Rumah E-Journal Citakonsultindo (CV. CITA UTILITAS UTAMA)
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The Effect of Influencer Credibility and Influencer Attractiveness on Trust and Purchase Intention: A Survey of Instagram Followers of @facetologyofficial in Indonesia
Get PDFWith the growing dominance of social media, influencer marketing has become a crucial strategy in shaping consumer trust and purchase intentions. Facetology, a skincare brand active on Instagram, collaborates with mega-influencers to engage its audience. This study investigates the impact of influencer characteristics (i.e., expertise, authenticity, physical attractiveness, and homophily) on customer trust and the subsequent effect of that trust on purchase intention. Grounded in the Stimulus-Organism-Response (SOR) theory, influencer characteristics are viewed as stimuli, trust as the organism, and purchase intention as the response. A total of 174 Instagram followers of @facetologyofficial in Indonesia were surveyed using a purposive sampling method. Data were analyzed using SmartPLS 4. The findings show that all four influencer characteristics have significant effects on trust, which in turn influences purchase intention. These findings highlight the importance of credible and attractive influencers in building customer trust and shaping purchase intentions, especially within the Indonesian cosmetics industry
The Influence Of Digital Financial Literacy And Locus Of Control On Financial Satisfaction Mediated By Financial Well-Being Among Generation Z In Jambi City
Get PDFThis study aims to determine the effect of digital financial literacy and locus of control on financial satisfaction, mediated by financial well-being among Generation Z in Jambi City. The study adopts a quantitative approach using the Cochran formula for sampling. The sample in this study amounted to 96 respondents. Data were collected through questionnaires measured on a Likert scale. The data analysis method used was Partial Least Square (PLS), processed using SmartPLS 3.0 software. The results indicate that both digital financial literacy and locus of control have a significant effect on financial satisfaction. Digital financial literacy also has a significant positive effect on financial well-being. However, locus of control does not significantly affect financial well-being. Furthermore, financial well-being mediates the relationship between digital financial literacy and financial satisfaction, but it does not mediate the relationship between locus of control and financial satisfaction
A Systematic Literature Review on Teacher Performance: Determinants, Measurement, and Practical Implications in the Education Sector
Get PDFThis study aims to map and analyze scientific literature related to the concept of teacher performance using the Systematic Literature Review (SLR) method. A total of 25 peer-reviewed articles published between 2020 and 2024 were analyzed to identify key themes, theoretical foundations, and practical implications. The results indicate that teacher performance is influenced by a combination of internal factors (such as self-efficacy, stress, and job satisfaction) and external factors (such as principal leadership, organizational climate, and digital transformation). The five key themes identified include: (1) self-efficacy and psychological factors, (2) school leadership and management, (3) job satisfaction and organizational climate, (4) work stress and burnout, and (5) digitalization and adaptation to technology. This synthesis also presents a conceptual model and theoretical-practical implications, which can serve as a basis for developing integrated teacher performance evaluation strategies in the post-pandemic era
The Influence of Service Quality, Price, and Promotion on GoFood Food Delivery Purchase Decisions in Medan City
Get PDFThis research examines the influence of service quality, price, and promotion on purchasing decisions for the GoFood application in Medan City. The backdrop is the rapid development of information technology, which pushes companies to continuously innovate. GoFood, as a food delivery service, once dominated the market, but data indicates a significant decline in user interest in Medan from 2023 to 2024, with GrabFood now leading the market. This decline is attributed to several factors. Consumers have complained about GoFood's service quality, including delivery delays and damaged orders. In terms of price, GoFood is perceived as higher compared to its competitors. Furthermore, GoFood's promotional activities are considered less aggressive than GrabFood's. The objective of this study is to analyze the partial influence of service quality, price, and promotion, as well as their simultaneous influence, on GoFood purchasing decisions in Medan City. Purchasing decisions are defined as a series of steps consumers take, influenced by internal and external factors. Service quality is the degree of difference between customer expectations and their perceptions of the service received. Price is the exchange value for a product or service, and promotion encompasses all forms of communication used by companies to persuade and influence consumers. This research employs a quantitative method with a causal/explanatory approach. The study was conducted in Medan City from November 2024 to June 2025. The research population consists of GoFood application users in Medan, with a sample of 80 respondents determined by multiplying the number of indicators (16) by five. Data was collected via questionnaires and analyzed using data quality tests (validity and reliability) and classical assumption tests (normality, multicollinearity, heteroscedasticity). Multiple linear regression analysis and hypothesis testing (t-test and F-test) were used to examine the influence of the variables.The results indicate that service quality and promotion have a significant partial influence on GoFood purchasing decisions in Medan City. However, price does not have a significant partial influence. Simultaneously, service quality, price, and promotion collectively have a significant influence on GoFood purchasing decisions in Medan City
The Influence Of Social Media Advertising On Ice Cream Purchase Decisions In Indonesia
Get PDFThis study examines the influence of advertising on consumer purchasing behavior and brand loyalty, highlighting the mediating role of brand awareness and the moderating effect of perceived quality. Previous studies, such as Zhao et al. (2022), have demonstrated this relationship within the cosmetics industry, but the application of a similar framework remains limited in the fast-moving consumer goods (FMCG) sector in emerging markets like Indonesia. Furthermore, the role of perceived quality in influencing the strength of brand awareness on purchasing outcomes has not been widely explored empirically. To address this gap, this study adapts the Zhao et al. model using Wall’s ice cream as a case study. A quantitative approach was employed by collecting data from 300 respondents through purposive sampling. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4. The findings indicate that advertising significantly affects brand awareness and brand loyalty but does not directly influence consumer purchasing behavior. Brand awareness serves as a mediator, while perceived quality only moderates the relationship between brand awareness and purchasing behavior
THE ROLE OF VILLAGE-OWNED ENTERPRISE (BUMDES) INSTITUTIONAL PERFORMANCE IN THE DEVELOPMENT OF LAYING CHICKEN FARMING IN MANUJU DISTRICT (Case Study of Village-Owned Enterprises (Bumdes) in Manuju District)
Get PDFThe Institutional Role of Village-Owned Enterprises (Bumdes) in the development of laying hen seeds in Manuju District (Case study of Village-Owned Enterprises in Manuju District). Master of Agribusiness Postgraduate, Muhammadiyah University of Makassar (supervised by Jumiati and Nurdin). This study aims to examine the role and performance of Bumdes institutions in the development of laying hens, examine strategies that Bumdes can carry out to improve community welfare through the development of Bumdes laying hens in Manuju District. This study uses qualitative research, the location and time of the study were carried out in Manuju District, Gowa Regency from December to February 2025. The selected informants are informants who know the situation and can provide reliable information about the object being studied. This study also selected key informants intentionally (purposive sampling). Data collection techniques are observation, in-depth interviews and documentation.Data analysis techniques through providing a clear description of the problem information, then interpreting it according to the results of the research conducted based on theoretical support related to the research object. Data validity techniques use triangulation of sources, techniques, time, data collection, data reduction, and drawing conclusions. The study shows that the role and performance of BUMDes in Manuju District has been running well, such as running an egg-laying chicken farming agribusiness that can improve the village economy. However, the performance of BUMDes is not optimal, namely: the management has not focused on running the business but still contributes and is able to increase the village's original income as expected. and the strategy of village-owned enterprises in Manuju District such as, To run and improve this egg-laying yam BUMDes, strategies are needed such as, strategies in setting prices, strategies for managing finances, need control and evaluation and supervision from the village government and the Community and Village Empowerment Service
The Practice of Information Dissemination by Affiliated Local Television in Lampung in News Production (A Case Study of Delta TV Lampung)
Get PDFThis study explores the practice of information distribution carried out by networked local television in Lampung, focusing on news production activities at Delta TV Lampung. The research aims to examine the collaboration patterns between Delta TV, other local television stations, and regional government institutions. Using a qualitative approach and case study method, data were collected through in-depth interviews, field observations, and document analysis. The findings reveal that Delta TV Lampung functions as a centralized production hub, managing the entire news production process from planning to distribution to its media partners and contracted government agencies. This collaboration model not only enhances operational efficiency but also addresses the challenges posed by limited resources in the digital broadcasting era. Through a streamlined production system, Delta TV Lampung has maintained its position as a credible and competitive local media outlet. Moreover, the partnership creates a mutually beneficial ecosystem: partner stations receive ready-to-air content, while Delta TV gains reputational value and production sustainability
The Influence of Social Media Marketing Features on Purchase Decisions in Education Services
Get PDFThe present research examines the impact of various social media marketing features, including interactivity, entertainment, perceived relevance, and informativeness, on consumer purchasing decisions in the educational service sector. The present study is anchored in the theoretical framework of consumer behaviour theory. A quantitative research design was employed, utilising a structured questionnaire administered to 100 high school students who actively utilise social media and have participated in educational programmes at the Brain Academy Centre in Semarang. Multiple linear regression analysis was performed using SPSS software. The findings suggest that perceived relevance (β = 0.220, p = 0.027) and informativeness (β = 0.280, p = 0.001) exert a statistically significant positive influence on purchase decisions, accounting for 44.6% of the variance (R² = 0.446). Conversely, interactivity and entertainment did not demonstrate significant effects. These findings contribute to the extant literature on social media marketing for intangible services and emphasise the practical importance of aligning content with consumers' informational needs. It is recommended that future research extend this analysis across a range of other social media platforms and demographic groups. This would allow for the validation and expansion of the insights derived from this analysis
The Effect of Digital Marketing, Customer Experience And Brand Equity On Customer Loyalty of Archipelago Hotels In The Special Region of Yogyakarta (DIY)
Get PDFThis study aims to analyze the influence of digital marketing, customer experience, and brand equity on customer loyalty at Hotel Archipelago in the Special Region of Yogyakarta (DIY). The research employed a purposive sampling technique, involving 130 respondents. Primary data was collected through an online questionnaire (Google Form), which was tested for validity and reliability. Data analysis included descriptive statistics, instrument testing (validity and reliability), classical assumption tests (normality, linearity, heteroscedasticity, and multicollinearity), and hypothesis testing (t-test and F-test). The coefficient of determination (R²) was used to measure the extent to which the independent variables influenced the dependent variable. Multiple linear regression analysis was conducted using IBM SPSS version 25. The results indicate that digital marketing, customer experience, and brand equity have a significant positive effect on customer loyalty. Simultaneously, these three variables also collectively exhibit a significant influence on customer loyalty at Hotel Archipelago DIY
Assessing the Role of Career Development, Work Environment, and Workload in Enhancing Teacher Performance
Get PDFThis study aims to analyze the influence of career development, work environment, and workload on teacher performance at SDIT Nur Hidayah. Teacher performance is considered a crucial factor in determining the quality of education, so understanding the factors that affect it is very important. This study uses a quantitative approach with a survey method. The research population is all teachers at SDIT Nur Hidayah which is 68 people, and the sampling technique uses the census method. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS 26 software. The results showed that the three independent variables of career development, work environment, and workload partially had a significant and positive influence on teacher performance. In addition, simultaneously, these three variables also have a significant influence on teacher performance