Petra Christian University

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    Pendidikan Kewirausahaan bagi Mahasiswa Teknik

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    Kewirausahaan makin terasa penting ketika ekonomi sedang krisis. Mereka yang ter-PHK, mau tidak mau harus berwirausaha karena perusahaan-perusahaan sedang melakukan efisiensi dan tidak mau menambah pegawai. Self-employment atau kerja sendiri seperti menjadi pengemudi ojol marak dilakukan karena modalnya relatif kecil. Namun bukan self-employment yang hendak dibicarakan di buku ini. Kewirausahaan yang dimaksud adalah usaha yang mempekerjakan orang supaya menjadi berkat bagi banyak orang, terutama pegawainya. Biasanya ilmu kewirausahaan diajarkan di Program Studi Manajemen Bisnis. Mereka memang diajari mata kuliah untuk membuka dan menjalankan usaha. Bagaimana dengan mahasiswa Jurusan Teknik? Kalau mereka menjadi wirausahawan, tentu baik sekali. Di tengah sulitnya mencari pekerjaan atau ekonomi yang sulit, kewirausahaan merupakan pilihan alternatif yang bisa dipilih mahasiswa setelah lulus, atau bahkan sebelum lulus. Mahasiswa teknik memiliki kemampuan teknis dan tinggal ditambah dengan kemampuan bisnis dan mental entrepreneurship untuk menjadi wirausahawan di bidang teknik. Persoalannya adalah, berapa banyak waktu atau Satuan Kredit Semester (SKS) yang bisa dipakai untuk mengajarkan ilmu kewirausahaan pada mahasiswa teknik? Mereka sudah habis waktunya untuk belajar ilmu teknik. Tentu diperlukan penyusunan prioritas, materi apa saja yang belum diketahui mahasiswa teknik padahal materi itu dianggap penting oleh pengusaha di bidang teknik. Materi itu haruslah menjadi prioritas utama untuk diajarkan. Materi-materi yang sudah cukup diketahui mahasiswa teknik dan kurang dianggap penting sekali oleh pengusaha di bidang teknik, bisa diberikan prioritas rendah. Penelitian ini menyurvei mahasiswa teknik dan pengusaha yang bergerak di bidang teknik. Survei ini bertujuan menjaring materi kewirausahaan apa saja yang sudah dan belum diketahui mahasiswa teknik dan menjaring materi kewirausahaan apa saja yang dianggap penting oleh pengusaha di bidang teknik berdasarkan pengalaman mereka. Materi itu mencakup variabel Pengetahuan Kewirausahaan, Ketrampilan Kewirausahaan, dan Sikap Kewirausahaan. Melalui hasil survei ini disusun prioritas materi kewirausahaan yang dibutuhkan mahasiswa teknik (diprioritaskan untuk diajarkan terlebih dahulu dalam waktu dan SKS yang sangat terbatas)

    Utama Minggu

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    Relation between Two Generations in Sasa Santan ala Sisca, Check! Advertisement

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    The ultimate goal of advertising is to sell products. There are many unique ways that producers create their advertisements, one of which is the Sasa Santan ad featuring two Sisca. The previously viral dispute on the social media platform Tik Tok between chef Sisca Soewitomo and influencer Sisca Kohl made netizen believe it was a real incident, but it turned out to be just an advertising gimmick to attract viewers to watch the ad. This intrigued us to analyze the message conveyed through the depiction of the relationship between two generations presented in the Sasa Santan advertisement. The research method uses Roland Barthes semiotic analysis to reveal the myths within the ad. Coconut milk, a product made through the process of grating coconuts, is now presented in an instant form is more easily accepted by the younger generation compared to the older generation. This smart advertising strategy attempts to challenge the myth that something produced instantly and in mass quantities cannot compete the taste of coconut milk processed manually by grating and squeezing fresh coconuts. The ad also seems against the habit that in cooking, the younger generation must obey to traditional methods taught by mother. Moreover, coconut milk which was previously considered to contain cholesterol, is now presented as a healthy product because it contains Omega 3. The representation of Sisca Kohl as the younger generation is depicted as being able to convince Sisca Soewitomo, her senior, to use Sasa Santan because this product has the same delicious quality and is even healthier compared to coconut milk processed from fresh coconuts manually

    The influence of social media content on attitude, destination image and intention of female Muslim travelers to visit halal destinations: comparison between UGC and FGC

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    Purpose: This study aims to investigate how user-generated content (UGC) and firm-generated content (FGC) in social media affect attitudes toward halal tourism destinations, destination image and visit intentions among female Muslim (Muslimah) travelers. It also examines the role of travel habits as the moderating variable. Design/methodology/approach: This study adopts the Theory of Interpersonal Behavior (TIB) and the Theory of Planned Behavior (TPB) to explore the motivation of Muslimah travelers to visit halal destinations. The survey was completed by 284 Indonesian Muslimah respondents who had visited halal tourism destinations in Indonesia. The SEM-PLS statistical technique was used to verify the associations between variables. Findings: This studys findings offer valuable insights for both theoretical understanding and practical applications. They suggest that both UGC and FGC significantly predict attitudes toward halal tourism and destination image, thereby influencing the visiting intentions of Muslimah travelers. Although UGC does not directly influence visiting intentions, it does play a significant role in shaping visiting intentions through its mediating effect on attitudes toward halal tourism destinations. In addition, the results indicate that habit positively moderates the relationship between attitudes toward halal tourism and visiting intentions. Originality/value: This research contributes uniquely and significantly in two aspects. First, it merges the TIB with the TPB to elucidate the decision-making process of Muslimah travelers when selecting halal destinations. This integration illuminates new insights into the intentions of Muslimah tourists. Second, this study examines the respective influences of UGC and FGC on the visiting intentions of Muslimah travelers to visit halal tourism destinations. By comparing UGC and FGC, the research provides valuable insights into the decision-making processes of Muslimah tourists. Given Indonesias status as home to the largest Muslim population globally, this study offers a novel perspective on the traveling behavior of Muslimahs and practical recommendations for the Indonesian tourism sector in the establishment and promotion of Muslim-friendly destinations within the country

    Eyeballing internal auditors� and the firms� intention to adopt Metaverse technologies: case study in Indonesia

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    Purpose This paper aims to give broad insights into what components can significantly influence the adoption of Metaverse from the perspective of internal auditors and their firms in Indonesia. Design/methodology/approach This research used primary data from questionnaires. Relying on the empirical view of 202 internal auditors in Indonesia, this research�s framework is executed using structural equation model. Company�s intention in adopting the Metaverse technology intervenes in the influence of perception of external control and usefulness on the internal auditor�s intention to adopt that technology. Findings The perception of external control and perceived usefulness of Metaverse significantly influenced the adoption intention of Metaverse by internal auditors and their firms in Indonesia. This paper is helpful for practitioners who would like to know what factors are needed to make the internal auditors in Indonesia able to adopt Metaverse. Research limitations/implications Results might be varied from country to country as each country has different technology development. Therefore, upcoming research can compare similar studies in another country. This paper can contribute to further empirical development for the theory of acceptance model of the third version. Many researchers use the theory to study advanced technology adoption intention. Practical implications The paper is also essential for future research and could enhance companies knowledge about staying updated in the market with the advanced technology that keeps developing. Originality/value This paper contributes to an integrated view of the intention of internal auditors and firms in Indonesia to adopt Metaverse. To the best of the authors� knowledge, this topic is relatively new in Indonesia

    THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON FIRM VALUE DURING COVID-19

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    This study reviews the relationship between corporate social responsibility (CSR), firm size, and the leverage on firm value. Panel data analysis is performed to test the sample in basic industries and the chemical sector over the years 2017-2020. To investigate any significant differences between CSR and firm value prior to the COVID-19 pandemic (years 2016�2019) and during the pandemic (years 2020), the authors performed paired sample t-testing. The results imply that the beneficial relevance of CSR performance could assist businesses in protecting their value at the start of a financial catastrophe, such as the COVID-19 pandemic. Therefore, during the COVID-19 era, businesses must continue to invest in CSR initiatives to maintain stakeholders trust. This research advances previous CSR studies by offering further clarification on the conflicting results currently available about the influence of CSR on firm value during the COVID-19 period. Further research is necessary to determine whether the effects of CSR during the second year of the COVID-19 period differ from those during the pre-crisis period and the first year of the COVID-19 perio

    Pengaruh Spiritualitas Tempat Kerja Terhadap Kesejahteraan Mental Karyawan Melalui Kebahagiaan Dan Mindfulness Pada Karyawan

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    Background –The mental well-being of employees is crucial for both the individuals and the organizations they belong to. Employees who enjoy mental prosperity are often more productive, underscoring theimportance of fostering a supportive work environment.Aim –This study investigates the impact of workplace spirituality on the mental well-being of employees in Java, examining the roles of happiness at work and mindfulnessas intermediary factors.Design/ methodology/ approach –Employing a quantitative approach, this research engaged 352 respondents from various organizations across Java. Data collected were analyzed using SmartPLS 4.0 software, focusing on the relationships between workplace spirituality, happiness at work, mindfulness, and employee mental well-being.Findings –The study reveals that workplace spirituality significantly contributes to both happiness at work and mindfulness. Moreover, it directly influences employee mental well-being. However, while mindfulness serves as an effective mediator in this relationship, happiness at work does not significantly mediate the impact of workplace spirituality on mental well-being. This suggests that the pathway through which workplace spirituality affects employee mental well-being is primarily through mindfulness. Conclusion–Workplace spirituality emerges as a positive force, enhancing employee happiness and mindfulness, which in turn, contributes to better mental well-being. The study underscores the importance of mindfulness as a mediating factor, highlighting its role in leveraging spiritual values in the workplace to support employee mental health.Research Implication –The findings suggest that organizations should consider integrating mindfulness training and spiritual values into their employee development programs. Such initiatives can help mitigate stress, anxiety, and work-related pressures, fostering a healthier and more supportive work environment conducive to employee growth. Limitations –While this study identified happiness at work and mindfulness as potential mediators, the former did not significantly mediate the relationship between workplace spirituality and mental well-being. Future research might explore alternative mediating variables to fully understand the dynamics at play

    Menanamkan literasi keuangan dan investasi pada remaja melalui game-based learning: Rally Games

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    Understanding the concept of personal financial management is crucial for todays teenagers, as the skill for financial decision-making. Therefore, teenagers must be equipped with financial planning knowledge as early as possible. One form of financial knowledge provision to teenagers has been carried out by Petra Christian University Finance and Investment students through community service at Frateran Catholic High School, Surabaya. The purpose is to make teenagers aware of the importance of personal financial management and develop skills in making wise financial decisions. The method used in the activity was interactive delivery of material through discussions and supported by rally games activities. This activity was designed to attract teenagers at Frateran Catholic High School to understand more about financial literacy. The rally games method covered supply-demand, interest rates, and investment instruments allocated in three different stations. The results showed an increase in the teenagers understanding of the concept of financial literacy. The teenagers were able to identify investment instruments and realized the importance of financial management. Thus, this activity succeeded in having a positive impact on improving teenagers financial literacy

    The integrated smart system to assist elderly at home

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    Some elders prefer to live independently rather than in a nursing home. However, they need to be assisted because of health and safety reasons. We developed an integrated system consisting of a smart home, a mobile robot, and a wearable device, using message queuing telemetry transport (MQTT) protocol to communicate with each other. The smart home can be monitored and controlled via a mobile application. We use the telepresence robot equipped with a light detection and ranging (LIDAR) sensor to perform simultaneous localization and mapping (SLAM) and autonomous navigation. The wearable device application is used to detect older adults heart rate, the steps taken, and the burnt calories. We also add pose detection and location estimation using a depth camera powered by an efficient deep-learning algorithm. We also developed an Android application as a dashboard that monitors and controls all system components. Our system can facilitate communication between its various components

    Do Board Multiple Directorships and ESG Score Drive Firm Value? Study of Non-Financial Companies in Thailand

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    This study intends to demonstrate the impact of board busyness through board multiple directorships and ESG scores towards firm value in Thailand within the period of 2018-2022. Theoretical frameworks such as the resource dependence theory and stakeholder theory explicate the two hypotheses developed for busy directors and ESG score. A director has multiple directorships when he/she has more than three board roles in other publicly listed firms, excluding private organizations and foundations. This research�s population are listed non-financial firms in Thailand Stock Exchange that has ESG score in Refinitiv database for five consecutive years during 2018 to 2022. Final data sample are 28 non-financial companies resulting in 140 observations. Directorship and board size were hand collected from annual reports. Panel data regression with random effect model is used, and results show that there is no association between multiple directorship and firm value. On the other hand, ESG shows a positive and significant relationship towards firm value. This research supports the belief that ESG scores have a notable impact on firm value based

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