UNY Journal (Universitas Negeri Yogyakarta)
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Pendampingan implementasi e-marketing untuk peningkatan daya saing UMKM di Kampung Emas Bumijo, Jetis, Kota Yogyakarta
Get PDFPerkembangan teknologi digital telah membawa perubahan signifikan dalam strategi pemasaran dan daya saing usaha mikro, kecil, dan menengah (UMKM). Namun, sebagian besar pelaku UMKM masih menghadapi kendala dalam pemanfaatan teknologi digital secara optimal. Kegiatan pengabdian ini bertujuan untuk meningkatkan kompetensi digital dan kemampuan implementasi e-marketing bagi pelaku UMKM di Kampung Emas Bumijo, Jetis, Kota Yogyakarta. Metode pelaksanaan menggunakan pendekatan partisipatif melalui tahapan pelatihan konseptual, praktik langsung, dan pendampingan teknis. Hasil kegiatan menunjukkan adanya peningkatan rata-rata sebesar 35–40% pada kemampuan peserta dalam membuat akun bisnis digital, menyusun konten promosi, dan memahami strategi branding online. Dukungan fisik berupa bantuan tenda jualan juga diberikan untuk menunjang aktivitas pemasaran langsung. Implementasi e-marketing telah memperluas jangkauan pasar hingga 15% serta meningkatkan interaksi pelanggan (engagement) sekitar 20%. Selain itu, terbentuk komunitas digital “Pusat Digital UMKM Bumijo (PDU Bumijo)” sebagai wadah promosi dan kolaborasi berkelanjutan antar pelaku usaha. Kegiatan ini membuktikan bahwa kombinasi antara pelatihan berbasis praktik, pendampingan berkelanjutan, dan dukungan sarana fisik efektif dalam meningkatkan kapasitas digital UMKM, sekaligus memperkuat ekosistem ekonomi kreatif berbasis teknologi di tingkat komunitas. Model kegiatan ini dapat direplikasi pada wilayah lain dengan karakter sosial ekonomi serupa sebagai strategi pemberdayaan ekonomi digital berkelanjutan
Menjelajahi peran warisan budaya dalam branding destinasi: Kasus Taman Jati Larangan
No full textPenelitian ini mengeksplorasi peran warisan budaya dalam branding destinasi, dengan fokus pada Taman Jati Larangan di Dusun Iroyudan, Guwosari, Bantul. Tujuan utama dari penelitian ini adalah untuk memahami bagaimana warisan budaya mempengaruhi branding destinasi pariwisata dan berkontribusi pada identitas komunitas lokal. Pendekatan kualitatif digunakan, dengan metode pengumpulan data berupa wawancara dan tinjauan pustaka. Hasil penelitian menunjukkan bahwa Taman Jati Larangan, yang awalnya didirikan sebagai destinasi pariwisata kuliner dan religi, memiliki akar yang dalam pada warisan budaya, terutama melalui makna sejarah dari makam Mbah Wiroyudho dan cerita rakyat setempat mengenai pendukung Pangeran Diponegoro. Elemen-elemen ini berfungsi sebagai warisan budaya tangible (makam dan situs sejarah) dan intangible (tradisi lisan dan cerita sejarah), yang bersama-sama membentuk narasi yang menarik untuk branding destinasi. Hasil penelitian menunjukkan bahwa integrasi warisan budaya dalam strategi branding destinasi meningkatkan keaslian dan keunikan situs, menarik wisatawan yang mencari pengalaman budaya yang bermakna, dan mendukung pariwisata berkelanjutan. Selain itu, penelitian ini menekankan pentingnya pemasaran digital dalam mempromosikan warisan Taman Jati Larangan kepada wisatawan yang lebih luas. Secara keseluruhan, penelitian ini menyoroti bagaimana warisan budaya, melalui bentuk tangible dan intangible, dapat digunakan secara efektif untuk membangun brand pariwisata yang unik dan berkelanjutan, menciptakan hubungan emosional dengan pengunjung, dan mendukung pengembangan pariwisata jangka panjang
Alih tulis ilustrasi dalam manuskrip Jawa Jayalengkara Wulang (JAV 24) ke dalam produk fungsional
No full textPenelitian ini bertujuan untuk mendeskripsikan filosofi ilustrasi ular naga yang terdapat di dalam naskah Jayalengkara Wulang JAV 24 dan mendeskripsikan bentuk-bentuk alih wahana ilustrasi ular naga dari naskah Jayalengkara Wulang JAV 24 ke dalam produk-produk untuk kehidupan sehari-hari. Alih wahana dalam naskah kuno merujuk pada proses pengalihan atau transformasi isi naskah dari satu bentuk bentuk lainnya. Gambar naga pada produk-produk alat kehidupan sehari-hari ini digambarkan dengan goresan dan warna natural untuk memberikan kesan bahwa gambar naga ini berasal dari naskah kuno. Produk-produk yang dijadikan wahana baru gambar iluminasi naga misalnya adalah coffee cup paper holder, lampshade, pillow, flower vase & figure, curved poster and pattern, A4 size string envelope, facial tissue box, dan mug. Pembuatan produk-produk alat sehari-hari dengan penambahan gambar ilustrasi yang diambil dari naskah kuno ini juga bertujuan untuk mempopulerkan naskah kuno itu sendiri
The traumatized body and the camera lens: Reading WATI in the context of female cinematography
No full textThis study investigates how cinematography, informed by the female gaze, functions as a medium for articulating women's trauma in the context of domestic violence, as exemplified by the short film WATI. The research utilizes a practice-based methodology, positioning the film creation process as the primary data source. The analysis centers on key still photographs, applying a descriptive-reflective approach to examine framing, lighting, blocking, and body gestures. Findings reveal that extended close-ups and asymmetrical framing foreground Wati’s body as a locus of internal experience, while low-key and underlighting accentuate the psychological dimensions of trauma. Restrictive domestic compositions and passive gestures, such as silent submission, subtly communicate resistance. The faint smile in the after-credit scene operates as a mask of trauma, inviting viewers to engage with the character’s internal wounds. Collectively, WATI advances the discourse on the female gaze by rejecting objectification and presenting the female body as a site of tension among wounds, resignation, and defiance
The value of the Makassar kelong in literature as an expression of local wisdom
No full textThis study aims to reveal the meanings contained in the oral tradition and modern form of kelong from Makassar, Indonesia. The research method is qualitative, using a literature review that focuses on cultural research. Data analysis uses the model developed by Miles and Huberman. Based on the results of the research, the value of Makassar kelong consists of: 1) religious values consisting of human relations with God, relations between humans, and human relations with the natural cosmos; 2) nationalism values consisting of love for the country, national spirit, respect for diversity, willing to sacrifice, and obey the law; 3) the value of independence consisting of hard work, creativity and innovation, discipline, resilience, lifelong learning; 4) the value of gotong royong which includes cooperation, solidarity, kinship, and mutual orientation; 5) and the value of integrity which includes honesty, exemplary, responsibility, and love of truth. The five kelong values reveal the function, implementation, and existence of local wisdom practiced by the people of Makassar today
Diction and the influence of postcolonial physical space in Qazee's The Chosen One
Get PDFThis article aims to identify the diction (word choice) of fictional and scientific terms created by the author in the science fiction novel The Chosen One. This novel constitutes one of the seven novels (Heptalogy of the Gamers of Galaxians) composed in serial form. The writer can create new words (neology) in the science fiction genre. According to Dejika's theory, language can keep developing through creating works in the science fiction genre. Based on the diction used by the author, the depiction of the spatial aspect of the colonial discourses can be observed. The method used in this study is the descriptive-analytic method. The result of this study shows the findings of word choice commonly used in various fields of science, such as biology, chemistry, physics, and anthropology. The author fails to build science fiction discourse because no new concepts are created in his novel. The discourse of Western Ideology remains to be present without any significant resistance. This happens because the author prioritizes Western discourse as a solution, namely the discourse represented through the past established in high sophistication
Cooperative problem-based learning enhances motivation in sustainability courses using the music model
Get PDFMotivation is crucial in education, driving the learning process. Cooperative Problem-Based Learning (CPBL), an extension of Problem-Based Learning (PBL), enhances critical thinking and student motivation, especially in mechanical engineering education. However, research on CPBL’s motivational impact is limited. The MUSIC Model—comprising Empowerment, Usefulness, Success, Interest, and Caring—provides a framework to boost motivation. This study examines the synergy between CPBL and the MUSIC Model in mechanical engineering education. A mixed-method approach with a Sequential Explanatory design was used, involving students from a public university in Surakarta, Indonesia, enrolled in a sustainability-related course. Quantitative data were collected through MUSIC-based questionnaires, and qualitative data were obtained from semi-structured interviews. Descriptive statistics (SPSS) and the Miles & Huberman method analyzed the data. Results show that 60-90% of students report very high motivation across all components. The study suggests CPBL fosters motivation and develops essential 21st-century skills, preparing students for future challenges.
Technologies in digital literacy training: how are collaborative, seamless, and online learning approaches utilized?
No full textDigital literacy has become an essential competency for educators in the context of rapidly evolving educational technologies and the increased prevalence of online and blended learning environments. However, the effective integration of collaborative and seamless learning approaches into digital literacy training remains a significant challenge, particularly due to disparities in technology access and varying pedagogical practices. This systematic study examines the utilization of technology in digital literacy training for instructors, emphasizing collaborative learning, seamless learning, and online learning methodologies. Out of an initial review of 95 articles from the Education Resources Information Center (ERIC), 15 were chosen based on relevancy and inclusion criteria. The investigation indicates that Learning Management Systems like Moodle, Google Classroom, and Blackboard are frequently utilized for the administration of digital content, assignments, and evaluations. Moreover, collaboration platforms such as Google Docs, Zoom, and Microsoft Teams enhance group discussions and projects. The digital literacy curriculum encompasses a spectrum of skills, from fundamental to advanced, including the utilization of instructional tools, management of digital content, digital security, and proficiency in social media. Mobile gadgets in Bring Your Own Device (BYOD) models facilitate uninterrupted, adaptable learning. Notwithstanding the benefits, access to gadgets and internet connectivity continues to pose a considerable barrier. This study shows that customized digital literacy curriculum can improve educators' skills, however further support is necessary to overcome technological obstacles. Further research is recommended to explore scalable solutions that can bridge these gaps and promote equitable digital literacy training across diverse educational contexts
Improving the Integration of Intermodal Transportation Services in the Poris Plawad Area in Tangerang City
Get PDFThe integration of intermodal transportation services is a strategic necessity for improving the quality of urban transportation services. To realize the integration of services, it should be focused on the main transportation nodes in an area, such as Poris Plawad Terminal and Batu Ceper Station in the Poris Plawad Area, Tangerang City. This study aims to evaluate and determine strategies for improving the integration of intermodal transportation services in the Poris Plawad Area. The results of this study are expected to provide consideration for stakeholders to encourage the use of public transportation and realize the successful development of the Poris Plawad Area in the future. The sampling technique used was purposive sampling, with a total sample size of 202 respondents. Respondent data collection was carried out by distributing questionnaires to users of transportation services at Poris Plawad Terminal and Batu Ceper Station, as well as residents who are active within a radius of 800 meters from the terminal and station. This research uses the Importance Performance Analysis (IPA) and Theory of Inventive Problem Solving (TRIZ) methods. The results of the IPA analysis show that there are five service variables that are considered important but low-performing, so they need to be prioritized for improvement, including the provision of pedestrian crossing facilities, the provision of proper sidewalks, disturbance-free pavement quality, and access into and out of the node that is free from traffic conflicts. Recommended solutions based on TRIZ principles include building a sky bridge and closing the south entrance for access into and out of the station; building a sidewalk connected to the node that is built higher than the road surface and uses high-quality materials; placing sidewalk bollards; and permanently closing the station access point that passes through the railway level crossing. These improvements are expected to enhance accessibility, safety, and walkability, encouraging greater public transport use and aligning with the area’s Transit Oriented Development goals
Impact Analysis of Condongcatur Underpass Development Plan with Macro Traffic Simulation PTV VISUM on Road Network Performance
No full textIt is planned to build an Underpass for the Condongcatur intersection to improve traffic performance and overcome the congestion that occurs. The purpose of this research is to analyze the existing traffic performance around the Condongcatur Underpass construction area, predict the impact caused, and formulate efforts to handle traffic impacts and analyze how effective the construction of the Condongcatur Underpass is in overcoming congestion that occurs. This research uses a transportation model approach to analyze the road network using PTV VISUM software. The results of the research on existing conditions show the performance of the affected road network with a v/c ratio value between 0.21 - 1, 23 (Level of service B - F). At the time of construction there were 12 road sections most affected by the Condongcatur Underpass construction plan, where the road section with the highest percentage increase occurred on the Padjajaran road section by 167% which was originally in service category C to F. In operational conditions, the Padjajaran Road section with the Underpass is in the B and C service level categories. The performance results on the affected road network provide better results with the Underpass compared to the existing conditions