Asian Journal of Economics, Business and Accounting
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Leveraging Technology for Employee Retention: A Strategic Approach to Workforce Stability
No full textIn today’s rapidly evolving work environment, retaining skilled employees has become a significant strategic concern for organizations. As businesses face growing competition and workforce expectations shift, technology is emerging as a critical tool for enhancing employee retention. This study explores how modern digital solutions—ranging from automation and communication tools to performance tracking systems and learning platforms—can strengthen employee engagement and minimize turnover. It also highlights the importance of aligning technology with organizational culture, employee needs, and ethical considerations.
The paper emphasizes that the integration of technology must go beyond operational efficiency and contribute to a more engaging, fulfilling, and transparent employee experience. By simplifying repetitive tasks, supporting continuous learning, and enabling flexible work arrangements, technological tools can promote job satisfaction, reduce burnout, and strengthen employees’ connection to their organizations. Technologies such as AI-driven analytics, real-time feedback systems, personalized learning platforms, and wellness applications are examined for their role in predicting and addressing attrition risks.
Moreover, the study addresses the challenges organizations face in adopting these technologies, including resistance to change, digital fatigue, privacy concerns, and the skills gap. By evaluating real-world examples from organizations successfully leveraging HR technology, the study proposes a strategic framework for integrating digital solutions into employee retention practices. Ultimately, the findings suggest that when used thoughtfully, technology can play a transformative role in fostering a resilient, committed, and high-performing workforce, thereby supporting sustainable organizational growth
The Role of Board Structure in Driving Bank Performance: Evidence from Indian Commercial Banks
No full textThis study examines the influence of board structure on the financial performance of Indian commercial banks. Utilizing a balanced panel dataset comprising nine Nifty Bank constituents over the period of 2015-2024, the study employs panel data regression techniques to evaluate the relationship between board structure and key financial performance indicators, namely Return on Assets (ROA), Return on Equity (ROE), and Net Interest Margin (NIM). Board structure is quantified as the Board Composition Score (BCS) through a binary scoring framework based on factors such as board independence, size, diversity, duality, frequency of board meetings, and the composition of executive and non-executive directors. The findings demonstrate a consistently positive and statistically significant impact of BCS on all selected performance measures, highlighting the importance of effective board design in enhancing managerial oversight and strategic decision-making. The study offers practical implications for regulators and banking institutions, suggesting that strengthening board composition can serve as a lever for improving financial efficiency and governance quality in the Indian banking sector
A Longitudinal Study of Selective Gender Preferences in India: Investigating the Influence of Female Literacy on Gender Ratio
No full textPurposes: The main objective of the study is to examine the impact of literacy and illiteracy on the selective birth choices among females in Jammu and Kashmir. Moreover, the study also aims to identify the factors or drivers other than literacy and illiteracy that compel females to exercise selective options.
Theoretical Framework: The study has been devoted to studying the forces that restrict the growth of the population, especially the birth of a girl child, which earlier population theories like Malthus and Neo Malthus have examined. Accordingly, the present research works on the fact that literacy and illiteracy have a significant role in containing population growth.
Design Methodology: The Study used longitudinal data and examined the relationship and interdependence between literacy and population growth in selected regions of the state using parametrical statistical measures including simple Karlpearsons’s correlation and bivariate regression analysis.
Findings and Recommendations: The analysis of the study revealed that literacy is a dominant factor for selective birth decisions across the rural and urban regions among all groups of inhabitants and families. Nevertheless, the phenomenon is significantly visible in the literate class, and this appears primary reason for the adverse sex ratio in the state. Moreover, the study hints that the advanced medical screening process to determine the gender of the fetus is not yet a valid procedure to know the type of sex of new birth. accordingly, the study states that the gender of the fetus cannot be known in advance exactly, and literate women should not rely on this.
Research, Practical and Social Implications: The study is confined to the state of Jammu and Kashmir and can be helpful for policy design at the state and national level for the larger benefit of society at large. It can also guide researcher to chase and underline moments in the socio-cultural and economic domains of life of people and societies
AI-Powered E-Marketing Strategies and Their Influence on Consumer Purchase Decisions in Digital Shopping: Evidence from South India
No full textArtificial intelligence (AI)-enabled customer e-marketing has driven the overall growth in digital commerce and has changed how consumers enjoy their shopping experience globally. This paper explores how modern applications of AI in marketing practices, like personalization, recommendation engines, and dynamic interaction tool participations, impact the consumer purchasing behaviour in the South Indian region where digital consumption rates are growing rapidly. Using 380 respondents, an Exploratory Factor Analysis (EFA) was used to determine the constructs of the perceptions on the basis of which it shapes consumer perceptions. The findings identified five important factors: AI strategies, trust, convenience, engagement and purchase decisions. Of these, trust and convenience were key to the establishment of consumer confidence and engagement revealed itself to become more of a brand deepening enabler. The results indicate that AI can be used to promote not only the practical dimensions of enjoying shopping, in terms of efficiency and convenience, but also affect positive emotional and relational connection between consumers and online service providers.
This paper aids both theoretical and practical discussions by filling a research gap on the adoption of AI-powered marketing in South India, a culturally diverse and an economically savvy region. Theoretically, the study confirms a multidimensional model of association between interventions of AI and the consumer behavioural outcomes, and practically, it provides effective suggestions to e-commerce companies to maximize their online capabilities. Personalization, developing trust, and interactive elements can be successfully combined in order to help online retailers influence purchase intentions and lifelong loyalty. The paper closes by stating that AI-driven e-marketing plans are a disrupter in online purchasing and urges additional studies that utilize confirmatory studies and cross-regional research to establish better generalizability
Bridging Transitions: Knowledge Transfer Strategies as a Foundation for Succession Planning and Organizational Performance of Kitui County Government
No full textOrganizational performance has been cited as a key concern for every organization. In the dynamically changing environment, succession planning is gaining popularity as a driver of organizational performance in the public sector. Despite growing interest in public sector reform, there remains a significant dearth of empirical research examining knowledge transfer strategies as a foundational component of succession planning and organizational performance, particularly during staff transitions in the public sector. Accordingly, this study assessed the influence of knowledge transfer strategies on the organizational performance of Kitui County Government. The study was underpinned by the knowledge-based view theory. A correlational research design focusing on succession planning was employed in the study. The study targeted 10 departments of the Kitui County Government, where the 8,114 employees were the units of observation. A sample size of 367 respondents was obtained using the formula suggested by Krejcie and Morgan. Stratified sampling design and simple random sampling were used to identify respondents from each department. Data were collected suing both questionnaires and interview guide. Quantitative data were analyzed to yield descriptive and inferential statistics, while qualitative data were analyzed using thematic analysis. The study concludes that knowledge transfer strategies play a critical role in enhancing organizational performance within the Kitui County Government. The findings reveal a statistically significant and positive relationship between knowledge transfer strategies and organizational performance (r = 0.842; β = 0.478; p =0.000), indicating that effective knowledge transfer serves as a strong foundation for successful succession planning and improved institutional outcomes. The findings of this study would be beneficial to the County Government and other policymakers in their policymaking on succession planning. It would be useful to academicians and researchers by providing evidence-based insights and serving as a reference guide for future research
Enterprise Risk Management, Sustainability and Governance: Implications for Financial Performance in Indonesia
No full textThe transportation and warehousing sector contributed more than 4% to Indonesia’s Gross Domestic Product (GDP), underscoring its strategic importance. However, despite its significant potential, the sector has experienced substantial fluctuations in financial performance, particularly in Return on Assets (ROA), during the 2019–2024 period. Enterprise Risk Management (ERM) can strengthen organisational resilience. However, the moderating effect of ERM remains underexplored in emerging market contexts. This study aims to examine the effect of environmental performance, firm size, and managerial ownership on the financial performance of transportation and logistics companies listed on the Indonesia Stock Exchange (IDX), as well as to analyse the moderating role of Enterprise Risk Management (ERM) in these relationships. The study employs a quantitative approach with a causal design, utilising Moderated Regression Analysis (MRA) on panel data with a Fixed Effect Model (FEM). The research is conducted using secondary data obtained from reports of transportation and logistics companies listed on the IDX from January 2021 to December 2024. The sample consists of 30 transportation and logistics companies that meet the sampling criteria. The findings show that while firm size and managerial ownership improve financial performance, environmental performance has a negative influence. ERM strengthens the relationship between environmental and financial performance but weakens the benefit of managerial ownership. The Resource-Based View (RBV) can serve as a source of sustainable competitive advantage. Similarly, Stakeholder Theory emphasises that companies are accountable not only to shareholders but also to a broader set of stakeholders, and that legitimacy is essential for sustaining business operations. Lastly, Agency Theory explains the conflict of interest between principals and agents as well as governance mechanisms. In the context of this study, managerial ownership serves as an incentive alignment mechanism, encouraging managers to focus on improving financial performance. ERM functions as a moderator that can enhance the financial benefits of environmental initiatives but may limit the positive effects of managerial ownership. Integrating ERM with sustainability practices can improve profitability, although its implementation should be balanced to avoid excessive constraints on managerial decision-making
An Analysis of Marketing Constraints Faced by Farmers in Salem District, Tamil Nadu, India
No full textFor farmers in India, agricultural marketing is still a major obstacle, especially in areas like Tamil Nadu\u27s Salem district where informational, structural, and infrastructure limitations still obstruct development. With an emphasis on issues like middlemen exploitation, price volatility, a lack of storage and transportation facilities, restricted access to formal markets, and insufficient market information, this study attempts to identify and analyses the main marketing challenges that farmers in the district face. The study\u27s foundation is a mix of secondary data from institutional and governmental reports and primary data gathered from local farmers\u27 by using structured questionnaires. The ample size is 200 farmers and timeframe is January 2024 to May 2025. The collected data is analyzed using Garett ranking and chi square test. Due to inadequate connectivity and ignorance of alternative market platforms like e-NAM, the majority of farmers, according to the findings, rely significantly on intermediaries. In order to guarantee fair pricing and lower post-harvest losses, the study also emphasizes the necessity of increased institutional support, Farmer Producer Organization (FPO) promotion, and infrastructure development. The paper\u27s conclusion makes recommendations for community-driven solutions and policy-level interventions to improve farmers\u27 access to markets and profitability in the Salem district
Mobile Banking Service Quality and Customer Retention among Commercial Banks in Kenya
No full textGlobally, the banking industry is confronted with a competitive atmosphere. Therefore, it is imperative for banks to not only meet but significantly surpass consumers\u27 expectations in order to secure customer loyalty. Enhancing client loyalty improves the likelihood of customer retention. In addition, in today’s globalised world, banks are compelled to embrace new technologies in their processes. Therefore, the purpose of this study was to examine the effect of mobile banking service quality dimensions on customer retention among commercial banks in Kenya. Data was collected using a self-administered and closed-ended questionnaire from a sample of 400 customers. Both the dependent and the independent variable were measured on a five-point Likert scale. The rating was 1 “strongly disagree”, 5 “strongly agree”. Study findings revealed that the efficiency of mobile banking services had a positive and significant effect on customer retention (β= 0.469, ρ=0.00<0.05), hence hypothesis 1 was accepted. Results indicated that flexibility had a positive and significant effect on customer retention (β = 0.202, ρ=0.00>0.05), hence hypothesis 2 holds. The study therefore concluded that for each unit increase in flexibility, there is up to 0.202 units’ increase in customer retention. Moreover, security had a positive and significant effect on customer retention (β = 0.121, ρ<0.05); hence, hypothesis 4 was accepted. However, the cost of the mobile banking service had a negative and significant effect on customer retention. Hence, it is imperative for banks to improve their mobile banking service quality. The study suggests that banks should leverage mobile banking service quality to improve customer satisfaction and retention, which may drive long-term profitability
OTT Market Dynamics: Understanding Consumer Behaviour and Pricing in Emerging Economies
No full textAims: This study examines how pricing strategies, content preferences, and socio-economic and cultural factors influence consumer adoption, retention, and willingness to pay for over-the-top (OTT) platforms in emerging economies.
Study Design: A descriptive, cross-sectional design with survey methodology and quantitative analysis was adopted.
Place and Duration of Study: Research was conducted across three emerging economies—India, Brazil, and Indonesia—between January and June 2024.
Methodology: A structured online survey of 1,200 active OTT users was analysed using Partial Least Squares Structural Equation Modelling (PLS-SEM) and Latent Class Analysis (LCA) to validate constructs, test hypotheses, and identify consumer segments.
Results: Pricing flexibility and cultural relevance in content were the strongest drivers of adoption and retention, moderated by socio-economic and socio-cultural variables. Three segments were identified: price-sensitive youth, mid-income professionals, and high-income early adopters.
Conclusion: The study addresses a significant research gap by integrating pricing strategy, content preference, and socio-cultural context—areas rarely examined collectively in emerging digital economies. The findings, grounded in the Expectancy-Value Theory and Unified Theory of Acceptance and Use of Technology (UTAUT), highlight that hybrid pricing models and culturally resonant content are essential for sustained engagement and monetisation. Segment-specific strategies that balance affordability with content value are critical for long-term growth in resource-constrained markets
Policies and Employee Performance: Evidence from Kenya Universities and Colleges Central Placement Service
No full textThis study examined the influence of welfare policies on employee performance within the Kenya Universities and Colleges Central Placement Service. Guided by Maslow’s hierarchy of needs, the research explored how health insurance coverage, retirement planning support, and educational assistance programs affect employee engagement, customer satisfaction, timeliness, efficiency, and quality of work. A descriptive design was employed, targeting all 69 Kenya Universities and Colleges Central Placement Service employees through a census approach, with a high response rate of 88.7%. Data were collected using semi-structured questionnaires and analyzed using descriptive and inferential statistics in SPSS version 25. Findings revealed that welfare policies significantly enhance employee performance by improving professional growth, motivation, recognition, and stress management. This was supported by a mean of 3.833 and standard deviation of 0.491. Respondents particularly emphasized the value of training opportunities, career development, recognition programs, and financial incentives in motivating performance. The study concludes that welfare policies are not mere administrative functions but strategic tools that drive productivity, job satisfaction, and organizational efficiency. For the scientific community, this study makes an important contribution by empirically demonstrating the strategic role of welfare policies in enhancing employee performance within a public institution. Further, the study provides a theoretical and practical lens for understanding how welfare provisions such as health insurance, training, recognition and financial incentives directly influence employee motivation, engagement and efficiency