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Social networks and local ecosystems: how social entrepreneurs access resources
No full textInternational audienc
Taxonomy for real-time digital data initiatives
No full textInternational audienceReal-time digital data are becoming important assets in a growing number of organizations. This paper, applying the affordance theory, describes the development of a taxonomy for understanding real-time digital data initiatives. The proposed taxonomy is composed by two categories, the Technology affordance and the Affordance actualization, respectively gathering four and five dimensions. Specifically, the Technology affordances of the real-time digital initiatives are real-time sensing, real-time mass visibility, real-time experimentation and real-time coordination, while the Affordance actualizations are service, efficiency, analytics, aggregation and generationLes données digitales en temps réel deviennent des atouts importants dans un nombre croissant d'organisations. Cet étude applique la théorie des affordances dans l'élaboration d'une taxonomie permettant de comprendre les initiatives en données digitales en temps réel. La taxonomie proposée est composée de deux catégories, les affordances technologiques et l'actualisation des affordances, regroupant respectivement quatre et cinq dimensions. Plus précisément, les affordances technologiques sont la détection en temps réel, la visibilité de masses en temps réel, les expérimentations en temps réel et la coordination en temps réel, tandis que les actualisations d'affordances concernent le service, l'efficacité, l'analyse, l'agrégation et la génération
Managing human resource for innovation in SMEs: an approach based on gift exchange
No full textInternational audienc
Enhancing consumer value of the co-design experience in mass customization
No full textInternational audienceThis research examines the extent to which the consumer’s perceived value of the co-design experience influences satisfaction with that experience and loyalty intentions toward the online mass customization (MC) program, and whether the consumer’s thinking style during the co-design experience affects the perception of value. A total of 178 millennial consumers used Converse’s “Design Your Own” MC program, completing a survey regarding their co-design experience. Results validate the positive (negative) influence of control and enjoyment (complexity) on satisfaction with the co-design experience and the positive impact of satisfaction on loyalty intentions toward the MC program. Additionally, individual thinking style influences perceived value. Experiential thinking during the co-design experience positively (negatively) influences control (complexity) and has no significant effect on enjoyment, whereas rational processing increases complexity and enjoyment, exerting no significant effect on control. Managerial implications of these results can help providers build valueladen, MC co-design experiences
Competitive advertising strategies for programmatic television
No full textInternational audienceProgrammatic television advertising technologies allow advertisers to detect the placement of competitor ads and schedule their own ads almost in real time. This paper investigates how managers can improve the effectiveness of their ad schedules by considering the relative placement of their ads with respect to competitor ads. By analyzing a dataset of more than 43,000 own-brand and 49,000 competitor TV ad insertions, we propose and estimate the effects of four ad scheduling strategies on online conversions. The best strategy is to place ads in isolation, either when competitors are not advertising at all or advertising on other stations; this avoidance strategy results in the greatest effectiveness of own-brand ads and delivers conversions from competitor ads. If an avoidance strategy is not possible, brands should advertise more heavily than their competitors. Doing so mitigates the substitution effect of competitive advertising, which occurs when competitor ads outnumber own-brand ads. Our analyses show that adopting programmatic television technology would have led the focal firm to increase the conversions from television advertising by 59%.<br/
Antecedents of well-being for artisan entrepreneurship: A first exploratory study
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Investing Human Capital: Angel Cognition and Active Involvement in Business Angel Groups
No full textInternational audienceThe present research sets out to reach a better understanding of the determinants of business angels' active involvement in making business angel groups accomplish diverse functions and building cognitive resources and shared competencies. We develop a framework where angels' decision making style and professional experience are key in explaining their degree and type of involvement with diverse business angel group activities. To test the related propositions, we conduct a questionnaire survey with the members of one of the largest French business angel groups. Our results show that business angels with a control-oriented decision-making style, as well as angels with previous professional experiences as a CEO and in marketing and sales, tend to be more actively involved in key angel group activities, both with regard to investment related activities and angel group management activities. While discussing the results, we propose a tentative model of angel group cognition and outcomes for future extensions of the present research.La présente recherche vise à mieux comprendre l’implication active des businessangels au sein des groupes de business angels, ainsi que la constructioncognitive des ressources et le partage des compétences. Nous développonsun cadre conceptuel où le style de prise de décision des business angelset leur expérience professionnelle sont des clés pour expliquer leur degré etleur type d’implication parmi les diverses activités du groupe de business angels. Afinde tester les propositions, nous avons mené une enquête sous forme d’un questionnaireauprès d’un des plus grands groupes de business angels français. Nos résultatsmontrent que les business angels ayant un style de prise de décision « orientécontrôle» ainsi que ceux ayant une expérience professionnelle en tant que directeuret en marketing et ventes sont plus impliqués dans les activités du groupe de businessangels tant au niveau des activités d’investissement que des activités de managementdu groupe de business angels lui-même. Au titre des futures recherches qui pourraientprolonger ce travail, nous proposons un modèle de groupe de business angels, entermes de cognition et de performance
Profiting from big data analytics: The moderating roles of industry concentration and firm size
No full textInternational audienceBig data has gained momentum as an Information Technology that is capable of supporting organizational efforts to generate new and better business value. We here contribute to the emerging literature on big data analytic (BDA) solutions by investigating the moderating roles of firm size and industry concentration in the relationship between BDA solutions and firm profitability. Using a unique panel data set that covers 13 years, from 2004 to 2016, which contains information about 176 firms, we provide robust econometric empirical evidence of the negative moderating effects of industry concentration and the positive moderating effects of firm size on the relationship between the use of BDA solutions and firm profitability. Our findings provide strong empirical evidence on the business value of BDA as well as the essential role played by contextual conditions that managers should consider
La recherche : vecteur du changement
No full textInternational audienceC'est grâce aux connaissances issues de la recherche de nos professeurs qu’il nous est possible en tant qu’établissement membre de la CGE d’avoir une action sur les étudiants et les partenaires de nos formations, ainsi que sur le fonctionnement même de nos établissements d’enseignement supérieur. Ce chapitre s’intéresse plus particulièrement aux questions qui suivent : premièrement, comment la recherche sur l’égalité femme/homme ou le genre s’organise-t-elle au sein des écoles de la CGE ? Répondre à cette première question implique d’identifier au préalable les thèmes de recherche que les chercheurs des établissements membres de la CGE adressent. Deuxièmement, en quoi la recherche sur le genre peut-elle apporter des éclairages sur le mode de fonctionnement de nos propres écoles ? Si la théorie du genre apporte une perspective analytique intéressante sur la culture et l’organisation des entreprises, elle serait forte utile pour décortiquer les modes et usages de nos établissements d’enseignement supérieur. Troisièmement, si nous regardons de près les chercheur.es et leurs carrières, quelles inégalités semblent persister entre les chercheur.e.s masculins et féminins ? Quatrième question : en quoi la recherche sur le genre enrichit-elle nos connaissances sur les projets professionnels des étudiant.e.s, et plus particulièrement sur les enjeux d’encourager l’entrepreneuriat chez les étudiant.e.s ? Enfin, la recherche-action, quel intérêt offre-t-elle aux écoles de la CGE et pour leurs partenaires externes