Rumah E-Journal Citakonsultindo (CV. CITA UTILITAS UTAMA)
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Esploration Of The Influence Of Marketing Mix Strategy On Repurchase Intention Of Motorcycle Products: A Consumer Perspective
Get PDFThe purpose of this study is to explore how marketing mix strategies influence repurchase intentions of motorcycle products from the consumer's perspective. The research approach used in this study is a qualitative approach. This approach aims to understand the phenomenon in depth through the perspective of the participants. Qualitative research allows for in-depth exploration of consumer experiences, views, and perceptions related to marketing mix strategies and their influence on motorcycle product repurchase intentions. Based on the results of the study, it can be concluded that the 7P marketing mix strategy involving elements of product, price, promotion, distribution, people, process, and physical evidence has a significant influence on motorcycle repurchase intentions from a consumer perspective. Each element of the 7Ps plays a role in creating a positive consumer experience, which ultimately increases loyalty and repurchase decisions.
Keywords: Marketing, Marketing Mix, Repurchase Intentio
Analysis Of The Quality Of Fresh Fruit Bunches (FFB) Of Oil Palm Received Using The Seven Tools And FMEA Methods (Case Study At Pt Sawit Inti Raya)
Get PDFPT. Sawit Inti Raya is engaged in palm oil processing. This company was established because of the large potential market for palm oil processing and the large number of palm oil farmers in Riau. However, in recent times, PT. Sawit Inti Raya has faced a complex problem. The problem is the large number of damaged fresh fruit bunches provided by palm oil farmers and received by the company. The extent to which quality control in PT. Sawit Inti Raya's production is assessed in this study, the Seven Quality Control method is used. The data used in this study came from rejected products from February, March, and April 2024. At PT. Sawit Inti Raya, the highest level of defective products was caused by environmental conditions, overripe and damaged fruit bunches, and pests. The results of the study indicate that the most important improvements must be made. First, farmers must be trained in the correct FFB harvesting techniques, use monitoring tools, conduct regular inspections and use of pesticides, and monitor and adjust harvesting methods
The Influence of Organizational Culture on Work Discipline and Organizational Commitment at the Environmental Agency of Tarakan City
Get PDFThis study aims to analyze the influence of organizational culture on work discipline and organizational commitment at the Environmental Agency of Tarakan City. The research employs both quantitative and qualitative approaches. Quantitative data were collected through questionnaires distributed to 125 respondents, while qualitative data were obtained through interviews with selected informants. Data analysis was conducted using PLS-SEM with the SmartPLS software. The findings indicate that organizational culture has a significant positive influence on work discipline and organizational commitment. This study provides recommendations for the Environmental Agency of Tarakan City to strengthen organizational culture by enhancing teamwork, disseminating policies effectively, and implementing a consistent reward system. The study's limitations include its focus on a single independent variable and two dependent variables, as well as its cross-sectional nature, which does not capture long-term dynamics. Future research is encouraged to explore additional variables that may influence work discipline and organizational commitment
The Influence of Beauty Influencers, Product Quality, and Brand Image on Green Skincare Purchasing Decisions of Avoskin Consumers in Bandar Lampung
Get PDFAvoskin customers in Bandar Lampung are the focus of this study, which seeks to understand how beauty influencers, product quality, and brand image impact green skincare purchase decisions. Data for this study came from a questionnaire that was randomly selected using an incidental sampling methodology; the research method used was quantitative and explanatory. Using test methodologies such as outer model testing, inner model testing, and hypothesis testing, data analysis was conducted using MS Excel and SmartPLS 4.0 software. The study found that Avoskin customers' purchase decisions of green skincare are influenced to some extent by beauty influencers, product quality, and brand image. Furthermore, these three factors impact consumers' choices to buy at the same time
Strategic Insights Into Social Media Marketing Activities For Transportation Businesses
Get PDFIn this study, the function of Social Media Marketing Activities (SMMA) as a dynamic capability in influencing Social Ties, Purchase Decisions, and the moderating impact of Brand Love within the transportation services industry, focusing on PO Bejeu. Unlike previous research primarily centered on retail or cosmetics, transportation services present distinct operational challenges that merit deeper exploration. Using data from 103 respondents collected via a Likert scale Google form questionnaire, the study employed Analysis using Structural Equation Modelling (SEM) with SmartPLS 4.0 software. Results revealed that SMMA significantly improves Social Ties (path coefficient = 0.630) and Purchase Decisions (path coefficient = 0.404), with Social Ties mediating the effect on Purchase Decisions (indirect effect = 0.114). Brand Love amplifies the relationship between Social Ties and Purchase Decisions (interaction effect = 0.134). These findings underscore SMMA's effectiveness in fostering customer engagement, enhancing brand trust, and driving personalized strategies to improve purchase decisions. Moreover, nurturing emotional connections via Brand Love strengthens customer loyalty and advocacy. The research emphasises the transformative potential of SMM for transportation services, offering actionable insights to leverage social platforms to deepen consumer relationships and boost business growth in industries with lower digital marketing adoption rates
Adapting To Growth: A Qualitative Study of UMKM Responses to Modern Economic Development in Semarang
Get PDFMicro, small, and medium enterprises (MSMEs) play a vital role in driving economic growth, reducing unemployment, and empowering local communities, particularly in developing nations such as Indonesia. In Central Semarang, MSMEs significantly contribute to regional economic dynamics and household earnings. However, their ability to survive and grow depends on both internal and external influences. This research explores the effects of three major factors—capital availability, business longevity, and innovation—on the income levels of MSMEs in Central Semarang using a qualitative approach. The study finds that financial capital is a key enabler of MSME success. Sufficient funding allows entrepreneurs to invest in machinery, raw materials, marketing, and workforce, thereby improving product output and quality. Respondents with better funding access exhibited more operational flexibility and responsiveness to market demands. Yet, many MSMEs face challenges in securing formal financial support, often relying on personal savings or informal loans, which restricts expansion. The duration of business operation also plays a critical role, as longer-standing enterprises typically possess more stable customer bases, refined operations, and stronger supplier relationships. Experience accumulated over time enhances adaptability and resilience. However, business longevity alone does not ensure higher income unless accompanied by ongoing innovation and learning. Innovation, particularly through digital tools such as social media and e-commerce, was found to be a powerful catalyst for revenue growth. Innovative MSMEs adapted better to shifting consumer needs. The study emphasizes the interplay between capital, sustainability, and innovation and underlines the need for coordinated policy, training, and institutional support to unlock MSME potential in the regio
Harris–Todaro Migration Model Approach To Analyze The Effect Of Rural Gini Ratio, Urban Minimum Wage, And Rural Unemployment Rate On The Level Of Urbanization In Indonesia (2017–2023)
Get PDFThis study analyzes the effects of rural income inequality, urban minimum wage, and rural unemployment on urbanization in Indonesia from 2017 to 2023 using the Harris–Todaro Migration Model and the Generalized Method of Moments (GMM). The findings reveal that past urbanization significantly and positively affects current urbanization, indicating cumulative patterns. The rural Gini ratio shows a significant negative effect, suggesting that high inequality hinders migration due to limited economic mobility. Urban minimum wage also has a significant negative effect, as higher wages may reduce employment opportunities and decrease urban attractiveness. Likewise, rural unemployment negatively affects urbanization, reflecting financial and risk-related barriers to migration. These results highlight the need for equitable rural development and inclusive labor and migration policies
The Influence Of Consumer Trust On The Decision To Use Ganesha Operation Bandar Lampung Learning Guidance Services
Get PDFThe continuously increasing academic competition makes students need tutoring services outside of formal education at school. Making competition among tutoring service providers increasingly intense. This study aims to determine the effect of Consumer Trust on the Decision to Use Ganesha Operation Bandar Lampung Tutoring Services. The sampling technique used is non-probability sampling with a purposive sampling and accidental sampling approach with 100 respondents. The obtained data will then be quantified using a Likert scale. The data analysis of this research uses descriptive analysis, validity test, reliability test, classical assumption test, analysis using multiple linear regression, and hypothesis testing including t-test, as well as the coefficient of determination (R²) test using SPSS 27. The results of this study indicate that the consumer trust variable has a significant positive effect on purchasing decisions by 50.0%, and the remaining 50.0% is influenced by other variables
The Effect of Brand Image and Product Quality on iPad Purchasing Decisions for Generation Z in Indonesia
Get PDFThis research aims to analyze the influence of brand image (X1) and product quality (X2) variables on iPad purchasing decisions for gen Z in Indonesia. Employing a quantitative methodology via a survey instrument. The data collection methodology uses a survey of purposive sampling methods and nonprobability techniques, using the coachran formula with the results of 384.5 then rounded up to 385 respondents and the data obtained will then be quantified using a Likert scale. Respondents research are iPad users in gen Z in Indonesia. The results show of this study indicate that the brand image and product quality have a significant positive effect on purchasing decisions by 18.4%, and the remaining 81.6% is influenced by other variables
The Mediating Effect of Service Quality on the Relationship Between Transformational Leadership and Student Satisfaction (Study at Jambi University)
Get PDFThis study aims to analyze the effect of transformational leadership on student satisfaction, mediated by service quality at the University of Jambi. Transformational leadership is considered capable of inspiring and motivating improvements in service quality, ultimately contributing to student satisfaction. This research employs a quantitative approach using a survey method, involving 380 students selected through stratified random sampling. Data were collected through structured questionnaires and analyzed using Partial Least Squares (PLS) technique. The results indicate that transformational leadership has a positive and significant effect on both service quality and student satisfaction. Furthermore, service quality is found to significantly mediate the relationship between transformational leadership and student satisfaction. These findings highlight the importance of transformational leadership in enhancing academic and administrative service quality in alignment with student expectations, thereby reinforcing their satisfaction with the higher education institution. This study is also expected to serve as a reference for further research in the field of higher education management