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Penerapan Desain Produk, Desain Alat-Alat Promosi Digital Dan Desain Media Pemasaran Online Bagi UMKM Peternakan Kambing Di Kecamatan Getasan Kabupaten Semarang
Get PDFKegiatan pengabdian masyarakat untuk UMKM peternakan kambing, bertempat di KPM PKH Graduasi Prokus di Kecamatan Getasan, Kabupaten Semarang. Kegiatan ini bertujuan untuk membantu menemukan solusi atas permasalahan di bidang produksi, pengembangan usaha, promosi, dan pemasaran bagi UMKM mitra. Permasalahan yang dihadapi UMKM mitra meliputi kurangnya kemampuan pelaku UMKM untuk memanfaatkan peluang usaha, menguasai ilmu pengetahuan dan teknologi, berpikir kreatif, dan berinovasi dalam mendesain produk, kemasan, alat promosi, dan pemasaran produk mereka. Kondisi ini berdampak pada terbatasnya jangkauan pemasaran dan rendahnya omset penjualan. Solusi yang diberikan meliputi: memberikan pelatihan dan bantuan kepada UMKM mitra untuk meningkatkan kualitas produk dengan mengolah limbah urin kambing menjadi pupuk cair yang dikombinasikan dengan PGPR (Plant Growth Promoting Rhizobakteri) diversifikasi dan diferensiasi produk, membantu implementasi desain produk dan kemasan yang menarik, membuat desain materi promosi digital yang representatif, mengembangkan desain media pemasaran online, dan menghasilkan ide-ide baru dari media online. Peningkatan pendapatan penjualan produk UMKM akan menghasilkan keuntungan yang lebih tinggi bagi UMKM, sehingga meningkatkan taraf hidup mereka.
Kemampuan untuk meraih peluang bisnis yang lebih besar, pergeseran perilaku pemasaran dari konvensional ke pemasaran online, memiliki ide-ide kreatif, dan manajemen keuangan yang tepat harus diimbangi dengan kemampuan UMKM untuk menerapkan manajemen kewirausahaan dan penerapan teknologi pemasaran online. Pergeseran perilaku pemasaran dari konvensional ke pemasaran online harus diimbangi dengan kemampuan pelaku UMKM untuk mendesain produk yang lebih menarik, mendesain alat promosi digital yang efektif sehingga produk mudah dikenali, dan menggunakan teknologi pemasaran online untuk memperluas jangkauan pasar mereka. UMKM dapat mendorong perekonomian Indonesia. Pemanfaatan konsep pemasaran berbasis teknologi telah menjadi kebutuhan bagi UMKM agar dapat berkembang menjadi pusat kekuatan ekonomi. Memilih media pemasaran online merupakan pilihan yang efektif bagi UMKM untuk menjangkau area pasar yang lebih luas, meningkatkan omset penjualan, dan dengan demikian berdampak pada pertumbuhan pendapatan UMKM Peternakan Kambing di Kabupaten Getasan
Development of Civil Engineering Management Models Based on Community Participation: A Scoping Review in Timor Leste
No full textInfrastructure development plays a crucial role in promoting economic growth and social welfare, particularly in developing countries such as Timor Leste. However, infrastructure projects in such contexts often face technical, managerial, and social challenges that limit their effectiveness and sustainability. One of the key issues identified is the limited integration of community participation within civil engineering management practices. This study aims to systematically map and analyze existing literature on participatory-based civil engineering management models for infrastructure development through a scoping review approach.
This research adopts a qualitative scoping review methodology following established review frameworks to identify, select, and synthesize relevant peer-reviewed studies published over the past decade. Academic databases including Google Scholar, Scopus, and ScienceDirect were used to retrieve literature focusing on civil engineering management, community participation, and infrastructure development in developing countries. The selected studies were analyzed thematically to identify key trends, model components, and research gaps.
The findings indicate that although community participation is widely recognized as an important factor in enhancing project relevance, sustainability, and social acceptance, its implementation within civil engineering management remains fragmented and largely confined to the planning stage. Moreover, existing models tend to emphasize technical and managerial efficiency while insufficiently integrating participatory and social dimensions. In the context of Timor Leste, these limitations are further compounded by institutional capacity constraints and post-conflict governance challenges.
This study concludes that there is a critical need for a comprehensive and context-sensitive civil engineering management model that integrates technical rigor with meaningful community participation across all stages of infrastructure development. The results of this scoping review provide a conceptual foundation for future empirical research and offer practical insights for policymakers and practitioners aiming to achieve inclusive and sustainable infrastructure development in Timor Leste and similar developing country contexts
The influence of security perceptions and digital payment usage on the decision to use the BRImo application in Bandar Lampung
No full textBRImo application. The development of digital banking services has encouraged people to rely more on mobile banking applications for financial transactions. Therefore, the security and convenience of online payments are important factors in the user decision-making process. This study uses a quantitative approach with data collection methods through the distribution of online questionnaires to BRImo app users in Bandar Lampung. The data obtained was analyzed using multiple linear regression techniques to determine the extent of the influence of independent variables on usage decisions. The results of the study show that perceptions of security and the use of digital payments have a positive and significant impact on the decision to use the BRImo application. These findings indicate that the higher the sense of security felt by users and the more often they use digital payments, the more likely they are to choose the BRImo application
The Effect of Service Quality and Promotion on Telkomsel Customer Satisfaction (A Study of College Students in Bandar Lampung)
No full textIndonesia has many providers offering internet access services and conveniences, one of which is Telkomsel. In using Telkomsel cards, consumers consider several factors. This study aims to determine the impact of several factors on customer satisfaction with Telkomsel provider cards in Bandar Lampung, particularly among university students. The factors studied include service quality and promotion. This study uses explanatory research with a quantitative approach. The research population consists of Telkomsel card customers and students in Bandar Lampung. The sampling technique used is proportional stratified random sampling by selecting 10 universities in Bandar Lampung and 100 respondents selected as research samples. Data were obtained through the distribution of questionnaires to respondents. The data analysis techniques used included descriptive analysis, classical assumption testing, and multiple linear regression analysis using the SPSS Statistics 30 application program. The results of the study showed that, partially, service quality and promotion had a significant effect on customer satisfaction. Then, simultaneously, service quality and promotion together had a significant effect on customer satisfaction.
Keywords: service quality, promotion, customer satisfaction, Telkomse
The Effect Of Work Discipline And Work Environment Of Civil Servants On Civil Servant Performance At BKPSDM Metro City
No full textThis study aims to analyze the effects of work discipline and work environment on the performance of Civil Servants (Pegawai Negeri Sipil/PNS) at the Human Resources and Human Resource Development Agency (Badan Kepegawaian dan Pengembangan Sumber Daya Manusia/BKPSDM) of Metro City. The study employs a quantitative approach using a survey method. The research population consists of all civil servants at BKPSDM Metro City, with total sampling applied as the sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression. The results indicate that work discipline has a positive and significant effect on employee performance, with a calculated t-value of 3.409 and a significance level of 0.001 (< 0.05). The work environment also shows a positive and significant effect on employee performance, with a calculated t-value of 4.056 and a significance level of 0.000 (< 0.05). Simultaneous testing results demonstrate that work discipline and the work environment jointly have a significant effect on employee performance. These findings suggest that improvements in the performance of civil servants at BKPSDM Metro City can be achieved through the consistent implementation of work discipline and the creation of a conducive and comfortable work environment
Creativity Pattern of Problem Posing in Mathematics for Moderately Capable Students in Cross-Situations
No full textThis study aims to describe the pattern of creativity in mathematical problem posing among students with moderate mathematical ability across different situations. Creativity is analyzed through three indicators: fluency, flexibility, and novelty. This qualitative descriptive study involved students of the Primary School Teacher Education Program (PGSD) at Universitas Negeri Makassar, selected using purposive sampling based on moderate mathematical ability test results. Data were collected through mathematical problem-posing tasks involving free, semi structured, and structured situations, supported by semi-structured interviews. The findings indicate that students with moderate mathematical ability demonstrate relatively consistent fluency across situations, as they are able to generate several relevant mathematical problems. However, flexibility and novelty are limited and fluctuate depending on the characteristics of the situation. Free and semi-structured situations provide more opportunities for idea variation, while structured situations tend to restrict creativity, resulting in routine and procedural problems. These results highlight the importance of designing adaptive problem posing situations to support the development of students’ mathematical creativity. These results suggest that instructional designs incorporating adaptive and balanced problem posing situations are essential to support the development of flexibility and novelty in students’ mathematical creativity
Chemical and Physical Characteristics of Soils under Maize (Zea mays L.) Cultivation in Pulubala District, Gorontalo Regency
No full textSoil fertility is a key factor influencing maize productivity, particularly in intensive agricultural areas. This study aimed to evaluate the chemical and physical soil properties of maize (Zea mays L.) fields in Pulubala District, Gorontalo Regency, Indonesia. The study was conducted from April to May 2025 in three maize-growing villages, namely Mulyonegoro, Puncak, and Molalahu. Soil samples were collected using a diagonal sampling technique at a depth of 0–30 cm. Soil physical properties analyzed included texture, bulk density, and water content, while chemical properties comprised soil pH, organic carbon, total nitrogen, available phosphorus (Olsen P₂O₅), exchangeable potassium, cation exchange capacity, and base saturation. The results indicated that soils in the study area were generally slightly acidic, with low organic carbon, low available phosphorus, and low base saturation, despite moderate nitrogen and high potassium availability. These conditions indicate that low organic matter content and phosphorus deficiency are the main limiting factors for soil fertility in the maize fields of Pulubala District. Integrated soil management practices, including organic matter application and balanced fertilization, are required to improve soil quality and support sustainable maize production
The Effect of Online Marketing Strategy and Customer Satisfaction on Purchasing Decisions of a Frozen Food SME in Indonesia
No full textThis study analyzes the effect of online marketing strategy and customer satisfaction on purchasing decisions at Cahaya Frozeen Food, a frozen food SME in Central Lampung, Indonesia. A quantitative approach was employed using a survey of 100 consumers selected through the Lemeshow formula. Data were collected using a Likert-scale questionnaire and analyzed with multiple linear regression. The findings indicate that online marketing strategy has a positive and significant effect on purchasing decisions. Customer satisfaction also shows a positive and significant influence on purchasing decisions. Simultaneously, both variables significantly affect purchasing decisions, with a coefficient of determination (R²) of 0.749. These results suggest that optimizing online marketing activities and improving customer satisfaction are essential for increasing purchasing decisions among SME consumers
Pengembangan Aplikasi Promosi UMKM Berbasis Digital Melalui Pemanfaatan Instagram Dan Tiktok Di Kecamatan Dampit, Desa Jambangan, Dusun Sumber Sari
No full textPerkembangan teknologi digital memberikan peluang besar bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memperluas jangkauan pemasaran dan meningkatkan daya saing produk. Namun, banyak pelaku UMKM di daerah pedesaan masih menghadapi keterbatasan dalam memanfaatkan media digital. Program ini bertujuan untuk mengembangkan dan mengoptimalkan promosi UMKM berbasis digital melalui Instagram dan TikTok di Desa Jambangan, Dusun Sumbersari, Kecamatan Dampit. Kegiatan yang dilakukan oleh Mahasiswa KKN Kelompok 7 Universitas Wisnuwardhana Malang mencakup observasi kondisi awal UMKM, pelatihan media sosial, pendampingan pembuatan dan pengelolaan konten, serta evaluasi efektivitas program. Hasil kegiatan menunjukkan peningkatan literasi digital dan keterampilan promosi pelaku UMKM, terbentuknya akun media sosial bisnis, peningkatan kualitas konten promosi, serta meningkatnya interaksi dan jangkauan audiens. Selain itu, terjadi perubahan sikap pelaku UMKM yang lebih terbuka terhadap penggunaan teknologi digital sebagai strategi pemasaran. Pemanfaatan Instagram dan TikTok terbukti efektif untuk meningkatkan visibilitas produk serta mendukung penguatan ekonomi lokal di Dusun Sumbersari
Business Model Design of Ranau Tilapia Micro-Enterprise Using the Business Model Canvas Approach
Get PDFThis study aims to design an appropriate business model for the Ranau tilapia micro-enterprise Nila Ranau Bang Meng in Bandar Lampung using the Business Model Canvas (BMC) approach. The business operates conventionally and depends on seasonal demand, resulting in sales fluctuations. This research used a qualitative case study method with data collected through observation, in-depth interviews, and documentation. The analysis was conducted by mapping the existing business model into the nine BMC elements and formulating a proposed model. The results show that strategic improvements are needed, particularly in value propositions, channels, customer relationships, and key partnerships. Product innovation, digital and offline marketing, customer relationship strengthening, and partnership expansion are recommended. The study concludes that the Business Model Canvas is an effective tool for developing a more structured and competitive business model for local micro-enterprises