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Public Relations: Conceptual Approach, Theoretical Perspectives and Proposition of a Model
No full textInternational audienc
Public Relations: Conceptual Approach, Theorical Perspectives and Proposition of a Model
No full textInternational audienc
How do the Key Determinants of a Distributed Planning Process Impact on the Performance of a Supply Chain?
No full textInternational audienceAs firms search to maximise value through the effective management of their various business activities, it is increasingly important to identify and understand the key factors that can significantly impact on the performance of the supply chain. The Supply Chain Operations Reference (SCOR) model enables to identify four distinct processes (plan, source, make and deliver) that constitute a supply chain. If many researchers have studied the last three processes (source, make and deliver), the relationship between the determinants of the planning process and supply chain performance has not been sufficiently explored. This paper therefore aims to identify and analyse the determinants of a distributed planning process that impact on the performance of a supply chain, including both financial and non-financial elements. It proposes a conceptual framework and a simulation model that can be used to improve the performance of a supply chain in terms of efficiency, flexibility, effectiveness and responsiveness
Order fulfilment in stock-out situations using a non sequential advanced atp model
No full textInternational audienc
L’adhésion des supporters à la transformation d’un événement sportif en expérience émotionnelle : une approche exploratoire à travers le cas du Rugby
No full textInternational audienceL’édition 2007 de la Coupe du Monde de Rugby a été une réussite à bien des égards : audiences des retransmissions télévisées, engouement des femmes et des enfants... Ce moment marque une étape clé dans l’évolution de ce sport car, pour la première fois, il a réuni connaisseurs et néophytes. Ceci a été rendu possible par la transformation de l’événement sportif en expérience émotionnelle. Toutefois, pour que ce phénomène soit durable, il ne doit pas engendrer la perte de l’audience des supporters traditionnels. L’opinion de ces derniers se révèle ainsi essentielle
Advanced Available-To-Promise for Order Management in Stock-out Situation
No full textInternational audienceMany authors have highlighted the gap between the supply side and the demand side of the order fulfilment process. Generally, the latter tends primarily to be “agile” by maximising responsiveness and flexibility while the former tends to be “lean” by maximising efficiency. However, the most fundamental trade-offs in supply chain management are between these two properties. This is the “leagile” objective. In stock-out situation, the delivery options that would minimize the customers’ dissatisfaction while reconciling the conflicting objectives of the different actors of the supply network must be defined. Today, no particular method seems to allow managing bulk within this leagile ambition. This paper proposes a non-sequential Advanced Available-to-promise model to tackle this question. The model is applied to a numerical example and the results obtained are used to illustrate the most representative delivery strategies