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The Influence Of Price And Airline Brand Image On Airplane Ticket Purchase Decisions At PT Arimbi Jaya Tour And Travel
Get PDFThe rapid advancement of digital technology has significantly transformed the marketing landscape, especially in the aviation industry. This study investigates the influence of price and brand image on the decision to purchase airline tickets at PT Arimbi Jaya Tours and Travel. Utilizing quantitative research methods, data were collected through electronic questionnaires distributed via Google Forms. The findings indicate that price and Brand Image play a crucial role in shaping consumer decisions, as customers are increasingly attracted to competitive prices and strong brand identities. This study highlights the importance of effective marketing strategies in enhancing customer satisfaction and loyalty in a highly competitive environment, especially post-pandemic when travel demand has rebounded
The Control System Of School Operational Assistance Funds (BOS) From The Perspective Of Good Governance
Get PDFThis study aims to analyze the management of the School Operational Assistance Fund (BOS) at Sekolah Dasar Negeri 5 Ampenan, with a focus on the application of the principles of good governance. This research explores how the principles of flexibility, effectiveness and efficiency, accountability, and transparency are implemented in the management of BOS funds. In addition, it also identified challenges faced in the supervision of BOS funds, including a lack of coordination between institutions and unclear procedures. Constraints related to the reporting and disbursement of BOS funds were also a concern in this study. The research method used was qualitative with data collection techniques through interviews, observation, and documentation. The results showed that in general, the principles of good governance have been well implemented in the management of BOS funds at SD Negeri 5 Ampenan. Nevertheless, challenges in supervision and obstacles in reporting and disbursing BOS funds still need to be overcome. Overall, the management of BOS funds at SD Negeri 5 Ampenan contributed positively to the improvement of school quality, especially in terms of fulfilling operational needs and improving the quality of learning
Effectiveness of Government Procurement of Goods/Services With the SBSN Scheme at the Regional Office of the Ministry of Religion, Maluku Province
Get PDFPenelitian ini bertujuan untuk mengevaluasi efektivitas pengadaan barang/jasa pemerintah di wilayah kepulauan dengan menggunakan skema Surat Berharga Syariah Negara (SBSN), dengan studi kasus pada Kantor Wilayah Kementerian Agama Provinsi Maluku. Fokus kajian ini adalah kecenderungan pegawai dalam menunggu instruksi sebelum bertindak dalam proses pengadaan, serta dampaknya terhadap efisiensi dan kualitas hasil pengadaan.
Hasil penelitian mengungkap bahwa pola kerja yang bergantung pada arahan atasan, yang dipengaruhi oleh struktur organisasi yang bersifat hierarkis dan kurang memberdayakan, secara signifikan menghambat kelancaran pengadaan. Sikap ini berkontribusi terhadap keterlambatan dalam pengambilan keputusan, pemborosan waktu dan sumber daya, serta penurunan kualitas hasil pengadaan yang seharusnya lebih adaptif terhadap kebutuhan daerah. Selain itu, tantangan geografis wilayah kepulauan dan keterbatasan tenaga ahli semakin memperkuat pola kerja tersebut, sehingga memperburuk ketidakefektifan proses pengadaan. Sebagai solusi, penelitian ini merekomendasikan sejumlah langkah strategis untuk meningkatkan efektivitas pengadaan, termasuk perubahan budaya kerja yang menumbuhkan inisiatif, pemberian kewenangan yang lebih besar dalam pengambilan keputusan, peningkatan kapasitas sumber daya manusia, serta penerapan sistem digital dalam proses pengadaan guna mempercepat dan meningkatkan transparansi. Implementasi strategi ini diharapkan dapat mengatasi hambatan yang muncul akibat perilaku "menunggu arahan" serta memastikan pengelolaan dana SBSN yang lebih efisien, transparan, dan berdaya guna bagi pembangunan di wilayah kepulauan
Factors Influencing Career Choice As An Entrepreneur In West Nusa Tenggara: A Quantitative Analysis Using Logistic Regression
Get PDFThis study uses logistic regression analysis to investigate the factors influencing career choice as an entrepreneur in West Nusa Tenggara. Data analysis from the National Labor Force Survey (SAKERNAS) explores key determinants such as gender, age, family status, work hours, training, and dependents. The findings reveal that gender has a negative and significant effect, indicating that males are less likely to become entrepreneurs than females, with a coefficient of -0.3535706. Age, family status, work hours, and the number of dependents all positively and significantly affect choosing a career as an entrepreneur. Specifically, individuals are more likely to become entrepreneurs with each additional year of age (coefficient = 0.0411477). Individuals with family are likely to engage in entrepreneurship, with a coefficient of 1.08056, and those with longer work hours are more likely to become entrepreneurs, with a coefficient of 0.0161729. The training was found to have a negative and significant effect, with a coefficient of -1.015992, indicating that individuals who have training are less likely to engage in entrepreneurial activities. The number of dependents also exhibited a positive impact, with a coefficient of 0.0386476, suggesting individuals with more dependents are more likely to pursue entrepreneurship
The Influence Of Electronic Word Of Mouth and Perceived Value on Online Purchasing Decisions Purchasing Decisions on the Shopee Marketplace
Get PDFThis research aims to test and analyze the influence of Electronic Word of Mouth and Perceived Value on Online Purchasing Decisions. This research was conducted on the Shopee Marketplace, a case study of Bandar Lampung University students. The sample for this research consisted of 65 respondents using random sampling techniques. Data were analyzed using multiple linear regression analysis, classical assumption test, T test, and coefficient of determination using SPSS software. The research results prove that partially there is a significant influence of the Electronic Word of Mouth variable on Online Purchasing Decisions, the Perceived Value variable has a significant impact on Online Purchasing Decisions
The Influence of Fashion Lifestyle and Price Perception on Purchase Decisions of Thrift Fashion Products Among Gen Z in Bandar Lampung
Get PDFThis inquiry goals to probe the relationship between fashion lifestyle and price perception on the purchase decision of thrift fashion products among Gen Z in Bandar Lampung. Using a quantitative approach as reflected in explanatory research, the study involved 97 respondents from Generation Z in Bandar Lampung who are consumers of thrift products. A set of questionnaires served as the primary instrument for gathering information, which was subsequently processed using the SPSS software. Findings from the statistical scrutiny highlighted that Gen Z consumers in Bandar Lampung demonstrated specific patterns in making decisions regarding the purchase of thrift fashion items are significantly and favorablely Repercussioned by fashion lifestyle and price perception. Specifically, fashion lifestyle Repercussions purchase decisions by encouraging persons to follow trends and express themselves through clothing choices that reflect their personal taste. Meanwhile, a favorable price perception indicating that thrift fashion products are affordable and offer rate for money plays a crucial role in driving purchase interest. These findings offer valuable insights for thrift fashion business actors in designing more Repercussionive marketing strategies aligned with the preferences of Generation Z
Analysis Of Skills Required For Human Resource Management In The Digital Era: A Case Study Of Shopee E-Commerce
Get PDFThis study aims to analyze the effect of digital skills on employee performance and job satisfaction in a modern work environment. The study uses a quantitative approach, with a sample size of 99 from the calculation day using the Slovin formula with a population of 58,000. This study chose the Shopee e-commerce object to determine the HR competencies needed in the company. The analysis software uses SPSS 25. The calculation results show that digital skills have a significant effect on employee performance, which has a positive impact on the level of job satisfaction. Employees who are skilled in using technology can complete tasks more efficiently, collaborate effectively, and feel more confident. Company support in developing digital skills through adequate training and resources also contributes to improved performance. These findings indicate the importance of investing in digital skills to increase employee productivity and job satisfaction, as well as support the overall success of the organizatio
Analysis of Changes in Tax Rates and Income Tax Sanctions on Taxpayer Compliance in MSMEs in Bekasi City
Get PDFAbstract
This study aims to determine the effect of changes in tax rates and income tax sanctions on taxpayer compliance in MSMEs in Bekasi City. This study uses SPSS to analyze research data. The tool used to analyze research data is multiple regression analysis. The variables used in this study include Tax Rates (X1) and Tax Sanctions (X2) as independent variables and Taxpayer Compliance (Y) as the dependent variable. Research data were obtained from individual taxpayers who are MSME actors online in Bekasi City. The conclusions of this study include 1. The Tax Rate variable (X1) partially has a significant and positive impact on the Taxpayer Compliance variable (Y). 2. The Tax Sanction variable (X2) partially has a significant and positive effect on the Taxpayer Compliance variable (Y). 3. The Tax Rate variable (X1) and the Tax Sanction variable (X2) simultaneously have a significant and positive effect on the Taxpayer Compliance variable in MSMEs in Bekasi City.
Keywords: Tax Rates, Tax Sanctions, Tax Complianc
Determinants Of Energy Consumption In The European Union In 2022-2023
Get PDFThis study analyzes the effect of GDP per capita, electricity price, urbanization rate, and average temperature on energy consumption in 27 EU countries in 2022-2023, a time of energy crisis due to global geopolitical tensions. Energy consumption is defined as the total energy used for economic and household activities, measured in kilograms of oil equivalent (KGOE). Using panel data regression with Random Effect Model approach, the results show that GDP per capita and average temperature have a significant effect on energy consumption, where GDP increases and temperature decreases consumption. Electricity price also has a significant negative effect, reflecting the drive for energy efficiency, while urbanization is not significant. The R² value of 0.548491 indicates that the model is able to explain 54.85% of the variation in energy consumption, confirming the relevance of economic and climatic factors to energy dynamics in the region
The Role of Ar-Ridho Islamic Institute in Mualaf Development Study on Mualaf at Ar-Ridho Islamic Institute in Siantan Hilir Village, North Pontianak
No full textThe research objectives describe the role of the Ar-Ridho Islamic Institute, the form, material and method of coaching. Descriptive research type with a qualitative approach, collection techniques with observation, interviews and documentation, Informants consisted of 5 informants. The results of the research are well done, orderly and smooth, Mualaf has knowledge, understanding of Islamic religious science in theory and practice in his daily life. The non-physical form of coaching conveys material for understanding Islamic religious knowledge in theory and practice about Akidah, Islamic Sharia, Akhlak, procedures for carrying out worship, ablution, congregational prayer, speech skills and training using the lecture method, Qur'anic and Prophetic stories and the Tarqib and Tarhib method. Physical coaching, sports activities and community service in the Ar-Ridho Islamic Institute environment. The results of coaching can be seen from the coaching strategy, coaching programme, implementation of coaching and its benefits for Mualaf. Suggestions for the management of the Ar-Ridho Islamic Institute to improve facilities, infrastructure and collaborate with stakeholders, coaches (officers) to be more active, innovative in encouraging Mualaf to participate in coaching activities, to Mualaf to be more serious, earnest, and steadfast in gaining knowledge of Islam as an obligation, as well as provisions for themselves in the world and in the hereafter