Collection HAL Kedge Business School
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Ethical Consumerism in Emerging Markets: Opportunities and Challenges
No full textInternational audienceDespite the economic, social, and environmental importance of emerging countries, most existing research into ethicalconsumerism has focused on developed market contexts. We introduce this Special Issue (SI) and provide a comprehensivethematic literature review considering three broad categories or aspects of ethical consumerism research, (1) contexts ofethical consumption, (2) forms of ethical consumerism, and (3) approaches to explaining ethical consumer behavior. Wesummarize the articles of this SI as part of the thematic literature review to provide an understanding of how these articlesand this SI’s overall contribute to ethical consumerism research. Each article in this SI offers new insights into a specificfield of ethical consumerism while focusing on emerging market contexts. Overall, this SI expands knowledge related to thedynamics and challenges of ethical consumerism and offers future research directions in this area
Exploring servitization and digital transformation of manufacturing enterprises: evidence from an industrial internet platform in China
No full textInternational audienceServitization is vital to manufacturing enterprises’ competitive advantages and financial performance in contemporary digitalisation environments. Enterprises are increasingly relying on industrial Internet platforms to satisfy potential customers’ needs as well as to create superior value, butthe literature has neglected to explain how enterprises can leverage such digital platform to improvethe efficiency and effectiveness of servitization. This study aims at describing how the industrialInternet platform can enable servitization of manufacturers. Based upon the meta-theoretical foundations of service-dominant logic, we identify the ‘sense and respond’ servitization strategy enabledby the industrial Internet platform. By performing a questionnaire survey, we find that the industrial Internet platform approach based on the connectivity and compatibility architecture can enablemanufacturers to improve the efficiency of resource integration and resource reconfiguration, whichfacilitates the implementation of servitization via market perception . We argue that the industrialInternet platform affects an organisation’s ability to sense the market and resource managementactions; these operational resource actions are a significant antecedent of the servitization strateg
Metric estimation approach for managing uncertainty in resource leveling problem
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Impact of Benevolence Trust on Knowledge Transfer: An Empirical Study on NGOs with Reference to Critical Incident Technique (CIT)
No full textInternational audienceThe impact of benevolence-based trust on knowledge transfer is understudied in Bangladesh's NGO sector, which is home to more NGOs than any other nation in the world (with a comparable geographic size). The study aims to examine the effects of benevolence-based trust, a significant component of trust antecedent, on knowledge transfer between NGO staff and their beneficiaries in Bangladesh's NGO sector. Semi-structured interviews with a total of 54 NGO personnel were conducted using multi-staged and purposeful sampling procedures. Content analysis is used to process Critical Incidents (CIs) collected from semi-structured interviews. Findings imply that knowledge transfer to beneficiaries is influenced by the benevolence- trust of NGO staff. The results may be useful for beneficiaries and NGO workers in expanding knowledge transfer activities. Given that the experiment was conducted in a specific country, such as Bangladesh, it could be challenging to generalize the results. Similar studies may be conducted in the future in a different setting or country
Gestion d'actifs et durabilité. Écosystèmes et enjeux de régulation
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Does ESG performance affect the systemic risk sensitivity? Empirical evidence from Chinese listed companies
No full textInternational audiencePurpose This paper aims to examine the relationship between environmental, social and governance (ESG) performance and systemic risk sensitivity of Chinese listed companies. From the consumer loyalty and investor structure perspectives, the relationship between ESG performance and systemic risk sensitivity is analyzed. Design/methodology/approach Since Morgan Stanley Capital International (MSCI) ESG officially began to analyze and track China A-shares from 2018, 275 listed companies in the SynTao Green ESG testing list for 2015–2021 are selected as the initial model. To measure the systematic risk sensitivity, this study uses the beta coefficient, from capital asset pricing model (CPAM), employing statistics and data (STATA) software. Findings The study reveals that high ESG rating companies have high corresponding consumer loyalty and healthy trading structure of institutional investors, thereby the systemic risk sensitivity is lower. This paper reveals that companies with high ESG rating are significantly less sensitive to systemic risk than those with low ESG rating. At the same time, ESG has a weaker impact on the systemic risk of high-cap companies than low-cap companies. Practical implications The study helps the companies understand the influence of market value on the relationship between ESG performance and systemic risk sensitivity. Moreover, this paper explains explicitly why ESG performance insulates a firm’s stock from market downturns with the lens of consumer loyalty theory and investor structure theory. Originality/value The paper provides new insights on the company’s ESG performance that significantly affects the company’s systemic risk sensitivity
LES PRESTATAIRES DE SERVICES LOGISTIQUES (PSL), DES FOURNISSEURS DE RANG 1 ? CARACTÉRISTIQUES D'UNE NOUVELLE ORIENTATION STRATÉGIQUE
No full textInternational audienceLogistical services, which initially focused on flow management services, has undergone an original strategic expansion. Gradually, avant-garde logistics service providers (LSPs) can provide assembly functions that make them like tier 1 suppliers. This paper draws on an exploratory survey conducted in the French automotive industry with several top managers of a major LSP to discuss the relevance of three research propositions: (1) new activities carried out on behalf of their customers, notably automakers, make LSPs akin to tier 1 suppliers; (2) new activities carried out by LSPs respond to changes in the organization of their customers’ supply chain; and (3) new activities carried out by LSPs lead them to mobilize, acquire and/or develop new technical knowledge and competences. The initial results obtained from a discourse analysis highlight the LSP’s new position in the organization of business networks, which implies the development of new managerial expertise.La prestation de services logistiques, portant initialement sur des services de pilotage des flux, connaît une extension stratégique originale. Peu à peu, des prestataires de services logistiques (PSL) avant-gardistes sont capables d’assurer des fonctions d’assemblage qui les apparentent à des fournisseurs de rang 1. L’article s’appuie sur une enquête exploratoire conduite dans l’industrie automobile en France auprès de plusieurs top managers d’un PSL majeur afin de discuter la pertinence de trois propositions de recherche : (1) de nouvelles activités exercées pour le compte de leurs clients chargeurs, notamment les constructeurs automobiles, apparentent les PSL à des fournisseurs de rang 1 ; (2) les nouvelles activités exercées par les PSL répondent à une évolution de l’organisation de la chaîne logistique de leurs clients chargeurs ; et (3) les nouvelles activités exercées par les PSL les conduisent à mobiliser, acquérir et/ou développer de nouvelles connaissances et compétences techniques. Les premiers résultats obtenus à partir d’une analyse du discours mettent en évidence le nouveau positionnement du PSL dans l’organisation de réseaux d’affaires, qui implique la maîtrise d’une nouvelle expertise managériale
Application of the IMO taxonomy on casualty investigation: Analysis of 20 years of marine accidents along the North-East Passage
No full textInternational audienceIn the context of global warming and ice melting in the Arctic Ocean, maritime activities have significantly increased over recent years. However, the Arctic remains a wild and risky region where marine accidents regularly occur. Despite the difficulty in compiling relevant data on Arctic shipping casualties, we have identified 156 accidents along the NorthEast Passage (NEP) over the last twenty years. Following a data-driven approach, we combine multiple sources and use the standardized International Maritime Organization (IMO) taxonomy on casualty investigation. We disclose and classify the concerned cases by severity level, cause, age, and type of vessels. We draw the profile of the vessels with the highest accidentology level, ascertain the high-risk areas and the seasons with the highest accident rate. Our results stress that serious casualties represent the largest part of the accidents occurring in this area. Fishing vessels show the highest accident rate, and machinery issues are one of the most common accident types. Furthermore, the NEP accidentology during the last two decades does not seem to decline unlike the downward trend elsewhere around the globe. Finally, we call for greater reporting of marine accidents and compliance with the IMO risk classification to better understand accidentology in this growing shipping zone. A plea in favor of stricter enforcement of the Polar Code and a holistic risk-based policy combining mandatory and non-mandatory measures are notably suggested to prevent casualties in the near future
Navigating the moral-economic paradox of diversity management: Plurality of stakeholder perceptions and coping strategies
No full textInternational audienceManaging diversity is a challenge for many organizations and their diversity initiatives are often criticized for an inability to produce tangible outcomes. One reason for such mixed results is the fact that espoused diversity policies are often implemented in multi-objective contexts in which various stakeholders perceive of diversity and its place in the organization in different ways, thus affecting organizational outcomes. To shed new light on these challenges, we apply paradox theory to diversity management. Based on a series of interviews with all key stakeholder groups of one organization that successfully implemented a diversity initiative in a challenging context, we are able to provide a systematic account of differences between stakeholder groups in terms of both the tensions they perceive in diversity management and the solutions they prefer. Our data show that stakeholders perceive of tensions in a nested fashion, where some only see one or two categories of tensions, whereas others perceive a much wider range. This nested fashion re-appears in the coping strategies which different stakeholders prefer. Here, we found that ‘observers’ and ‘makers’ – that is, the two groups who are, respectively, least and most involved with the policy – favour strategies that accept the paradoxical tensions, whereas ‘beneficiaries’ tend to emphasize strategies to resolve them. We conclude our paper by discussing managerial implications of our findings, as well as avenues for future research
The “healthy = (un)tasty” intuition concerning colour in organic wine labels
No full textInternational audienceOrganic labels certify a product's commitment to ecological balance. However, the association between organic products and health benefits can inadvertently promote overconsumption, particularly in the case of alcoholic beverages such as red wine. In research conducted with participants from the United States, we demonstrate that consumers implicitly link organic wine with health and pleasure, which is explicitly reflected in heightened purchase intentions and anticipated consumption volume. Interestingly, our findings indicate that these effects are moderated by label colour. Implicitly, red organic labels are associated with a less healthy but tastier drink than green labels. Explicitly, organic labels overall stimulate higher purchase intentions regardless of their colour. Nevertheless, our results highlight a moderating role of label colour. Compared to green labels, red organic labels elicit increased purchase intentions, driven by greater expectations of tastiness associated with the red label. Additionally, red labels convey a perception of higher alcohol strength and an intention to consume wine in smaller quantities versus green labels. Thus, the use of a red label may signal both pleasure and potential danger, facilitating organic wine sales without necessarily increasing consumption. These findings have implications for marketers and policymakers interested in supporting responsible wine consumption