Science (Universidade Europeia)
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Digital activism in Portugal: Strategies for communication and social mobilization
No full textIn recent years, several social movements have emerged on the international scene, some of which have a global reach, in part due to the digital environment, and in particular to social media. Digital activism describes different forms of activism that use digital technology and it has gained importance, as it enables users, activists and institutions to share content that has the potential to reach a very significant number of people. It is against this backdrop that this research was developed. Our main objective is to contribute to the understanding of how digital activism works in Portugal, in particular how activist organizations use digital media to communicate with their audiences. We try to understand whether these communication channels really represent an added value to publicize the mission, causes, campaigns and work carried out by the institutions, and if they can effectively mobilize the members of the public, so that they participate in activist actions proposed and organized by the institutions
El papel de la pasión y la autoeficacia en las actividades emprendedoras en la economía gig: Un análisis de aprendizaje automático no supervisado con modelación temática
No full textThis research examines passion and self-efficacy through experience and knowledge, as motivational factors that
support entrepreneurs within the gig economy (GE). It sheds light on entrepreneurs’ sources of passion in the GE
literature. The sample is composed of all the 1164 entrepreneurship activities offered worldwide through Airbnb,
Tour by Locals, and Withlocals on 5 May 2022. The study is supported by unsupervised machine learning models
and seeks to find latent topics emerging from the analysis of the entrepreneurs’ descriptions and exposes the
main correlated clustered dimensions. There are six main motivators behind GE platforms as a first step toward
entrepreneurship: Experience, Passion for share, Knowledge, Classic traditions, Empowered community and local
activities, and Well-being. It also confirms the correlation between passion and self-efficacy through experience,
pointing them as main factors behind entrepreneurship in the GE. Five of the six sources of passion previously
pointed by theory were found: Passion for growth, for people, for product/service, for innovation and for social
mission. This study discloses self-efficacy and the sources of passion and points directions to practitioners
involved in entrepreneurial activities in the GE ecosystem. This work used machine learning models to access
quantitatively a paradigm that is inductive by nature. The results point to well-being as a significant factor to be
addressed in future research regarding entrepreneurship. This research only studies individuals involved in the
GE; as such, further studies should cohort new populations from different fields
Exploring empathetic interactions: The impact of sound and reactions in human-robot relations among university students
No full textThis study investigates the impact of sound and emotional expressions in a social robot on empathy development in human-robot interactions. The experiment included 83 participants randomly assigned to four experimental groups: NSNE (No Sound, No Emotions), SE (Sound, Emotions), NSE (No Sound, Emotions), and NES (No Emotions, Sound). The participants watched a unique video featuring a social robot navigating routine scenarios in a domestic setting, with the robot’s manifestation of sound and emotions aligned with the experimental group’s characteristics. Subsequently, participants completed an online survey with a set of qualitative and quantitative questions, including 40 specific queries assessing empathy towards robots on a scale from 1 to 5. Statistical analysis revealed a significant difference in Empathy Scores across the groups (F (3, 79) = 4.222, p = 0.008). Age and gender did not significantly influence Empathy Score, but previous interaction with robots exhibited a significant effect with a 90% confidence level (p < 0.1). This study underscores the role of sounds and emotional expressions in shaping human empathy toward robots, offering insights into the design of future social robots across diverse contexts. Future research should delve into specific elements of sound and emotion that most effectively enhance empathetic responses
Enhancing equity, diversity and inclusion in theEuropean Union military schools and academiesthrough collaborative initiatives and gender policyreform
No full textThe European Union Military Schools and Academies (EUMSAs) have long grappled with persistent gender imbalances among their student body, indicative of an entrenched male-centric culture within these institutions. In recognition of this issue, the collaborative Military Gender Studies initiative was launched under the auspices of the Erasmus+ program. This project involved partners from Bulgaria, Italy, Portugal and Romania, each offering unique insights shaped by their diverse socio-political contexts. This research aims to go beyond mere acknowledgment of disparities and instead seeks to identify actionable strategies that can foster genuine equity, diversity and inclusivity within the EUMSAs. To this end, a comprehensive data-gathering approach was employed, incorporating various qualitative methods including face-to-face interviews, face-to-face focus groups, direct observations and analysis of official documentation sourced from the referred EUMSAs. The resulting insights highlight the need for substantial improvements in institutional gender policies. Particularly, while efforts have been made to instill gender sensitivity within fitness assessments, their impact has been disappointingly limited. Furthermore, the practice of assigning military roles based solely on gender has been found to undermine both effectiveness and fairness within the schools/academies. Conversely, an encouraging sentiment pervades among the student body, advocating for a curriculum that incorporates gender-related subjects into the EUMSA educational framework (curriculum). This suggests a growing recognition of the importance of addressing gender issues not only in policy but also in practice, signalling a promising shift towards a more inclusive and equitable environment within the EUMSAs
The effect of game-based learning on the development of entrepreneurial competence among higher education students
No full textPurpose: The present study’s goal is to assess the effect of a serious game on the development of entrepreneurial competence, self-efficacy and intention and thereby contribute to clarifying the usefulness of this approach in entrepreneurship education. Design/methodology/approach: The study sample and method included 76 graduate students, selected through a convenience sampling technique and collected through a self-administered questionnaire. To examine the impact of the gaming session, a pre-test post-test design approach was employed. Consequently, all students completed a survey both at the beginning and end of the gaming session. Findings: Our study found that game-based learning effectively enhances students' entrepreneurial competence, particularly in areas like generating ideas, managing resources and taking action, while also boosting self-efficacy. However, it didn't significantly impact entrepreneurial intentions. The effectiveness depends on students' prior gaming experience, especially in resource management and taking action. Additionally, it positively influences women's self-efficacy more than men. The field of study also plays a role, with design students showing notable development in idea generation, entrepreneurial intentions, and self-efficacy. Overall, game-based learning is a valuable tool for entrepreneurship education, but its effects vary based on prior experience, gender and field of study. Research limitations/implications: Several limitations of the study should be considered. First, the small sample size acquired through convenience sampling and the potential for social response bias, even with respondent anonymity, could limit the generalizability of the study's findings. Second, the study recognizes that the effectiveness of a serious game is greatly influenced by the game's design, making findings from studies with different game-based learning approaches potentially different. Lastly, the impact of student interactions during the game session was not evaluated. Practical implications: The study's practical implications are significant. It demonstrates the effectiveness of game-based learning in cultivating entrepreneurial competence and self-efficacy, particularly benefiting women and design students. These findings emphasize the importance of integrating serious games (SG) into entrepreneurship education to nurture vital entrepreneurial competences essential for students' career development as entrepreneurs or employees. The study encourages the development of SG tailored for use in entrepreneurship classes. Additionally, it underscores the need to educate educators about the advantages of incorporating game-based learning into their teaching strategies, offering a practical pathway to enhance entrepreneurship education and better prepare students for the modern job market. Social implications: The study's social implications are substantial. It highlights the effectiveness of game-based learning in nurturing entrepreneurial competence and self-efficacy, particularly benefiting women and design students. This underscores the importance of integrating Serious Games (SG) into entrepreneurship education, emphasizing the need for more SG tailored for use in entrepreneurship classes. Furthermore, it calls for increased awareness among educators about the advantages of incorporating game-based learning into their teaching methods. Ultimately, these findings have the potential to positively impact students' career development, whether as entrepreneurs or employees, by equipping them with crucial entrepreneurial skills. Originality/value: This study brings a novel perspective in three distinct ways. Firstly, it centers on the pivotal entrepreneurial competences outlined in the EntreComp framework by the European Commission, addressing the challenge of identifying which competences are most relevant for entrepreneurial education. By doing so, it ensures a focus on competence areas critical for entrepreneurs, such as ideas and opportunities, resources, and action. Secondly, it explores the impact of game experience on the development of entrepreneurial competences, entrepreneurial intention, and self-efficacy, a relationship hitherto unexplored. Thirdly, the study examines how students' demographic and contextual characteristics influence the development of entrepreneurial competence, intention, and self-efficacy through a game-based learning approach. These unique perspectives contribute valuable empirical data to both theory and practice in the field of entrepreneurship education
The effect of social proximity, attribution, and guilt on accepting dysfunctional customer behavior
No full textThis study examines how construal levels affect the acceptability of dysfunctional customer behavior following service failure in restaurants. Across three experimental studies with online panel respondents (n = 555), we found that consumers feeling psychologically close to service providers are less likely to deem deviant actions acceptable. This stems from the trust they place in socially close service providers and their perceptions of failure controllability. Additionally, anticipated guilt plays a pivotal role in reducing the acceptability of dysfunctional behavior, particularly when seen as opportunistic. Our findings have implications for both academics and managers in understanding and addressing customer behavior post-service failures
Introduction to data-driven marketing
No full textData-driven marketing has emerged as a transformative force in modern marketing, leveraging insights from data analysis to inform strategic decision-making. This chapter delves into the definition, significance, evolution, key challenges, and opportunities inherent in data-driven marketing. Data-driven marketing involves utilizing data analytics, customer insights, and predictive modeling to effectively tailor marketing strategies and campaigns. Furthermore, the proliferation of digital channels and touchpoints provides marketers with a wealth of data sources to analyze and derive insights from, enabling them to engage customers more effectively across the entire customer journey. Data-driven marketing represents a paradigm shift in how businesses approach marketing strategy and execution. By harnessing the power of data science, marketers can unlock valuable insights, drive innovation, and create meaningful connections with consumers
The Influence of sociodemographic variables on worker satisfaction
No full textConsidering that each individual has their own specificities and that job satisfaction is a personal experience that can be influenced by various factors, depending on their individual and contextual characteristics, the purpose of this study is to assess the influence of sociodemographic variables, such as age, gender, marital status, education level, length of service, employment contract, and professional category, on public sector workers’ satisfaction. This observation, conducted in different public organizations, revealed the presence of statistically significant differences based on gender, age, education level, length of service, employment contract, and professional category. The results indicated that the most satisfied workers are female, young, and have higher academic qualifications. Additionally, the study also indicated a negative relationship between worker satisfaction and temporal variables such as age, length of service, professional category, and employment contract.
Methodology: The data obtained for this study were collected through a questionnaire, constructed according to the Likert scale (J Soc Psychol 5(2):228–238, 1934), self-administered and anonymous, and responded by 407 employees from 26 public organizations. For processing and analysis of the collected data the SPSS software (Statistical Package for the Social Sciences) was used
The Influence of personalization on consumer satisfaction: Trends and challenges
No full textIn today's digital age, where consumers are inundated with a barrage of information and choices, the ability to tailor marketing efforts to individual preferences has become a powerful tool. This study aims to understand how personalization can influence consumer satisfaction. To achieve this goal, the authors carried out a systematic review of the literature, based on 79 articles published in the WoS™ database between 2014 and 2023. The R-Tool "Biblioshiny for Bibliometrix" was used to perform a comprehensive bibliometrics analysis, based on evaluative and relational bibliometrics techniques, which allow them to analyze the knowledge structure in terms of three different structures: conceptual, intellectual, and social. They concluded that personalization has emerged as a cornerstone of modern marketing strategies, reshaping the way businesses connect with their customers. The impact of personalization on customer satisfaction is profound, leading to enhanced customer experiences, increased engagement, improved customer retention, and the building of trust and credibility
Teste Vânia
No full textDigital transformation, driven by technological advances and changing
customer requirements, is stimulating the use of digital marketing. 11% of Swiss
organizations regard digitalmarketing as a key investment area as part of their overall
digital transformation strategy, with over one third of Swiss organizations currently
investing in new sales and marketing tools. Unfortunately, there are implementation
gaps between Swiss small and medium-sized enterprises (SME) and large enterprises
(LE). In short, SME are lagging behind LE and generally do not use digitalmarketing
tools, channels, and platforms. Barriers that prevent SME from adopting higher
digital marketing tools are cultural change, limited resources/high costs, technology,
and expertise. The objective of this study is to close the knowledge gap and provide
SME with an overview of the most important digital marketing tools based on a
literature review in order to leverage the opportunity of digital technology in the
marketing discipline and reduce the distance to LE. The literature review identified
nineteen relevant articles. These articles include 162 citations of tools, channels,
platforms, and methods, which can be used by SME to close the knowledge gap and
thus take advantage of a new, digital marketing portfolio. The twenty-four unique
digitalmarketing tools are presented based on a comparative analysis,with the eleven
most often cited tools being defined and described. Potential for further research was
identified