Collection HAL Kedge Business School
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Are born global firms environmentally more responsible? Evidence from the East Asia and Pacific region
No full textInternational audienceThis study examines the environmental performance (EP) of born-global firms (BGFs) in the East Asia-Pacific (EAP) region. Drawing on the resource-based view (RBV), we investigate whether BGFs exhibit greater environmental responsibility compared to other firms. By analyzing an unbalanced panel dataset of firms from seven EAP countries, we find that BGFs do indeed exhibit higher levels of environmental responsibility than non-BGFs. Our results suggest that BGFs are more likely to adopt policies that contribute to the reduction of natural resource use and emissions. On the other hand, our results suggest that BGFs may be less concerned about product innovation than non-BGFs. In addition, our results remain robust to alternative regression models, BGF proxies, and sample selection bias. The implications of our study are relevant for policymakers and environmental regulators, providing valuable insights into the environmental performance of BGFs
Do stories (always) make food products taste better? The boundary effects of matching package type and product dimension
No full textInternational audienceThis research examines when the narrative transportation induced by storytelling influences taste. In a field experiment conducted in two wine stores, we first demonstrate that storytelling enhances actual taste through narrative transportation, but only when the package type matches the product. In the next experiment, we determine that product dimension (hedonic vs. utilitarian) is another boundary condition. We specifically show that the effect of storytelling through narrative transportation on expected taste is positively stronger for utilitarian products than hedonic products. This article contributes to the research on storytelling, narrative transportation, and sensory marketing by showing that storytelling indirectly enhances taste for products with matching packages and utilitarian products. This article also offers important implications for marketers and retailers who aim to enhance the perceived taste of their products
Urban Logistics through River: A Two-Echelon Distribution Model
No full textInternational audienceStudies that use rivers in a last-mile delivery context are scarce. This research considers the first multimodal alternative based on a barge for parcel delivery activities. It proposes two sustainable network designs for a two-echelon distribution. The efficiency of scenarios is assessed through performance indicators. A three-stage decomposition heuristic is used. Allocation of the customers to the closest satellite at the first stage uses a non-supervised machine learning clustering method, 2D-k-means. The last two stages, comprising the two echelons routing, are solved using a heuristic based on the nearest neighbor procedure. The fixed costs decrease by 41% and energy consumption by 92% when applying a river transportation mode and e-cargo bikes in the distribution network’s first and second echelon, respectively. Future research avenues are to render the results more realistic with the consideration of other costs and a larger network
Can health passport overcome political hurdles to COVID-19 vaccination?
No full textInternational audienceIn this paper we examine whether a health passport that increases the cost of not getting vaccinated, can change the individual trade-off in favor of vaccination. To address this question, we study the impact of the announcement of the French health passport on factors affecting vaccine hesitancy. First, using data from a survey conducted on the eve of the announcement date, we examine the determinants of vaccine hesitancy, and find that, prior to the introduction of the health passport, political preferences were significantly associated with vaccination rates. Then, using actual district-level data, we estimate the short-term impact of the health passport announcement on weekly COVID-19 vaccination rates and show that vaccine uptake significantly increased in the overall population, and particularly among the 20 to 39-year-old cohort. Focusing on the role of political factors, we find that vaccination rates increased significantly in districts with a high proportion of far right voters, thus highlighting that the health passport reversed the impact of some extreme political preferences on vaccine hesitancy
Du Retex orienté réponse aux risques au Retex orienté réponse à l'incertain
No full textInternational audienceRetex (or "retour d'expérience") is a system used in the military and business worlds for the continuous improvement of operations. This forward-looking approach, based on learning from direct experience in the field, has reached its limits in an increasingly uncertain and changing environment. It needs to be revised to move away from a risk-management-oriented Retex to one that incorporates learning how to manage uncertainty.Le Retex (ou « retour d’expérience ») est un dispositif utilisé au sein des mondes militaire et économique dans une optique d’amélioration continue des opérations. Cette démarche tournée vers l’avenir à partir d’apprentissages tirés de l’expérience directe du terrain vient trouver ses limites dans un contexte de plus en plus incertain et mouvant. Il doit être revu pour passer d’un Retex orienté vers la gestion des risques à un Retex qui intègre un apprentissage de la gestion de l’incertain
A cross-national study of nomophobia among Brazilian, Chinese, French, and U.S. young people: The role of materialism
No full textInternational audienceWhy do young people from Generation Z (born between 1995 and the mid-2000s) become nomophobic consumers of smartphones? This research aims for a better understanding of nomophobia, the fear of being without mobile phone contact, and this from a cross-national perspective. Data collected from 1,326 young people (aged 16-24) from Brazil, China, France, and the United States demonstrate that nomophobia is positively related to materialism, the value that consumers place on the acquisition of material objects. A structural equation model shows that the different dimensions of materialism do not affect nomophobia uniformly across national identity. Nomophobia is positively related to the happiness dimension (possessions needed for happiness) in Brazil, to the success dimension (possessions as indicators of success) in China, and to the centrality dimension (possessions as central for the self) in France and the United States. These findings have notable implications for practitioners and researchers
Environmental and social equity in network design of sustainable closed-loop supply chains
No full textInternational audienceWhile the whole society is meant to benefit from sustainable development; environmental and social fairness considerations are often overlooked in the design of supply chain networks. The literature acknowledges that a reductionist interpretation of sustainability is often found in existing mathematical formulations due to lack of evaluation of the social dimension. In this paper, we suggest new indicators based on Gini index to measure environmental and social inequalities between regions concerned with installation of new product recovery facilities for the reverse part of a closed-loop supply chain. The initial levels of pollution and unemployment rate in each region are impacted by facility location decisions and corresponding industrial activities. We show through numerical experiments that inequalities between the regions can be diminished as a result of the use of deliberate objectives aiming to reduce environmental and social inequity. Managerial insights and future research directions are also discussed
Macro level matters: Advancing circular economy in different business systems within Europe
No full textInternational audienceExtant research on the circular economy has explored intra- and inter-firm dynamics, activities and drivers, whilst macro level factors — systemic features of the national economy — have been somewhat neglected. In this conceptual article, we use the lens of national business system (NBS) theory to explore how different components and configurations of such systems encourage — or hinder — the adoption of the circular economy. We use three European examples (France, Germany and the United Kingdom) to illustrate our argumentation. Our analysis suggests that the development and implementation of circular economy measures necessitate an encompassing consideration of the NBS in which they are embedded. By foregrounding macro level phenomena, we contribute to a more comprehensive understanding of circular systems and offer a sound foundation for more effective policymaking
