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The role of nonverbal communication in interpersonal relationships on the example of a case study
No full textKomunikacija je proces odašiljanja, prenošenja i primanja poruka, signala ili informacija. Komunikacijski kanal kojim se ona prenosi i odredište koje prima poruku imaju vrlo snažnu ulogu u komunikaciji. Istraživanja pokazuju da se mali dio značenja onoga što smo rekli prenosi riječima (7%), a veći dio neverbalnim znakovima (55%). To je razlog zbog kojeg ljudi pretežito vjeruju neverbalnim znakovima kad su verbalni i neverbalni dio poruke proturječni.
Cilj ovog rada jest opisati i objasniti ulogu koju neverbalni znakovi i fizičke karakteristike imaju u interpersonalnoj komunikaciju i približiti važnost uloge tijela u interakciji s ljudima. U ovome radu analizirat će se komunikacija putem mode, odnosno odijevanja te će se opisati govor tijela i način na koji ljudi komuniciraju jedni s drugima, pritom navodeći što pojedini neverbalni signali odaju o osobi koja ih pokazuje.Communication is the process of sending, transmitting and receiving messages, signals or information. A very strong role in communication plays the communication channel through which it is transmitted and the destination that receives the message. Researches show that a small part of the meaning of what we have said is conveyed in words (7%) and a larger part in non-verbal signs (55%). This is why people predominantly believe in nonverbal cues when the verbal and nonverbal parts of a message are contradictory.
The aim of this paper is to describe and explain the role that nonverbal cues and physical characteristics play in interpersonal communication and to approximate the importance of the role of the body in interacting with people. This paper will analyze communication through fashion, clothing, and will describe body language and the way people communicate with each other, stating what individual nonverbal signals reveal about the person showing them
The role of youtubers in media communication
No full textPredmet istraživanja ovog završnog rada su YouTuberi, nastali na jednoj od najutjecajnijih društvenih mreža modernog doba. Objasnit ćemo njezin značaj i utjecaj kroz par osobno izabranih YouTube kreatora, koji su ujedno i najveća lica platforme. Gledajući uspjeh ove platforme i lica na njoj, te kako ista oblikuje naš način razmišljanja proći ćemo kroz studiju slučaja (komparaciju) odabranih YouTubera, njihove utjecaje na publiku, tj. pretplatnike. Isto tako ćemo pomoću SWOT analize utvrditi koji od dva odabrana YouTubera ima više prednosti u svijetu današnjih medija, te bolju komunikaciju i odanost svojih pretplatnika. Nastojat ćemo otkriti modele komunikacije YouTubera sa svojim pretplatnicima, te faktore privlačnosti na kanalima odabranih YouTubera. Također, rad će obraditi najpopularnije žanrove video zapisa na YouTube platformi, te ispitati kako ti video uradci utječu na današnju medijsku kulturu i etiku života.
YouTube zajednica jedna je od društveno i internetski najaktivnijih zajednica, a osim toga i jedna od najutjecajnijih u životima mladih ljudi. Biti YouTuber je nekada značilo koristiti sve prednosti navedenog kanala i imati mogućnost objave vlastitih uradaka. S rastom i razvojem novih tehnologija, kao i promjenom paradigme masovnog komuniciranja, promijenile su se i mogućnosti korištenja YouTubea koji je pokazao sve potencijale utjecaja na publiku neovisno o kojoj je temi riječ. U ovome radu utvrdit ćemo kakav utjecaj YouTuberi imaju na svoje pretplatnike. Istražit ćemo po čemu se određeni YouTuberi razlikuju, kao i gdje se podudaraju, te kako čiji pretplatnici reagiraju na njihove objave. Definirat ćemo posljedice koje YouTuberi imaju na svijet, odnosno što bi budućnosti mogla držati za njih.The subject of research in this final paper are YouTubers, created on one of the most influential social networks of the modern age. We will explain its significance and influence through a couple of personally selected YouTube creators, who are also the biggest faces of the platform. Looking at the success of this platform and the faces on it, and how it shapes our way of thinking, we will go through a case study (comparison) of selected YouTubers, their impacts on the audience, ie subscribers. We will also use SWOT analysis to determine which of the two selected YouTubers has more advantages in the world of today's media, as well as better communication and loyalty of their subscribers. We will try to discover the models of YouTube communication with its subscribers, and the attractiveness factors on the channels of selected YouTubers. Also, the paper will cover the most popular video genres on the YouTube platform, and examine how these videos affect today’s media culture and ethics of life.
The YouTube community is one of the most socially and online-active communities, and also one of the most influential in the lives of young people. Being a YouTuber used to mean using all the advantages of this platform and being able to publish your own works. With the growth and development of new technologies, as well as the paradigm of mass communication, the possibilities of using YouTube have changed, which has shown all the potentials of influencing the audience, regardless of the topic. In this paper, we will analyze the impact YouTubers have on their subscribers. We will explore how certain YouTubers differ, as well as where they match, and how whose subscribers react to their posts. We will define the consequences that YouTubers have on the world, and how their future might look
Optimization of sales and inventory management of goods on the example of Lesnina H d.o.o. Zagreb
No full textSvrha upravljanja lancima opskrbe je da se usporednim postizanjem visokih stupnjeva potrošačkih usluga, optimalnih ulaganja i vrijednosti za novac stvori konkurentska prednost na tržištu. Optimalno upravljanje poslovima, procesima i ljudima u opskrbnom lancu povećava efikasnost i učinkovitost istih. Novi pristup organizaciji poslovanja postavlja sposobnost zaposlenika kao temelj uspješne organizacije. Takve organizacije traže radnike koji su puni entuzijazma, predanosti te koji se posvećuju svome radu i kolegama bez prisile. Kako bi se maksimizirala vrijednost u poduzeću, potrebno je planirati i donositi odluke na svim područjima logističkog djelovanja. Poduzeće se treba posvetiti troškovima zaliha i odabrati politiku upravljanja zalihama koja ostvaruje veće uštede i omogućuje bolju koordinaciju s planovima prodaje. Prodaja je jedini pozitivni financijski tok poduzeća i boljim prodajnim uslugama i prodajnim asortimanom poduzeće povećava zadovoljstvo kupca, a samim time i svoju poziciju na tržištu. U završnom radu opisana je optimizacija upravljanja zalihama i prodajom na primjeru prodajno – skladišnog centra Lesnina West Zagreb. Ispravnim odabirom politike upravljanja zalihama i informacijskog sustava Lesnina omogućuje veće zadovoljstvo radnika i kontrolirano skladišno poslovanje. Učestalo oglašavanje putem TV i radio reklama i konstantnim prodajnim akcijama Lesnina ostvaruje planiranu prodaju. Zajedničkom suradnjom odjela nabave, odjela logistike i odjela prodaje, uz visoke trgovačke marže, Lesnina se dugi niz godina nalazi na samom vrhu u prodaji namještaja i opreme za dom. Trenutna situacija na tržištu uzrokovana COVID-19 epidemijom uz sve rizike i poteškoće prisiljava Lesninu da se stvaraju uvjeti za usklađivanje svih aktivnosti opskrbnog lanca od ishodišta do odredišta. Da bi se ostvario opstanak poduzeća na tržištu, potrebno je voditi računa o svim poslovnim procesima i aktivnostima, a posebno o zaposlenicima. Zajedničko djelovanje odjela nabave, odjela logistike koji upravlja zalihama i odjela prodaje je od iznimne važnosti za poduzeće.The purpose of supply chain management is to create a competitive advantage in the market by achieving high levels of consumer services, optimal investment and value for money in parallel. Optimal management of jobs, processes and people in the supply chain increases their efficiency and effectiveness. A new approach to business organization sets the ability of employees as the foundation of a successful organization. Such organizations are looking for workers who are full of enthusiasm, dedication and who dedicate themselves to their work and colleagues without coercion. In order to maximize the value in the company, it is necessary to plan and make decisions in all areas of logistics. The company needs to focus on inventory costs and choose a inventory management policy that achieves greater savings and allows for better coordination with sales plans. Sales is the only positive financial flow of the company and better sales services and sales range, the company increases customer satisfaction, and thus its position in the market. The final paper describes the optimization of inventory management and sales on the example of the sales and storage center Lesnina West Zagreb. By choosing the right inventory management policy and information system, Lesnina enables greater employee satisfaction and controlled warehousing operations. Frequent advertising through TV and radio commercials and constant sales campaigns Lesnina achieves the planned sales. Through the joint cooperation of the procurement department, logistics department and sales department, with high trade margins, Lesnina has been at the top in the sale of home furniture and equipment for many years. The current market situation caused by the COVID-19 epidemic, with all its risks and difficulties, is forcing Lesnina to create the conditions for harmonizing all supply chain activities from origin to destination. In order to achieve the survival of the company in the market, it is necessary to take into account all business processes and activities, especially employees. The joint action of the purchasing department, the logistics department that manages inventory and the sales department is extremely important for the company
Digital word of mouth - stimulating or limitating factor of online shopping
No full textElektronički Word of Mouth je marketinška strategija sa izuzetno velikim potencijalom širenja poruka. Naječšće se prenosi putem društvenih mreža, blogova, foruma te uz pomoć influencera. Potrošači prilikom kupovine nekog proizvoda ili usluge traže savjete i preporuke drugih potrošača kroz razne recenzije. Tvrtke da bi se istaknule na tržištu te stvorile svjesnost potrošača o njihovom brandu i proizvodu, angažiraju influncere koji testiraju njihove proizvode i kreiraju recenzije.
Word of mouth marketing moguće je primjeniti na malim i velikim tvrtkama te može biti potpuno besplatan. Potrošači mogu biti pod velikim utjecajem word of mouth marketinga tijekom procesa donošenja odluka vezanih uz kupnju proizvoda.
Word of mouth marketing je relativno novi oblik promocije, ali zbog svoje efikasnosti i efektivnosti postaje omiljena strategija marketinških stručnjaka.Electronic word of mouth is marketing strategy with huge potential of spreading marketing messages. Usually that is being done on social networks, blogs, forums and with help of influencers. During process of making decission about buying some products or services, consumers are looking for advices and help through product reviews. To create brand awareness and product popularity, companies are hiring influenceres who test their products and write reviews.
Word of mouth marketing can be applied on any size of business and in theory it can be completely free. Importance of word of mouth marketing is big while consumers can make their buying decisions based on what they hear about the products or services.
Word of mouth marketing is newest form of promotion. Because of its huge efficiency and effectiveness, this type of marketing is becoming favorite strategy of all marketing experts
Marketing plan and branding of the DNA concept store: Case study Tradexco d.o.o.
No full textU radu se govori o važnosti brendiranja prodajnih jedinica i utjecaju brenda na potrošače i tržišnu popularnost općenito, a koji je obrađen kroz poslovni slučaj Tradexco, koncept trgovine DNA. U ovom radu istraženo je koliko je Sportway prepoznatljiv brend, i na koji način sama kompanija Tradexco njime upravlja i kako se ponaša na tržištu obuće. Ciljevi rada su dobiti predodžbu o tome koliko sam brend Sportway utječe na percepciju kupaca/potrošača, utvrditi kakvo je mišljenje kupaca/potrošača o prodajnim prostorima, uslužnosti trgovaca, te što je glavni faktor kod odluke o kupnji, odnosno izabiru proizvoda. Saznati ćemo razloge zbog čega je dovelo do rebrandinga maloprodajnih jedinica Tradexca, predstaviti koncept trgovine DNA, kao i kakav utjecaj trebaju imati marketinške aktivnosti koje su povezane s razvojem marke i odrediti strategije ponašanja na tržištu. Za istraživanje tržišta korištena je metoda kvalitativnog istraživanja tržišta, fokus grupa. Istraživanje je napravljeno na uzorku od 15 osoba. Uz istraživanje tržišta, korištena je literatura na temu brendinga i upravljanja markama. Dodatno, s obzirom na tematiku, odličan izvor informacija su bili internetski članci i društvena mreža Facebook. Najviše podataka je ipak korišteno iz baze podataka tvrtke Tradexco, raznih brošura i internih materijala kompanije, poput grafičkih i idejnih rješenja samog koncepta DNA.The work discusses the importance of branding sales units (stores) and the impact of the brand on consumers and market popularity in general, which is addressed through the Tradexco business case, DNA store concept. It explores how recognizable the Sportway brand is and how Tradexco company manages and behaves in the footwear market. Main aims are to get an idea of how much the Sportway brand itself influences the perception of customers/consumers, to determine what is the opinion of customers/consumers about retail space, service of retailers, and what is the main factor in deciding to buy or choose products. We will find out the reasons of rebranding Tradexco retail stores, present the concept of DNA store, as well as what is the impact of marketing activities related to brand development as well as determine market behavior strategies. For market research, the method of qualitative market research, focus groups, was used. The research was done on a sample of 15 people. In addition to market research, the literature on branding and brand management was used. Additionally, given the topic, an excellent source of information were online articles and the social network Facebook. Most of the data, however, was used from Tradexco's database, various brochures and the company's internal materials, such as graphic and conceptual solutions of the DNA concept itself
Development and alignment of logistic processes- „Zagrebački holding“ and „RASCO“ Kalinovac
No full textNajopćenitije se logistički sustavi mogu definirati kao sustavi prostorno‐vremenske transformacije dobara, a procesi koji u njima teku kao logistički procesi. Logistika kao poslovna funkcija obuhvaća sve djelatnosti potrebne za pripremu i realizaciju prostorne i vremenske transformacije dobara i znanja s ciljem minimalizacije troškova i optimizacije kako bi se postigla veća profitabilnost. Poduzetništvo je prilika za ubiranje visokih profita i to je najčešća motivacija za osnivanje vlastitoga poduzeća. Da bi poduzeće danas bilo konkurentno mora biti spremno na stalne promjene i stjecanje novih znanja.
Komunalne djelatnosti ne obavljaju se zbog ostvarivanja dobiti, ali imaju veliku ulogu u stvaranju pretpostavki za uspješno funkcioniranje drugih gospodarskih djelatnosti te za osiguravanje kvalitete svakodnevnog života građana. U današnje doba je obavljanje komunalne djelatnosti jako složen proces u kojem sudjeluje velik broj ljudi i puno opreme. U ovom radu se na temelju analize poslovanja i međusobne suradnje komunalnog poduzeća „Zagrebački holding d.o.o.“ i „RASCO tvornice komunalne opreme d.o.o.“ utvrđuje kako funkcionira komunalno gospodarstvo u Hrvatskoj te kako ga unaprijediti na dobrobit svih građana.
Dio svoje opreme Zagrebački holding kupuje od poduzeća RASCO. U oba poduzeća zadovoljni su suradnjom, ali mogli bi i trebali surađivati više jer je to na obostranu korist. Zagrebački holding ima domaćeg proizvođača svjetske kvalitete koji je lako dostupan u odnosu na strane proizvođače, a ujedno kupnjom domaćih proizvoda potiče hrvatsko gospodarstvo. Kako bi pratili očekivanja korisnika, oba poduzeća moraju neprestano raditi na svom rastu i razvoju. Od ključne važnosti je i usklađivanje njihovih logističkih procesa s ciljem postizanja zadovoljstva krajnjih korisnika. Međutim, zadovoljstvo korisnika kvalitetom usluge može se postići samo ispitivanjem očekivanja korisnika i težnjom prema ispunjenju istih. Naše komunalno gospodarstvo trebalo bi poraditi na tom segmentu.Most generally, logistics systems can be defined as systems of spatio-temporal transformation of goods, and the processes that take place in them as logistics processes. Logistics as a business function includes all activities necessary for the preparation and implementation of spatial and temporal transformation of goods and knowledge with the aim of minimizing costs and optimization in order to achieve greater profitability. Entrepreneurship is an opportunity to raise high profits and it is the most common motivation for starting your own business. In order for a company to be competitive today, it must be ready for constant changes and the acquisition of new knowledge.
Communal activities are not performed for profit, but they play a major role in creating the conditions for the successful functioning of other economic activities and for ensuring the quality of everyday life of citizens. Nowadays, performing communal activities is a very complex process in which participates a large number of people and a lot of equipment. In this paper, the analysis of business and mutual cooperation of the utility company "Zagrebački holding d.o.o." and "RASCO tvornice komunalne opreme d.o.o." determines how the utility economy in Croatia works and how to improve it for the benefit of all citizens.
Zagrebački holding buys part of its equipment from the company RASCO. Both companies are satisfied with the cooperation, but they could and should cooperate more because it is for mutual benefit. Zagrebački holding has a domestic producer of world quality that is easily accessible in relation to foreign producers, and at the same time it stimulates the Croatian economy by buying domestic products. In order to meet customer expectations, both companies must constantly work on their growth and development. It is also crucial to harmonize their logistics processes in order to achieve end-user satisfaction. However, customer satisfaction with the quality of service can only be achieved by examining customer expectations and striving to meet them. Our communal economy should work on this segment
The role of franchising in SME marketing
No full textFranšizno poslovanje predstavlja sigurniji način ulaska u poduzetništvo jer podrazumijeva pokretanje poslovanja na temelju provjereno uspješnog poslovnog koncepta, modela, proizvoda i/ili usluge, uz svojevrsnu mentorsku pomoć dostupnu tijekom cijelog procesa razvoja poslovanja. Kako franšizno poslovanje pokazuje značajno veće stope preživljavanja i uspjeha u odnosu na druge načine pokretanja poduzetničkog pothvata, u ovom radu autor se bavio temom nedovoljne zainteresiranosti mladih za odabir franšiznog poslovanja za ulazak u poduzetništvo.
Rad nastoji odgovoriti na pitanje je li franšizni poslovni model bolja i sigurnija metoda rasta za poduzetnike te s kojim se ograničenjima (internim i eksternim) poduzetnici suočavaju prilikom odabira franšiznog poslovnog modela kao metode rasta
Ekonomski utjecaj franšiznog poslovnog modela očituje se kroz output i stvaranje novih poslova, povećanje porezne osnovice, ekonomsku modernizaciju, razvoj malog i srednjeg poduzetništva te stjecanje novih dinamičkih vještina i sposobnosti. Na korištenje franšiznim poslovnim modelom utječu čimbenici iz okoline i unutarnji čimbenici. Franšizni poslovni model pokretač je zapošljavanja i daljnjeg razvoja poduzetništva te ga određuje način uspješnog odvijanja poslovanja i optimalan broj zaposlenih kod primatelja.Franchising is a safer way to get into entrepreneurship because it involves starting a business based on a proven successful business concept, model, product and / or service, with the kind of mentoring available throughout the business development process. As the franchise business shows significantly higher survival and success rates than other ways of starting an entrepreneurial venture, the author deals with the topic of young people's lack of interest in choosing a franchise business to enter into entrepreneurship.
The paper seeks to answer the question whether the franchise business model is a better and more secure growth method for entrepreneurs, and what constraints (internal and external) do entrepreneurs face when choosing a franchise business model as a growth method?
The economic impact of the franchise business model is reflected in the output and creation of new jobs, the increase of the tax base, economic modernization, the development of small and medium-sized enterprises and the acquisition of new dynamic skills and abilities. Use of the franchise business model is influenced by environmental factors and internal factors. The franchise business model is the driver of employment and further development of entrepreneurship and is determined by the way of successful business operation and the optimal number of employees at the recipient
The role of digital marketing in branding tourist destination - the city of Zadar
No full textSuvremeno poslovanje u velikoj mjeri temelji se na digitalnim informacijama. Pojavom suvremenih komunikacijskih medija tradicionalni mediji gube na važnosti, a prepoznavanje važnosti digitalnih informacija postaje preduvjet opstanka na dinamičnom i kontinuirano promjenjivom tržištu. Globalizacija je proces koji je neizbježan u svim ekonomskim aktivnostima te u turizmu u kojemu digitalni marketing postaje temeljni instrument promocije turističke destinacije. Digitalnim marketingom prezentira se željena slika turističke destinacije u umu krajnjeg potrošača pri čemu se proces brendiranja koristi kako bi se postigla jedinstvena prepoznatljivost turističke destinacije na globalnoj razini.Modern business is based on digital information in many ways. By emersion of modern communication media, traditional communication media lose their relevance and the recognition of importance of digital information becomes the prerequisite for survival in dynamic and continuously changing market. Globalization is a process that became inevitable in all economic activities as well as tourism where digital marketing became the basic promotional instrument for a tourist destination. Digital marketing is used to present the desired image of the tourist destination in the mind of the consumer where the process of branding is used to achieve unique recognition of tourist destination on a global scale
Entrepreneurial culture in Croatia
No full textKako bi se gospodarstvo jedne države pravilno razvijalo u privatnom sektoru od velike je važnosti stvoriti pozitivnu poduzetničku kulturu te poticajno okruženje kako bi ti poduzetnici mogli efikasno primjenjivati svoje ideje u poslovanju. No samo ostvarivanje takve poduzetničke kulture često koči spora administracija i prevelika birokracija koja se javlja u tranzicijskim zemljama poput Republike Hrvatske, gdje neefikasna javna uprava sa previše zakona i propisa obeshrabruje svakog poduzetnika i investitora da započne svoje poslovanje u Republici Hrvatskoj.
Predmet rada obuhvaća opis pojma i trenutnog stanja poduzetničke kulture u Republici Hrvatskoj gdje će se prvo krenuti od opisa generalnih pojmova poduzetništva do zakona i institucija u Republici Hrvatskoj koja su povezana sa stvaranjem poduzetničke kulture. Cilj rada je, na osnovi raspoložive literature i izvora, prikazati tijek i stanje kulture poslovanja u republici Hrvatskoj. Također, cilj je pokazati opis i razvoj samog pojma poduzetništva te što se sve pod tim pojmom podrazumijeva. Rad se temelji na prikupljanju i analizi sekundarnih izvora podataka, dostupnih u stručnoj literaturi. Kod izrade rada korištena je deskriptivna metoda – opisivanje činjenica i predmeta, te metoda analize u teoretskom dijelu rada.
Osim opisa pojmova poduzetništva i prikaza stanja prikazati će se i koje su sve prominentne institucije u gospodarstvu Republike Hrvatske koji utječu na stvaranje okruženja, potpore i donošenja zakona u vezi poslovanja i raznih poduzetničkih pothvata te će se rezultati analize rada i mišljenje o stanju u poduzetničkoj kulturu u Republici Hrvatskoj sažeti za završnim mislima u zaključku rada.In order for a country's economy to grow properly in the private sector, it is essential to create a positive entrepreneurial culture and a stimulating environment so that these entrepreneurs can effectively apply their ideas in business. However, the realization of such an entrepreneurial culture is often hampered by the slow administration and excessive bureaucracy that occurs in transitional countries like the Republic of Croatia, where inefficient public administration with too many laws and regulations discourages every entrepreneur and investor from starting their business in the Republic of Croatia.
The subject of this paper covers the description and the current state of entrepreneurial culture in the Republic of Croatia, where it will first start from the description of general concepts of entrepreneurship to the laws and institutions in the Republic of Croatia that are related to the creation of entrepreneurial culture. The aim of this paper is to present, on the basis of available literature and sources, the course and state of business culture in the Republic of Croatia. The aim is also to show the description and development of the concept of entrepreneurship and what is meant by it. The paper is based on the collection and analysis of secondary data sources available in the professional literature. In creating the paper, a descriptive method was used - describing facts and objects, and a method of analysis in the theoretical part of the paper.
In addition to the description of the concepts of entrepreneurship and the situation the paper, all the prominent institutions in the economy of the Republic of Croatia that influence the creation of the environment, support and adoption of laws regarding business and various entrepreneurial ventures will be presented, as well as the results of the analysis of the work and opinion on the situation in the entrepreneurial culture. in the Republic of Croatia summarized in the final thoughts in the conclusion of the paper
Terrorism and media
No full textObzirom na da mediji najbrže dopiru do javnosti te imaju veliku društvenu ulogu, možemo reći da su tiskovine, radio, televizija, digitalni mediji i društvene mreže te internet kao cjelina vladari današnjeg vremena. Uz društvenu mediji imaju i informativnu ulogu. Širenjem različitih komunikacijskih kanala i medija te jačanjem njihove uloge u javnosti, potaknuto je stvaranje tzv. medijskog društva. Mediji su time dobili bitnu ulogu u oblikovanju javnog mijenja, interesa, vrijednosti, te različitih društvenih, stručnih i političkih stavova. Koliko su mediji bitni posebno je vidljivo u kriznim situacijama, naročito u onima koje izazivaju strah i nesigurnost te predstavljaju određenu prijetnju sigurnosti. Jedna od takvih kriznih situacija je i terorizam. Terorizam je jedan od najvećih globalnih problema suvremenog doba i nerijetko generator ozbiljnih kriznih situacija. S obzirom na navedeno možemo reći da su teroristički napadi jedna vrsta komunikacije pojedinaca i skupina koji uporabom nasilja pokušavaju distribuirati svoju poruku široj javnosti. Vrsta terorizma i njegova povezanost s medijima jedan su od glavnih izazova s kojima se krizno komuniciranje suočava. Zadatak ovoga rada je naglasiti povezanost između medija i terorizma, terorističkog djela i njegovog medijskog prikaza, posljedica te kako na to utječe upravo izvještavanje u takvim okolnostima.Since the fastest-reaching media has a major social role, we can say that newspapers, radio, television and internet leaders of the current time. With the social, they have an informative rule. By expanding different media and strengthening their role in the public, the development of society has moved to create a so-called Media companies. The media has thus gained an important role in forming a public change, interest, value and political attitudes. As much as the media is important, they are especially visible in crisis situations, especially in those that cause fear and insecurity and are a certain security threat and one of them is terrorism. Terrorism is one of the greatest global problems of the time-age and the irregular crisis situation generator. Given the stated words, we can say that terrorist attacks are a kind of communication of certain groups through violence. The type of terrorism and its connection to the media are one of the main challenges facing crisis communication. The task of this work is to emphasize the connection between the media and terrorism, the terrorist's work and its media display, and how it is to affect the reporting in such occasions