Collection HAL Kedge Business School
Not a member yet
2162 research outputs found
Sort by
Institutional Pressures and the Adoption of Responsible Management Education at Universities and Business Schools in Central and Eastern Europe
No full textInternational audienc
Fit or misfit of culture in marketing communication? Development of the culture-ladenness fit index
No full textInternational audienceWe introduce culture-ladenness fit (CLF) in marketing communication as a new semantic memory concept and the CLF index as a new tool to measure the effectiveness of culture-laden marketing communication. Cultureladenness is how much cultural representation consumers perceive in communication, and the CLF index measures how well culture-laden communication aligns with four mental categories against which consumers evaluate fit: (1) the product category, (2) target consumers, (3) the brand image, and (4) the image of the brand’s strategic partners. We report three empirical studies that develop and validate the CLF index using twelve items for a long version (study 1 and 2) and four items for a short version (study 3) of the index measure. The CLF index is a viable tool that marketers can use as a key performance indicator (KPI) to measure and control the marketing effectiveness of culture-laden marketing communication
Facteurs d’incitation ou de résistance à l’adoption d’un reporting de durabilité en PME
No full textInternational audienc
How believing in brand conspiracies shapes relationships with brands
No full textInternational audienceGiven how widespread business-related conspiracy theories have become, this research examines how associating a brand with a conspiracy theory shapes the consumer’s relationship with that brand. Our three studies show that when consumers believe a brand is involved in a conspiracy, this belief leads them to perceive the brand as having a Machiavellian personality, which decreases their trust and purchase intentions. Furthermore, we show that when people have an external locus of control and believe their life is influenced by Powerful Others, their belief in a brand conspiracy leads them to exhibit lower purchase intentions toward that brand. Importantly, this decrease in purchase intentions among people with an external locus of control was not observed in the control condition, indicating that the moderating effect of Powerful Others occurs only when consumers believe in a conspiracy. Our findings add to the emerging marketing literature on dark brand personality
Promoting Ethical Voice in the Police: A Daily Examination of Ethical Vision, LMX
No full textInternational audienceDrawing on signaling theory, this study explores the daily cues provided by leaders to promote ethical voice, specifically examining the impact of ethical vision communication as the primary cue. We also investigate the moderating effect of LMX ambivalence as a secondary cue, and how this effect can be diminished by daily interpersonal justice. Our seven-day daily diary study, which involved 68 French police officers, tested this model. The findings indicate that ethical voice is dynamically impacted by ethical vision communication, LMX Ambivalence and interpersonal justice. Finally, we discuss practical implications and provide guidelines to train public leaders.</div
Trends in the thematic landscape of HR analytics research: A structural topic modeling approach
No full textInternational audienceThe growth of the global labor force and business analytics has significantly impacted human resource management (HRM). Human resource (HR) analytics is an emerging field that creates value for employees and organizations. By examining the existing studies on HR analytics, the paper systematically reviews the literature to identify active research areas and establish a roadmap for future studies in HR analytics
A cost calculation model for urban delivery of parcels by river
No full textInternational audiencePublic and private actors in cities have embarked on a race to achieve net-zero carbon emissions. However, parcel delivery in urban areas is booming, especially due to e-commerce. This context necessitates the study of sustainable transportation use. Among the various city-center parcel delivery modes, delivery by river is largely understudied. This study proposes a cost calculation model for delivery by inland waterways. This model considers fixed and variable costs for pre-carriage, transshipment, and last-mile delivery using a two-echelon last-mile delivery network framework. The model is tested using a real-life French case study and worldwide academic investigation. The results show that load optimization is key for profitability and that the most important costs are personnel and investment costs
