Rumah E-Journal Citakonsultindo (CV. CITA UTILITAS UTAMA)
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    Prevalence Of Feline Lower Urinary Disease (FLUTD) On Cats At Animal Health Centers (Puskeswan) Gorontalo City Period April – Juny 2024

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    The aim of this research is to measure the incidence rate (prevalence)of FLUTD cases in cats seeking treatment at the Gorontalo City Animal Health Center (Puskeswan). Feline Lower Urinary Tract Disease (FLUTD) is a disease that often occurs in cats, one of which is coused by the presence of crystals in the urinary bladder. The samples examined were cats that had FLUTD and sought treatment at the Gorontalo City Health Center from July to September 2024. The examination method was to examine the patient’s ambulatory. The patient’s ambulator is the first record when the patient is handled. Cat patients who come have an ananemsa byasking the animal owner several questions, which are then recorded in the ambulatory. After the patient’s analysis is carried out, a physical examination is carried out by measuring body temperature, listening to the respiratory tract using a stethoscope, which aims to find out whether only the digestive system is affected or whether the respiratory system has been attacked. The cat’s urinary bladder is palpated to see if it is hardened and pressure is tried to produce urine. If urine does not come out, it is necessary to install a catheter. The mouth is then opened to determine the condition of the inside of the mouth, whether is has experienced systemic poisoning due to toxins or body waste that cannot be excreted through urine. Cats that have been poisoned will have a purplish color on their oral mucosa. The prevalence of FLUTD in cats receiving treatment at the Gorontalo City Health Center was calculated by dividing patients who showed FLUTD by dividing the number of patients treated during July to September 2024 by one hundred percent. The prevalence of FLUTD in cats seeking treatment from January to March at the Gorontalo City Health Center was 17,70%

    Analysis Of Strategy For Developing HR Competencies In Facing The Era Of Digitalization At The Secretariat Of South Lampung Regional House Of Representatives

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    The development of human resource (HR) competencies is a key factor in supporting digital transformation within government institutions, including the Secretariat of the Regional House of Representatives (DPRD) of South Lampung Regency. This study aims to analyze strategies for developing HR competencies in facing the era of digitalization and to identify supporting and inhibiting factors. The research uses a qualitative approach with participatory observation methods supported by interviews and documentation studies. Data analysis is conducted using the Miles and Huberman model and reinforced with SWOT analysis. The results indicate that HR competency development is not yet optimal due to limited resources, low digital literacy, resistance to change, and infrastructure constraints. The strategies developed emphasize strengthening the digital competencies of staff, improving institutional frameworks, and enhancing technological support and an adaptive work culture

    Strategy For Developing Traditional Night Market Pt Safaria Adi Puta

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    This study examines the development strategies of traditional night markets implemented by PT Safaria Adi Putra, emphasizing the role of leadership and local socio-cultural values in sustaining business performance. A qualitative case study approach was applied, using data collected through observations, in-depth interviews, and documentation. The findings indicate that development strategies include standardization of facilities, structured spatial management, digital promotion, and cultural-based entertainment innovation. Managerial leadership strengthens coordination, trader participation, and stakeholder trust, while socio-cultural values such as mutual cooperation and community bonding enhance market sustainability. The study concludes that the integration of adaptive development strategies, participatory leadership, and socio-cultural values is essential to improving the competitiveness and sustainability of traditional night markets

    The Influence Of Influencer Credibility On Purchase Intention With Brand Trust As a Mediating Variable (Study on Somethinc Calm Down Moisturizer Cosmetic Products Labeled "Tasya Farasya Approved" in Bandar Lampung)

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    This study is motivated by the increasing role of influencer marketing in the digital cosmetics industry, particularly the use of the “Tasya Farasya Approved” label on Somethinc Calm Down Moisturizer as a representation of influencer credibility in building brand trust. This research aims to analyze the effect of influencer credibility on purchase intention with brand trust as a mediating variable among consumers of Somethinc Calm Down Moisturizer in Bandar Lampung City. This study employs a quantitative approach using the Partial Least Square–Structural Equation Modeling (PLS-SEM) method processed with SmartPLS, involving 204 respondents. The results indicate that influencer credibility has a positive and significant effect on brand trust and purchase intention, while brand trust also has a positive and significant effect on purchase intention. Furthermore, brand trust is proven to positively and significantly mediate the effect of influencer credibility on purchase intention, classified as complementary mediation (partial mediation). These findings confirm that influencer credibility plays a strategic role in enhancing consumer purchase intention through the development of brand trust

    The Impact of Profitability, Dividend, and Firm Size on Stock Prices in the Consumer Goods Sector on the Indonesia Stock Exchange for the Years 2022-2024: The Effects of Global Geopolitical Uncertainty

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    This study aims to analyze the effect of corporate profits, Dividend, and Firm Size on stock prices in consumer goods companies listed on the Indonesia Stock Exchange. The data used are secondary data in the form of company financial reports, covering a five-year observation period and 295 observations. The analytical method used in this study is multiple linear regression analysis with the assistance of statistical software. The results show that corporate profits and Firm Size have a positive and significant effect on stock prices, indicating that financial performance and company scale are the main factors investors consider when making investment decisions. Meanwhile, Dividend have no significant effect on stock prices, indicating that investors are more oriented towards potential capital gains than dividend income. This study is expected to contribute to investors, company management, and future researchers in understanding the factors that influence stock prices

    The Influence Of Content Marketing on Consumer Purchase Intention (Study on TikTok @otsky_official in Indonesia)

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    The rapid growth of short form video based social media platforms, particularly TikTok, has transformed digital marketing practices through content marketing strategies. This study aims to examine the effect of content marketing on consumer purchase intention, measured through the dimensions of reliability, disbelief, and persuasion knowledge, on the TikTok account @otsky_official in Indonesia. This research adopts a quantitative approach using a survey method. Data were collected through an online questionnaire distributed to 168 TikTok users who had viewed or interacted with content from @otsky_official, selected using non-probability sampling with a purposive sampling technique. The data were analyzed using multiple linear regression with SPSS. The results indicate that reliability has a positive and significant effect on purchase intention, disbelief has no significant effect on purchase intention, and persuasion knowledge has a positive and significant effect on purchase intention. These findings suggest that the effectiveness of content marketing on TikTok is influenced by the perceived credibility of information, the level of consumer skepticism, and consumers’ awareness of persuasive intent embedded in marketing content

    Human Resource Management Competency Strategies in Enhancing the Competitiveness of Micro Businesses

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    Human resource management competency refers to the abilities, knowledge, and skills of individuals or groups in managing the strategic and operational aspects of an organization's workforce. This study aims to answer the question of how PT Beranda Sadawira Utama's human resource competency strategy has improved the competitiveness of micro businesses. This study uses a descriptive qualitative method with purposive techniques and data collection in the form of interviews, observations, and documentation. The results show that PT Beranda Sadawira Utama has implemented the KSA concept and produced a VRIN value, proving that the company uses strategies such as implementing product quality standards, communication regarding services, and consistent cooperation with colleagues, which have resulted in the company's ability to survive and increase its business competitiveness

    The Influence Of Price Perception, Product Quality, And Healthy Lifestyle On The Purchase Decision Of Sain Deli Healthy Food Products In Bandar Lampung

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    This research is motivated by the increasing public awareness of the importance of a healthy lifestyle, which drives changes in consumer behavior in choosing food, so that purchasing decisions are not only based on price but also on product quality and alignment with the healthy lifestyle being pursued. This study aims to determine the influence of price perception, product quality, and healthy lifestyle on the purchasing decision of Sain Deli healthy food products in Bandar Lampung. This study uses a quantitative approach with sampling techniques employing simple random sampling probability sampling. Data collection was conducted thru questionnaires distributed to 160 respondents who are consumers of Sain Deli in Bandar Lampung. The data obtained were then processed using SPSS version 27 software. The research results show that price perception, product quality, and a healthy lifestyle have a positive and significant impact on the purchasing decision of Sain Deli healthy food products. This study is expected to provide a deeper understanding of the factors influencing consumer purchasing decisions regarding healthy food products

    Price Volatility and Correlation of Animal Protein Food Commodities in South Sulawesi

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    This study aims to analyze the price fluctuations of beef, broiler chicken, and chicken eggs as sources of animal protein, as well as to analyze the correlation between commodity prices and food inflation in South Sulawesi Province, during 2021–2025. Secondary monthly time series data were obtained from the Strategic Food Price Information Center (PIHPS) and the Central Statistics Agency (BPS). Data were analyzed using coefficient of variation (CV) analysis and Pearson correlation. The results show that beef prices in modern markets fluctuate more (CV 9.16%) than in traditional markets (CV 8.01%), while wholesalers experience the highest volatility in the beef supply chain (CV 11.11%) compared to producers (CV 8.86%) and retailers (CV 8.51%). Broiler chicken prices were more stable in modern markets (CV 12.64%) than in traditional markets (CV 19.82%), but wholesalers again experienced the highest volatility (CV 31.07%), followed by producers (CV 28.56%) and retailers (CV 10.17%). Egg prices were slightly more stable in modern markets than in traditional markets (CV 19.45 vs. 20.24%), while producers recorded the highest volatility (CV 24.06%), followed by wholesalers (CV 21.13%) and retailers (CV 18.54%). Monthly food inflation averaged 0.331% and was highly volatile (CV 5.228%). Pearson correlation analysis revealed a strong and highly significant positive correlation between beef and egg prices (r=0.759; p<0.01), while the correlations between beef and broiler chicken, and between broiler chicken and eggs, were weak and insignificant. The correlation between each animal protein price and food inflation is negative and statistically insignificant, indicating that food inflation in South Sulawesi is mainly driven by other staple commodities

    Analysis of Peanut Farming Income in Lanne Village, Tondong Tallasa Subdistrict, Pangkajene and Islands Regency

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    This study aims to determine the amount of production costs incurred by farmers and analyze the amount of income farmers earn from peanut farming in Lanne Village, Tondong Tallasa District, Pangkajene and Islands Regency. This study was conducted using the simple random sampling method. The research sample was taken randomly in Lanne Village. All peanut farmers who were members of the tanin group were included in the research population. The selection of farmer samples was carried out using a simple random sampling method, resulting in 165 farmers as samples, 24 of whom represented 15%. For data analysis, this study used quantitative descriptive analysis and calculated the analysis of costs, receipts, and income. The results showed that the costs incurred from peanut farming were fixed costs of IDR 3,812,333 and variable costs of IDR 3,020,208. Thus, the total cost of peanut farming was IDR 6,832,542. The revenue from peanut farming is IDR.88,032,466, and the income from peanut farming is IDR. 81,199,925 per planting season. This figure shows that the income obtained from peanut farming is very profitable

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