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Perancangan Motion Graphic Edukatif Pengendalian Diri dalam Menghadapi Quarter Life Crisis
Get PDFIn general, humans go through a quarter life crisis phase which often occurs at the age of 20 to 30 years. Emotional instability can lead to different responses from each individual, which can impact anxiety, mental health, and relationships with others. This design aims to create an educational motion graphic video that helps teenagers, minimize adverse effects, and take steps in facing the challenges of life transition.
Data collection methods include expert interviews, audience questionnaires, as well as illustration and script analysis. The data was analyzed using a qualitative descriptive analysis method that describes the characteristics of the phenomenon under study. Attempts to collect quantifiable information used for statistical analysis of population samples.
The results of the analysis obtained are that the use of motion graphic media is suitable for delivering information to the public, especially the younger generation in facing quarter life crisis. The visual concept of this motion graphic uses a flat illustration style, blue color to strengthen the delivery of a sad story, and simple typography to help convey the overall message.
This video is almost 6 minutes long and is designed with interesting visuals and language to convey the message in a simple way. With an attractive visual approach, the right approach method, and communication language designed for teenagers who are experiencing a quarter life crisis, this video is able to educate about the importance of self-control in facing the quarter life crisis.
Keywords: Quarter Life Crisis, Motion Graphics, Teenagers, Self Control, Self Development, Educatio
Perancangan Rebranding Batik Murni Madiun sebagai Upaya Meningkatkan Brand Awareness
Get PDFBatik is an Indonesian cultural heritage that has been recognized by UNESCO as Intangible Cultural Heritage of Humanity since 2009. One of the regions that contributes to the preservation of batik culture is the city of Madiun, with Batik Murni Madiun as the place of production of batik motifs unique to the city of Madiun. However, the low brand awareness among the public regarding the Batik Murni Madiun brand poses a major challenge due to the inconsistent visual identity design and ineffective promotional strategies. This design aims to create a rebranding concept that includes visual identity design and supporting branding media capable of representing the image of Batik Murni Madiun, as well as designing an effective brand activation concept.
This design uses qualitative and quantitative data collection methods. Primary data in this design comes from interviews, observations, and questionnaires. Secondary data comes from books, journals, articles, and existing studies. The data analysis techniques used in this design are descriptive analysis, TOWS matrix analysis, consumer insight analysis, and consumer journey analysis.
The data analysis process yielded the keyword “Authentic Traditional Batik from Madiun,” which will serve as a reference for developing the design concept. Additionally, the data analysis results indicate the need for a visual identity that reflects the philosophy and image Batik Murni Madiun aims to highlight, namely authentic traditional batik motifs from the city of Madiun, high-quality batik products, and natural colors used in their products. Batik Murni Madiun also requires consistent branding support media and interactive promotional media to reach its target audience across various demographics.
Through this rebranding design, it has been proven that Batik Murni Madiun's brand awareness has increased. This is evidenced by the results of a questionnaire that was distributed, with 85.7% of 49 respondents agreeing that Batik Murni Madiun's new visual identity better represents the brand image of Batik Murni Madiun. In addition, the new visual identity is more visually appealing and easier to recognize and remember. All redesigned branding support media also represent a consistent visual identity that aligns with the image of Batik Murni Madiun.
Keywords: Rebranding, Visual Identity, Brand Awareness, Batik, Madiu
Pengaruh Content Marketing dan Electronic Word of Mouth (E-WOM) terhadap Minat Beli Produk Tenue de Attire pada Pengguna TikTok Gen Z Surabaya dengan Brand Awareness sebagai Variabel Mediasi
Get PDFThe rapid development of social media, particularly TikTok, has become a strategic opportunity for fashion brands to expand their marketing reach, including Tenue de Attire. However, it has been found that despite frequently appearing on the For You Page (FYP), many users remain unaware that Tenue de Attire is a brand that sells fashion products.
This study aims to analyze the influence of content marketing and electronic word of mouth (e-WOM) on purchase intention, with brand awareness as a mediating variable. The population of this study consists of Generation Z TikTok users in Surabaya. The sampling method employed is purposive sampling, with a total of 126 respondents. The data analysis technique used is component-based Structural Equation Modeling (SEM) using Partial Least Squares (PLS) with the SmartPLS 3.0 software.
The results of this study indicate that content marketing has no significant effect on brand awareness. In contrast, electronic word of mouth (e-WOM) has a positive and significant effect on brand awareness. Furthermore, brand awareness positively and significantly affects purchase intention. Content marketing does not significantly influence purchase intention through brand awareness, while electronic word of mouth (e-WOM) positively and significantly influences purchase intention through brand awareness
DISPARITAS PRODUKTIVITAS TENAGA KERJA PADA FASE PERENCANAAN DAN PELAKSANAAN
No full textInfrastructure plays a crucial role in enhancing connectivity, economic growth, and public welfare. In the construction sector, labor productivity is a key factor in determining project success. This study aims to analyze labor productivity during the planning and implementation phases and to compare both using secondary data as the primary source. The data include historical project documents such as time schedules, Bills of Quantity (BoQ), daily, weekly, and monthly reports, as well as labor coefficients derived from the Regulation of the Minister of Public Works and Housing No. 1 of 2022 and the Indonesian National Standard (SNI). The analysis involves calculating planned labor productivity based on the BoQ and time schedules, and actual labor productivity based on the BoQ and daily reports. The results show significant variations in labor productivity between the planning and implementation phases. Several work items experienced increased productivity, such as Cast Plastic Installation (7%), D36-300 Dowel Installation (12%), Double-Layer Wiremesh (35%), K-350 Rigid Pavement (28%), and Joint Filler Installation (71%). Conversely, Floor Work and Tie-Bar Installation showed decreases of 47% and 11%, respectively. Actual implementation durations were generally shorter than planned. In conclusion, field execution proved to be more efficient than anticipated, although regular evaluations of labor productivity remain essential to enhance future project planning and execution
Perancangan Buku Ilustrasi Interaktif Pengenalan Tari Muang Sangkal Sebagai Media Pelestarian Budaya Sumenep Untuk Anak Usia 9-12 Tahun
No full textThe Muang Sangkal dance is one example of a traditional dance that originates from Sumenep Regency, Madura, East Java. Traditional dance is a form of national culture that we must preserve. However, the Muang Sangkal dance is not as prominent and not as well-known as other traditional dances. In fact, this dance holds many unique aspects behind it. Unfortunately, most people outside of Sumenep are unaware of this dance. Therefore, through this design, it is hoped that the popularity of the Muang Sangkal dance can be increased as a form of traditional dance.
This design utilizes primary and secondary data collection techniques. Primary data is obtained from interviews, observations, questionnaires, and focus group discussions (FGD). Meanwhile, secondary data is obtained from literature studies based on journals, books, and websites. The data analysis techniques used in this design include 5W + 1H analysis, consumer insight analysis, and consumer journey analysis.
After obtaining the results of the data analysis, the formulation of the design concept is carried out, which consists of keywords, verbal concepts, visual concepts, and media concepts. Based on the results of this concept, the design process will be conducted until it ultimately produces media implementation.
The design of the interactive illustrated book about the Muang Sangkal dance is created so that this dance can be accessed more widely, especially for children aged 9-12, so that they can recognize and preserve the existing national culture.
Keywords: Muang Sangkal Dance, culture, Sumenep
Perancangan Desain Grafis dan Konten Video Kampanye Sosial Mendorong Masyarakat untuk Bersedekah ke Rumah Masa Depan Yatim
No full textSebagai mahasiswa DKV di UPN Veteran Jawa Timur, penulis melihat program
magang MBKM PKKM sebagai kesempatan berharga untuk mengaplikasikan keterampilan
desain grafis dan konten kreator kami dalam mendukung inisiatif sosial ini. Kolaborasi ini
menggabungkan pendidikan akademis kami dengan pengalaman praktis di lapangan.
Melalui program magang ini, kami memiliki kesempatan untuk berkontribusi dalam
merancang konten yang efektif dan menarik, pada akun Instagram Rumah Masa Depan
Yatim.
Laporan ini akan membahas rincian perancangan kampanye sosial, strategi desain
grafis, serta konten kreator yang kami kembangkan sebagai bagian dari program magang
MBKM PKKM. Kami berharap bahwa dengan menyajikan latar belakang dan hasil dari
kolaborasi ini, lebih banyak mahasiswa DKV di UPN Veteran Jawa Timur dan di seluruh
dunia akan terinspirasi untuk memanfaatkan program - program magang semacam ini untuk
mendukung inisiatif sosial yang relevan dengan nilai-nilai kemanusiaan dan
kemasyarakatan
Manajemen Strategi Unit Pelaksana Teknis Daerah Perlindungan Perempuan dan Anak Kota Surabaya
No full textThis shows that the Surabaya City Government has been successful in meeting international standards to provide a safe, comfortable, and inclusive environment for its children. However, amidst the dynamics of Surabaya City's success in
obtaining the KLA award and child protection that already has a strong legal umbrella, it does not rule out the possibility that acts of child abuse in the city still occur and continue to increase every year. To further maximize this, the Surabaya
City Government, through DP3APPKB, established the Regional Technical Unit for the Protection of Women and Children (UPTD PPA), which aims to deal with the problem of violence, especially for women and children. In this study, the research method used a qualitative approach with a case study research type. The focus of the research is the strategic management of UPTD PPA Surabaya City in protecting child victims of violence, concerning Fred R. David's (2016) Strategic Management theory, which consists of strategy formulation, strategy implementation, and strategy evaluation. The data sources in this study are primary data sources that come from interviews and secondary data sources that come from reports, documentation, archives, and official websites. Data collection techniques include
direct observation in the field, structured interviews, and documentation. Based on the results of the study, the strategic management implemented by UPTD PPA
Surabaya City in protecting child victims of violence has been running systematically, although there are still obstacles faced in allocating resources that have not been maximized
PERANCANGAN BUKU ILUSTRASI INTERAKTIF TENTANG HARMONI DALAM EKOSISTEM SEBAGAI MEDIA PEMBELAJARAN UNTUK SISWA KELAS 5 SD
No full textChildren’s education plays a crucial role as the foundation for shaping a high-quality future generation. One of the essential subjects in the Merdeka Curriculu for 5th grade elementary students is ecosystems, which includes an understanding of the reciprocal relationships between living organisms and their environment. However, delivering this material still faces challenges, especially due to the lack of educational media that can attract attention and suit the characteristics of elementary school students. Content that is presented through static texts and images is often difficult for students to deeply understand
This study uses a mixed-method approach, combining qualitative and quantitative methods, by collecting data through direct observation and in-depth interviews to gain a more detailed understanding of the research subject. Interviews were conducted to gather specific insights related to the topic, while direct observations were used to observe behavior and interactions in a natural context, allowing a clearer comprehension of real dynamics. In addition, literature studies and analyses of comparator books were carried out as references for designing media tailored to student characteristics. All collected data were analyzed to formulate a visual and interactive solution that supports students’ comprehension of ecosystem concepts in a fun and educational way.
Based on the analysis, a concept was formulated for the design of an interactive illustrated book titled "Adventure in the Ecosystem World". The book follows a fantasy adventure of a girl named Aluna as she explores the ecosystem world with the help of animal characters. The visuals are created using digital illustrations in a bright and simple cartoon style, in line with children's preferences. The book also features interactive elements such as lift-the-flap and pop-up mechanisms to encourage visual exploration and spark learning interest. The design concept aligns with the principles of active learning in the Merdeka Curriculum, which encourages students to engage independently and reflectively in the learning process.
Through the design of this book, it is expected that an educational medium can be created to assist in delivering ecosystem material in a more engaging, enjoyable, and easily understood manner. This book not only serves as a visual learning resource but also helps foster early environmental awareness and responsibility for nature conservation
DESIGNING A SOCIAL CAMPAIGN FOR DIABETES PREVENTION FOR CHILDREN AGED 7-11 YEARS
No full textDiabetes has become a growing health issue, even affecting primary school-aged children, with long-term impacts on their quality of life and health. The primary causes include excessive consumption of sugary foods and beverages and a lack of awareness about healthy lifestyle habits. Children aged 7-11 often have limited knowledge about diabetes prevention, making it essential to conduct an educational campaign that is engaging, communicative, and suitable for their cognitive development.
The campaign design process involved field observations in schools, interviews with teachers and parents, and a literature review on children's eating habits and physical activity. Data analysis identified gaps in children's understanding of diabetes and health, leading to the development of a fun and interactive campaign concept. The campaign uses simple language, bright visuals, and engaging elements like games and quizzes to facilitate learning in an enjoyable way.
The analysis showed that children aged 7-11 are more engaged with visual content and interactive activities. Therefore, the campaign incorporates features such as challenges, quizzes, and appealing visuals to help children understand the importance of maintaining good health. Additionally, it utilizes social media and educational apps that children commonly use, making it accessible and modern. The campaign also educates children on the risks of excessive sugar consumption while promoting healthy eating and physical activity.
The campaign aims to improve children's understanding of maintaining a healthy lifestyle and reduce the risk of diabetes. It encourages children to adopt healthy eating habits, increase physical activity, and avoid harmful behaviors such as excessive sugar intake. With its interactive and enjoyable approach, the campaign aims to reduce the prevalence of diabetes among children in Surabaya and Indonesia
Pengaruh Penambahan Lindi dan Mikroorganisme Lokal (MOL) Rebung Sebagai Bioaktivator Terhadap Proses Pengomposan Sampah Organik Pasar Tradisional
No full textComposting is one of the efforts to address market waste; however, the process takes a long time, so bioactivators are needed to accelerate composting. Leachate and local microorganisms (MOL) from bamboo shoots can serve as bioactivators because they contain microorganisms and nutrients that can speed up decomposition. This study aims to determine the effect of adding leachate and local microorganisms (MOL) from bamboo shoots on the composting process of organic waste from traditional markets. The composting process was carried out for 28 days using an aerobic composter with used paint buckets as the medium. The results showed that the variations with the addition of bamboo shoot MOL and the combination of leachate and bamboo shoot MOL reached the required C, N, P, K values and C/N ratio standards more quickly compared to the control (no addition) and the leachate-only variation, which only met the standards in the second week. The C/N ratio values for each variation were: control (19.91), leachate (18.15), bamboo shoot MOL (15.41), and the mixture (17.73), all of which met the standards according to SNI 19-7030-2004. Physical changes in the compost also occurred more rapidly with the addition of bamboo shoot MOL (day 15) and the mixture (day 18), compared to leachate addition (day 21) and the control (day 24). Based on these results, the addition of bamboo shoot MOL proved to be the most effective in accelerating the composting process and improving the final compost quality compared to other variations.
Keywords: market waste, bamboo shoot MOL, leachate, compostin