Diginomics (Journal)
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Teleworking and post-pandemic digital transformation
No full textThe COVID-19 pandemic forced humanity to face a shocking reality where the priority was to stay safe and take care of their loved ones. However, adapting to this new reality and continuing with day-to-day life was the challenge. For many Colombian companies, it meant the end of their business, but for most, it produced a change in the way they carried out their economic activities in order to stay afloat. It is at this moment that teleworking becomes important for many sectors. In this article, the participants conducted qualitative research with an exhaustive documentary review to obtain results on three variables: the reduction in absenteeism, increased productivity with the adoption of new technologies, and the adaptation difficulties of companies with low digitalization. They concluded that after 2020, Colombians adopted new business policies where the greatest challenge was preserving the integrity of workers and maintaining confidentiality policies. It is at this moment that the correct use of technology becomes indispensable for companies and causes a change in corporate thinking with an eye to the future
The inffuence of multilateral organizations and global integration on Mexico\u27s international treaties
No full textIn the context of an increasingly interdependent global economy, international treaties have become highly relevant for the development and positioning of countries such as Mexico in global trade. This article analyzes the role played by multilateral organizations such as the World Trade Organization (WTO), the Latin American Integration Association (ALADI), and the Organization for Economic Cooperation and Development (OECD) in the creation, evolution, and supervision of international treaties that directly affect Mexican foreign trade negotiations and strategic decisions. Based on a review of primary, official, and academic sources, the article identifies the main legislation that Mexico must consider in legal agreements with foreign counterparts, as well as current trends in economic integration that are shaping the course of global trade policy. The challenges facing the country in complying with international standards, balancing its interests with its multilateral commitments, and taking advantage of the opportunities offered by greater economic integration are also discussed. The reflection focuses on the need to strengthen the Mexican state\u27s negotiating capacity and to foster a business culture that is better prepared to operate under global rules
Digitization and agricultural markets: a proposal for the San Martín region
No full textIntroduction
The study addressed the problem of the structural disconnect between agricultural producers in the San Martín region and potential markets, a situation that limited profitability and created high dependence on intermediaries. Given this reality, the design of a virtual platform was proposed to facilitate direct commercial coordination, improving the visibility of local supply and strengthening the economic inclusion of farmers.
Development
The research was based on a review of international, national, and local experiences that demonstrated the potential of digital platforms to optimize agricultural marketing processes. Cases were analyzed where digitization made it possible to shorten intermediation chains, strengthen partnerships, and expand access to high-value markets. The findings highlighted that, although technology improved the competitiveness and diversification of producers, its effectiveness depended on factors such as technological infrastructure, digital capabilities, and the existence of inclusive public policies. The analysis of the profile of producers, customers, and suppliers in San Martín made it possible to define the functional requirements of the platform, as well as its orientation towards a sustainable model adapted to the territorial and productive conditions of the region.
Conclusion
It was concluded that the design of a virtual platform was a catalyst for the transition of family farming in San Martín towards a more competitive and inclusive model. However, its success required the integration of training, infrastructure, and inter-institutional collaboration strategies, aligned with global trends in digitalization and the particularities of the regional agri-food value chain
Digital Marketing Strategies in Hospitality: Characterization Applied to Hotel Perla Verde
No full textIntroduction: Tourism has established itself as a globally dynamic economic sector, driven by digital transformation and the need for hospitality businesses to adapt to new consumer environments. In this context, digital marketing emerges as a strategic tool to enhance brand visibility and competitiveness.Objective: To characterize the digital marketing strategies of Hotel Perla Verde in Ecuador.Methods: A cross-sectional descriptive observational study was conducted in March 2022. A total of 200 individuals over 18 years old participated, selected through purposive sampling, including current guests and potential clients identified via social media. Data were collected through a digital survey and analyzed using absolute and relative frequency tables.Results: 63.5% of respondents received updates about the hotel through Facebook. 38.5% preferred content related to special offers and discounts. 36% visited the website frequently, while 42.5% had a neutral opinion about it. Only 35.5% had contacted the hotel via social media, and 27.5% had participated in promotions. 45.5% rated customer service as good, and 30.5% suggested improving the quality of digital content.Conclusions: Hotel Perla Verde’s marketing strategy was characterized by broad user interaction through social media, especially Facebook. Data show regular access to the institution’s content by clients, with a tendency toward satisfaction with published material and a generally positive perception of digital customer service quality
Bibliographic update on the role of Fintech in the financial sector
No full textIntroduction: Fintech, an acronym for Financial Technology, refers to companies offering financial services through innovative technology, such as web platforms and mobile applications, benefiting individuals and businesses. The evolution of Fintech is characterized by rapid technological development and the proliferation of startups. In Latin America, the sector is growing significantly, with key markets like Mexico and Brazil, offering new opportunities to improve financial inclusion, a fundamental aspect for economic and social development.Objective: To characterize Fintech as an innovative component in the financial sector.Methods: A literature review was conducted by consulting databases such as PubMed and ResearchGate, selecting 17 articles mainly from the last five years. Relevant information was extracted to develop this research.Discussion: Since 2014, Fintech has transformed the global financial sector, gaining regulatory and market prominence. It improves efficiency and accessibility but still depends on trust in intermediaries for electronic payments, posing risks that could be mitigated with technologies like blockchain. Fintech competes and collaborates with traditional banks using technologies such as artificial intelligence. However, its growth presents regulatory and consumer protection challenges. Generational and digital gaps also limit adoption.Conclusions: Fintech is an innovative pillar that enhances accessibility, efficiency, and financial inclusion, especially in Latin America. Regulatory, security, and generational challenges require attention to ensure safe and equitable adoption. Regulation and financial education are key to maximizing benefits and promoting economic and social developmen
CSR in the Agri-Metaverse: Virtual Engagement, Sustainability Reporting, and Firm
No full textMetaverse integration in the agribusiness CSR practices constitutes a radical change of practice in companies to involve stakeholders, report sustainability, and performance motivation. Using virtual reality (VR), augmented reality (AR), blockchain, and artificial intelligence (AI) as the examples of the immersiveness technologies can open up new chances of transparent disclosure of CSR, consumer involvement, and accountability throughout the agricultural supply chains. Virtual simulations allow firms to showcase green farming methods, trace their supply chain, and participate in sustainability promotions with the help of consumers. Moreover, virtual engagement can be taken into consideration so that firms can report CSR activities credibly and minimise risks of virtual greenwashing. The quantitative research design was used in the study. There were 350 questionnaires that were distributed among managers and financial, accounting, sustainability, and operations professionals in 30 agribusiness firms. When all the incomplete responses were eliminated, 287 valid questionnaires remained, which constituted an effective response rate of 82 percent. The finding of regression analysis proved that CSR-AM is a significant predictor of firm performance. The study concluded that agri-metaverse allows companies to run CSR practices beyond conventional ones to create interactive and verifiable experiences. It was recommended that CSR in the agri-metaverse should be the incubator of innovation, farmer empowerment, and soaring ambitions in the agricultural industry, rather than branding efforts
Digital Innovation for Sustainable and Inclusive Development: Pathways and Policy Implications
No full textSustainable and inclusive digital innovation will analyze how environmental and social equity as well as inclusive economic development can be carried forward using digital technologies. In the context of focusing on a sustainable future, these technologies can be efficient in resource management, minimize the environmental footprint, contribute to climate surveillance, and facilitate the implementation of the circular economy. The advantages of digitalization are, however, not as equal as they are portrayed to be. The fact that persistent digital divisions, algorithmic bias, unequal access to infrastructure, and the concentration of power in the large technology firms are threatening to solidify the already available social and economic disparities. In addition, the digitally based infrastructure has a negative impact on sustainability goals due to its environmental footprint, e.g., energy-consuming data centers and electronic waste. This brings about the necessity of designing inclusively, governing responsibly and structuring policies that consider equity and the well-being of the society in the long term. This abstract believe that sustainable and inclusive digital innovation is not an intuitive extension of technological innovation but a planned action and a strategic one. The process of achieving it is done through governmental technology, private sector, civil society, and the local community coming together to establish ethical technology development, universal connectivity to digital, skills training, and climate and development goal. The digital technologies are tools of shared prosperity, strength and equitable economic advancement by placing sustainability and inclusivity as a part of its digital policies
E-commerce as a driver of craftsmanship in native peruvian communities
No full textIn recent decades, e-commerce has established itself as a key transformation of the global economic landscape, driven by technological advances and growing digital connectivity. This modality has revitalised local economies and revalued traditionally marginalised sectors, such as handicrafts. Research in Portugal has shown that UX/UI design on digital platforms has facilitated the revitalisation of handicrafts. In France, the pandemic accelerated the digitisation of the sector, while in Thailand, an e-commerce system was developed to preserve traditional crafts. In Peru, studies in Cusco confirmed the influence of e-commerce on purchasing behaviour, and in Tarapoto, the implementation of the ODOO ERP system improved sales, customer portfolio and process efficiency. The theoretical framework addressed e-commerce concepts and models (B2C, B2B, C2C, among others), types of platforms and their advantages and disadvantages. User-centred design (UCD) and the ISO 13407 standard were also highlighted as approaches to ensure solutions tailored to the needs of artisans and consumers. Marketing was presented as a comprehensive process that includes prospecting, presenting the offer and building customer loyalty. In the Peruvian context, the limited application of e-commerce in indigenous communities such as the Shawi was highlighted, representing a strategic opportunity to integrate cultural tradition and the global market. The research concluded that e-commerce, when implemented in a planned and participatory manner, not only boosts sales and economic development, but also strengthens cultural preservation and the international projection of artisanal heritage
Digital transformation of community pharmacies through AI and predictive analytics
No full textIntroduction: The project proposed a comprehensive solution aimed at community pharmacies, seeking to improve customer service, operational management and technological integration. To this end, it combined a mobile application with e-commerce functions and an artificial intelligence chatbot, along with a desktop application for sales management and forecasting. The proposal responded to the growing need for efficient and personalized access to pharmaceutical services, especially in a digitized environment.Development: Building on successful experiences in healthcare and retail, the proposal leveraged tools such as mHealth apps, which were shown to improve treatment adherence and patient autonomy. It also integrated AI-enabled chatbots, useful for medical care, healthcare education and administrative tasks. At the operational level, it incorporated automated inventory systems that optimized processes and reduced errors, strengthening patient safety. In addition, predictive analysis models such as Random Forest or XGBoost were applied, which made it possible to anticipate demand and segment customers with high precision. The use of technologies such as Java, Kotlin, Python and environments such as Android Studio and Electron Forge ensured technical feasibility. The competitive analysis revealed that, although there were pharmacies with shopping applications, none integrated chatbots or reminders, which represented a differential advantage.Conclusions: The solution proposed offered a substantial improvement in community pharmaceutical care, by integrating efficiency, artificial intelligence and user-centered approach. Its implementation consolidated an innovative, scalable alternative, adapted to current requirements, allowing progress towards a more intelligent and accessible pharmacy model
Accounting realism in the metaverse: a socio-psychological lens on CSR integration and ethical decision-making
No full textThe tension that realism in accounting in the Metaverse faces is deep philosophical and practical: it is the limit between simulation and reality. In order to bridge the gap associated with the study, the study attempts to reduce the gap by considering accounting realism in the Metaverse: A socio-psychological lens on corporate social responsibility (CSR) integration and ethical decision-making, and how users understand financial accountability, internalise CSR values and make moral choices in avatar-mediated communication. The study acknowledges that accounting realism will need to adjust to the changing Metaverse to embody the economic substance of simulated transactions. These necessitate reviewing conventional models in order to allow the inclusion of digital phenomena without subjecting financial reporting to compromise. In spite of the transformative power, digital CSR is grappling with a collection of operational and ethical issues that cast doubts on its credibility and usefulness. The study concluded that Realism in accounting, association with the Metaverse and the use of socio-psychological approaches to CSR and ethical determinants are part of an important development in organisational governance. It was recommended that international accounting committees like the IASB and FASB, to begin with, ought to liaise with one another to design universal reporting mechanisms and virtual audit methods to be used in recording digital assets.