Rumah E-Journal Citakonsultindo (CV. CITA UTILITAS UTAMA)
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Internal Capabilities And External Sensitivity: A Strategic Formula For Digital Msme Growth In Central Java
No full textKnowledge sharing practices and readiness to change are crucial internal capabilities that contribute to successful innovation and organizational transformation. Market sensing, as a component of external sensitivity, is essential for responding to environmental changes. This research aims to determine the influence of knowledge sharing practices, readiness for change, and market sensing on the organizational performance of digital-based Micro, Small, and Medium Enterprises (MSMEs) in Central Java. The respondents included MSME entrepreneurs in the culinary, fashion, and craft sectors who utilize digital platforms. Data were collected through interviews, questionnaires, observation, and a literature review, and analyzed using Multiple Linear Regression. The results indicate that knowledge sharing practices, readiness to change, and market sensing each have a significant positive influence on organizational performance. Market sensing was found to be the most dominant factor. These findings suggest that integrating market sensing with a readiness for change, supported by internal knowledge sharing, fosters creative solutions and improves performance. This study empirically supports the Resource-Based View (RBV) theory by highlighting the strategic role of internal resources in achieving sustainable competitive advantage. The key implication is that for MSMEs to enhance adaptability, drive innovation, and respond effectively to market dynamics, they must develop internal capabilities that are deeply integrated with external sensitivity. These strategic efforts are essential for enhancing competitive advantage and ensuring sustained business growth amid the increasingly complex and rapidly evolving digital business environment
The Influence Of E-Wom (Electronic Word Of Mouth), Sales Promotion And Brand Image On The Purchase Decision Of Scarlett Whitening Products On The Shopee Marketplace
No full textThe research was used to determine the relationship between e-WOM (Electronic Word Of Mouth), sales promotion, and brand image to consumer decisions in purchasing Scarlett Whitening products on the Shopee platform. The method in this study is quantitative carried out using survey techniques. The distribution of questionnaires to one hundred respondents who use Scarlett Whitening products through Shopee produced the data needed for data analysis, which was carried out through the stages of classical assumption tests that included multicollinearity, normality, and heteroscedasticity, data analysis was carried out using multiple linear regression. The results show that e-WOM, sales promotion, and brand image have a positive and significant influence on purchasing decisions, both separately and simultaneously. These three independent variables contributed 58.8% to the variation in purchasing decisions, based on the value of the determination coefficient (R2) which reached 0.588. Of all the factors studied, Purchasing decisions are most triggered by perceptions of brand image. This shows that the impression of the brand in the minds of consumers is the main trigger that drives purchase intent, even stronger than other factors such as digital communication strategies and strengthening brand image in making wise purchase decisions when shopping online. Companies should continue to strive to improve their brand reputation and maintain their e-WOM (Electronic Word Of Mouth) strategy as well as targeted promotions, which can be an additional trigger that encourages consumers to make a purchase decision
The Impact Of The Potential Development Of Tourism Villages On The Economy In Indonesia
No full textThis study aims to analyze the influence of the determinants of tourism village development on the increase of the economy in Indonesia. The main focus of the research is on the determinants of tourist villages. The method used includes quantitative data analysis from various tourism villages in Indonesia to understand the relationship between the development of tourism villages and the improvement of the economy in Indonesia, converted on Gross Regional Domestic Product (GRDP). The results of the study show that tourism villages do not have a significant effect on the Gross Regional Domestic Product (GRDP) at the district level in Indonesia, with a constant value of 9.535. Result of the value P>|t| of 0.567 with a t calculation of 0.57, which can be interpreted as tourism villages do not have a significant effect on the Gross Regional Domestic Product (GRDP) at the district level in Indonesia
Traders' Awareness of the Safety Fresh Food of Plant Origin at Lakessi Market, Parepare City, South Sulawesi.
No full textThis study aims to describe the level of awareness of traders on the safety of fresh food of plant origin (PSAT) at Lakessi Market, Parepare City, focusing on the commodity of shallots (Allium ascalonicum L.) and red chili peppers (Capsicum annuum L.) of the importance of food safety for public health and product quality. The research method uses a qualitative descriptive approach through observation, in-depth interviews, and documentation of traders and the Parepare City Food Security Office. The results of the study showed that most merchants assess the feasibility of a product only from visual aspects such as color and texture, without considering the risk of chemical or biological contamination. Prevention efforts are carried out through manual sorting and arranging products on the table so that they do not come into direct contact with the floor, but the condition of the market that is muddy, dusty, and crowded with visitors remains a big challenge. The Food Security Agency has conducted field inspections and laboratory tests on red chili samples, which showed the presence of pesticide residues, although the testing is still qualitative. These findings confirm the need to raise traders' awareness through ongoing education, technical mentoring, and the implementation of post-harvest good practices (GHPs) to ensure the safety of the PSAT. Collaboration between traders and local governments is the key in ensuring safe, healthy, and quality food reaches consumers, while increasing the competitiveness of traditional market products
Koin NU: A Local Tradition Based Philanthropy Model
No full textThe purpose of this research is to dissect the mechanism of the Nahdlatul Ulama Charity Box (Koin NU) in the field and the community's response in interpreting the existence of Koin NU and its social impact on society. This is a qualitative study using an interpretative method. The research was conducted in the Ranting NU (NU Branch) of Semen Village, Semen District, Kediri Regency. Data collection used interviews, observation, and document study. The results show that the Koin NU mechanism is a form of local tradition-based philanthropy implemented by the community in terms of mutual cooperation (gotong royong) and a form of compassion (welas asih) towards others. This Koin NU becomes a movement of perpetual charity (amal jariyah) and a spirit of mutual assistance (ta’awun) within the scope of Ahlussunnah wal Jama'ah. The community strongly supports this activity by actively participating in giving charity through Koin NU, which is also interpreted as a form of worship and mutual cooperation to help others, a local tradition that has existed in the community since ancient times
Evaluation of the Workload of PPSDM Migas Refinery Operators on Organizational Effectiveness and Efficiency
No full textThis study evaluates the workload of refinery operators at PPSDM Migas and its impact on organizational effectiveness and efficiency using a descriptive qualitative with 8 key informants approach. Interviews show that operators handle a high and varied task load, including equipment operation, inspections, reporting, coordination, and troubleshooting especially during start-up, shutdown, and unstable operating conditions. The 3-team shift system, particularly night shifts, increases physical and mental strain due to reduced rest and the need for heightened alertness. Operators generally perceive the workload as heavy, driven by high responsibility and operational risks. Excessive workload contributes to increased human error, reduced vigilance, potential emergency shutdowns, and lower productivity. However, regular training and certification help enhance operator competence and support stable operations. Overall, the findings highlight that effective workload management through adequate staffing, improved shift arrangements, digitalized monitoring, and strengthened competencies is essential for maintaining organizational effectiveness and efficiency in refinery operations
Digitalisasi UMKM Desa melalui Pelatihan AI dan Pemasaran TikTok Shop
Get PDFMicro, Small, and Medium Enterprises (MSMEs) are the backbone of the Indonesian economy. Based on data from the Ministry of Cooperatives and SMEs, MSMEs contribute more than 60% to the national GDP and absorb around 97% of the workforce (Kemenkop UKM, 2023). However, the majority of MSMEs in rural areas still face major challenges in terms of digitalization, market access, and technology utilization.
One of the popular digital platforms is TikTok Shop, which allows MSMEs to market their products more widely through short video content. Training on the use of TikTok Shop has been proven to help MSMEs increase sales and expand market reach (Arum & Hidayat, 2023).
TikTok Shop as an e-commerce platform based on short videos is becoming a new trend in digital marketing strategies. Its massive use by the younger generation opens up great opportunities for MSMEs to enter a wider market at a relatively low cost. With a combination of AI training (such as the use of chatbots for customer service or simple sales data analysis) and the use of TikTok Shop, village MSMEs can increase their business scale sustainably.
The implementation of community service was carried out in Karangtengah Village, Demak. The problem raised in this PKM is to increase the scale of marketing based on technology or online media, encouraging people to increase their knowledge, skills, and awareness in utilizing the TikTok Shop application to improve digital marketing
PKM Pengolahan Jagung Menjadi Cemilan JAARAS (Jagung Aneka Rasa)
Get PDFJagung merupakan komoditas penting di Indonesia dengan berbagai pemanfaatan dan nilai ekonomi yang signifikan. Jagung memiliki berbagai pemanfaatan, mulai dari konsumsi langsung, industri bahan makanan, bahan baku pangan, hingga bahan baku energi seperti bioetanol. Permintaan jagung terus meningkat dari tahun ke tahun yang menunjukkan pentingnya komoditas ini dalam memenuhi kebutuhan pangan dan industri. Nilai ekonomi jagung terbilang cukup tinggi karena jagung menjadi salah satu sumber pendapatan bagi petani dan industri pengolahan. Selain itu, jagung juga berperan dalam ketahanan pangan dan energi nasional. Metode yang digunakan dalam kegiatan ini meliputi ceramah, tanya jawab atau diskusi, dan pelatihan. Adapun hasil yang didapatkan yaitu (1) Pelatihan Cemilan JAARAS (Jagung Aneka Rasa) direspon dengan baik oleh peserta; (2) Minat dan motivasi yang tinggi dari peserta pelatihan sangat menunjang transfer ilmu pengetahuan dan keterampilan dari pengabdi kepada peserta pelatihan, sehingga materi pelatihan yang diberikan dapat terserap semua; dan (3) Produk pelatihan pembuatan Cemilan JAARAS (Jagung Aneka Rasa) dapat dikonsumsi sehari-hari dan dapat dijadikan sebagai produk berwirausaha
Integrasi Tanggung Jawab Sosial PT Pertamina Hulu Rokan Zona Rokan Wilayah Operasi Bekasap Rokan dalam Pembangunan Ekonomi Komunitas: Studi Deskriptif di Kampung Patin Parit Aman
Get PDFPenelitian ini mengkaji integrasi program Tanggung Jawab Sosial dan Lingkungan (TJSL) oleh PT Pertamina Hulu Rokan Zona Rokan Wilayah Operasi Bekasap Rokan dalam membentuk sistem ekonomi komunitas berbasis budidaya ikan patin di Kampung Patin Parit Aman, Kabupaten Rokan Hilir. Dengan menggunakan pendekatan deskriptif kualitatif dan analisis tematik, kajian ini menyoroti dinamika sosial, intervensi teknis, dan proses kelembagaan yang terbangun melalui kolaborasi multipihak. Hasil penelitian menunjukkan bahwa program TJSL tidak hanya menghasilkan luaran fisik seperti penyediaan benih dan alat produksi, tetapi juga mendorong terbentuknya solidaritas sosial, efisiensi produksi berbasis inovasi lokal, dan penguatan struktur kelembagaan komunitas. Integrasi antara pendekatan partisipatif dan strategi pemberdayaan teknis terbukti meningkatkan kapasitas lokal dan memperbesar peluang keberlanjutan ekonomi komunitas. Studi ini menggarisbawahi pentingnya sinergi antara perusahaan, masyarakat, pemerintah, dan akademisi dalam menciptakan ekosistem pembangunan yang inklusif dan resilien.
 
Ruang Terbuka Publik sebagai Katalisator Interaksi Sosial dan Kohesi Masyarakat Urban
Get PDFUrbanisasi yang masif sering kali memicu fragmentasi sosial dan gaya hidup individualistis di perkotaan. Kajian literatur ini mengevaluasi peran Ruang Terbuka Publik (RTP) sebagai katalisator interaksi sosial dan kohesi masyarakat urban dalam kurun waktu sepuluh tahun terakhir (2015–2025). Menggunakan metode tinjauan literatur sistematis, kajian ini mensintesis temuan mengenai infrastruktur sosial, strategi placemaking, dan tantangan inklusivitas di Indonesia. Hasil kajian menunjukkan bahwa RTP yang aksesibel dan dirancang secara partisipatif mampu meningkatkan modal sosial melalui interaksi antar kelompok yang berbeda. Namun, tantangan berupa digitalisasi dan eksklusi kelompok rentan masih menjadi hambatan utama. Kajian ini menyimpulkan bahwa aktivasi RTP melalui kegiatan kemasyarakatan yang terstruktur sangat krusial untuk memperkuat kohesi komunal. Temuan ini digunakan sebagai landasan strategis bagi kegiatan pengabdian masyarakat dalam mengoptimalkan fungsi sosial ruang terbuka guna menciptakan lingkungan urban yang lebih harmonis dan tangguh.
Kata Kunci: Ruang Terbuka Publik, Interaksi Sosial, Kohesi Masyarakat, Urbanisasi, Pengabdian Masyarakat