan bantuan SPSS versi 27. Analisis dilakukan menggunakan regresi linear berganda serta uji asumsi klasik. Hasil penelitian menunjukkan bahwa variabel PDRB, Angka Harapan Hidup, dan Tingkat Pengangguran berpengaruh signifikan terhadap Indeks Pembangunan Manusia (IPM). Sementara itu, Angka Harapan Lama Sekolah dan Tingkat Kemiskinan tidak menunjukkan pengaruh yang signifikan. Temuan ini secara empiris menegaskan bahwa peningkatan kualitas kesehatan, daya beli masyarakat, dan penurunan pengangguran memiliki peran yang sangat penting dan strategis dalam mendorong percepatan pembangunan manusia di Kabupaten Tuban secara menyeluruh dan berkelanjutan
ANALISIS KEPUTUSAN INVESTASI SAHAM DENGAN PERSEPSI RISIKO SEBAGAI VARIABEL MEDIASI PADA WANITA PEKERJA SEKTOR FORMAL DI KOTA SURABAYA
Get PDFThis study analyzes the influence of financial literacy and
overconfidence on stock investment decisions, with risk perception as a mediating variable, among formal sector female workers in Surabaya. The background of this research is based on the fact that women’s participation as investors in the Indonesian capital market remains low, even though women’s financial literacy levels are higher than those of men.
Using a quantitative approach and data from 100 respondents
collected through questionnaires, the population in this study consists of all formal sector female workers in Surabaya who invest in stocks, the analysis was conducted with Partial Least Square (PLS).
The results show that financial literacy positively affects
investment decisions, while overconfidence does not have a significant effect. Risk perception mediates the relationship between financial literacy and investment decisions but does not mediate the effect of overconfidence. These findings highlight the importance of financial literacy and risk awareness in improving investment decision-making
among women
Analisis Peran Kesetaraan Gender Terhadap Tingkat Kemiskinan di Provinsi Aceh
Get PDFThis study aims to analyze the role of gender equality on poverty levels in Aceh Province during the 2018–2023 period. Gender equality is measured through three main indicators, namely the Gender Development Index (GDI), women's income contribution to household income, and women's Labor Force Participation Rate (LFPR). The method used in this study is panel data regression with the Fixed Effect Model (FEM) approach. The results of the analysis show that the GDI has a negative and significant effect on poverty, which means that increasing gender equality contributes to reducing poverty levels. Women's income contributions also show a negative and significant effect, indicating that the greater the economic contribution of women, the lower the poverty level. Conversely, women's LFPR does not show a significant effect on poverty in Aceh. These findings indicate that the quality of women's participation in development is more important than the quantity of participation. Therefore, policies are needed to support improving the quality of women's resources and expanding their access to the economic sector as part of the poverty alleviation strategy in Aceh Province.
Keyword: Poverty, Gender Development Index, Women's Income Contribution, Female Labor Force Participation Rate (LFPR