Science (Universidade Europeia)
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755 research outputs found
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Exploring hazard perception and compliance: A pilot study on the influence of safety signs in a non-conspicuous hazard situation
No full textThis pilot study aimed to evaluate the impact of conventional ISO type safety signs on enhancing hazard-risk behaviours and prompting behavioural compliance, in a non-conspicuous hazardous situation (i.e., a Conveyor belt hazard, void of any visual and/or auditory cues). Using a work-related (i.e., a stereotypical, yet realistic factory setting) virtual reality-based experimental set-up, and a sample of twelve workers (20–65 yrs), the study´s objectives were to assess to what extent the printed static safety signs were effective in prompting compliant behaviours in the given situation, as well as to collect the participants’ hazard-risk perceptions regarding such a context. The study, therefore, addresses topics under the Virtual-reality domain such as: simulator sickness; level of presence; overall virtual environment design; as well as hazard-risk and safety sign perception. Results reveal that in this non-conspicuous hazardous situation, the participants adequately perceived the hazard and adopted safe behaviours, despite being unaware of the presence of such safety signs in the environment
Action research on circular economy strategies in fashion retail
No full textPurpose – The aim of this study is to explore the role and impact of action research in the adoption of circular
economy strategies by a fashion retail brand. This exploration is motivated by the need to address the
underutilization of action research in management studies, despite its potential to foster a deep understanding
of organizational processes and to drive positive transformations. The study seeks to illustrate how action
research can contribute to the practical implementation of sustainability initiatives, specifically within the
context of new environmental legislation and growing demands for sustainable practices in retailing.
Design/methodology/approach – This research employs an action research methodology, particularly
suited to the retail field, where understanding and influencing organizational processes are key. Through a
detailed case study of a fashion retail brand, the study illustrates how action research facilitates the adoption
of circular economy strategies.
Findings – The findings of this study underscore the effectiveness of action research in implementing
circular economy strategies within the fashion retail industry. Specifically, it highlights how this approach has
led to the successful reduction of waste and reintegration of products into their lifecycle.
Originality/value – The originality of this study lies in its thorough application of action research to
measure and refine the outcomes of circular economy strategies in retailing. This novel approach provides
substantial insights into the potential of the circular economy to drive practical innovations in business
practices within retail
Exploring Purpose-Driven Leadership: Theoretical Foundations, Mechanisms, and Impacts in Organizational Context
No full textLeadership has been extensively studied in organizational contexts, with numerous theories examining how leaders influence success and employee engagement. Most recently, integrating organizational purpose—the core reason for an organization’s existence—into leadership has garnered substantial interest, resulting in the underdeveloped concept of Purpose-Driven Leadership. This paper presents a systematic review of Purpose-Driven Leadership in organizations. We employed the PRISMA guidelines and searched WoS and SCOPUS, identifying 58 relevant research papers for inclusion in our review. The success of Purpose-Driven Leadership, as a nexus of individual and organizational purposes, hinges on defining and implementing an organizational purpose that resonates at all levels, based on the inverted pyramid of purpose, from overarching organization to individual roles. Our review suggests several positive outcomes associated with Purpose-Driven Leadership. These include increased work engagement, where employees are more invested in their roles; enhanced organizational commitment, reflecting stronger loyalty to the organization; improved employee performance, demonstrating higher productivity and effectiveness; and overall organizational performance. Additionally, this leadership approach promotes a cohesive and motivated workforce by aligning individual goals with the broader organizational purpose, fostering a culture of collaboration and innovation. Several moderators were also identified, including effective purpose communication, impact perception, autonomy, and balance of work–life
MITEC model for talent management to small and medium enterprises develop with Design Science Research
No full textThis article seeks to explain how a model for talent management was built using the Design Science Research methodology to mitigate the risk of losing talent. The article tries to explain through the 6 stages of the methodology how the model was developed to monitor and analyse data on professional satisfaction, contributing data to organizations to identify patterns associated with risk situations (i.e., Talent Churn). An organization needs to have a mechanism to help professionals become aware of their status and monitor their progress, and at the same time it can help alert an organization to possible risk situations (e.g., loss of talent, lack of progress, signs of demotivation and dissatisfaction, recurrence of incidents, severity of alerts, lack of involvement such as professional commitment). An organization can act preventively to reduce possible losses of business or customers and proactively by using knowledge to create services or products. To do this, it is essential to monitor and mitigate the risk of losing Talent and adopt an interventionist approach to Human Capital. A limitation of the article is that the focus group was not carried out as the methodology recommends, and the future prospect is to carry out a pilot test of the model in a micro-enterprise or SME in Portugal in the services sector
From reality to virtuality: Digital transformation on luxury brand engagement and purchase intention in the metaverse
No full textCurrently, luxury brands face the complexity of the concept of luxury and the constant evolution
of consumers, making effective digital presence and communication essential. Interaction in digital
channels strongly influences purchase decisions, requiring continuous monitoring by organizations.
With the growing interest in the Metaverse, luxury brands are exploring new integration strategies
in this digital universe. Based on the theory of digital transformation and the theory of consumer
engagement, this study aims to analyze how Metaverse integration strategies shape the digital
transformation of luxury brands and influence the engagement of luxury consumers in the digital
realm. A mixed-methods approach was used, combining a qualitative approach through exploratory
research and a quantitative approach through an online questionnaire (Study 1: n = 248, and Study
2: n = 198) disseminated in Prolific platform, where specific consumer habits (e.g., luxury products
buying) are considered as filters to better select the targeted sample. The results revealed that
Metaverse integration and digital transformation strategies positively impact purchase intention,
but consumer engagement does not significantly moderate these relationships. This study highlights
the importance of digital strategies adopted for the success of luxury brands in the Metaverse and
suggests future research on the factors that affect the effectiveness of engagement in the Metaverse
environment
How business intelligence and data analytics can leverage business
No full textBusiness intelligence (BI) and data analytics are crucial tools that organizations can leverage to improve their business operations, decision-making processes, and overall performance. These two disciplines involve collecting, analyzing, interpreting, and presenting data to provide valuable insights and inform strategic actions. This study aims to explore how BI and data analytics can leverage business. Provide organizations with the tools to extract valuable insights from their data, leading to better decision-making, operational efficiency, customer satisfaction, and competitive advantage. Integrating these disciplines into business processes can drive growth, innovation, and success in today's data-driven business landscape. Based on the above, it is intended to systematically review the bibliometric literature on how business intelligence and data analytics can leverage business in the Scopus database with the analysis of 75 academic and/or scientific documents
Vozes femininas contemporâneas: O estudo de caso de Our Uniform, de Yegane Moghadda
No full texthis article is focused on the relevance of addressing contemporary representation of women in animation films. Its main objective is to create awareness on the theme, to contribute to a global dialogue that helps to fight intolerance against women and to promote an ethical conscientization of mutual coexistence, based on human rights, with a special focus on gender equal-ity. To achieve this objective, our research conducted an analysis of the case study, Our Uniform (2023), directed by Iranian Yegane Moghaddam, which reflects the problematics of women in a very expressive terms, in a geography where the extreme consequences of violence against women have not yet been resolved and which contributes to answer our objective. As a methodology of research, we combined literature review focused on the representations of women in the Islamic world, a series of three interviews conducted by the authors to the Iranian film director to determine her intentions and to understand the contemporary Iranian as a primary source of information, and the use of a animation model of analysis created specifically for animated film (Peres, 2019)
The impact of 3D digital content on consumer satisfaction with brand experiences
No full textBrands are using different kinds of content to interact with customers and offer immersive and impactful experiences during the consumption journey. Existing research about the impact that different kinds of content have on human reactions is mostly focused on games and its players. This research aims to fill this gap by shedding light on the influence that more immersive 3D brand content has on consumer satisfaction if compared to 2D content. By using a within-subjects experimental method, it was possible to conclude that 3D experiences elicit higher consumer satisfaction with the experience. The mechanisms that help us explain this effect are the increased levels of enjoyment and surprise that consumers feel when interacting with more immersive content. These findings are relevant not only for the development of communication strategies for e-commerce or digital marketing but also for brands that intend to incorporate virtual reality experiences in their interactions with clients
A Latent Class Analysis of Adverse Life Events for Kenyan Adolescents
No full textExtant evidence indicates that exposure to adverse childhood experiences (ACE) tend to cluster among children and adolescents. Considering that adolescents from African countries present higher risk of being exposed to multiple ACE compared to other countries, the identification of victimization profiles in this population is clearly warranted. The aim of this study was to determine meaningful clusters of individuals with similar experiences of ACE in a sample of Kenyan adolescents. Latent class analysis (LCA) was conducted to identify latent classes of exposure to ACE. In addition, the relationships between the latent classes and gender, parental education, living arrangements and diagnosis of post-traumatic stress disorder (PTSD) were estimated. A three-class solution was found to be the best description of ACE, and the classes were labelled ‘‘Low Risk’’, ‘‘Intermediate Risk’’, and ‘‘High Risk’’. Compared with the Low-Risk class, the High-Risk class was found to be significantly more likely to have a diagnosis of PTSD and being a female may be an antecedent risk factor for high exposure to ACE. The Intermediate Risk class was significantly less likely to have parents with high school or college education. This paper indicates that Kenyan adolescents present higher risk of being exposed to multiple ACE and that trauma research may turn its focus on the individual as the unit of analysis rather than traumatic events
Value Co-Creation in Hotels: the views of Hotel Employees
No full textCustomer engagement in value co-creation is a key strategy to enhance company performance and strategic advantage. Although frontline employees play an important role in customer engagement - particularly in high contact services such as hotels - little research has tried to understand how employees view the value co-creation process. Hence, this study explores how hotel employees view the value co-creation process in hotels, by considering the motivations and roles of consumers and providers, and the outcomes of customer engagement in the value co-creation process. Analysis of qualitative data from an exploratory focus group with experts and context interviews with hotel employees finds mostly similarities in the way experts and employees view the value co-creation process but also some differences. Employee interviews reveal systematic attempts to engage customers in value co-creation only in high-end hotels. An overwhelming consensus is identified among participants that co-creation has a critical influence in enhancing customer experience and hotel performance