Rumah E-Journal Citakonsultindo (CV. CITA UTILITAS UTAMA)
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The Influence Of Financial And Non-Financial Rewards On Employees Organizational Commitment At Pt Alindra
Get PDFThis study aims to analyze the influence of financial and non-financial rewards separately on organizational commitment among employees at PT Alindra, a labor provider company for PLTU MT Sumbagsel 1 in Baturaja. A quantitative approach was employed using a survey method, with data collected through questionnaires distributed to 100 permanent employees who had worked for at least six months. The sampling technique used was census. Validity and reliability tests were conducted using Confirmatory Factor Analysis and Cronbach’s Alpha. The data were analyzed using simple linear regression and t-test with the help of SPSS. The results showed that financial rewards have a positive and significant effect on employees’ organizational commitment, and non-financial rewards also have a positive and significant effect. These findings highlight the importance of implementing a balanced and sustainable reward system to enhance employee loyalty and organizational commitment
Fiscal Decentralization In The Management Of Village Original Income (PADes) (Case Study: Monano Village, Molamahu Village, and Moodulio Village, Bone District, Bone Bolango Regency)
Get PDFThis study aims to analyze how fiscal decentralization affects the management of Village Original Income (PADes). Fiscal decentralization gives greater authority to village governments to manage revenue sources independently in order to improve community welfare. This study uses a qualitative approach with a case study method in one of the villages that has actively implemented fiscal decentralization practices. Data were collected through in-depth interviews, observations, and documentation. The results of the study indicate that fiscal decentralization has a positive impact on PADes management, especially in terms of increasing community participation, budget transparency, and optimizing local potential. However, challenges such as limited capacity of village officials and low utilization of information technology are still obstacles to effective management. This study recommends the need to increase the capacity of village human resources and continuous assistance from local governments to strengthen the implementation of fiscal decentralization optimally.
 
The Influence Of Financial Literacy And Financial Behavior On Investment Decisions With Financial Technology As A Moderating Variable Among Generation Z
Get PDFThis study examines the effect of financial literacy and financial behavior on the investment decisions among Generation Z in Situbondo Regency. In addition, this research investigates the moderating role of financial technology on the relationship between financial literacy, financial behavior, and investment decisions of Generation Z. This research is explanatory research. The population in the study of all Generation Z individuals in Situbondo Regency. Using the snowball sampling method, a total of 309 respondents from Generation Z were obtained. The data were analyzed using Moderated Regression Analysis (MRA).The results of this study indicate that: (a) financial literacy and financial behavior significantly influence investment decisions among Generation Z, and (b) financial technology moderates and strengthens the relationship between financial literacy and financial behavior on investment decisions among Generation Z in Situbondo Regency
Uneven Gains from Globalization: How FDI Boosts Growth Amid Trade and Labor Market Challenges in Indonesia and Thailand
Get PDFThis study investigates the long-run impact of Foreign Direct Investment (FDI) on economic growth in Indonesia and Thailand between 1996 and 2023, utilizing a Vector Error Correction Model (VECM) framework. The results confirm that FDI plays a substantial and positive role in promoting economic growth in both countries, consistent with endogenous growth theories emphasizing capital accumulation, technology transfer, and productivity enhancement. In Indonesia, FDI is found to significantly support economic expansion over the long term. However, trade openness and labor force participation have an adverse effect on growth, which may reflect structural challenges such as reliance on low-value-added exports and inefficiencies in labor market absorption. In Thailand, FDI also contributes positively to economic performance, although the effect is comparatively more modest. Unlike Indonesia, trade openness in Thailand is associated with stronger growth, suggesting effective integration into global markets and improved competitiveness. Yet, the labor force variable shows a negative relationship with growth, indicating possible mismatches in labor supply and demand or underutilization of the workforce. These findings highlight the importance of structural reforms—particularly in trade policy and labor market efficiency—to ensure that the benefits of FDI are fully realized. Future studies are encouraged to incorporate additional factors such as institutional quality and financial development to enrich the understanding of growth mechanisms in emerging economies
The Role of Financial Literacy in Enhancing Access to Finance and MSME Growth in the Special Region of Yogyakarta
Get PDFMicro, Small, and Medium Enterprises (MSMEs) play a crucial role in Indonesia’s economy by contributing significantly to GDP and employment. However, many MSMEs still face challenges in accessing external financing due to limited financial literacy. This study aims to empirically examine the role of financial literacy in improving access to financing and fostering business growth among MSMEs in the Special Region of Yogyakarta. Using a quantitative approach and a sample of 114 MSME owners, data were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that financial literacy has a significant positive effect on both access to finance and MSME growth, Moreover, access to financing also positively influences business growth. These findings align the Theory of Planned Behavior and the Resource-Based View, highlighting that financial literacy serves as a strategic intangible resource that enhances MSME competitiveness and sustainability. The study recommends strengthening education and improving the financing ecosystem to support MSME development
The Effect of Discounts and Free Shipping on Impulse Buying (Study on Shopee Users in Bandar Lampung)
Get PDFThe rapid growth of digital technology has changed consumer behavior patterns, especially in the use of e-commerce platforms such as Shopee. This study aims to determine the effect of discounts and free shipping on impulse buying among Shopee users in Bandar Lampung. This research uses a quantitative method with purposive sampling involving 100 respondents. Data collection was carried out using a structured questionnaire measured with a Likert scale. The data analysis techniques used include descriptive analysis, validity and reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis testing (t-test and F-test), and the coefficient of determination (R²), all processed using SPSS version 27. The results show that both discount and free shipping variables have a significant positive effect on impulse buying behavior. Simultaneously, the two variables influence impulse buying with a contribution of 32.4%, while the remaining 67.6% is influenced by other variables not examined in this study. These findings provide insights for e-commerce marketing strategies.
The Influence of Training, Career Development, and Compensation on Employee Performance through Employee Engagement at PT. Bank Pembangunan Daerah Jawa Timur Tbk
Get PDFThis study aims to examine the influence of Training, Career Development, and Compensation on employee performance with employee engagement as a mediating variable at PT. Bank Pembangunan Daerah Jawa Timur Tbk.This research employs a quantitative approach with an explanatory method. The sample consists of 134 permanent employees, representing the entire population (census sampling). The data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the aid of SmartPLS 3.0 software. The results show that Training, Career Development, and Compensation have a significant effect on employee performance. Moreover, employee engagement also significantly affects employee performance and serves as a mediating variable in the relationship between Training, Career Development, Compensation, and employee performance
Analysis Of Social Media Marketing Strategies And Markerting Mix In Coffee Shop Business Design Blok18 On Purchase Decisions
Get PDFThis study aims to design a business development strategy for Coffee Shop Blok18, a creative coffee shop in Tegal City that carries the concept of creative urban by combining elements of art, community, and customer experience in one space. This study uses a comprehensive analysis approach that includes SWOT, Value Proposition Canvas, Business Model Canvas, and Marketing Mix (7P) to identify strengths, weaknesses, opportunities, and threats, and to develop strategies that are relevant to market needs and business uniqueness. The results of the analysis show that Coffee Shop Blok18 has strengths in its unique creative concept, loyal customer community, and distinctive coffee shop atmosphere. However, there are weaknesses in aspects of similar competition in the coffee shop industry, service efficiency and product diversification. Great opportunities are open through the trend of drinking coffee among young people, the growth of local creative communities, and the potential for digitalization of services. Threats that need to be anticipated include tight competition in the coffee shop industry and fluctuations in raw material prices. The resulting strategy recommendations include strengthening the value proposition through trend-based product innovation, increasing service efficiency with a pre-order system and digitalization of ordering, and strengthening marketing channels through social media and community collaboration. In addition, business expansion strategies and development of customer experience-oriented business models are also formulated to ensure sustainability and long-term growth
Unearth the Role of Branding towards Customer Satisfaction on Infant Formula Brand in Malaysia: A Critical Review of Enfagrow A+ Mindpro
Get PDFThis study is an attempt to critically review and understand the role of branding on customer satisfaction using Enfagrow A+ Mindpro (a brand of Mead Johnson Nutrition, Malaysia) as a case brand. The role of branding on customer satisfaction is of worth significant to know as it is important to make customers satisfy on a specific brand. The elements of branding in Enfagrow A+ Mindpro such as brand image, brand loyalty, brand awareness as well as perceived quality were predicted to contribute to customer satisfaction. Based on the review of past literatures, the customer satisfaction were built up when branding successfully met the needs and requirements of the customers. Contrary to traditional models, this study posits that brand loyalty can precede and influence customer satisfaction, offering a novel perspective on consumer-brand dynamics in Malaysia’s children’s nutrition market. In this review, a research framework is proposed and suggested for future empirical investigations to test the proposed hypotheses. As for the sample of the study, customers who made their purchases of Enfagrow A+ Mindpro brand both in retail and online in Malaysia, will be conveniently targeted as the main population and samples. Data will be collected through a self-administered questionnaire, distributed both in physical form (at retail stores or paediatric clinics) and digitally (via Google Forms shared through parenting networks and vendor mailing lists) which then analysed using a series of statistical procedures using SPSS and AMOS software for the preliminary analyses, Confirmatory Factor Analysis (CFA) to validate the measurement model as well as Structural Equation Modeling (SEM) to simultaneously evaluate the proposed model's fit and assess both direct and indirect paths among variables. The results projected that branding elements will have significant contribution to customer satisfaction towards the brand. The conclusion and implication of the study are discussed to further highlights the initiative. Despite unearthing the connections between branding and customers’ satisfaction, this study advances existing theory by offering a novel framework for understanding consumer-brand relationships in Malaysia’s children’s nutrition market. Furthermore, this paper could enrich the body of knowledge related to consumerism and marketing research
The Influence of Income, Number of Family members, and Education on Household Consumption in Ngagel Rejo Village
Get PDFThis study aims to determine the effect of income, number of family members, and education on household consumption expenditure in Ngagel Rejo Village, Surabaya. This research was conducted using a quantitative approach and analyzed using multiple linear regression. Data were obtained from 150 respondents selected based on certain criteria. The results showed that simultaneously, the three variables had a significant effect on household consumption. Separately, only income and number of family members showed a significant effect, while education did not. These results can be taken into consideration for policy formulation related to community welfare