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Understanding the trend of subcultural dissemination and appropriation into mainstream marketing: When Luxury plays it Geek
No full textInternational audienceAfter being mocked for decades, the geek culture is increasingly present in the media, in cultural representations, and marketing. Recently, even some luxury brands have given into the trends of using geek codes and references in ads or product design, though this may seem rather incompatible. This study then explores how members and non-members of a subculture perceive its dissemination and its appropriation, and more especially, how geeks and non-geeks perceive ads for luxury brands using geek references. Two quantitative studies on a French sample explore measurement of subcultural belonging and the evaluation of ads on the perceived congruence and attitude toward the brand dimensions by members and non-members of the subculture. Results show an interesting interplay between subcultural belonging and ambivalence toward luxury on how geeks and non-geeks adhere (or not) to the subcultural appropriation trend
La considération des conséquences futures de son alimentation : définition, mesure et approfondissement du concept
No full textInternational audience• Objectif La considération des conséquences futures (CFC) représente la prise en compte par un individu des potentielles et lointaines conséquences de ses comportements actuels et le fait que ces derniers soient influencés par ces conséquences (Strathman et al. , 1994). Son application dans le domaine du marketing est très limitée et sa structure suscite le débat. Le premier objectif de cette recherche est de tester quantitativement différentes structures de la CFC issues de la littérature et adaptées à l’alimentation. Le second objectif est d’approfondir qualitativement ce concept en interrogeant les consommateurs et en examinant de manière approfondie les conséquences qui sont importantes pour eux et celles qu’ils prennent effectivement en compte dans leur quotidien. • Méthodologie Deux études ont été réalisées : une première étude quantitative sur 133 individus qui vise à tester différentes structures de mesure de la CFC appliquée à l’alimentation et, une seconde étude qualitative ( via trois focus groupes) sur 28 individus afin d’approfondir cette notion de conséquences. • Résultats Les résultats de l’étude quantitative suggèrent qu’une mesure unidimensionnelle en cinq items de la CFC- Food présente de bonnes qualités psychométriques et explique des habitudes alimentaires. Les résultats de l’étude qualitative montrent que les individus distinguent spontanément des conséquences sur eux-mêmes et sur les autres. Une typologie qualitative révèle six profils distincts d’individus selon l’importance et la prise en compte de ces conséquences au quotidien. • Implications managériales Pris ensemble, les résultats enrichissent la littérature sur les choix intertemporels et les comportements alimentaires et offrent des implications marketing (pour les managers de marques agroalimentaires) et sociétales (pour les politiques de santé publique). • Originalité L’originalité de cette recherche réside dans la méthodologie mixte (études quantitative et qualitative) qui a été adoptée, de manière à approfondir le concept de considération des conséquences futures de l’alimentation au regard de ce qu’en pensent les consommateurs
La spiritualité au service de la satisfaction des besoins au travail : une revue de littérature
No full textInstitutional investor attention and stock market volatility and liquidity: international evidence
No full textInternational audienceIn this paper, we examine the influence of the daily institutional investor attention to particular stocks on stock volatility and liquidity. The institutional investor attention is measured from the number of times that users of Bloomberg terminal, who are mostly institutional investors, search for or read articles on a specific stock. Relying on a large international dataset of approximately a million daily observations over the period 2011–2020 from nine countries (Canada, France, Germany, Japan, Russia, South Korea, Switzerland, the UK, and the US), we find that this recent measure of institutional investor attention has a strong positive effect on stock volatility and liquidity. Confirmed by a battery of robustness tests, our findings suggest that this continuous barometer of attention by institutional investors can be used by financial practitioners to predict future stock volatility and liquidity
La paix économique : un oxymore ? (Mondes Sociaux)
No full textMondes Sociaux - https://sms.hypotheses.org/2770
Place and corporate philanthropy: A systematic review
No full textInternational audience"Place is omnipresent in corporate philanthropy, yet it is becoming paradoxically more and less salient at the same time. Viewing corporate philanthropy as a global yet localized phenomenon, current research is fraught with tension between sense of place and placelessness. To specify boundary conditions and add accuracy to our knowledge, we systematically review articles published in well-regarded business and management journals and unearth the important role of place in corporate philanthropy. We show that place is manifested in a variety of forms, including geographic units, critical events and virtual platforms, and these manifestations are associated with firms’ experience of place as a social enclosure, political constellation and peer community. We find that place has three primary roles in affecting corporate philanthropy: socializing, rationalizing and learning. Our findings have significant implications for new scholarly directions that can extend our understanding of the place–corporate philanthropy nexus."<br/
Eating Together: With or Without the Dietary Constraints of Others?
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Numbers and Organization Studies : Book Review Symposium
No full textInternational audience1, 2, 3, 4. . . These are not mere black marks on a white background. It could be a jazz band about to begin playing, the tempo of a military march or the number of students that are missing from class this morning. 4, 3, 2, 1. . . and here we switch to the countdown prior to the launch of a space ship or the explosion of a bomb. So innocent, and yet so meaningful, so diffuse and yet so unquestioned. Indeed, if, ‘in the beginning was the Word’, according to the Prologue of the Gospel of John (v.1), ‘today there is mostly the number’, or more precisely a boundless ‘ocean of numbers’ (Ortoli, 2018, p. 7). The seemingly infinite quantification of virtually every aspect of human and non-human life into some form of statistic, percentage, ratio, metric, fraction or numeric value no longer comes as a surprise to us, now that the world seems to have disappeared into a mere reflection of statistics (Rey, 2016).<br/
(Re)-Encountering Everyday Creative Work: Experimented Awe as a Process to Foster Innovation in Organizations
No full textInternational audienceAwe is an ambiguous emotion that has previously been addressed as a factor contributing to creativity. As such, its introduction into organizations can be valuable for their innovation.Yet, the form of awe that has been proposed to date has restricted its value to that of a passively experienced phenomenon. The assumption that a unique passive stance of awe may foster individual creativity seems relevant, but limits its use for producing innovation. Indeed, this conceptualisation endorses the view that individuals are subject to their environment which is antithetical with organizational settings that are often defined as "action generators".Yet, some theoretical and empirical data conversely suggest a solution which may foster creative thinking and resulting innovation through an active awe-related stance. We term this theoretical phenomenon "Experimented Awe". Based on a Deleuzian philosophy, we propose that what seemed to have been accepted as a single form of awe in relation to creativity and innovation could also be approached through an active, experimentation-based, stance which elicits novel thinking perspectives to create useful productions. We further propose to implement Experimented Awe through the perspectives of serious games. Through those, we claim, organizations can encourage employees to take more time to construct meaningful problems, experiment, and discover the awe that is present in their everyday work towards innovative products.</p