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Social Customer Relationship Management Process Dimension and Hotel Relationship Quality in Nairobi, Kenya
Get PDFThe main purpose of this study was to establish the mediating effect of customer perceptions on the relationship between the dimensions of the social customer relationship management process and relationship quality. The study utilized an explanatory research design with a target population of an average of 16,464 customers per month from online hotel bookings from three five-star rated hotels in Nairobi. A sample size of 390 was selected using simple random sampling for customers. Data was collected from customers using a structured questionnaire. The results for the direct effect indicated a positive and significant effect of processes dimension on relationship quality in hotels. Further, customer perceptions partly mediated the relationship process dimensions and hotel relationship quality. The study concludes that the process dimension of social customer relationship management significantly affects relationship quality through customer perceptions. Thus, the study recommends that hotels focus more on the hotels process dimensions as they seem to majorly affect relationship quality. Although Social CRM strategies were found not to affect relationship quality, realigning the strategies from sales and marketing to link with processes and data could boost relationship quality. The study recommends that management should focus on training employees on social media and organizational processes while constantly monitoring and addressing issues raised in social networks to build robust customer relationships
Analyzing the Impact of Slavery on the Construction of Self and Gender Identities in M. S. Mohamed’s Novels
No full textThe objective of this paper is to analyze and evaluate the impact of slavery on the mapping and construction of self and gender identities in Mohamed S. Mohamed Kiu (1972) and Nyota ya Rehema (1976). The study will use a composite approach comprising New Historicism, Gender Criticism and Stylistics. New Historicism helped to situate and map the works analyzed in relation to particular Zanzibarian epochs. Gender criticism was expended in interrogating how women and men in feudal Zanzibarian society related with each other at all levels of social interaction and the impact on their self and gender identities. Finally, stylistics was used to interrogate and evaluate the dominant structural and stylistic features of the choice texts and their impact on the study topic. The study was guided by two hypotheses, viz, that in feudal Zanzibarian society, racialism and the dominant ideologies (patriarchy and Islam), impacted negatively on self and gender identities of both female and male members of society. Secondly, this study contends that, the stylistic devices used in each one of the choice texts, were important in delineating the mapping and construction of self and gender identities
Matatizo ya Uchanganuzi wa Sentensi za Kiswahili kwa Wanafunzi wa Shule za Sekondari Nchini Tanzania
No full textUfundishaji wa sintaksia katika vyuo vikuu nchini Tanzania unakabiliwa na matatizo ya kinadharia na kimaudhui (Kahigi na Hassan, 2020). Wahitimu wa vyuo vikuu hufanya kazi ya kufundisha wanafunzi wa somo la Kiswahili katika shule za sekondari nchini Tanzania. Miongoni mwa mada zinazofundishwa katika somo la Kiswahili ni uchanganuzi wa sentensi. Matatizo ya kinadharia na kimaudhui wanayohitimu nayo walimu hao huvukizwa katika ufundishaji wa uchanganuzi wa sentensi. Kwa hiyo, makala haya yalichunguza matatizo ya uchanganuzi wa sentensi za Kiswahili kwa wanafunzi wa shule za sekondari nchini Tanzania. Utafiti huu umefanyikia uwandani na maktabani. Mbinu iliyotumika kukusanya data za maktabani ni usomaji matini ilhali hojaji na jaribio zilitumika kukusanya data za uwandani. Data zilikusanywa kutoka shule 20 za sekondari nchini Tanzania (16 za bara na 4 za Zanzibar). Katika shule hizo, 10 zilikuwa za upili wa chini na 10 za upili juu. Mkabala wa kitaamuli ulitumika katika kuchambua data za utafiti huu. Data zilizokusanywa zilichanganuliwa kwa kuongozwa na Mkabala wa Kileksika ulioasisiwa na Lewis (1993). Matatizo yaliyobainika ni ugawanyaji wa mti-matawi katika matawi zaidi ya mawili, ukosefu wa maarifa kuhusu nadharia za uchanganuzi wa sentensi, dosari za uainishaji wa maneno, ubainishaji wa neno zaidi ya moja kama aina moja ya neno na uchanganyaji wa vipashio vya uchanganuzi. Baadhi ya vyanzo vya matatizo hayo ni dosari katika miongozo ya ufundishaji, vitabu na uhaba wa maarifa kwa waalimu wa sarufi katika shule za sekondari. Utafiti unapendekeza maboresho ya vitabu vya kiada na ziada, miongozo na mafunzo elekezi kwa waalimu wa sarufi katika shule za sekondari
Africa, the Global Minority: Ayaana as Africa in Yvonne Owuor’s "The Dragonfly Sea"
Get PDFMost postmodern authors narrate societal ills by conferring foregrounded traits to selected characters. Often, the traits ascribed to these individual characters reflect events that affect the bigger or larger society outside the text. Published in 2019, Yvonne A. Owuor’s The Dragonfly Sea, to a great degree, encompasses this aspect of postmodern fiction. The novel revolves around the life of the Pate island-born Ayaana. From her relationship with her mother, Munira; to her obsession with Muhiddin; to her experience with rape; to her expedition at sea en route to China then to Turkey; and her eventual experiences in foreign lands and back to Pate, Ayaana’s experiences provide the image of a character whose tribulations depict the challenges faced by the poor, girls/women and black minority people in the postmodern world. This paper analyzes the extent to which the author uses Ayaana’s experiences as a microcosm of Africa as a minority in the global socio-political and economic interactions. Guided by Spivak’s “Can the Subaltern Speak”, the paper explores incidences where this character [and others] is treated as “the other” and establish how this treatment accurately serves as a representation of the treatment of Africa as a minority in global affairs
Women Navigating Minority Status in Selected Stories in Chimamanda Ngozi Adichie’s "The Thing Around Your Neck"
Get PDFThis paper provides an intertextual reading of three stories purposely selected from Chimamanda Adichie’s The Thing Around Your Neckagainst the theoretical backdrop of her feminist treatise ‘A Feminist Manifesto in Fifteen Suggestions’. The ‘Manifesto’ is her theoretical attempt to condense the practical application of African feminism into the modern context within which her stories are set. In this paper, I distil the practical implications of Adichie’s postulations on a feminist manifesto through a reading of selected stories in The Thing Around Your Neck. I rely on a close reading of the text, in which key concerns and aesthetic approaches of African feminism are identified and critically assessed. Through the three short stories from the collection, namely ‘Imitation’, ‘The Arrangers of Marriage’ and ‘The Headstrong Historian’ Adichie demonstrates her feminist philosophy: In ‘Imitation’ and ‘The Arrangers of Marriage’, for example, she tells the stories of two women who are both physically and psychologically uprooted from their cultures and forced to struggle for their identities and place in society by circumventing the patriarchal order. They embrace sisterhood as one of the strategies to overcome their segregation. These women also refuse to be defined by society and instead choose to assert their identities and value. They are more than just mothers or wives of rich Nigerian men. In ‘The Headstrong Historian’, Adichie dramatizes the story of a woman who, despite living in a traditional and highly patriarchal society where women have no voice, is able to rise and confound men (both native and foreign). Therefore, the most engaging feature in Adichie’s writing is how she uses marriage as a dramatic stage to test out her theories on feminism and gender issues and to demonstrate how women navigate their minority status
Images of Women in Agikuyu \u27Mwomboko\u27 Poetry: A Selection from Performing Artists from Mount Kenya Region
No full textThe position of women in African societies has been contested in terms of their treatment in social and poetic discourse in contemporary society. The case of traditional and modern poetic dances is spelt out in the composing and rendition of Mwomboko poetry of the Agikuyu people of Mount Kenya Region. The objectives of this study are: (a) To assess how select compositions of Mwomboko poetry spell out treatment of women in Mount Kenya region community; (b) To analyze how figurative language is applied in select compositions of Mwomboko poetry to approximate images of women in Mount Kenya region community, and (c) To explore the innovativeness of oral poets’ poetic architecture in charting out the position of women in contemporary society. Popular artists in Africa have tended to be the mouth pieces of revealing the societal structures that spell out the relationship between men and women as shown through poetic discourse. The place of performance has emerged as a central pivot for linking up members of the community in their efforts to understand their worldview. The emergence of modern performers has created a new forum for capturing the imagination of target recipients in an open multi–ethnic audience. The audience has been mainly in hotels, motels and bars, social halls, wedding reception halls/grounds, political rally grounds, and church service halls among others. The current work hinges on the level of deconstruction theory as seen through feminist and gender lens in contemporary times. The images of women revealed in Mwomboko poetry are constructions by architects of the traditional cum modern poetic genre, and the findings reveal a move towards balanced portrayal of both genders in emergent renditions. The study uses descriptive techniques in analysis of figurative language applied by traditional and modern singers to approximate old meanings to new meanings in their performances as far as images of women are represented
Ujitokezaji wa Viambishi vya Nafsi katika Kiarabu, Kitumbatu na Kiswahili
No full textMakala haya yanalenga kuchunguza ujitokezaji wa viambishi vya nafsi katika Kiarabu Kitumbatu na kuvilinganisha na Kiswahili. Lengo la uchunguzi huo ni kutaka kubaini jinsi vipengele hivyo vinavyoingiliana na kusigana. Hii inatokana na ukweli kwamba mapisi ya lugha ya Kiswahili na lahaja zake pamoja na lugha ya Kiarabu mpaka sasa hayajatindimaa kwa kuwa lugha hizi zilikuwa na mtagusano na muasala wa muda mrefu tangu 800 BK. Kutokana na hali hiyo kumeibuka mitazamo kinzani juu ya uhusiano wa Kiswahili na Kiarabu. Kuwepo kwa baadhi ya maneno ya Kiarabu katika Kiswahili kumechochea hoja kwamba Kiswahili kinatokana na Kiarabu. Mjadala huo ni wa muda mrefu ambao unaendelea hadi sasa. Baadhi ya tafiti tangulizi zimebainisha idadi kubwa ya maneno ya Kiswahili yenye asili ya Kiarabu. Hata hivyo, mfanano huo wa kimsamiati baina ya Kiswahili na Kiarabu haujitoshelezi kutoa hitimisho juu ya chimbuko la Kiswahili. Baadhi ya watafiti waliochunguza maneno ya Kiarabu katika Kiswahili wamebaini kuwapo kwa asilimia kubwa ya mfanano wa kategoria ya nomino baina ya lugha hizi mbili kuliko katika kategoria zingine. Hivyo pamoja na kuwepo kwa kategoria mbalimbali za maneno, utafiti huu umejibana kushughulikia jinsi viambishi vya nafsi vinavyojitokeza katika kategoria ya vitenzi vya Kiarabu, Kitumbatu na kuvilinganisha na Kiswahili. Hii ni kwa sababu kwa kuwa imeshatibitika kwamba, Kitumbatu ni miongoni mwa lahaja ya Kiswhili, ujitokezaji huo wa viambishi utatupa mwanga kati ya uhusiano wa Kiarabu na Kiswahili. Chanzo ya data za utafiti huu zimekusanywa kupitia usomaji wa nyaraka, vitabu na kamusi mbalimbali zilizoandikwa kuhusu kategoria hiyo. Vilevile, tulipitia nyaraka hizo ili kupata maarifa ya jumla kuhusu ujitokezaji wa viambishi vya nafsi kwa mujibu wa waandishi mbalimbali. Data zingine zilikusanywa uwandani kupitia mbinu ya usaili na hojaji kwa wazungumzaji wa Kiarabu na Kitumbatu. Aidha utafiti huu umeongozwa na Nadharia ya Fonolojia Umbo Upeo kuanzia sasa (UU). Kwa ujumla matokeo ya utafiti huu yameonesha kwamba Kitumbatu kina uhusiano zaidi na Kiswahili kuliko Kiarabu. Hii ni kudhihirisha kwamba Kiswahili na Kiarabu ni lugha mbili ambazo hazina uhusiano wa kimnasaba kwa kuwa hazikuchipukia kutoka kwenye lugha yenye asili moja
Uhifadhi wa Utamaduni Kupitia Mikakati ya Tafsiri: Mifano ya Riwaya za \u27Kaburi bila Msalaba\u27 na \u27Bwana Myombekere na Bibi Bugonoka Ntulanalwo na Bulhawali\u27
No full textMaendeleo katika tasnia ya tafsiri katika miaka ya awali, yalibadilisha mtazamo kuhusu dhana ya tafsiri na kutambua upana na mabadiliko yake. Kupanuka kwa taaluma ya tafsiri kumefanya mchakato wa tafsiri kujiegemeza zaidi kwa vipengele vya kitamaduni kuliko vipengele vya kiisimu. Katika mchakato wa tafsiri, maamuzi kuhusiana na uteuzi wa mbinu na mikakati ya kutafsiri yanaweza kushawishiwa na majukumu yanayokusudiwa kutekelezwa na tafsiri husika. Makala haya yanakusudia kueleza jinsi utamaduni wa kiafrika unadumishwa na kuhifadhiwa kupitia mikakati ya tafsiri katika matini teule za fasihi. Makala iljikita katika uchanganuzi wa tafsiri ya Kaburi Bila Msalaba (MC1) na Bwana Myombekere na Bibi Bugonoka Ntulanalwo na Bulhawali (MC2). Makala haya yalipania kutoa maelezo jinsi tafsiri ya riwaya za Kareithi na Kitereza ambazo ni hazina ya hifadhi ya utamaduni wa kijadi ya maisha ya kiafrika inavyochangia na kuendeleza uhifadhi wa utamaduni kutoka lugha moja hadi nyingine kupitia mikakati ya tafsiri. Data za makala haya zilikusanywa kwa kusoma na kuchambua matini chanzi Kaburi Bila Msalaba na Bwana Myombekere na Bibi Bugonoka Ntulanalwo na Bulhawali na matini lengwa, Unmarked Grave na Mr. Myombekere and His Wife Bugonoka, Their son Ntulanalwo and Daughter Bulihwali. Makala haya yalilenga kuangazia vipengele vya kitamaduni vilivyohawilishwa kutoka utamaduni chanzi na kuingizwa kwa utamaduni lengwa kwa kutumia mikakati maalum na jinsi vipengele hivi vilivyochangia uhifadhi wa utamaduni katika jamii mahususi. Mkabala wa kitaamuli ulitumika katika uwasilishaji wa data. Matokeo yalidhihirisha kwamba vipengele vya kitamaduni vimehawilishwa kutoka lugha moja kwenda nyingine kwa kutumia mikakati ya tafsiri. Hivyo basi, uhifadhi wa utamaduni katika matini teule umefanikishwa kupitia mikakati ya tafsiri
Utendakazi wa Hadithi za Watoto za Kiswahili katika Kubuni na Kupalilia Muonoulimwengu Wao
No full textMakala haya nalenga kubainisha jinsi wahusika katika Hadithi za Watoto wanavyosawiriwa na waandishi tofauti. Hadithi za Watoto za Kiswahili zimeandikwa kwa wingi katika miaka ya hivi karibuni. Ni wazi kuwa mashirika mengi ya uchapishaji yameanza kukazia aina hii ya uandishi. Hii ni kutokana na imani kuwa hadithi hizi zina nafasi muhimu sana katika kuwasaidia wasomaji kufahamu mazingira yao na kujifahamu wao wenyewe. Hadithi za watoto pia zinaweza kuwasaidia katika kukuza uwezo wao wa kuelewa lugha na ulimwengu wao. Ni muhimu pia kutambua kuwa watoto hubuni ulimwengu wao kutokana na yale wanayosoma. Kutokana na msisimko huu wa kukazia aina hii ya uandishi baadhi ya vitabu vya Hadithi za Watoto vilivyoandikwa vimedhirisha mwegemeo usiofaa katika usawiri wa watoto wa jinsia tofauti bila kuwazia athari ya mtindo huo wa uandishi. Kwa hiyo, makala haya yanatathmini namna wahusika wa jinsia mbali mbali walivyokuzwa na baadhi ya waandishi na athari za uteuzi wao. Ni bayana kwamba waandishi wengi wamewasawiri wahusika wa jinsia tofauti kwa usawa lakini ni kweli pia baadhi ya waandishi wamewasawiri wahusika wavulana kwa njia hasi na wasichana kwa njia chanya na kinyume chake pia. Vilevile majukumu yao yametofautishwa kwa njia ambayo hailandani na ukweli wa mambo katika ulimwengu wa sasa. Mjadala wa makala haya utajikita katika vitabu tofauti vya hadithi za watoto
Informational Social Power in Chimamanda Ngozi Adichie’s "Purple Hibiscus"
Get PDFThis paper establishes how Chimamanda Ngozi Adichie in Purple Hibiscus (Fourth Estate, 2004) depicts the use of informational social power as an alternative hegemonic trope that characters rely on in the negotiation for social power. The study is justified by the fact that studies on Purple Hibiscus have tended to deal with the gender-based portrayal of patriarchal power while ignoring a sociological approach to the study of power in the text. The gap addressed by the paper is hence an elucidation of how manipulation of knowledge as provided, supported, and underscored by the discourses of one’s orientation and background, is responsible for the tragic twist of the text under study. The theoretical lens used in the paper is Michel Foucault’s idea of power and discourse. This study is ‘interpretivist’ with primary data on informational power collected through a reading of the primary text while secondary data is acquired from a reading of related print and electronic sources. The conclusion reached is that the author uses different aspects of traditions to entrench informational social power and by so doing contest influence that hinges on modernity and its attendant indifference