Collection HAL Kedge Business School
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    2162 research outputs found

    Masstige marketing: A scale development and validity study

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    Multi-criteria decision-making for collaborative COVID-19 surge management and inter-hospital patients’ transfer optimisation

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    International audienceFull Article Figures & data References Citations Metrics Reprints & Permissions Read this articleAbstractThe rapid spread of the COVID-19 virus and the massive influx of patients exceeded the intensive care units capacity limit. Hospitals have engaged community partners to request resources or transfer patients to facilities with available resources. This setting fosters the need for rationing decisions to allocate scarce resources consistently, rather than basing decisions on clinicians’ intuition in the heat of the moment. In this paper, we identify the inter-hospital COVID-19 patients’ transfer criteria, and we apply a multi-criteria decision-making methodology to classify and rank these criteria in order to determine the transfer priority scores between hospitals. We then develop an optimisation model for patient systematic referral from saturated to recipient hospitals with contingency capacity expansion and a ventilator donation scheme. To deal with the uncertainty related to the number of ill patients requesting beds in hospitals, a two-stage stochastic model is presented and solved using the sample average approximation. A case with real data related to the COVID-19 French context is presented, which allows us to assess the resilience of the hospital network under the proposed solutions. The results show how local and regional coalitions can avert the saturation of the hospital system and reduce the number of rejected patients

    Decentration and Intersubjectivity: Collage as a Qualitative Method of Data Collection*

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    International audienceThe development of qualitative research methods addresses the need to explore, understand and interpret complex and subjective phenomena across various fields of study. These methods are guided by methodological frameworks, and data collection involves taking several precautions for observation or interviews. While these guidelines facilitate an emphasis on the objective aspects of discourse, accounting for subjectivity and emotions proves more challenging. However, these subjectivity and emotions are deemed as significant sources of information. In this chapter, we propose an innovative data collection method centred around creating collages and engaging in group discussions to decipher their meaning. Collage serves as a visual medium, and we recommend utilising semiotic analysis tools to comprehend its significance. To gain a more precise understanding of the value of collage as a data collection method, we studied a collage workshop organised by CREE. Through image analysis and exchanges, our findings reveal that collage acts as a physical medium that fosters exchanges, deepens ideas and restricts digressions. Additionally, collage allows for the expression and discussion of emotions linked to the image rather than the individual. The space of intersubjective reflexivity facilitated by collage enables a profound comprehension, critical assessment and augmentation of ideas and the interpretation of emotions without compromising the sensitivity of the author. This chapter’s main contribution is evidently manifested here

    A Structured Analysis of Sustainability in Arctic Transport Studies

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    International audienceWith climate change and the opportunity to exploit oil and gas reserves, the Arctic has been the subject of numerous analyses in former years. At the same time, International Maritime Organization (IMO) and Arctic coastal states are creating a more constrained framework to protect the environment, to limit the impact of human activities upon the flora and fauna, and to better integrate local communities. From an analysis of 239 articles, we assessed how sustainability has been considered within the literature over the past 30 years. Our result highlighted that, if there are numerous sustainable approaches depending on the country, the subject is still under-represented. © 2023 World Scientific Publishing Europe Ltd. All rights reserved

    Dynamic pricing, reference price, and price-quality relationship

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    International audienceThe price-quality relationship receives attention from both practitioners and scholars. Yet, the reference price effect, a central aspect in modeling consumer behavior, is absent from the debate. This article addresses the role of the reference price dynamics in understanding the price-quality relationship. We develop an optimal control model of the dynamic behavior of a firm setting price and quality investment over time, accounting for a reference price effect based on prior selling prices. We contribute to the literature on the price-quality relationship by highlighting the conditions under which better quality may drive a lower price when consumers are prone to a reference price. Analytical results show that a counterintuitive negative price-quality relationship may appear even with a linear demand function. Numerical results emphasize the importance of the initial market conditions in the negative price-quality relationship

    Asset management and Sustainability. Critical Perspectives and Reform Issues

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    Making the customer experience journey more hedonic in a traditionally utilitarian service context: a case study

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    International audienceThis article aims to provide an understanding of how utilitarian services can make the customerexperience more hedonic.Design/methodology/approach – The author performs an in-depth case study of a leading wealthmanagement firm that is reinventing its business model to incorporate a hedonic perspective into experiencedesign.Findings – The findings reveal how a traditionally utilitarian firm integrates hedonic elements into thecustomer experience. The findings describe and expose how four experience design characteristics areinteractively linked to form a customer journey model, from eliciting emotional engagement to trigger rapidenrolment through to individualising the experience to drive purchase.Research limitations/implications – This research takes the perspective of the firm to explore the researchquestion. No customer data are collected.Practical implications – The article provides evidence-based recommendations that can serve as a platformto develop an action plan for designing and deploying hedonic elements in the customer experience inutilitarian contexts.Originality/value – This study challenges the dichotomy between utilitarian and hedonic services. It derivesan empirically grounded understanding of an intended experience that combines design characteristicsassociated with both the utilitarian and hedonic model at different stages of the customer journey. Theemergent conceptual framework describes and links these design characteristics to enact the customer journey.Together, these empirical insights extend and enrich existing knowledge and provide actionablerecommendations for manager

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