Atlanta University Center Robert W. Woodruff Library
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The role of culture in the adapted approach to international advertising: implications for the 1996 Atlanta Olympic Games, 1995
Full text linkThe purpose of this dissertation was to investigate the attitudes of business and advertising executives, civic leaders, and individuals towards the perceived role of standardized or adapted international advertising appeals in promoting the 1996 Atlanta Centennial Olympic Games. The study was descriptive in design and used both secondary and primary data. The findings suggest that the 1996 Olympic Games should be advertised in other countries using culturally meaningful themes adapted to reflect the aesthetics, language, customs and educational level of the target audience. Conversely, Olympic advertising themes should not contain religious messages or be standardized. These findings carry implications for the International Olympic Committee, the World Cup Soccer Federation, Tourists Boards, Convention Bureaus, Chambers of Commerce, as well as scholars and practitioners who wish to advocate employing adapted or standardized advertising messages to culturally diverse target audience
The Foundation vol. 35 no. 3
No full textThe Atlanta University Center Robert W. Woodruff Library acknowledges the generous support of the Council on Library and Information Resources (CLIR) in supporting the processing and digitization of a number of historic collections as part of the project: Our Story: Digitizing Publications and Photographs of the Historically Black Atlanta University Center Institutions
Morris Brown College Catalog 1908-1909
No full textThe Atlanta University Center Robert W. Woodruff Library acknowledges the generous support of the Council on Library and Information Resources (CLIR) in supporting the processing and digitization of a number of historic collections as part of the project: Our Story: Digitizing Publications and Photographs of the Historically Black Atlanta University Center Institutions
A Follow-Up Study of the Drop-outs in the Lincoln County Training School, Lincolnton, Georgia 1955-1963, 1964
No full textThe Foundation vol. 20 no. 3
No full textThe Atlanta University Center Robert W. Woodruff Library acknowledges the generous support of the Council on Library and Information Resources (CLIR) in supporting the processing and digitization of a number of historic collections as part of the project: Our Story: Digitizing Publications and Photographs of the Historically Black Atlanta University Center Institutions
A study of the perceived leadership ability of black high school principals, 2007
Full text linkThis study examined the same variables from, A Study of the Leadership Ability of Negro High School Principals (Hatch, 1964), in order to identify perceptions of effective leadership from principals and teachers concerning the behavior of principals. Teachers' and principals' perceptions of the leadership ability of black high school principals were investigated to determine the extent to which those perceptions varied according to their race, gender, educational level, and years of working with the principal. The participants in this mixed-method study consisted of 5 principals and 83 teachers from a large urban school district. For the purposes of this study, five principals and ten teachers were interviewed and surveyed, 73 teachers were surveyed only. The interview protocol and survey were based on research conducted by Marzano (2000) in which 17 leadership characteristics embedded in 40 leadership practices were identified. Both the interview protocol and survey addressed the leadership practices of principals. Data was gathered through the interviews was analyzed through the process of categorization in order to determine relationships and themes as it related to perceptions of principal leadership. The data gathered from the surveys were entered into the Statistical Package for the Social Sciences (SPSS) software for further analysis. The findings indicated that black principals are perceived as demonstrating effective leadership practices. Both teachers and principals shared views and opinions of the characteristics of effective and ineffective principals. Additionally, results indicated that race influences the leadership practices of principals in a positive fashion, beneficial to student achievement. There did not appear to be a significant relationship between teachers' perceptions principal leadership and teachers' gender, educational level, or years of working with the principal. However, teachers' perceptions of Black principals' leadership increased positively with the number of years of working with the principal
An analysis of the eye health in grades 4, 5, and 6 of Oglethorpe School, Atlanta, Georgia, 1948
No full textAn exploratory study of the Economic and Psychosocial barriers to achieving self-sufficiency among female heads of households, 1996
Full text linkThe purpose of the study was to examine the economic and psychosocial barriers to achieving self-sufficiency among female heads household. The sample for this study consisted of thirty respondent who received public assistance benefits and reside in Dekalb County, Georgia. An original instrument consisting of twelve questions was self-administered. The results were analyzed utilizing frequency distribution, means, standard deviations and Pearson's "r" Correlation Coefficient. The Cognitive Theory was utilized as a tool to understand the reason for female heads of household not achieving self-sufficiency. The Pearson's "r" correlation was conducted between the independent variable and the dependent variable. Both of the null hypothesis were accepted. As a result, the major findings in this study concluded that there was no statistically significant relationship between psychosocial and economic barriers to achieving self-sufficiency among female heads of household
Spelman Messenger December 1898 vol. 15 no. 2
No full textThe Atlanta University Center Robert W. Woodruff Library acknowledges the generous support of the Council on Library and Information Resources (CLIR) in supporting the processing and digitization of a number of historic collections as part of the projectOur Story: Digitizing Publications and Photographs of the Historically Black Atlanta University Center Institutions
The destruction of a black institution: a political economy of Fisk University, 1977-1984, 1994
Full text linkThis study examines the internal workings at Fisk University from 1977-1984. The main aim is to uncover several hidden factors contributing to the demise of the historically Black colleges and universities in the United States. The mission, place, and historical role of the challenges at Fisk University and the manner in which they were dealt with are presented. The period 1977-1984 is investigated because unlike other critical periods in the University's history, the issues which propelled the institution to the point of crisis are clearest and contain many important lessons relevant to the present, especially as they relate to the struggle for survival of the historically Black colleges and universities. The findings suggest that the failure of the Fisk Board of Trustees to be more involved in the governance of the university at a broader spectrum, along with their view of a contemporary education and the educational mission of a "Black college" led to the systematic destruction of the institution. Moreover, the board's views were contrary to the conjunctural and strategic educational needs of African American people in the United States of America