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Digital Fashion and Sustainability: Impact on Generation Z Consumer Behavior in Croatia
No full textPurpose. This study examines the role of digital fashion in promoting more sustainable consumption in the fashion industry, focusing on Generation Z’s perceptions in Croatia. Methodology. A quantitative online survey was conducted between June 28 and August 20, 2024, collecting 83 responses from Generation Z consumers, a key market segment. Results and conclusions. The findings indicate that sustainability in fashion is valued by this group, influenced by environmental awareness, digital engagement, and corporate social responsibility initiatives. Digital fashion is identified as a driver of more sustainable purchasing behaviors by reshaping perceptions of value and the necessity of physical products. Original contribution. This research contributes to the discussion on integrating sustainability into digital fashion, offering valuable insights for brands and academics seeking to develop sustainable strategies and align with Generation Z’s expectations
Brošura Međunarodna znanstveno-stručna konferencija MIGRACIJE I IDENTITET: KULTURA, EKONOMIJA, DRŽAVA 3
No full textIstraživački izvještaj anketnog istraživanja o kvaliteti života i obrascima života stranih radnika iz Azije i Afrike u Hrvatskoj
No full textMigracija radne snage postala je neizostavan dio suvremenih globalnih ekonomskih i društvenih procesa. Dok zemlje emitiraju radnu snagu, primateljske zemlje, poput Hrvatske, sve više ovise o doprinosu stranih radnika za održavanje i razvoj svojih gospodarstava. Hrvatska, kao dio Europske unije, suočava se s potrebom za radnicima u različitim sektorima, što je rezultiralo povećanim priljevom radnika iz drugih dijelova svijeta, osobito iz država bivše Jugoslavije, Azije i Afrike. Uz gospodarski doprinos koji strani radnici pružaju, jednako je važno razumjeti i njihova osobna iskustva, uvjete života te zadovoljstvo životom u novoj zemlji. Kako bi se dobila jasnija slika o ovim aspektima, Institut za istraživanje migracija proveo je opsežno anketno istraživanje kvalitete života stranih radnika u Hrvatskoj
Speech analysis of the televised confrontation during the parliamentary elections in Croatia in 2024
No full textOvaj rad analizira retoriku sudionika televizijskih sučeljavanja tijekom parlamentarnih izbora u Hrvatskoj 2024. godine, s posebnim naglaskom na upotrebu verbalne i neverbalne komunikacije. U godini obilježenoj kao „superizborna“ godina održavaju se parlamentarni, europski i predsjednički izbori, a važnu ulogu u pobjedi određene političke opcije mogu imati i retoričke vještine, te kvalitetno izvedena televizijska sučeljavanja. Uz moć suvremenih medija i brzinu širenja informacija, te mogućnost svakog glasača da se detaljno informira, prostor za pogreške u javnim nastupima političara značajno se smanjuje. Rezultati istraživanja pokazuju kako su predstavnici političkih stranaka tijekom sučeljavanja koristili različite retoričke strategije, ovisno o njihovim političkim ciljevima i pozicijama. Oporbene stranke, poput SDP-a, Možemo!, Mosta i Domovinskog pokreta, uglavnom su se služile napadačkim strategijama, dok su predstavnici HDZ-a primjenjivali obrambene strategije kako bi istaknuli svoje rezultate i umanjili kritike. Provedeno istraživanje dalo je odgovore na pitanje na koji način predstavnici stranaka svojim nastupom žele ostaviti bolji dojam na gledatelja, oko kojih pitanja se stvaraju najveće rasprave, te kako izgleda diskreditiranje protivnika. Rezultati istraživanja ukazuju kako izvedbe političkih predstavnika nisu značajno odstupale od postignutih izbornihrezultata. Također, rezultati su pokazali da su argumentirane rasprave između političkih aktera različitih ideoloških orijentacija i stranačke pripadnosti moguće, što na kraju može utjecati na neodlučne birače.This paper analyzes the rhetoric of the participants in televised confrontations during the parliamentary elections in Croatia in 2024, with a special emphasis on the use of verbal and non-verbal communication. In a year marked as a „super-election” year, parliamentary, European and presidential elections are held, and rhetorical skills and well-executed televised confrontations can play an important role in the victory of a certain political option. With the power of modern media and the speed of information dissemination, as well as the ability of every voter to get detailed information, the room for mistakes in politicians’ public appearances is significantly reduced. The research results show how representatives of political parties used different rhetorical strategies during the confrontation, depending on their political goals and positions. Opposition parties, such as SDP, Mozemo!, Most and the Homeland Movement, mostly used offensive strategies, while HDZ representatives used defensive strategies to emphasize their results and minimize criticism. The conducted research gave answers to the question of how party representatives want to make a better impression on the viewer with their performance, which issues are the biggest debates, and what discrediting the opponent looks like. The research results indicate that the performances of political representatives did not deviate significantly from the achieved election results. Also, the results showed that reasoned debates between political actors of different ideological orientations and party affiliations are possible, which can ultimately influence undecided voters
Coming out – the predominant interpersonal communication challenge among Croatian gay, bisexual and queer men?
No full textThis paper provides a concise overview of the development of the rights of LGBTQ+ people in Croatia and attempts to clarify the specifics of counselling work with such clients. It also provides an overview of the primary motives and reasons for the need for psychotherapy among gay and bisexual men conducted in the Psychological Counselling Centre of one of the oldest associations for the rights and protection of LGBTQ+ people in Croatia, the Iskorak. Founded in 2002, Iskorak is a civil society association whose mission is to promote and protect the human rights of the citizens of the Republic of Croatia, especially the human rights of lesbian, gay, bisexual, and transgender persons people, as well as to advocate for their equal participation in civil society. As part of its programme objectives, Iskorak also offers psychological counselling. This paper attempts to answer questions regarding the extent to which coming out is perceived as a communication challenge among gay, bisexual, and queer men in Croatia in comparison to other difficulties, and understand how many GBQ+ men have joined the therapeutic process in the past five years. The aim is to create space for a better understanding of GBQ+ clients and promote further empirical research on such topics in Croatia
Crisis Communication and Artificial Intelligence – Symbiosis of the New Digital Age
Get PDFUmjetna je inteligencija već ušla u primjenu u odnosima s javnošću, a prisutna je i u kriznom komuniciranju,
kao jednome od ključnih područja odnosa s javnošću. To ne treba čuditi budući da upravljanje krizom danas
nužno uključuje i digitalni prostor, a krize se vrlo brzo iz virtualnoga prostora mogu proširiti i na druga
ne-virtualna područja poslovanja sa stvarnim posljedicama. Stoga se očekuje da će sve veću upućenost
kriznoga komuniciranja na umjetnu inteligenciju snažnije pratiti i znanstvena istraživanja, koja su trenutno
nedostatna. Svrha ovoga rada je ponuditi pregled relevantnih radova i dosadašnjih istraživanja o primjeni
umjetne inteligencije u odnosima s javnošću, kako bi se prikupili rezultati o o primjeni umjetne inteligencije
u kriznome komuniciranju. Time bi se pokušala popuniti uočena znanstvena praznina te stvorili početni
uvjeti za moguća daljnja istraživanja primjene umjetne inteligencije u kriznome komuniciranju. Zbog
nedostatka literature o primjeni umjetne inteligencije u kriznome komuniciranju, ž deskriptivno-analitičkom
metodom analizirala se postojeća literatura koja se bavi odnosima s javnošću i umjetnom inteligencijom.
Analiza literature je pokazala kako se glavnim doprinosom primjene umjetne inteligencije u kriznome
komuniciranju smatra pomoć u fazi istraživanja i prevenciji krize te se ističe doprinos primjene umjetne
inteligencije na strateškoj razini.Artificial intelligence has already been used in public relations, and it is also present in crisis
communication, as one of the key areas of public relations. This should not be surprising, since crisis
management today necessarily includes the digital space, and crises can quickly spread from the virtual
space to other non-virtual areas of business with real consequences. Therefore, it is expected that the
increasing focus of crisis communication on artificial intelligence will be more strongly followed by
scientific research, which is currently insufficient.. The purpose of this paper is to offer an overview of
relevant works and previous research on the application of artificial intelligence in public relations, in
order to collect results on the application of artificial intelligence in crisis communication. This would
attempt to fill the observed scientific gap and create initial conditions for possible further research
into the application of artificial intelligence in crisis communication. Due to the lack of literature on
the application of artificial intelligence in crisis communication, the existing literature dealing with
public relations and artificial intelligence was analyzed using the descriptive-analytical method.The
literature analysis showed that the main contribution of the application of artificial intelligence in crisis communication is considered to be an aid in the research phase and crisis prevention, and the
contribution of the application of artificial intelligence at the strategic level is highlighted
Eurovizija i društvene mreže
Get PDFOvaj rad ima za cilj, kroz analizu sadržaja i anketni upitnik, analizirati na koji se način Eurovizija, kao veliki televizijski spektakl, predstavlja na društvenim mrežama, koji su načini komunikacije na društvenim mrežama te istražiti kako ta komunikacija utječe na ciljanu publiku. Istraživački dio rada fokusira se na analizu sadržaja službenih profila Pjesme Eurovizije na digitalnim platformama i to profil na društvenoj mreži Facebook, Instagram, Twitter i Tik Tok. Analizirani su različiti aspekti komunikacije, uključujući vrste i oblik objava, stupanj interaktivnosti publike, te količina multimedijalnih sadržaja. Anketni upitnik je proveden kako bi se dobili uvidi u stavove i mišljenja korisnika društvenih mreža u kontekstu praćenja Eurovizije. Rezultati istraživanja pokazali su da društvene mreže igraju ključnu ulogu u promociji i održavanju interesa za Euroviziju. Publika koristi društvene mreže ne samo za informiranje o događaju, već i za interakciju s drugim gledateljima te izražavanje svojih mišljenja i stavova. Digitalna komunikacija omogućava dublje uključivanje publike, stvarajući osjećaj zajedništva i zajedničkog doživljaja događaja. Zaključno, rad ističe važnost digitalne strategije u organizaciji velikih televizijskih događaja poput Eurovizije
Workplace Flexibility: Identifying New Trends and Directions from the Grey Literature Sources
Get PDFBackground and purpose: This literature review examines labour market trends, focusing on workplace flexibility. It analyses grey literature and statistical reports to understand the impact of policies promoting sustainable digitisation. The analysis seeks to understand how these strategies have influenced labour market dynamics. Methodology: The research utilised descriptive and compilation techniques to analyse grey literature, focusing on theoretical frameworks and temporal trends. It analysed non-traditional publications, reports, and statistical data to understand emerging labour market trends, particularly workplace flexibility and sustainable digitisation policies. This approach provided unique insights beyond traditional academic publications. Results: Three major themes were identified by the review of grey literature sources. First is the impact of digitalisation on the labour market, the second is flexible working arrangements, and the third is working time flexibility. Conclusion: The digital revolution transforms lifestyles and practices, leading to novel work forms. The pandemic has accelerated this trend, focusing on digitisation for work optimisation and flexibility. These new work forms increase productivity efficiency and reduce operational costs. Technological integration affects work quality and employee competencies, influencing the workforce’s needs
Building Bridges Home - Educational Strategies for Attracting and Retaining Returnee and Migrant Families
No full textThis presentation explores innovative educational strategies designed to attract and retain returnee and migrant families in Croatia and Slovenia. Through a blend of cultural exchange programs, international educational fairs, and partnerships with diaspora organizations, schools can engage families and ease their transition back home. Technological tools such as Virtual Reality (VR), Augmented Reality (AR), and Artificial Intelligence (AI) are leveraged to enhance cultural immersion, personalized learning, and support systems for students. These tools also foster understanding and empathy among educators and local students by simulating the migrant experience. Additionally, integration strategies emphasize the importance of cultural competency training, inclusive curriculum development, and language support programs. Community-building activities and continuous feedback mechanisms further ensure the retention of returnee families by creating a welcoming environment that supports both academic and social integration
Kultura otkazivanja na društvenim mrežama – hrvatska perspektiva
Get PDFKultura otkazivanja ili kultura isključivanja nikoga ne zaobilazi. U 21. stoljeću javnost sve prati i promatra kroz prizmu individualne etike i sve je uključenija u procese definiranja novih društvenih vrijednosti. Pojavom i razvojem društvenih mreža u svakodnevnu životu cjelokupnoga društva, greške koje je napravio po-jedinac ili skupina više nisu skrivene, već su javne i vidljive svima, stoga različite javnosti imaju mogućnost donijeti vlastiti dojam i mišljenje, ali i odlučiti kako tretirati osobu koja je pogriješila. Cilj je ovoga rada pojasniti kulturu otkazivanja kroz odabrane primjere te prikazati prepoznavanje i mišljenje ispitanika o kultu-ri otkazivanja. S obzirom da se ovaj fenomen najčešće vezuje uz društvene mre-že, rad donosi analizu i komparaciju dva odabrana primjera kulture otkazivanja na društvenim mrežama, a koji ukazuju na razlike ovog fenomena u Hrvatskoj i svijetu. Analiza je napravljena sukladno unaprijed definiranim parametrima te ukazala na određene razlike ovoga fenomena između dva primjera. Uz to, rad daje uvid i u rezultate kvantitativnog istraživanja o prepoznavanju i mišljenju ispitanika o kulturi otkazivanja, koji su potvrdili tezu kako ispitanici imaju uglavnom negativan stav prema kulturi otkazivanja