iRepository (Institute of Business Administration)
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Lecture on Essentials of Hindutva organized at IBA City Campus Karachi
No full textThe video covers a lecture on the Essentials of Hindutva organized at the IBA City Campus in Karachi. The event highlights key discussions on the ideology of Hindutva, its historical context, and its contemporary implications. The lecture aims to provide a deeper understanding of this socio-political philosophy. The coverage includes insights from the speaker, attendee feedback, and the overall significance of the session
ForeStock - The Stock Price Forecaster
No full textThe Stock Price Forecaster is an advanced AI-driven platform developed to predict stock prices by synthesizing quantitative historical market data and qualitative real-time news sentiment analysis. Leveraging the power of Bidirectional Long Short-Term Memory (LSTM) neural networks, the system models temporal dependencies in financial time series data. It integrates dynamic market sentiment extracted through natural language processing techniques. By delivering multi-horizon forecasts—specifically for 1-day, 15-day, and 30-day intervals—this platform aims to provide users with actionable and timely predictions that improve upon traditional models limited to historical price data. The inclusion of news sentiment enables the model to capture the emotional and psychological market factors that influence stock volatility and price movements. An interactive web-based dashboard serves as the user interface, providing visualisation of forecasted trends, sentiment overlays, and downloadable prediction data. This design makes complex forecasting accessible to a broad spectrum of users, ranging from retail investors to professional analysts. This report outlines the methodologies, experimental settings, results, and future directions of the Stock Price Forecaster, demonstrating its effectiveness and potential impact on data-driven investment-making
EduRev
No full textEduRev is a next-generation EdTech platform aimed at enhancing learning for O/A-level and IGCSE students through personalized and AI-driven educational tools. Addressing the resource constraints in traditional education, EduRev introduces a comprehensive digital platform integrating syllabus-specific learning paths, automated evaluation, and multimodal content. It incorporates Retrieval-Augmented Generation (RAG), transformer-based grading, and a real-time chatbot. Development followed agile cycles, transitioning from CPU-based inference to Qwen GPU-based deployment. Results showed significant gains in latency, accuracy, and usability. Key features include automated marking, chunked retrieval, live feedback, and video summarization
Where Does Religion End and Culture Begin? Exploring Religious Selectivity in Personal Appearance and Body Modifications among Pakistani Consumers
No full textPurpose – While much has been written about religious influence on consumer behavior, fewer studies have explored how individuals in Muslim-majority contexts selectively interpret religious teachings around personal appearance. This study explores how Pakistani consumers navigate the blurred lines between religion and culture in choices related to body modification and self-presentation.
Design/methodology/approach – This study adopts an interpretive phenomenological approach and uses in-depth interviews to explore how participants experience, interpret, and make sense of religious and cultural expectations in their everyday lives.
Findings – The findings reveal that religious adherence is often selective and convenience-based, shaped by cultural norms, personal comfort, and gendered expectations. Participants used both quiet and vocal strategies to navigate judgment and restriction. The line between religion and culture is unclear and is often strategically shifted to justify control, especially over women.
Originality/value – This study contributes to literature on religion and consumer behavior in Pakistan by focusing on the nuanced, everyday negotiations individuals make between cultural norms and religious expectations. It also highlights how religious selectivity, cultural misogyny, and moral inconsistency shape consumption and identity
Trapped at the Top: When Leaders’ Fear Serve as a Barrier to Thriving Leadership
No full textInformation channels are increasingly widening with the crazy growth of the Internet and mobile social media. Meanwhile, the well-versed concept known as the FOMO (Fear of Missing Out) has also made inroads into the professional life. Despite being explored in work contexts with a focus on employees’ FOMO, understanding of leaders’ FOMO and its consequences is lacking. The present study seeks to analyze the relation of leaders FOMO and thrive at work, using transactional stress theory. A data of 202 respondednts in IT industry of Pakistan were compiled using convenience sampling. The findings irradiate the mediating role of hindrance stress in relations between leaders’ FOMO and thrive at work. Also, the study finds the moderating role of role breadth self-efficacy in relation between leaders’ FOMO and hindrance stress. This research extends the larger understanding of workplace FOMO, expanding the scope of investigation by unpacking the differential impact of leaders’ FOMO on their job-related outcomes. The paper then provides implications and future work
Enhancing Customer Perception and Brand Image of Toyota Yaris in Pakistan
No full textUsing careful analysis, the study shares the outline of the Toyota Yaris product life cycle, providing useful information about the company’s progress in the Pakistani market for B-segment sedans. The findings are established with robust market research at all the IMC dealerships in Karachi. These research driven insights are further reinforced by the secondary research derived from the IMCs annual statement, the reports key source, and industry publications. This holistic approach forms an integrated blueprint that provides valuable customer insights, preferences, market gaps, sales figures, customer satisfaction KPIs, and most importantly it is the root of the scope and objectives of this report.
The research foundations on three major objectives, firstly the study delves into the multifaceted dimensions of customer perception by assessing Yaris’s market standing. To further scrutinize the prevailing sentiments towards the brand, identify latent gaps and examine the Yaris’s competitive positioning juxtaposing its perceived value against the rival brands, the team analyzed the data on both the quantitative and qualitative fronts. It is for the scrutinization of these findings, which allowed for versatile strategies to be constructed that resonate holistically with the Pakistani customers and market. The second objective takes on a more technical and data centric approach to dissect the correlation between pricing and the perceived customer value that ultimately forms the most crucial element in the customer buying journey. A conjoint analysis particularly on the dichotomy between the 1.3 GLI and 1.3 ATIV CVT variants allows for a critical analysis as to what features particularly undermine Customer Perceived Value (CPV), thus making it possible to benchmark Yaris against the industry standards, which ultimately paves way for actionable enchantments. Lastly the culminating objective of the research resonates the ideology of Brand Characterization, this psychographic segmentation architects an enduring brand identity of the brand. The team conclusively leveraged on Reliability as the character and persona of Yaris, such cohesive brand lexicon harmonizes reliability, innovation, and affordability and finally consolidates emotional resonance and sustained loyalty.
To effectively deliver on these objectives, the team designed and conducted a successful and engaging marketing campaign. The campaign was designed on the findings of the research that ultimately led to the development of roadmap for legacy-building to cultivate and nurture a timeless brand ethos that transcends transient market trends
Towards Shariah Compliant PSX
No full textThis report examines the development of Shariah-compliant short-term Sukuk as viable alternatives to conventional Treasury Bills in Pakistan, where the financial sector is transitioning to an interest-free system by 2027. Despite growing demand, Pakistan’s Islamic banking sector faces structural, regulatory, and liquidity challenges due to the lack of tradable short-term instruments. The study proposes three innovative Sukuk models—Tijarah-based Sukuk (commodity-backed with 51% inventory retention), Running Musharakah Sukuk (profit-sharing working capital financing), and Rotation Ijarah Sukuk (lease-based with auction exits)—to enhance liquidity while ensuring Shariah compliance. Through comparative analysis of global frameworks (Malaysia, Bahrain) and primary research with scholars and practitioners, the report identifies key barriers, including asset scarcity, non-tradability of debt-based structures, and institutional resistance. Recommendations include establishing a sovereign asset register, regulatory reforms for secondary-market liquidity, and pilot programs to test the proposed models. By bridging theory and practical implementation, this research contributes to Pakistan’s Islamic finance evolution and offers scalable solutions for emerging markets facing similar challenges
Employer Branding Strategy for HUBCO
No full textThis report presents a comprehensive employer branding assessment and strategic roadmap for the Hub Power Company Limited (HUBCO). Through a mixed-methods approach, including interviews, surveys, focus groups, and competitive benchmarking, we identify both strengths and gaps in HUBCO’s current employer branding practices. The internal culture at HUBCO is described as collaborative, inclusive, and supportive—yet this reality is not sufficiently reflected in its external communications, especially when compared to industry peers like Engro and K-Electric. The report proposes a clear Employer Value Proposition (EVP) under the theme Powering Purpose, Empowering People, supported by five key pillars. Based on findings, we offer a detailed implementation strategy to enhance HUBCO’s visibility, employee advocacy, recruitment content, and digital presence, ensuring the brand connects with diverse talent segments—from students to senior executives
Reimagining channels – optimizing trade spend and retail engagement
No full textWe worked with L’Oréal Pakistan on our Experiential Learning Project (ELP) that dug into their trade spend strategy and how they deal with retailers in Pakistan’s cluttered FMCG space. L’Oréal’s a global beauty giant, but in Pakistan, they’re operating in a retail space that’s all over the place, too many channels, price swings, and retailers getting mixed experiences. Our job was to find what wasn’t working, mainly their overdependence on wholesalers, and suggest a smarter, tighter system that improves profits, keeps prices in check, and makes retailers happier.
To get there, we used a mix of numbers and real, world conversations. On the data side, we broke down their sales figures and discount schemes to see where the trade expenditure was going, how pricing varied, and how quickly cash was cycling through. From that, we built predictive models to show what better discounting could do for profits and sales. But we didn’t just sit behind spreadsheets. We went out, met retailers across Karachi, GTs, SSS, MMT, and got the real story. Those interviews helped us understand the pain points, the competition, and what L’Oréal needed to fix on the ground.
What we found was clear: L’Oréal’s whole trade game was leaning way too hard on wholesale discounts. Sure, it helped move volume, but it came at a cost, brand value took a hit, channels started clashing, and there wasn’t much in it for the better, performing retailers. We heard straight from retailers too, the pricing was all over the place, trade terms kept shifting, and visibility support was patchy at best. And when do we compare cash cycles? L’Oréal was slower than the competition. That made it harder for retailers to get their money back fast, so they weren’t exactly excited to push L’Oréal products.
There was also a major arbitrage problem. With pricing jumping across channels, smart players were flipping stock for easy margins, not great for trust, and even worse for control.
So, what did we pitch? First, step back from the heavy wholesale. Put more muscle behind General Trade and Ecommerce, both have way more growth upside and actual consumer pull. We built a smarter discounting model that rewards real performance, not just bulk orders.
And beyond pricing? We told them to invest where it counts: train the retail staff, run local activations that make noise, and double down on digital, first retail engagement. That’s how you build loyalty and move products.
Big picture? This whole thing gives L’Oréal a solid, baked roadmap to clean up its trade model. Less chasing volume, more building real partnerships. And it’s flexible enough to hold up as the market shifts, which it always does in Pakistan’s FMCG jungle