Diginomics (Journal)
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Regional International Trade: A Documentary Study in the Honduran Context
No full textContext: In Honduras, regional international trade has become important to achieve an effective integration of import and export operations that allows it to achieve a sustainable development that benefits the supply chain of both companies and countries that make up its main trading partners. Objective: To determine the importance of regional international trade for Honduras. Method: online documentary, through secondary data through quantitative analysis with data through descriptive statistics and qualitative content analysis of the literature through review based on evidence. Results: it was evidenced that Honduras is an important contributor to the trade of the Central American region since in the intraregional and extraregional exports it has a 10.7 % participation, in contrast in the imports 14.6 %. Conclusion: international trade in all areas has become an effective tool to achieve exchanges between different nations, however, at the regional level generates a positive impact between the countries that make up it, since its economy is dynamized thanks to the various partners that make up it, which allows to take advantage of each of its competitive advantages such as the case of Honduras with the Central American region
E-commerce and market research as fundamental tools for Ecuadorian business expansion in the digital era
No full textThis review article addressed the critical necessity for Ecuadorian businesses to integrate electronic commerce (e-commerce) and market research to ensure their expansion in the digital era. The study aimed to analyze the fundamental importance of these strategies as indispensable tools for business growth and brand positioning. A bibliographic review methodology was employed, restricting the search to research published after 2019 in specialized databases such as Scopus and Web of Science. The critical analysis focused on the evolution of e-commerce, tracing its origins from Electronic Funds Transfers (EFT) in the 70s to its modern B2C and B2B models, and the evaluation of key strategic tools, including the PETSA Macroenvironmental Analysis and Porter\u27s Five Forces. E-commerce, defined as an electronic commercial transaction, was determined to be crucial for increasing productivity and profits. However, it was identified that the lack of an online store hindered the collection of vital customer data (habits, preferences), a deficiency that, alongside the absence of proper market research, was confirmed as the main cause of business failure. Despite Ecuador reporting 75.6% active internet users, the review concluded that sustained business growth intrinsically depended on the rigorous application of e-commerce theoretical foundations and market intelligence to achieve differentiation and brand positioning in a highly competitive environment
Relationship between technostress and labor-related variables in workers of the Tecnomática Enterprise
No full textIntroduction: Technostress (TS), an emerging psychosocial risk derived from the use of ICTs, can affect worker well-being and performance. This study aimed to characterize the relationship between TS and its dimensions in workers of Tecnomática Enterprise, an organization in the Cuban ICT sector.Methods: A study was conducted with 97 workers, selected through intentional "snowball" sampling. The RED-Technostress scale adapted and validated for Cuba was applied. Data analysis included descriptive statistics, Mann-Whitney U tests, Spearman correlations, and the application of Salanova\u27s standardized benchmark for intensive ICT users.Results: The mean global TS score was 47.3 (SD=12.8). No statistically significant differences were found in the total scores or by dimensions based on sex, educational level, work modality, or labor area. After applying the benchmark, high levels of Skepticism (54.6%), Anxiety (38.0%), and Addiction (34.0%) were identified, as well as medium-high levels of Inefficacy (28.9%). Fatigue showed a more heterogeneous distribution.Conclusions: Some workers manifested TS, and another group was at risk of suffering from it. Although a severe situation was not found, the high scores in several dimensions establish warning signs that justify the implementation of preventive and corrective measures to mitigate its impact on the organization
The Real Estate Boom in Mazatlán, Sinaloa, Mexico: How Is the Market Moving? And Marketing Strategies
No full textThis article analyzes the real estate boom in Mazatlán, Sinaloa, highlighting the key factors that have driven the city’s recent urban and tourism development. The study examines the impact of national and foreign investment, infrastructure improvements, and public policies that have encouraged market expansion. It also explores the most effective marketing strategies used by real estate companies, emphasizing digital transformation, brand building, and personalized customer experiences. The findings suggest that competitiveness in Mazatlán’s real estate market largely depends on technological innovation, professional service standards, and adaptation to emerging consumer trends. Mazatlán is projected to remain one of the most promising real estate investment destinations on Mexico’s Pacific coast
Commercial viability of an online store for Importadora GV in Ecuador: a user experience– based assessment
No full textIntroduction: E-commerce is essential for business sustainability and competitiveness in the digital era. In Ecuador, 75.6% of the population uses the internet, with e-commerce revenues projected to exceed USD 6.1 billion by 2025. Importers such as Importadora GV face the challenge of adapting to this trend to avoid market failure.Objective: To determine the commercial viability of launching an online store for Importadora GV in 2024, from a user experience perspective.Methods: A quantitative, descriptive, cross-sectional study was conducted using a structured survey administered to a sample of 69 individuals, 56 of whom reside in Santo Domingo and represent online shoppers.Results: The majority of respondents use the internet daily (94.2%). The most frequently purchased products online were clothing and accessories (58%). Key purchase drivers rated as “Very important” included secure payment options (57%), fast delivery (54%), and customer service (48%). While 72.5% of respondents were aware of Importadora GV, 42% stated they would definitely access its online store.Conclusions: Commercial viability is high; however, the success of Importadora GV’s digital platform hinges on delivering a robust user experience, prioritizing ease of use, transaction security, and logistical efficiency—particularly delivery speed
Performance Analysis of Transformer-Enabled Semantic Crawlers for Scalable Text Retrieval
No full textWith the exponential growth of web-based content, efficient retrieval of contextually relevant textual information starting from seed URLs has become a critical challenge in web content mining and information retrieval. Traditional crawling and search methods—such as breadth-first search (BFS), depth-first search (DFS), best-first (focused crawling), topic-sensitive PageRank, and context-graph models—typically suffer from limitations such as parameter tuning overhead, lack of contextual understanding, requirement of large training datasets, high computational cost, and the need for specialised infrastructure. This research presents a comprehensive comparative study of multiple search and crawling models applied to textual retrieval from seed URLs, with a particular focus on their performance in diverse web‐structures (static vs dynamic) and content types. Employing a unified experimental framework implemented in Python with MySQL backend, we evaluate each algorithm using standard performance metrics (precision, recall, F1-score) alongside newer metrics such as coverage, relevance score, search time, memory usage, throughput and harvest rate. Machine-learning enabled variants (for example semantic-BFS and semantic-DFS using transformer-based embeddings) are also incorporated to assess their value over purely structural methods. Our results demonstrate that while semantic-enhanced BFS (Semantic-BFS) yields higher coverage, better relevance and faster response time in many scenarios, it shows limitations in classical metrics like precision/recall/F1 when ground-truth labels are inadequate for semantic relevance. The study provides insights into algorithmic trade-offs, suitability for different web architectures, and proposes hybrid strategies for next-generation crawlers and retrieval systems. The findings contribute toward the design of more adaptive, semantic-aware, and scalable web content mining frameworks
The Impact of the World Health Organization on International Business
No full textThe World Health Organization (WHO) has taken on a central role in the indirect regulation of international business. This article analyzes the WHO\u27s impact on global trade, considering its role in issuing regulations, certifications, and recommendations during health crises such as the COVID-19 pandemic. The methodology employed is qualitative and documentary, based on the analysis of academic sources, technical reports, and international treaties. The results reveal that the WHO influences trade agreements, indirectly regulates supply chains through health standards, and promotes emerging sectors such as digital health and biotechnology. However, it also faces criticism for its financial dependence, slow response, and the inequalities its guidelines generate in countries with less technological capacity. It is concluded that the WHO is a key regulatory actor in the global economy, whose legitimacy and effectiveness depend on institutional reforms that balance state sovereignty and international cooperation
Market Assessment for an E-commerce Store of Importadora GV in Ecuador
No full textIntroduction: electronic commerce (EC) has transformed global business dynamics, offering new marketing opportunities through digital platforms. In Ecuador, its sustained growth has encouraged small businesses to consider this modality as a means to improve competitiveness and reach.Objective: To evaluate the market for a potential e-commerce store of Importadora GV in Ecuador.Methods: a cross-sectional, observational, descriptive study was conducted in March 2025 using a structured survey applied to 69 clients of Importadora GV. Variables explored included sociodemographic data, internet usage, online shopping behavior, supply and demand factors, and projections regarding the company’s e-commerce potential.Results: daily internet use was reported by 94,2 % of respondents; 58 % frequently purchased clothing and accessories online, and 56,5 % used smartphones for shopping. The most valued factors were product variety (43.5 %), fast and reliable delivery (58 %), and secure payment options (56.5 %). A total of 72,5 % were familiar with the company, 42 % expressed willingness to shop online, and 37,7 % showed moderate willingness to make digital payments.Conclusions: the analysis revealed a favorable environment for the implementation of a virtual store by Importadora GV, supported by intensive internet use, brand recognition, interest in its products, and positive consumer valuation of key e-commerce factors, confirming its viability as a strategy for market positioning and expansion in Ecuador
Digital Technologies and Education, strategies to Strengthen Food Security in Smallholder Farming Communities
No full textThe objective of this review article was to analyze how digital content has been used over the last five years to strengthen food security in rural communities. It was developed using a qualitative interpretive approach, with a phenomenological design and descriptive scope, based on a review of literature indexed in databases. The methodology consisted of identifying, systematizing, and categorizing studies published in Scopus, Elsevier, Google Scholar, and multilateral organizations, grouping the information into thematic areas related to digital skills, good agricultural practices, hygiene and handling, sustainable use of inputs, food preservation, food security education, and barriers to technology adoption. The results showed that digital tools, such as mobile applications, interactive platforms, local videos, and digitized participatory methodologies, promoted the acquisition of technical and cultural knowledge in rural communities. Likewise, limitations associated with infrastructure gaps, digital literacy, and unequal access to technological resources were identified. The main contribution of the study was to highlight the relevance of digital content as a means of promoting food security with a territorial approach. It was concluded that educational digitization is a viable strategy for capacity building in the agri-food sector
Digital Transformation and Its Influence on Organisational Efficiency: A Study of Indian Companies
No full textIndian organizations show rapid transformation of their business operations through digital solutions which include cloud computing and automation and ERP and AI and big data and digital payment systems. The research team analyzed secondary data from government reports and industry studies and corporate annual reports to assess how digital transformation affects organizational efficiency in Indian businesses. The study results demonstrate that digital adoption leads to better processing speed and reduced errors and lower transaction costs and improved cross-functional coordination but these advantages require organizations to be prepared and have leaders who support change and employees with necessary skills. Policy initiatives like Digital India and large-scale public digital platforms have played a significant role in the rapid diffusion of adoption across firms, including MSMEs. The research ends with some practical suggestions for the companies and policymakers