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Adoption Of Leadership Styles By Management Of Board Of Revenue Sindh: Mediating Role Of Psychological Ownership
Full text linkoai:ojs2.ojs.ilmauniversity.edu.pk:article/2The study examines the adoption of leadership style by the management of the Board of Revenue Sindh and its effect on the Performance of the employees and the mediating role of psychological ownership. The study employed a quantitative research design; a survey was conducted on the Board of Revenue Sindh using the questionnaire for data collection. The PLS-SEM was used for the data analysis. The findings suggest that the management of the Board of Revenue Sindh followed or employed the Democratic Leadership Style at the Board of Revenue Sindh. Besides that, the autocratic and laissez-faire leadership styles have an insignificant impact on employee performance. Psychological ownership mediates the relationship between the Democratic Leadership Style and employees\u27 Performance. It means that when the management follows the democratic leadership style, employees are motivated, and they own the organization, ultimately improving the employee and business performance
Unveiling the Impact of Television Violence on Youth: A Quantitative Study in Karachi Pakistan
Full text linkSince the prevalence of violence in society is very high and has been trending for quite some time, while in Karachi people face many psychological problems and commit crimes like aggression, murder, snatching, rapes etc., due to television violence. Now the purpose of this study is to highlight the reasons for increasing violence in our society due to violent content telecast. In this study quantitative research method was used to measure the impact. Data was collected through survey method by surveying a sample of 400 youth of Karachi, 200 were male, and 200 were females. The data was collected through questionnaires consisting of close-ended questions. The findings of the study suggest that violent content is the reason for increasing crimes in our society, such as suicide scenes encouraging youth to commit suicide as an escape from their problems. In the same way, the use of drugs, rape attempts, and murder attempts are as harmful as committing suicide. Now, let\u27s talk about the romantic scenes that promote rape attempts and the molestation of women in our society. Observing such content on television is causing youth to express such violent behavior. Therefore it is highly recommended that PEMRA should take notice and take strict measures against those making or delivering such content on television. According to the study, content makers and content producers are advised to deliver thoughtful, lesson-oriented, and morally accepted content
Implementation and Challenges in Cloud Computing
Full text linkCloud computing, an emerging field in Information Technology (IT), resides at the crossroads of three principal trends: standardization, virtualization, and the service-oriented approach to IT, leveraging the internet as its primary medium. Acting as a key platform for distributing resources such as infrastructure, software, business processes, applications, and hardware, cloud computing simplifies usage. Users or developers can now benefit from these services, even without specific knowledge, expertise, or control over the underlying technology infrastructure. Fundamentally, cloud computing embraces a blend of Software as a Service (SaaS), Infrastructure as a Service (IaaS), and Platform as a Service (PaaS). The focus of this review is to analyze the scientific literature on cloud computing. In this study thoroughly researched more than dozens of papers and find the core challenges
Facilitating the Integration of Sustainability into Project Management through the Project Management Office (PMO)
Full text linkIn today’s business world, organizations are increasingly seeking sustainable products and services because of rising expectations and increased demand from consumers and stakeholders. This constant pressure compels firms to adopt sustainable business practices, particularly influencing project management standards, methods, and processes where sustainability is desired in addition to traditional project management practices. Sustainable Project Management has evolved as a global trend within organizations. Despite, the crucial role played by the Project Management Office (PMO) in establishing standards and processes within an organization, its role in sustainable project management is still unexplored. Therefore, the purpose of this research paper is to explore and understand the roles and responsibilities of PMO that are essential to achieve the objectives of sustainable project management. As the study has a practical focus and the impact of the Project Management Office (PMO) in sustainable project management hasn\u27t yet been properly investigated, therefore a pragmatic interpretative approach has been applied along with a concept map. Based on the analysis of relevant literature, the responsibilities of a project management office are developed. The results of this study, identified twelve duties of the Project Management Office (PMO) to integrate sustainability elements into the organization\u27s project management practices. Consequently, the study delineates the central role of the Project Management Office (PMO) in an organization\u27s paradigm shift toward sustainable project management practices
The Impact of Effective Performance Management system on Employee Outcomes; Evidence from the Hoteling industry of Pakistan
Full text linkThe study\u27s objective is to examine the impact of performance on the employee’s behavior. The proposed agent-based model (ABM) is inspired by Guest (1997) within formal organizational structure frameworks that connect HRM and organizational performance to employee outcomes through performance management. Performance management was taken as the explanatory variable, and Employee outcomes were used as the explained variable. The sampling technique used was cluster sampling. The data was collected through designed questionnaires from 250 hotel employees across the provincial capital cities of Pakistan, including Islamabad, in 2023. Correlation and descriptive statistics were used in quantitative analysis. The regression was employed to estimate the data. In addition, ANOVA, R Square, standard error of the estimate, and Cronbach\u27s are applied to check the model\u27s significance, power, accuracy of prediction, and validity. A strong and positive relationship exists between Performance management and Employee outcomes. Organizations can positively impact employee outcomes by implementing effective performance, leading to a more productive, engaged, and successful workforce
The Paradox of Hedonism: Investigating the Media\u27s Inducement of Deceptive Desires & it\u27s Effects on Television Viewers
No full textThe study analyses the relationship between the exposure to television advertisements and its effects in creating deceptive desires among viewers. It also investigates the interconnection with higher materialistic tendencies in buyers with their favorable attitude towards hedonic messages shown in advertising. Drawing upon the theoretical foundation of utilitarianism, it suggests that by portraying products in a hedonic manner, advertisements lead the viewers towards compulsive buying resulting in false sense of fulfillment and immediate gratification from the viewers. The data was collected through a closed-ended questionnaire from a sample-size of 300 participants in Pakistan. The results confirm that media, through hedonic advertisements, develop false desires in viewers with the intention of driving immediate purchase decisions. Moreover, with the desires being deceptive, the false sense escapism is created in viewers. Findings show a significant level of P-value as 0.05 thus both the study hypotheses are approved
Fiction, Fantasizing, and Romanticizing: Studying the Effect of Korean Dramas on Pakistani Youth
Full text linkThe study tends to investigate the effects of Korean dramas on Pakistani youngsters following the incredible popularity post pandemic globally and among Pakistani consumers as well. Fictional drama has always been among the most popular genres of entertainment among youngsters due to its fantasy and romanticism. Korean fiction is reported to be the sensation of time among young Pakistanis. Drawing on theoretical foundations from Cultivation theory the study has investigated and analyzed underlying factors behind popularity of Korean dramas. A sample of 300 students have been surveyed through a questionnaire developed on 5 points Likert scale questionnaire. The findings have suggested that Korean drama content has profound effects on Pakistani youth. They fantasize Korean lifestyle, romanticize their folktales and feel a strong desire to visit Korea to explore real time experiences. All the proposed hypothesis have been proven with the p-value of 0.01
The Role of parenting styles in the development of cyberbullying behavior among university undergraduates
No full textAdolescence is a period characterized by intense emotions, and aggression is a common behavior, particularly among adolescent boys. Aggressive behaviors can manifest in various forms, including physical aggression and virtual contexts, such as bullying and cyberbullying. Environmental factors and parenting styles significantly influence both types of aggression, particularly elements of the family environment. The purpose of this study was to investigate the role of parenting styles in the development of cyberbullying behaviour among university students. The sample for this cross-sectional correlational study included 200 university students, with an equal distribution of 100 boys and 100 girls, aged between 18 and 25 years. Four research tools were utilized to measure the study\u27s variables: 1. Personal Information Questionnaire, 2. Cyberbullying Victimization Scale, 3. Cyberbullying Offending Scale, and 4. Alabama Parenting Questionnaire. Data were collected from various departments of Sindh University using a simple random sampling technique. The survey method through a questionnaire technique was used for data collection. The results were analyzed using SPSS version 26. The findings revealed significant effects of parenting styles on cyberbullying behaviors. A positive correlation was found between cyberbullying victimization and inconsistent discipline (r = 0.110, p = 0.123). A negative correlation between cyberbullying victimization and positive parenting (r = -0.322, p = 0.000). A positive correlation was found between cyberbullying offending and corporal punishment parenting (r = 0.194, p = 0.006). Additionally, the results indicated that male students are more likely to engage in cyber aggression compared to female students. The findings of the study suggest building control centers and anti-harassment cells in universities, and there is also a dire need for psychological counselling cells for students who are facing the challenging situation of cyberbullying victims and offenders. Findings give social workers suggestions for organizing seminars and awareness programs about parenting
Analyzing the Influence of Personal Selling Practices (Malpractices) on Physicians\u27 Decision-Making in the Pharmaceutical Sector of Pakistan: The Role of Personal Selling Practices (Malpractices)
Full text linkPharmaceutical marketing malpractices, especially in Pakistan, are unethical ways to get doctors to prescribe drugs. This study examines how morally questionable personal selling malpractices (PSM) such as misleading information, disparaging remarks about competitors, and incentives affect Pakistani pharmaceutical physician prescribing judgments. We gather Pharmaceutical marketing unethical behaviors come under six categories: Misconduct in organizations 2. Physicians, 3. MR & Colleagues, 4. Culture, 5. Work pressure and competitiveness, 6. Job rewards and threats. We believe these unethical influences would cause personal selling malpractices and harm prescribing decisions. Adopted questionnaires surveys were completed by 391 medical representatives (MRs) and physicians in Karachi\u27s, with an 82% net response rate. The model was tested using PLS Path Modelling (CFA). The study found that personal selling malpractices affect physicians prescribing. Organization, Physicians, MR-Colleagues, Culture, work pressure, and competition had a positive effect on personal selling malpractices, while job-related, rewards, and threat structure had an insignificant and negative effect. In contrast, MR-Colleagues\u27 related influence seems to lower the personal selling malpractices. Thus, job rewards and threat structure did not affect personal selling malpractices. The results also show that personal selling malpractices mediate between pharmaceutical industry practices, physician interactions, medical representative and colleague behavior, work pressure and competition, cultural influences, and physician decision influences. Identifying PSM elements and motivations can assist PI stakeholders reduce malpractices, develop professional awareness, and improve public image
Revolutionizing Digital Marketing with Blockchain Technology: An empirical investigation of Pakistani SMEs
Full text linkBlockchain technology, with its unique advantages of decentralization, security, and transparency, has completely changed marketing strategies and brought new modern frameworks. Scholars and industry professionals have been drawn to this technology in recent years to investigate the fundamental mechanisms and prospects of using blockchain technology in marketing. This study aims to investigate the future impact of blockchain technology on digital marketing by focusing on its role in reducing costs, improving security and privacy. To fulfill the aim of the study, the author investigates the perceived benefits of blockchain adoption in digital marketing, including its disintermediation, transparency, and security. The research also aims to provide insights for marketers, firms, and governments on how to use blockchain technology to enhance digital marketing practices. The study used a structural questionnaire to assess the intention to use blockchain technology in digital marketing among small and medium-sized enterprises in Pakistan. The present study conducted the structure equation modelling analysis to empirically examine the hypothesis via AMOS. The study demonstrates that employees\u27 intentions to utilize blockchain technology for digital marketing are significantly influenced by training, perceived value, and resource availability. Additionally, user adoption intentions are greatly influenced by blockchain capabilities including security & privacy, storytelling, disintermediation, and transparency