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IBA and PAA sign MOU for Aviation management Program City21 News
No full textThe Institute of Business Administration (IBA) and Pakistan Airports Authority’s Civil Aviation Training Institute (CATI) signed a memorandum of understanding (MoU) to formalise their collaboration. According to a press release issued here, the MoU was signed by IBA’s Executive Director Dr S Akbar Zaidi and PAA Director General Air Vice Marshal Zeeshan Saeed. It said this strategic partnership aims to introduce a Diploma Program in Aviation Leadership and Management, designed to equip professionals with the expertise required to navigate the evolving aviation landscape. CATI Director Sumair Saeed, in his welcome address, acknowledged the potential impact of this collaboration
IBA Karachi organized Annual Career Fair 2025
No full textIBA Karachi hosted its Annual Career Fair 2025
CSS Uncovered: Policies, Process & Pathways
No full textThe session was aimed toward providing comprehensive guidance on all critical aspects of the CSS journey, from eligibility to effective preparation strategies
Rawangi: A Smart Public Transport Companion Application for Karachi
No full textRawangi is a smart public transport companion application aimed at revolutionizing the commuting experience in Karachi by integrating real-time digital solutions into the city’s fragmented bus system. The application empowers users to plan their journeys more efficiently by offering live tracking of buses, accurate ETAs, and occupancy estimates. Rawangi supports three key stakeholders: passengers, drivers (captains), and administrators. Passengers can find optimal routes, track buses in real time, and assess how full a bus is before boarding. Admins manage routes and system updates through a dedicated web interface. The project leverages GPS data, routing algorithms (Dijkstra’s), and mobile/web technologies to provide an end-toend solution. By addressing problems such as unreliable schedules and overcrowded buses, Rawangi promotes public transport usage, reduces reliance on private vehicles, and contributes to more sustainable urban mobility
IBA, PAA ink MoU on ‘Diploma in Aviation Leadership’
No full textThe Institute of Business Administration (IBA) Karachi and Pakistan Airports Authority (PAA)’s Civil Aviation Training Institute (CATI) have signed a Memorandum of Understanding (MoU) to launch a Diploma in Aviation Leadership and Management. This collaboration aims to develop skilled aviation professionals capable of navigating the dynamic demands of the industry. The MoU, signed by Dr. S Akbar Zaidi and AVM Zeeshan Saeed, signifies a strategic move toward capacity-building and leadership development within Pakistan’s aviation sector. The program will offer specialized training, industry-aligned content, and a platform for future aviation leaders. The initiative reflects a broader commitment to workforce transformation and enhancing operational excellence in aviation
Investigating the impact of Product Category on Consumer Guilt Levels: A Study of Emotional Responses to Purchase Intentions of Boycotted Products
No full textThis study investigates how product categories influence consumer guilt when purchasing boycotted products, particularly in politically charged contexts like the Israel–Palestine conflict. By distinguishing between utilitarian and hedonic product types, the research examines variations in emotional responses and purchase intentions among Pakistani consumers. Using qualitative responses and quantitative analysis, the study finds that consumers experience higher guilt levels when purchasing hedonic products from boycotted brands. These insights contribute to understanding ethical consumer behavior and can inform brand strategies in conflict-sensitive markets
Understanding the Daily Effects of Workplace Ostracism on Work Engagement among Non-Standard Employees: A Quantitative Diary Study
No full textThis study adopts a quantitative daily diary approach to explore how workplace ostracism influences next-day work engagement among employees hired on project-based or third-party contracts. Specifically, the study investigates the mediating effects of emotional dissonance and daily personal resources. Results demonstrate that daily experiences of social exclusion significantly elevate emotional dissonance, which subsequently leads to the drainage of emotional and physical resources. This depletion ultimately impairs employees\u27 capacity to engage effectively with work the following day. By focusing on day-level dynamics, this research sheds light on a critical resource depletion mechanism through which subtle exclusionary behaviors can undermine motivation and productivity in a vulnerable workforce segment
Concept of Cat Cafe and Petting Zoo in Pakistan
No full textThis report provides a comprehensive feasibility assessment and strategic roadmap for the launch of two immersive animal-interaction attractions at AA Joyland Pvt Ltd: Kitten Korner, a cat-café–style lounge offering curated encounters with domestic kittens, and an Indoor Petting Zoo featuring a variety of small mammals, parrots, and beginner-friendly reptiles. The analysis integrates primary research—an online survey of 348 respondents aged predominantly 18–24, augmented by sentiment analysis of free-text feedback—with detailed secondary materials, including operational blueprints, marketing plans, and financial feasibility models.
Key Market Insights
The primary survey revealed exceptionally strong interest in both concepts. Fully 84.4 percent of participants indicated they were “likely” or “very likely” to visit Kitten Korner within the first six months of opening, drawn by the combination of stress-relief and social media–friendly environments. The Indoor Petting Zoo concept registered a 76.1 percent positive sentiment score when safety and hygiene measures were clearly communicated. Open-ended feedback emphasized the importance of professional supervision, stringent cleanliness protocols, and educational components that elevate the experience beyond mere novelty.
Operational Feasibility
Space and staffing requirements for both venues align with available footprints. Kitten Korner can be accommodated within 600 sq ft, including a dedicated 100 sq ft kitten-care room. The Indoor Petting Zoo fits into a 1,200 sq ft layout divided into four distinct zones (Dog Lounge, Small Mammal Barn, Parrot Aviary, and Reptile Corner). Critical animal-welfare standards—such as supervised 15-minute guest rotations, 5-minute cleaning intervals, rotational rest schedules for animals, HEPA-filtered air systems, and daily veterinary inspections—are fully implementable within these footprints. Staffing plans call for a mix of animal-care specialists, guest-experience coordinators, and support personnel to maintain high levels of safety, cleanliness, and guest engagement.
Financial Viability
Financial models project that, under conservative occupancy assumptions (65–70 percent average utilization of available slots), both attractions will reach break-even within 9–12 months. Revenue streams comprise ticket sales (PKR 600 per 15-minute session, with weekday and group discounts), branded merchandise (projected 20 percent uplift), décor-themed refreshments at Kitten Korner, and premium workshops or private events (priced at PKR 1,200+ per participant). Capital expenditures—including interior fit-out, air-filtration installation, furnishings, and initial animal acquisition—total approximately PKR 3.2 million per venue. Monthly operating expenses (rent, utilities, staffing, and consumables) are projected at PKR 450,000. Sensitivity analysis indicates that a 10 percent deviation in occupancy rates shifts the break-even timeline by 1–2 months, underscoring the importance of targeted marketing and repeat visitation strategies.
Strategic Recommendations
1. Phased Rollout: Launch Kitten Korner in Q1 2025 to validate demand, refine operational workflows, and build brand momentum. Expand with the Indoor Petting Zoo in Q2 2025, applying lessons learned to optimize guest flow and staffing ratios.
2. Hygiene & Welfare Protocols: Enforce visible, rigorous cleaning processes; deploy hand-sanitization and shoe-cover stations; utilize RFID wristbands to manage occupancy; and conduct daily health checks in partnership with licensed veterinarians.
3. Marketing & Engagement: Execute a digital campaign on Meta and TikTok with geofenced ads, influencer partnerships, and UGC incentives. Offer school-trip packages and “Joyland Paws Club” memberships with tiered benefits to foster repeat visits.
4. Partnerships: Co-brand with animal-welfare NGOs and veterinary clinics to bolster credibility and secure in-kind support. Develop community outreach programs—field trips, CSR days, and charity workshops—to deepen local engagement.
5. Continuous Optimization: Monitor KPIs such as Net Promoter Score (\u3e 70), repeat-visit rate (\u3e 30 percent within three months), and social-media engagement (≥ 200 UGC posts monthly). Reinvest at least 10 percent of net profits into facility upgrades, animal enrichment, and staff training.
By implementing these measures, AA Joyland can capture a growing market for experiential pet-tourism, deliver memorable guest experiences, uphold exemplary animal-welfare standards, and generate sustainable revenue growth
User and Product Research for Enhancing Sadiq.ai’s User Experience and Engagement in the KSA Market
No full textThis paper investigates how a digital platform can achieve product-market fit and financial sustainability in emerging social commerce ecosystems by analyzing the case of Sadiq.ai, an AI and AR-powered startup targeting Gen Z consumers and artisan sellers in Saudi Arabia. The platform aims to localize ecommerce through culturally aligned technology, offering AR try-ons, conversational AI assistance, and an Arabic-first interface, while empowering micro-entrepreneurs through low-barrier storefronts and community-driven commerce. Through mixed-method research combining user interviews, market analysis, usability audits, prototyping, and infrastructure costing, this paper examines how user behavior, design choices, and strategic planning interact to drive platform success. The research results reveal fundamental usability issues in the shape of hidden key features, performance limitations in apps, and marketplace and social media site or market place site identity confusion, which eroded user faith and engagement. However, Gen Z consumers demonstrated strong preference for features highlighting personalization, authenticity, and cultural relevance. To solve for these problems, this paper proposes a localized go-to-market plan for Saudi digital behavior and values, and a reimagined user experience based on discoverability, performance, and trust. The strategic plan integrates mobile-first design principles, AI and AR- based personalization, and creator-first monetization tools consistent with Saudi Vision 2030. Financial modeling confirms a route to breakeven under a multi-tiered commission model, considering platform scalability, AR infrastructure cost, and seller acquisition strategies. By combining human-centered design principles with market and finance modeling methods, this research presents an action-oriented, evidence-based model for the launch of culturally appropriate social commerce platforms throughout the MENAP market. In addition, it offers more general implications for startups looking to balance rapid technological progress with trust, usability, and profitability in unserved but digitally maturing markets
Determinants for Green Procurement Practices in Public Procurement Management in Tanzania
No full textThis study was carried out conducted to ascertain the determinants for green procurement practices in public procurement management in Tanzania. The research study employed mixed-methods approach and used descriptive analysis. Multiple linear regression analysis was employed to establish the relationship between the variables. The study used a sample size of 200 participants obtained using Cochran formula of unknown population. The sample size composed of public procurement officers and practitioners from different government agencies and organization in Mainland Tanzania. From descriotive analysis it shows that the level of implementation of green procurement practices is still very low in public procurement. The results of the research study show that the awareness level and knowledge on green procurement practices is generally still very low. From the descriptive analysis is shows that the lack of incentive, budget allocation insufficiency, unavailability of environment friendly products are among the barriers in the implementation of green procurement practices in public procurement processes. The multiple linear regression analysis showed that awareness and knowledge of green procurement practices, allocation of budget, and incentives are significant determinants of green procurement practices in public procurement managements processes. The results also indicated that the availability of environmental friendly products did not have a significant influence on green procurement practices. The study demonstrates that there is need to build awareness and knowledge of green procurement practices to the practitioners, allocation adequate budget, and provision incentives are the crucial factors that determine the improvement in the implementation of green procurement practices in public procurement processes. The study recommends that the government of Tanzania to provide capacity building (training and education), to invest on capacity building on green procurement practices to the procurement practitioner, increasing budget allocation for green procurement practices implementation, and introduction of incentives for implementing green procurement practices for practitioners