Diginomics (Journal)
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User-centred design of an e-commerce platform for the marketing of handicrafts from native communities in the Upper Amazon región
No full textArtisan trade in the native communities of the Alto Amazonas represents an important source of income for many families and an expression of the indigenous cultural heritage. However, traditional sales methods, such as fairs and local stores, limit their market reach. Therefore, the general objective of this research was to design a user-centered e-commerce platform for the marketing of handicrafts from native communities in the Alto Amazonas. The study was basic, with a quantitative approach, a descriptive level, a non-experimental design, and a proactive scope. The sample consisted of 12 artisans from the Shawi community in the Balsapuerto district, and surveys and observation guides were used as data collection instruments. The results indicated that the artisans had limited use of marketing strategies, highlighting a low adoption of digital channels. The ISO 13407 standard was applied to structure the user-centered design, and the prototype was validated by a panel of experts. Kendall\u27s W test showed moderate agreement for the interface design (W = 0.524; p = 0.194), but low agreement for the other dimensions evaluated. It was concluded that the platform design was relevant and functional for the community\u27s cultural and economic context, constituting an initial solution to promote the digital transformation of artisanal trade in Indigenous areas of Peru
Characterization of e-commerce as an emerging strategy in the current economic environment
No full textIntroduction: E-commerce consists of using various Information and Communication Technologies (ICTs) to promote the trade of goods or services through platforms such as websites or social media. Currently, the use of the internet has enabled traditional commerce to evolve into e-commerce, becoming a fundamental component of the economic ecosystem. It represents a growth opportunity and constitutes an essential strategy for business survival and competitiveness. Objective: To characterize e-commerce as a strategic modality within the current commercial ecosystem. Methods: A literature review was conducted using databases such as Google Scholar and ResearchGate, with keywords including e-commerce, Internet, digital tools, and website. A total of 16 articles were selected, and the necessary information was extracted. Discussion: It has been evidenced that e-commerce has directly and significantly impacted the sales management of organizations. Digital tools such as social media, marketplaces, mobile commerce, and sales apps are essential to facilitate e-commerce adoption. Factors negatively affecting its implementation include limited technological infrastructure, insufficient staff training, and generational, educational, and economic gaps. Conclusions: E-commerce has ceased to be an emerging alternative and has become an essential component of contemporary commercial dynamics. Although there are factors that may facilitate or hinder its implementation, it is imperative to take action aimed at promoting its adoption
The influence of CEO psychological traits on CSR disclosure patterns: a metadata perspective
No full textThe study investigated the influence of CEO psychological traits on CSR disclosure patterns: a metadata perspective. The study acknowledged that CSR reports are far more heterogeneous in tone, structure, and credibility despite attempts to add standardisation by such frameworks as the Global Reporting Initiative, the Sustainability Accounting Standards Board and the Integrated Reporting. The study also acknowledged that the nexus between executive psychology and CSR reporting is under-researched. While studies on narcissist CEOs have revealed the leaders to be prone to self-promotional behaviour, empathetic leaders may focus on inclusivity and orientation to stakeholders. The study utilised a panel of 85 non-financial listed firms on the Nigerian Exchange Group (NGX) that was unbalanced between 2011-2023. The data are collected based on notices on firm websites, the GRI database, and the Bloomberg ESG repository. Biographical information on the CEO and compensation data are captured in BoardEx, local filings/proxy statements, and annual reports of the firms. Following the elimination of the firm-years with either missing outcome or key predictors, the working panel includes 3,500 observations outcome of the firms. The finding revealed that CEO openness greatly predetermined future-focused CSR articulations and embracement of new models, in line with open-minded leadership tendencies of adopting innovative strategies and thinking into the future. The study concluded that openness of the CEOs is the most significant determining factor in the change towards adoption of novel CSR frameworks, although the other attributes have an intermediate or indirect effect. It was recommended that Firms must use empathetic CEOs to improve the prosocial tone of the disclosure without compromising technical accuracy and simplicity of the report
Organic electronic word-of-mouth perception and the purchasing decision of Hacienda Vimalu customers
No full textIn the current era of digitalization, the presence of tourism companies on social networks is key to position their brand, be competitive and attract more consumers; however, it has been identified that very few tourism organizations pay attention to their online presence and do not know if their customers actively participate in the recommendations of their services. Faced with this, this research aims to determine the relationship between the perception of organic electronic word-of-mouth (eWOM) and the purchase decision of the clients of Hacienda Vimalu, a tourism company with a large influx of visitors in the province of San Martín. The study was of a basic type, with a quantitative approach, descriptive-correlational level, non-experimental design and cross-sectional. For data collection, a survey was used with a questionnaire that measures the dimensions of eWOM (credibility, quality and relevance) and the purchase decision, using a Likert scale. The findings show that eWOM is an important factor for Hacienda Vimalu customers\u27 purchasing decision, with 97.22% indicating that it influences their purchasing process. However, 43.06% of customers still remain neutral about the credibility of eWOM, which represents an opportunity to improve perception through strategies that reinforce trust and visibility of verified reviews. The Spearman correlation test showed a significant correlation (p < 0.05) between eWOM and purchasing decision, especially in the dimensions of credibility (56.94%) and quality (87.50%). This suggests that as customers perceive eWOM as credible and of high quality, their purchasing decision is more influenced
Assertive communication and human talent management to strengthen the digital organizational climate
No full textIntroduction:The digital transformation of organizations has redefined internal communication and leadership practices, requiring a reassessment of how assertive communication influences organizational climate. This study analyzes the relationship between assertive communication and organizational climate within digitally mediated work environments, emphasizing the strategic role of human talent management in this context.Methods:A critical literature review was conducted, focusing on empirical and theoretical contributions published between 2020 and 2024. The analysis prioritized 22 studies addressing communication practices, organizational climate, and leadership in organizations undergoing digital transformation.Results:Findings indicate that assertive communication positively influences organizational climate by promoting clarity, mutual respect, psychological safety, and effective collaboration—especially in remote and hybrid environments. Assertiveness, when exercised through inclusive and transparent leadership, helps reduce tensions, enhance role clarity, and strengthen team cohesion, even in geographically dispersed or culturally diverse contexts.Conclusions:Assertive communication emerges as a key relational competence that supports organizational adaptation to digital change. However, its full potential is often limited by hierarchical cultures and insufficient communication training. Integrating assertive communication into human talent development strategies can improve workplace well-being, increase employee satisfaction, and sustain collaborative climates under conditions of technological disruption
Influence of eWOM on purchasing decisions: an analysis with emphasis on the tourism sector
No full textThe research analyzed the role of electronic word of mouth (eWOM) as a strategic tool in marketing and its influence on purchasing decisions, with a special focus on the tourism sector. International and national studies were reviewed that showed a positive and significant impact of eWOM on consumer behavior. Unlike traditional word of mouth, eWOM spread through digital platforms, reaching mass audiences and generating a constant flow of opinions. The key dimensions of eWOM—quantity, quality, and credibility—were identified as determining its effectiveness. A greater number of comments increased the visibility and social validation of brands; credibility ensured the perception of authenticity; and the quality of information improved the perceived usefulness when deciding on a purchase.Studies in Indonesia and Yogyakarta showed that sales promotion and digital marketing enhanced eWOM, strengthening customer satisfaction and loyalty. In Argentina and Peru, various studies confirmed that proper eWOM management contributed to improving brand image and engagement, as well as increasing purchase intent and loyalty. In the tourism sector, it was observed that the perceived credibility, quality, and usefulness of online reviews shaped perceptions of destinations and services, influencing visitor loyalty. In conclusion, eWOM emerged as a valuable resource for attracting and retaining customers, with strategic management essential for maintaining competitiveness in digital environments
Inventory Management and Digitalization in Commercial Microenterprises
No full textIntroduction: inadequate inventory management in commercial microenterprises at the global, regional, and local levels is a significant cause of economic losses, lack of liquidity, and business mortality, negatively affecting profitability and customer service.
Objective: to characterize the importance of inventory management, the application of the ABC method, and the impact of digitalization.
Method: a review of the available literature was conducted in databases such as SciELO, Scopus, and ClinicalKey, from which a total of 16 related articles were consulted. Empirical methods such as logical history and analysis and synthesis were used.
Results: inventory management goes beyond mere physical counting. Effective management of products and sales is crucial to business success. Inventory management is affected by several variables, including demand, costs, service level, and lead times. The choice of the appropriate software should be based on scalability, initial cost, required functionality, and return on investment. Proper inventory management is vitally important for businesses, as its proper management and implementation help maximize sales, free up capital for investment in other areas, generate warehouse space, and minimize or eliminate losses.
Conclusion: inventory management is a determining factor in the profitability and sustainability of microenterprises. Digitization offers a return on investment by reducing errors, improving operational efficiency, and professionalizing stock control
Challenges and Opportunities in the Panamanian Digital Economy: A Systematic Review of the Future
No full textThis article offers a comprehensive review of the current state of the digital economy in Panama. It presents an analysis of academic studies, official reports, and statistics published between 2015 and 2025. The findings indicate significant advancements in digital infrastructure, e-commerce, and online financial services, although challenges remain such as regional digital divides, low technological training, and a limited regulatory framework. Progress in digital management and the adoption of fintechs is highlighted, and public policies are suggested to promote a more inclusive and innovative development. This review aims to serve as a starting point for future research and strategic decisions in digital transformation in Panama
The Double Edge of Absolute Trust: The Ethical Paradox of Blockchain
No full textIntroduction:The study examined blockchain technology as a pillar of Web3, highlighting its principles of immutability, transparency, and decentralization. It analyzed the paradox that these same virtues could become disadvantages when it was necessary to correct errors, delete data, or deal with malicious uses, generating legal and ethical tensions.Development:Cases and studies were reviewed that showed how immutability guaranteed integrity and resistance to censorship but was incompatible with rights such as the “right to be forgotten” under the GDPR. Situations were also documented in which decentralization empowered both legitimate actors and criminals, eliminating consumer protection mechanisms. Faced with these dilemmas, solutions such as off-chain storage, updatable smart contracts, decentralized identity, and zero-knowledge proofs were evaluated. The proposal for double validation was highlighted, which incorporated a layer of smart contract verification to authenticate the origin and legitimacy of information before it was recorded. The validation of sensitive content by the people involved was also proposed as a strategy to prevent defamation, misinformation, or the dissemination of illegal material.Conclusion:The paper concluded that the potential of blockchain lay in its integration within an ethical, legal, and social framework. The implementation of mandatory verification and validation mechanisms strengthened accountability and individual protection, transforming blockchain into a tool that is not only secure and transparent, but also fair and socially responsible.
The role of MERCOSUR in regional economic integration and its impact on international negotiations
No full textThe Southern Common Market (MERCOSUR) has been one of the main regional blocs in Latin America, with tangible effects on the economic integration and international negotiations of its member countries. This paper analyzes how Mexico\u27s participation, although not as a full member, has been influenced by treaties and parallel agreements with this organization. The analysis focuses on how MERCOSUR promotes common regulatory frameworks, facilitates intraregional trade, and generates challenges for countries outside the bloc. To this end, a practical case of trade negotiations with Argentina and Brazil, key MERCOSUR members, is used to assess the applicable international legislation. The selection of current regulations is based on bilateral treaties, framework agreements, and principles of international economic law. The paper seeks to identify tariff barriers, dispute settlement mechanisms, and provisions related to investments and services. The conclusion highlights the importance of understanding these multilateral organizations so that Mexico can strategically position itself in international negotiations