Diginomics (Journal)
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Impact of Multilateral Organizations on Mexico\u27s Economic Integration and International Negotiations
No full textGlobalization and growing economic interdependence have driven Mexico\u27s participation in multilateral organizations such as the WTO, the ALADI, and the OECD. These institutions promote common standards, the reduction of trade barriers, and institutional strengthening, key elements in the process of economic integration. This analysis examines how Mexico\u27s participation in these organizations has influenced its trade policy and the negotiation of international treaties. Based on a documentary review and regulatory analysis, the main national legislation related to international trade is identified, including the Foreign Trade Law, the Customs Law, as well as treaties such as the USMCA and the Trans-Pacific Partnership Agreement (TPPTA). Trends such as open regionalism, global value chains, and the role of dispute settlement mechanisms are also examined. The research concludes that Mexico\u27s membership in these organizations has strengthened its legal framework, increased its negotiating capacity, and generated opportunities for market diversification. However, it has also entailed challenges such as regulatory harmonization and the adaptation of vulnerable sectors. This study seeks to provide elements for understanding the relevance of multilateral organizations in Mexican foreign policy and to foster a culture of critical analysis regarding the international commitments undertaken
Integrated Customer Service System with Artificial Intelligence for Pharmacies
No full textThis project addressed the issue of pharmaceutical care and management in community pharmacies, characterized by deficiencies in patient guidance, stock administration, and operational efficiency. Aiming to improve these aspects, an integrated system was developed, consisting of a mobile application for users and a desktop application for pharmacy staff. The solution included e-commerce functionalities, medication reminders, and a conversational assistant based on artificial intelligence, as well as tools for management and sales prediction. Although specific metrics were defined to assess the system\u27s impact, they could not be applied in a real environment due to the academic nature of the project, time constraints, and the absence of a production context.Nevertheless, functional tests were carried out on each component, validating their technical and operational feasibility. The development process fostered the learning of emerging technologies and strengthened project management skills. It was concluded that the system is feasible and has the potential to significantly enhance customer service and internal management in pharmacies. Future implementation is recommended to validate its impact under real-world conditions
Transformation of administrative management through emerging technologies and digital innovation
No full textThe purpose of this article was to analyze how emerging technologies are transforming administrative management through innovation processes. To this end, an academic review was conducted focusing on scientific articles published between 2018 and 2024, both empirical and review articles, with an emphasis on studies of the Latin American context. Three main dimensions were addressed: the transformation of organizational processes, changes in leadership models, and future projections for administration. The findings, based on contributions from authors such as Sánchez-Torres, Vega, Salazar, Reyes, García-Bernal, and López, showed that tools such as artificial intelligence, blockchain, automation, and predictive analytics have significantly impacted operational and strategic efficiency. Likewise, new styles of digital leadership and challenges associated with ethics, technological inclusion, and organizational sustainability were identified. It was concluded that digital transformation goes beyond the use of technologies, requiring strategic vision, digital skills, and adaptive capacity in contemporary administrative environments
Economic implications of AI on media industries: A systematic review
No full textIntroduction: artificial intelligence continues to reshape media industries with demands on content creation and distribution of media products. This paradigm shift requires research to better understand AI’s implications on the media industry. However, existing studies lack synthesis of empirical studies.Objectives: to analyze the economic implications of AI on media industries.Method: a systematic review of 65 articles was carried out, published between 2014 and 2024 from EBSCOhost, Google Scholar, ResearchGate and Scopus databases. Results: majority of the studies reviewed lacked theoretical foundations, highlighting a gap in AI research on media industries. There was a steady increase of publications from 2022 to 2024, reflecting growing scholarly interest in the field. Three major themes relating to the economic implications of AI on media industries emerged: job performance, economic hardship, and ethical challenges. The study highlights that research on the subject is most active in Europe and Asia, with limited publications in Oceania and Africa. Additionally, no article was recorded in South America. Conclusion: artificial intelligence profoundly influences media economics, highlighting both opportunities and challenges that redefine industry practices and academic discourse globally
Cryptocurrencies, Applied Informatics, and Digital Security: An Interdisciplinary Vision from Panama and Latin America
No full textThe study analyzes the evolution, adoption, and future projection of cryptocurrencies in Panama and Latin America from an interdisciplinary perspective combining digital economics, applied informatics, and cybersecurity. Its main objective is to evaluate Panama’s potential to become a regional crypto-financial hub by integrating technological innovation and regulatory stability. A documentary and comparative methodology was applied based on academic, institutional, and technical sources between 2009 and 2025, focusing on Bitcoin, Ethereum, and Solana, and incorporating digital security criteria under ISO/IEC 27001 and NIST standards. Results show sustained cryptocurrency adoption in Latin America, driven by inflation and the need for financial inclusion. Panama presents strategic advantages due to its dollarized economy, banking infrastructure, and geographic location, although it faces challenges in regulation and cybersecurity. It is concluded that the convergence of economics and technology can position Panama as a regional reference if it balances innovation, security, and transparency. The study highlights the importance of digital education, clear regulatory frameworks, and public–private collaboration for sustainable development
Smart Customs: Relationship with International Trade Facilitation
No full textContext: the facilitation of international trade has always been the object of intervention in the countries that develop it, in that sense, customs take special relevance because their processes are those that generate the movement of goods to the interior and exterior of a country, however, the changes and implementation of new technologies has allowed them to become intelligent and more efficient. Objective: to identify the relationship between smart customs and international trade facilitation. Method: the quantitative, non-experimental, transversal, correlational and descriptive method was used, applied to a sample (n) of 118 customs agents and assistants in San Pedro Sula. Results: smart customs have a significant positive correlation with international trade facilitation in the Pearson scale r= 0.865** both variables explain r²= 74.90 % of the shared variance. Conclusion: it was shown that smart customs favor the facilitation of international trade, however, this suggests a great challenge for countries, because many internal, logistical, legal, commercial processes must be harmonized and above all change the current paradigm towards a culture of cooperation aimed at the use of more modern and robust technologies of the processes involved in the customs operation
Characterization of digital marketing and its key tools in the tourism sector
No full textIntroduction: Tourism is the grouping of activities carried out by individuals during their travels and is recognized as one of the economic engines with the greatest potential in the world. Digital marketing has emerged driven by new technologies, the evolution of social media, globalization, increased consumer education, and changing consumption habits. Currently, digital marketing is an essential tool for companies in the tourism sector, seeking greater local, national, and international recognition.Objective: To characterize digital marketing and its main tools in tourism.Methods: A bibliographic review was conducted accessing databases such as Google Scholar and ResearchGate using keywords including digital marketing, tourist services, hotel, social networks, consumers and strategies. Seventeen articles were selected, with more than 70 % published in the last 5 years.Discussion: Technology and innovation have contributed to the emergence of new sales formats in tourist services. Studies have confirmed a significant relationship between digital marketing and brand positioning in tourist services. The main tools are websites, Search Engine Optimization (SEO), Search Engine Marketing (SEM), social networks, and e-mail marketing. These allow optimizing resources, improving interaction with the target audience, and expanding commercial reach.Conclusions: Digital marketing strategies are fundamental for the tourism sector as they increase visibility and improve interaction with customers. The combined and strategic use of these tools effectively reaches the target audience, strengthening promotion, recognition, and competitiveness in the tourism and hotel sector
Brainketing. The Future of Marketing: Integrating Neuroscience and Consumer Strategies
No full textBrainketing, which integrates neuroscience and consumer strategies, represents a significant evolution in modern marketing. This approach focuses on understanding consumer emotions and decisions through continuous behavioral research, the implementation of A/B testing, and constant updating on advances in neuroscience and technology. Ethics are central to the practice of Brainketing, as the manipulation of emotions poses dilemmas that must be addressed responsibly. Furthermore, cultural adaptation is crucial to resonate with diverse audiences. Despite the challenges, Brainketing offers transformative potential for companies, allowing them to communicate more effectively with consumers in a complex and competitive market environment. The preparation of the document is based on a comprehensive review of the existing literature on Brainketing, analysis of case studies, and the integration of neuroscience and marketing theories.
Open innovation to accelerate the adoption of artificial intelligence in the financial services industry
No full textThis research explores the implementation of an open innovation program in a software solutions development company, with the aim of accelerating the adoption of artificial intelligence through effective collaboration with start-ups.The analysis of the situation shows that technology companies are experiencing difficulties in sustaining the pace of innovation demanded by the exponential growth of technology in an increasingly competitive environment. In this vein, different strategies are proposed within action plans designed to promote the use of artificial intelligence in a way that allows for open innovation in product and process dimensions.The conclusion identifies that the synergy between open innovation and artificial intelligence provides an opportunity to generate a sustainable competitive advantage for companies in the financial services industry that adopt it
Data mining to improve decision making in the customer management area of Telefonica del Peru Tarapoto zone
No full textThe general objective of this thesis entitled “Data mining to improve decision making in the customer management area of Telefónica del Perú Tarapoto zone” is to determine the effect of the use of data mining in decision making in the customer management area of Telefónica del Perú Tarapoto zone; To meet this objective, first we had to analyze the decision-making processes in the area of customer management, finding certain shortcomings; having a clear analysis, we went on to design and implement the system with data mining tools leading to measure the results in the decision-making process with the use of the application with data mining.For the development of this thesis “data mining to improve decision making in the area of customer management of Telefonica del Peru Tarapoto zone”, conducted in Telefonica del Peru Tarapoto zone, was taken as a basis the current environment of data mining as it was presented an analysis of its importance, origin and implementation, through the description of existing methodologies to develop a project in this area of research. In turn, it makes its management in business processes related to the Customer Relationship Management (crm) strategy for business decision making and customer segmentation. As well as for the completion of this project, the information gathering was carried out using interviews, observation techniques; for the analysis and design the UML was used, which is a visual modeling language and the RUP (rational unified process) methodology was used.In this research we worked with the customer management area, the evaluation of the speed of information processing was improved from fair to good and very good. As a result, the performance in the work with the current tools obtained 75% in the qualification of regular while with the application of the tool the evaluation of the performance improved to 100%.