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NETFLIX, THE SUCCESS OF A GLOBAL STORYTELLING
No full textThe global expansion of Netflix represents a transformative journey in the entertainment industry.
Initially launched as a DVD rental-by-mail service in the United States in 1997, Netflix gradually
evolved into a streaming giant that transcended borders. The company's strategic pivot to online
streaming in 2007 laid the foundation for its international expansion. Netflix's global rollout began
in 2010, and since then, it has aggressively entered diverse markets worldwide, overcoming
challenges related to content localization, cultural differences, and regulatory frameworks. The
platform's global success can be attributed to its commitment to producing original content tailored
for diverse audiences, fostering a binge-watching culture, and leveraging advanced data analytics
to personalize recommendations. The impact of Netflix's global presence extends beyond
entertainment consumption, influencing viewing habits, content creation dynamics, and the
competitive landscape of the media industry. The story of Netflix going global exemplifies the
power of digital innovation, content strategy, and adaptability, showcasing how a company can
transcend geographical boundaries to become a ubiquitous force in the ever-evolving global
entertainment landscape
A CRITICAL REVIEW OF KAMALA MARKANDAYA'S NOVEL "A SILENCE OF DESIRE"
No full textIn 1960, Kamala Markandaya published "A Silence of Desire," her third novel. It's an innovative
step that adds new thematic complexity to her story. The author expertly dissects the marriage
relationship in this insightful work. K.S.N. Rao claims that the novel succeeds on a psychological
level. A Silence of Desire is a creative analysis of the mental illness of a middle-class,
conservative, religious woman. The story is representative of the growing yet uneasy middle class
and the conflicts and solutions that arise from inside that demographic's unique psychology and
temperament. "A Silence of Desire" is a powerful and thought-provoking novel that explores the
complexities of postcolonial identity, cultural collision, and the search for self-understanding. This
literary masterpiece continues to captivate readers with its perceptive analysis of pressing themes
that shape our interconnected society. As conventional Indian ideals and Western modernity
collide, "A Silence of Desire" by Kamala Markandaya delves into the intricate complexities of
culture and individual identity. Sarojini and Ravi Dandekar's marriage is challenged by their
divergent views on religion, spirituality, and the evolving post-colonial Indian environment, which
is at the centre of the story. This research aims to delve into the knotty problems of coming into
one's own as a person in the face of competing modernist and traditionalist pressures. Sarojini's
steadfast trust in the mysterious Swamy exemplifies the lasting influence of conventional wisdom
and the pursuit of enlightenment. At the end of the story, the couple learns more about themselves,
their culture, and the significance of maintaining a balance between tradition and modernity. (65
Clustering Based on Customers’ Behaviour in Accepting Personal Loan using Unsupervised Machine Learning
No full textThis research explores the application of unsupervised learning, a subset of Artificial Intelligence
(AI), to analyze customer behavior in accepting personal loans within the banking sector. Focusing
on clustering algorithms, the study employs popular methods like K-Means Clustering, Density-Based Spatial Clustering of Applications with Noise (DBSCAN), Agglomerative Hierarchical
Clustering, and Mean Shift Clustering to understand customer characteristics and behaviors. Using
a dataset from Kaggle comprising 13 attributes and 5000 rows of bank customer data, the research
addresses the challenge of processing overwhelming customer information by leveraging machine
learning models. The objective is to enhance target marketing campaigns, increase success ratios,
and identify potential customers with a higher probability of loan acceptance. This research
contributes novel insights into the application of clustering algorithms in banking, proposing
pragmatic solutions for efficient data analysis and campaign optimization. The findings underscore
the pivotal role of AI in navigating and unraveling customer behavior complexities in the banking
industry. All clustering models are developed successfully in producing cluster results. Besides,
this system was able to perform good data visualization in order to provide better user experience.
All the models are compared and discussed based on the results obtained. As a conclusion, KMeans clustering was presenting better cluster results using this particular dataset
Analysis of Renewable Energy Demands using AI
No full textSustainable energy includes all kinds of renewable energy which is obtained
through the natural resources of our earth that are infinite or non-exhaustible, which includes
mainly wind energy and solar energy. The future energy will be renewable energy which
will be replacement for the traditional form of the energy which mainly depends on the fossil
fuels which are detrimental to the environment. This paper mainly addresses the analysis of
sustainable energy requirement for the future using artificial intelligence. Various types of
renewable energy such as hydroelectric, wind and solar are taken into consideration for
different seasons. Machine learning-based techniques will be used to preprocess the data
and evaluate it for associations and trends. The total data is divided into two sets training
and testing in the ratio of 80:20. The analysis of AI is done using python programming
language. Finally, various types of machine learning techniques are compared for getting
optimal results and tested also for accuracy. This paper can help analyze the renewable
energy demands of future using machine learning and deep learning to deliver insightful
information
Empowerment and Socio-economic Impact of Livelihood Trainings: A Case of a Private Educational Institution in Southern Luzon, Philippines
No full textThis study explored the perceived impact of the livelihood training program on employment and
entrepreneurship among participants of San Pablo Colleges' DREAMS Program. This study aimed
to understand the extent to which the program has contributed to creating employment and
entrepreneurial opportunities for individuals within the community. Through a mixed-methods
approach, including surveys and qualitative interviews, data was collected from a diverse group of
participants. The findings revealed a mixed response regarding the program's impact on
employment and entrepreneurship. Out of the 30 respondents, 10 reported that the livelihood
training program helped them create employment and entrepreneurial opportunities, while 20
respondents did not experience significant impact in these areas. The program's overall mean score
of 3.03 on a scale of 1 to 5 suggests a moderate impact on participants' employment and
entrepreneurial activities. Several factors contributed to the varied outcomes. Individual context
played a crucial role, with participants' pre-existing skills, interests, and market conditions
influencing their ability to translate the training into viable ventures. For those who experienced
positive outcomes, the program facilitated the establishment of income-generating businesses,
such as selling various products and providing services like manicure, pedicure, and hair cutting.
Implementing the recommended strategies can maximize the program's positive impact and foster
sustainable livelihoods among participants, contributing to community empowerment and
economic growth
PEER COMMUNICATIONS INFLUENCE ON PURCHASE INTENTION OF BEAUTY PRODUCTS
No full textOne of the fast-growing industries identified is beauty-care industry. Different factors are
influencing beauty enthusiasts on purchasing intention. Nowadays, peer communication has
become important in marketing process as it is a multi-dimensional two-way activity. However,
there are limited research conducted in the context of beauty products. Therefore, the findings
of this research are useful to tighten the gap of knowledge to academe, and to be a reference
for marketing plan in beauty industry. Questionnaire is distributed randomly and is done with
various analysis tools in SPSS, such as Correlation Analysis, Reliability Analysis, Multiple
Regression Analysis. From the findings of this research, we found that social media
dependency and public-organization engagement have significantly influenced the purchase
intention of beauty products, while tie-strength has not significantly influenced the purchase
intention. Therefore, brands should have a consistent image across social media platforms and
influence the followers with helpful information and entertaining videos. Public-organization
engagement should be improved and maintained to increase the purchase intention among
consumer
Biodiversity and application prospects of fungal endophytes in the agarwood-producing genera, Aquilaria and Gyrinops (Thymelaeaceae): A review
No full textAgarwood is originated from the resinous part of Aquilaria and Gyrinops plants and has been a precious biomaterial for applications in traditional medicine, perfumery, cosmetics, and religious purposes all over the world. In the wild, the formation of agarwood is related to the defense mechanism of the tree in response to physical damage that allows further microbial infestation into its wood, while having the whole tree covered with agarwood would take up a long time, and it rarely happens. For Aquilaria and Gyrinops, the presence of endophytes is mainly found derived from the tree. The isolated endophytes could be important sources of natural products, while some could contribute to the formation of agarwood in the tree, which is safe for the environment and human health. This review summarized the biodiversity of fungal endophytes recorded in Aquilaria and Gyrinops and their potential effects on host trees. Till now, 67 endophytic genera have been isolated from Aquilaria and Gyrinops, and 18 ones were found responsible for the promotion of agarwood formation. Additionally, 92 compounds have been reported to be produced by the agarwood endophytes, and 52 ones displayed biological activities, most of which have anti-inflammatory, anti-bacterial, and anti-cancer activities. Nevertheless, fungal endophytes are promising agents that deserved to be further studied and scaled up to a commercial level for the production of agarwood oil, but the role of endophytes in the agarwood host trees needs to be furtherly investigated in future studies
Relationship between the Cognition and Fear of Fall among Elderly People
No full textBackground: Aging is a dynamic process that varies from one individual to another and is marked by a reduction in physiological function. With changes caused by aging, it becomes more difficult to maintain balance because motor function involves an interaction of information from visual, vestibular, and proprioceptive systems that are integrated in the central nervous system. These functional changes may predispose the elderly to balance problems and increase the likelihood of falling. The Aim and Objective of the present study was to evaluate the relationship between Cognition and Fear of Fall among elderly people.
Methodology: A correlation study that includes40 subjects with both genders and mean age of 58.7 ± 4.57 were conducted. Participant’s cognitive function and fear of fall were assessed using Mini-Mental State Examination and Activity-specific Balance Confidence Scale. The data were analyzed during Pearson Correlation Coefficient.
Results showed that there was a positive correlation between Cognition and Fear of Fall among elderly peoples (r=0.8967, p> 0.01).
Conclusion: The study concludes that older adults with possible cognitive decline have lower balance confidence, and greater fear of falling which address the needs of early attention in the management of falls
DIFFERENTIAL EFFECT OF EDUCATION LEVELS AND BUSINESS EXPERIENCE ON INNOVATIVE CULTURE OF MICRO, SMALL, AND MEDIUM ENTERPRISES’ OWNERS
No full textThis study examined the differential effect of education level and business experience on the innovative culture of micro, small and medium-scale enterprises (MSMEs) owners in South-West Nigeria. Two hypotheses were formulated and knowledge-based view theory was used. The study adopted the descriptive survey research design. The sample comprised one thousand, three hundred and eighty-two (1382). Data were collected using instruments titled “Education, Experience level and innovative Culture Questionnaire (r = 0.68). Data were analysed using descriptive statistics and analysis of variance (ANOVA). The results showed a significant difference in the innovative culture of MSME Owners’ based on level of education, and no significant difference existed in the innovative culture of MSME Owners based on level of experience. Based on the findings, it was recommended, among others, that government should ensure that the policy to build an entrepreneurial spirit of all students, irrespective of their level, should be well supervised. The policy will give the economy a vibrant youth equipped with innovative practices to boost the economy. The government can help enforce training, seminars, and refreshers courses for MSMEs Owners; this will go a long way in motivating the innovators to keep injecting new ideas into their respective organizations
Hardening AISI 316 Steel Using INTI Dense Plasma Focus Machine
No full textSurface modification of material has been an ongoing process since the iron age as can be observed in the process of making iron tools and weapons. Today the methods of material hardening have become much more varied and include nitriding, carburizing, boriding and various heat treatment. In this paper, a study on hardness improvement using nitriding on AISI 316 steel using INTI Plasma Focus Machine was carried out. The plasma dynamics was analysed with the aid of the Lee model code and it was found that the energy produced by the plasma focus machine was 4 Joules while 12 shots was needed to improve the hardness of the steel by 30% when the plasma focus was set at a pressure of 1 torr nitrogen gas and the sample was placed 40 mm from the anode tip