Portail HAL de TBS Education
Not a member yet
594 research outputs found
Sort by
University technology commercialization through new venture projects : an assessment of the French regional incubator program
No full textInternational audienceThis article assesses the performance of a technology business incubator program, established by the French government to support innovative new science and technology-based firms (NSTBF) that seek to commercialize laboratory research results. With a resource-based view and an institutional approach, this study predicts why some incubators may be more successful than others in supporting the development of NSTBF. An original longitudinal data set represents the results of a public incubator program, funded following the passage of a 1999 French law on innovation and research. The findings refer to a sample of 25 operationally active incubators and their 1200 graduated new ventures. This study contributes to the literature on business incubation by showing the importance of various incubator resource inputs for aiding NSTBF projects. It thus provides useful and timely feedback for researchers and policy makers.<br /
Expansion of International Airline Networks: an Application to US Carriers
No full textInternational audienc
Services advertising: showcase the customer!
No full textInternational audienceThe research presented in this article focuses on the effectiveness of advertising strategies used in services communication. For this purpose, a quantitative study of 50 magazine advertisements for services in tourism and banking/insurance was conducted with a sample of 249 respondents. This research shows that, for both sectors, certain advertising strategies are more effective than others, and that the most effective advertising strategy is one that showcases the service customer. This strategy is more effective than those highlighting competitive advantage, contact staff, a physical representation of the service or the company’s brand imag
Age differences in responsiveness to shocking prosocial campaigns
No full textInternational audiencePurpose:This paper aims to study age differences in responsiveness to shocking prosocial campaigns. It specifically investigates the differences between seniors and young adults regarding the persuasive effect of emotional charity campaigns, the intensity of negative emotions and empathy elicited, the affect-based persuasive process leading to the ad effectiveness and the role of perceived self-efficacy.Design/methodology/approach:Two studies are conducted on seniors (n1 = 173; n2 = 118) and young adults (n1 = 170; n2 = 123) exposed to appeals for “Action against Hunger” incorporating various levels of emotional content.Findings:The results indicate that seniors are more receptive to emotional campaigns but only for higher emotional ads and only regarding intention to donate. Young adults report lower levels of empathy, and findings do not suggest major age differences in the reported negative emotions after exposure to low or high emotional appeals. The affect-based persuasion differs; young adults are particularly influenced by negative emotions, whereas the persuasive effect on the elderly stems from an empathetic reaction. Self-efficacy moderates the effect of negative emotions only among older participants.Practical implications:Social marketers are advised to use vivid and realistic stimuli to reach young people and develop these appeals in social media. For an older target audience, however, marketers are advised to use creative components and media support designed to foster personalisation and proximity.Originality/value:This study provides a better understanding of age-related effects on emotional persuasion, and addresses the specificity of prosocial appeals involving responsiveness to the suffering of others
Expansion of International Airline Networks: an Application to US Carriers
No full textInternational audienc
Interrelations entre système de contrôle informel et système formel de contrôle dans une organisation complexe : cas d’une université française
No full textInternational audienc
GDPR: The End of Google and Facebook or a New Paradigm in Data Privacy?
No full textInternational audienceEU Data Protection Agencies have been vigorously enforcing violations of regional and national data protection law in recent years against U.S. tech companies, but few changes have been made to their business model of exchanging free services for personal data. With the Cambridge Analytica debacle revealing how insufficient American privacy law is, we now find ourselves questioning whether the General Data Protection Regulation (GDPR) is not the onerous 99 article regulation to be feared, but rather a creation years ahead of its time. This paper will explain how the differences in U.S. and EU privacy and data protection law and ideology have led to a wide divergence in enforcement actions and what U.S. companies will need to do in order legally process the data of their users in the EU. The failure of U.S. tech companies to fulfill the requirements of the GDPR, which has extraterritorial application and becomes applicable on May 25, 2018, could result in massive fines (up to $4 billion using the example of Google). The GDPR will mandate a completely new business model for these U.S. tech companies that have been operating for well over a decade with very loose restrictions under U.S. law. Will the GDPR be the end of Google and Facebook or will it be embraced as the gold standard of how companies ought to operate
L’innovation territoriale : caractérisation, processus, déterminants et effets
No full textInternational audienc
The European Commission on the Privacy Shield: All Bark and No Bite?
No full textMuch has been written about the difference in the privacy laws of the European Union and the United States and ideologies behind the two regimes. One risk of the increasing divergence in views on privacy is the potential halting of data transfers from the European Union to the United States by the European Commission (EC). As data is a significant driver of the world economy, special care must be taken both to ensure that data is able to cross borders easily, and individuals’ rights to data protection are respected. The General Data Protection Regulation (GDPR) prohibits the transfer of personal data outside of the European Economic Area (EEA) to countries without “adequate” privacy protections. As the United States is considered to have insufficient protections, the EC requires that an approved mechanism, such as the Privacy Shield—its agreement with the United States that permits U.S. companies to self-certify that they will meet certain minimum privacy protections—be used for such transfers. Alternative mechanisms include standard contractual clauses (SCCs). Suspension of any one approved mechanism may call into question the legitimacy of the others. Although the Privacy Shield survived its first EC review in 2017, many called for the EC to suspend the Privacy Shield at its second review due to a number of factors: the continuation of the Schrems case; the failure of the U.S. government to enact the recommendations made in the 2017 Privacy Shield review; and recent U.S. government actions demonstrating disregard for data privacy protection; the EC chose to back down instead of proceeding to a clash. On In a report issued on December 19, 2018 (2018 Report), the EC indicated that the Privacy Shield had passed its second review, subject to the United States appointing a permanent Privacy Shield Ombudsperson by February 28, 2019. Before analyzing the 2018 Report, it is important to understand why the U.S.’s commitment to the Privacy Shield mechanism seems tenuous
