Rumah E-Journal Citakonsultindo (CV. CITA UTILITAS UTAMA)
Not a member yet
2566 research outputs found
Sort by
Factors Influencing Student Decisions: A Study on Price, Location, and Promotion at Pangeran Antasari Educational Foundation
Get PDFThis study seeks to ascertain the influence of price, location, and promotional elements on student decision-making. The study's demographic and sample comprised students from the Pangeran Antasari Foundation, totaling 100 respondents. The sample method employed was non-probability sampling utilizing a purposive approach. This study employs a quantitative methodology characterized by a descriptive and verification approach, utilizing multiple linear regression analysis for data analysis. Hypothesis testing concurrently use the F-test and partially utilizes the t-test. The findings of this study demonstrate that the promotion, price, and location variables collectively exert a positive and significant influence on purchasing decisions. Additionally, each variable promotion, price, and location individually has a positive and significant impact on purchasing decisions
Market Structure And Behavior Analysis Swallow's Nest In Parigi Moutong District Central Sulawesi Province
Get PDFThe swallow nest business in Parigi Moutong Regency has only started to develop in the last ten years. Although still relatively new, this area has become one of the export centers for swallow's nest commodities in Central Sulawesi. This study aims to analyze the structure, behavior, and performance of the swallow's nest market in Parigi Moutong Regency. The method used in this research is quantitative descriptive analysis using survey method. The data taken were primary data through direct interviews with the help of questionnaires and observations. Secondary data were obtained from literature. The results showed that the swallow nest market structure formed at the entrepreneur level is perfect competition. The market structure formed at the level of village traders and large traders is monopolistic. Swallow nest entrepreneurs sell their crops to village traders and large traders. Prices are determined by traders based on quality, quantity, and market conditions. However, entrepreneurs often have limited market information, resulting in a weak bargaining position. Village traders and large traders have better access to market price information, making them the price setters for entrepreneurs. The selling price of swallow's nest varies, with entrepreneurs selling to village traders at around IDR 6,000,000 per kilogram, while large traders offer prices between IDR 8,000,000 and IDR 9,000,000 per kilogram. The marketing function involves entrepreneurs, village traders, and wholesalers, each with a role in distribution and pricing. Marketing channel I, where entrepreneurs sell directly to large traders, provides higher prices than marketing channel II, which involves village traders as intermediaries
Analysis of the Potential for Increasing Public Green Open Space in Tomohon Tengah District
Get PDFThe availability of Public Green Open Space (RTHP) in an urban area provides beauty, comfort, as a means of education for the community to protect and maintain the ecological stability of the city, as well as a place for people to carry out social and recreational activities. The purpose of this study is to calculate the distribution area of Public Green Open Space and to analyze the potential for increasing Public Green Open Space in Tomohon Tengah District in Tomohon Tengah District. This research was conducted in Tomohon Tengah Sub-district, Tomohon City, with the implementation time of 4 months. The sampling method in this study was purposive sampling which was taken deliberately, in accordance with the required sample requirements. Data analysis methods using Geographic Information System (GIS) using map overlay analysis techniques and descriptive analysis. The results showed that 1) Existing RTHP availability in Central Tomohon District still does not meet the 20% standard, only has an area of 10.33 Ha or 0.68%. 2) Public space characteristics consist of land use, population density, slope and accessibility of distance to the road used to determine potential areas for the provision of green spaces as an effort to increase the availability of green spaces in Central Tomohon District. Most of the Central Tomohon area is “very suitable” and has the potential for the provision of green spaces
Orientation Of Rural Farmers' Behavior In The Marketing Distribution Of Wet Cocoa Beans in Pinrang Regency, South Sulawesi
Get PDFCocoa is one of the leading commodities that plays an important role in the Indonesian economy, especially in the agribusiness and agro-industry sectors. South Sulawesi, as one of the main producers of cocoa beans in Indonesia, is facing changes in the marketing pattern of cocoa beans, especially in Pinrang Regency. This study aims to analyze the factors that affect farmers' decisions in the marketing of wet cocoa beans, the steps taken in its distribution, and the obstacles faced by farmers in Tapporang Village, Batulappa District. This study uses a descriptive qualitative approach with data collection techniques through observation, in-depth interviews, and documentation. The research informants consisted of farmer group leaders, village heads, middlemen, and agricultural extension workers. The results of the study show that the change in marketing patterns from dried cocoa beans to wet cocoa beans is influenced by weather factors, market access, and economic benefits. Farmers face obstacles in the form of price fluctuations, dependence on middlemen, and limited processing facilities. Strategies implemented by farmers in dealing with these obstacles include increasing access to market information and collaboration with stakeholders. This study provides insights for policymakers in designing interventions that support cocoa marketing stability in rural areas
The Influence of Service Quality and Trust on Loyalty Mediated by Satisfaction in Shopee Customers
Get PDFThis study aims to examine the effect of electronic service quality and electronic trust on customer electronic satisfaction and electronic loyalty, as well as the mediating role of electronic satisfaction on the effect of electronic service quality and electronic trust on customer electronic loyalty. The population in this study were Shopee customers. The sample in this study was 150 respondents and was taken using convenience sampling. The data collection technique was carried out using a questionnaire. Data analysis was carried out using PLS-SEM. The results of the study showed that electronic service quality and electronic trust had a positive and significant effect on customer electronic satisfaction. Electronic service quality and electronic trust had a positive and significant effect on customer electronic loyalty. Electronic satisfaction plays a role in partially mediating the effect of electronic service quality and electronic trust on customer electronic loyalty
Examining Job Hopping among Gen Z in Bandar Lampung: Is It Really Driven by Work-Life Balance and Job Satisfaction?
Get PDFThe phenomenon of job hopping among Gen Z is becoming increasingly prevalent, particularly in developing cities such as Bandar Lampung. This generation is known for having high expectations regarding work life balance and job satisfaction, which can influence their decision to stay or switch jobs. This study aims to analyse the impact of work life balance and job satisfaction on the job-hopping intentions of Gen Z employees in Bandar Lampung. This research employs an explanatory research method with a quantitative approach. The sample consists of 385 respondents aged 18–29 years in 2024, selected using a purposive sampling technique. Data were collected through a digital questionnaire (Google Forms) and measured using a Likert scale with a negative model. Data analysis was conducted using the SPSS statistical software. The results indicate that, partially, work life balance has a significant positive effect on job-hopping intentions, as does job satisfaction, which also significantly influences job-hopping intentions. Simultaneously, both variables have a significant impact on Gen Z employees' decisions to change jobs. These findings provide insights for companies to better understand Gen Z's mindset in the workplace by creating a work environment that supports both work life balance and job satisfaction, aligning with the preferences of Gen Z employees
Effectiveness Of PPPK Orientation Program In Improving PPPK Performance In Wonosobo District
Get PDFPPPK orientation in the State Administration Agency (LAN) Regulation Number 15 of 2020 and LAN Decree Number 289/PDP/K.1/2022 is an activity that aims to provide an understanding and introduction to the duties and functions of ASN, values and ethics, and attitudes to defend the country. The Wonosobo Regency Government through the BKD has implemented a PPPK orientation attended by 318 participants consisting of 293 PPPK formations in 2023, 14 PPPK formations in 2022, and 11 participants in the 2022 formation optimization path. This study uses a descriptive qualitative approach methodology, involving 2 people in charge of PPPK orientation activities, and 1 PPPK orientation participant. Through this study, the author formulates the main problem, namely "How effective is the PPPK orientation program that has been implemented in improving PPPK performance". The results of the study show that the orientation program has an important role in improving PPPK performance. In addition, this study provides recommendations for improving the implementation of orientation in the future, so that it can be more effective in meeting employee needs and improving the quality of superior human resources. Thus, this research is expected to provide a contribution to the Wonosobo Regency BKD in designing better orientation programs
Economies of Scale Analysis in Robusta Coffee Production Using Regression in Balik Bukit
Get PDFThe agricultural sector plays a vital role in national economic development, particularly in employment provision and its contribution to the Gross Domestic Product (GDP). One of the leading subsectors is coffee, especially robusta, which is a major commodity in several regions of Indonesia, including West Lampung Regency. Although this region has relatively high coffee productivity compared to other areas, fluctuations in production trends and limitations in the management of production factors highlight the need for an in-depth analysis of the determinants of coffee production. This study aims to analyze the effects of the number of coffee trees, labor, land area, and fertilizer use on robusta coffee production in Balik Bukit District, West Lampung Regency. The method used is multiple linear regression with primary data collected from 70 coffee farmers. The results show that all independent variables have a positive and significant effect on coffee production. The number of coffee trees contributes 22.59%, labor 14.67%, land area 80.46%, and fertilizer use 9.73% to production increases. The obtained R² value of 0.701 indicates that 70% of the variation in production can be explained by these variables. These findings imply the need to improve production capacity through better management of these factors to enhance the welfare of coffee farmers
The Influence of Zakat, Infaq and Shodaqoh, Human Development Index, and Poverty Level on Economic Growth in East Java
Get PDFThe large potential of the Muslim population in East Java makes zakat infaq and shodaqoh an instrument of economic empowerment. This study will examine the role of zakat, infaq and shodaqoh, poverty level and HDI on economic growth in East Java. This type of research uses a quantitative approach. The research sample focuses on 29 regencies / cities in East Java Province. The research method is panel data regression method. The results showed that the zakat variable had no effect on economic growth. Infaq and shodaqoh variables have a negative and significant effect on economic growth. This influence is due to the lack of public awareness of paying zakat, infaq and shodaqoh, or already paying zakat, infaq and shodaqoh but not through zakat institutions so that the acquisition of zakat, infaq and shodaqoh is not recorded. In addition, there is a lack of supervision and socialization from zakat institutions. The HDI variable has a positive and significant effect on economic growth. Meanwhile, the poverty rate variable has a negative and significant effect on economic growth
Analysis of Promotion Effectiveness at PLN Traveling Booth for Optimizing Electricity Sales in Yogyakarta Region
Get PDFThis study aims to analyze the effectiveness of promotional strategies implemented through the Mobile Booth (SARLING) by PT PLN (Persero) UP3 Yogyakarta. SARLING serves as a traveling promotional booth that facilitates direct interaction with customers to enhance awareness and interest in PLN's electricity services. Despite its innovative approach, the effectiveness of this strategy remains questionable, particularly in terms of its impact on customer purchasing decisions and the rate of promotion cancellations. Addressing this gap, the research adopts a quantitative approach, utilizing electricity sales transaction data alongside surveys involving both customers and SARLING officers. The findings reveal that SARLING promotions significantly influence customer engagement and contribute to the increase in electricity sales transactions. However, several challenges persist, such as unclear promotional information and inadequate training for SARLING personnel. This study contributes to the body of knowledge on field-based promotional strategies in public utility services. Recommendations include improving the clarity of promotional materials, enhancing communication skills of SARLING officers, and optimizing the scheduling and location selection of the mobile booths to maximize outreach and impact.