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CREDIT POLICIES AND THEIR IMPACT ON ECONOMIC DEVELOPMENT IN KOSOVO
Get PDFMentor: Prof. Dr. Gazmend Luboten
The common Albanian-speaking media market between the reality and utopia
Get PDFEven though the Albanian-speaking media operates in a common space, of a geographic continuity and a population that speaks the same language; this media is divided in three separated markets, within the geographic borders of the Republic of Albania, Republic of Kosovo and the Republic of Macedonia. Practically, there are no political barriers for the distribution of the media products in all these markets. Especially, after the independence of the Republic of Kosovo and the Ohrid Agreement of 2001, that somehow solved the situation of the Albanians in Macedonia, there are no political barriers in the communication process among the Albanians. Even though the conditions created have been favorable, there have been not so many attempts to create common media spaces. After 1999, the TV channels have been the first to start the attempts in creating common Albanian-speaking media space. The creation of this joint media space through the visual media has been facilitated also from the satellite transmissions of the most important TV channels in Albania and in Kosova. In this common communicative space, the Albanian TV channels: Top Channel, Klan TV have the biggest audience in Kosova and in Macedonia. The Kosovar Tv channels or the TV channels of Macedonia have a much smaller audience in Albania. On the other hand, only Top Albania Radio and Radio Tirana have audience in a part of the territories inhabited from Albanians in Kosova, Macedonia and Montenegro. The other radios cannot transmit outside the territories of the Republic of Albania, Republic of Kosovo and the Republic of Macedonia. Only in the cross border areas between Albania, Kosova, Macedonia and Montenegro, some local radios have an audience that goes beyond the local communities within the territories of the country they transmit. The press is a media with the most limited communication in the Albanian-speaking area. Practically, the Albanian print media that is published in Albania, Kosova and Macedonia it is not distributed outside of the territories of these respective countries.The creation of a common Albanian-speaking media space is made possible only through Internet. Almost, all the forums, blogs and the online newspapers in Albanian language target the audience of all the Albanian-speaking area. The perspective of the creation of a unified Albanian-speaking media space is still far. Living in different political and social realities makes it impossible to create a powerful media that can operate in areas inhabited by Albanians in the Balkans. The language, ethnicity and the common culture are elements that are favorable of the integration of the media space, but apparently they are not decisive elements in this phenomenon. The TVs and Internet are more advanced in this regard, because of the advantage that the technology offers
Aspects of the multimediality developed in Albanian online journalism
Get PDFA large number of scholars consider multimediality as one of the essential features of online media. Distinguishing between "multi-media" and "multiple media", most researchers define the multimediality used in online media as the integration of two or more mediums or media formats in the process of reporting for online journalism. Based on the theoretical literature, the proposed paper is intended to shed light on the specifications and features of multimediality developed in major news websites localized in Albania. The research on multimediality of the news websites is focused in two plans: At first are studied separately multimedia elements that are used in online news reporting. Thus, making a kind of deconstruction of the concept of multi-media, this paper studies the use and specifics of photos, info-graphics, animations, videos and audios, analysing them as separate multimedia elements used in online news reporting. Later, in another plan, these multimedia elements are studied as part of "multimedia storytelling" package. Multimedia storytelling applied through integrated multimedia package, represents actually the highest level of multimediality of a news website and reflects the maximum use of the web capacity in this regard. The work undertaken in this paper aims to highlight the experience and the problems of the multimediality applied in major news websites in Albania, in comparison with models, achievements and best global practices in this field. Under this optics it is hoped that this trial be a useful study for media agencies operating in the field of new media and online journalism. Analysis and conclusions of this study are supported by an extensive empirical research conducted over a period of several years by the author of this research. The study also offers relevant and useful recommendations for online media activity in the future
Albanian Public Broadcasting and Cultural Identity
Get PDFThe Developing national cultural identity is depending from some factors. Among them it is the importance of the media policies, especially contributing on the understanding of public broadcasting and its importance in a society. Albanian Public Broadcast is an important player in the process of developing and strengthening national cultural identity. Its role is very well defined at the Albanian audiovisual media low, as well as the purpose of a public media broadcast. With the raising of private television 17 years ago, the public function of the Albanian public broadcast is not strengthen but in opposite has been weaken. By focusing on cultural identity as one of the key principal of public broadcasting television, the article will aim to explain: how is legitimized the principle of cultural identity at the audiovisual media low and how it is implemented by the Albanian public broadcast
Roli i gjuhës angleze në WEB-faqet e NVM-ve në Komunën e Ferizajt
Get PDFAplikimi i gjuhës angleze, si gjuhë me rëndësi të madhe, krahas
zhvillimeve në gjithë botën por edhe në Kosovë është bërë i
domosdoshëm për zhvillim dhe ngritje të nivelit edukativ, social,
ekonomik, etj. Shtrirja e domosdoshmërisë së gjuhës angleze, pos në
institucionet të cilat kanë menaxhuar zhvillimet në kohën e tranzicionit
dhe të cilat janë obliguar të komunikojnë me institucione të ndryshme
ndërkombëtare, ka ndikuar dhe vazhdon të jetë faktor mjaft i
rëndësishëm edhe për institucionet e tjera siç janë ndërmarrjet e vogla
dhe të mesme, ku rol në këtë proces gjithnjë ka luajtur dhe luan
komunikimi në gjuhët ndërkombëtare, posaçërisht gjuhës angleze, si
nevojë e shkëmbimit të informacioneve, ideve dhe projekteve me
kompani apo institucione ndërkombëtare për të zhvilluar dhe ngritur
kapacitetet, shërbimet apo prodhimet e tyre.
Nisur nga fakti që Kosova ka nevojë për eksperienca e investime
ndërkombëtare, si institucionet publike edhe ato private, si ndërmarrjet
e mëdha edhe ato të vogla e të mesme, duhet t’i kushtojnë rëndësi të
veçantë çështjes së aplikimit të gjuhës angleze.
Hulumtimi në fjalë fokusohet në identifikimin e rolit të aplikimit të
gjuhës angleze në WEB-faqet e ndërmarrjeve të vogla dhe të mesme në
Komunën e Ferizajt, me qëllim të gjetjes nëse aplikimi i gjuhës angleze
në WEB-faqet e ndërmarrjeve të vogla dhe të mesme ndikon në
zhvillimin e tyre