Repository ZSB Final papers Zagreb School of Business
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Optimization of the process of purchasing equipment and keeping stocks in the warehouse on the example of "Carrier KT GesmbH"
No full textTema ovog rada je prikaz analize pojedinih poslova i procesa u opskrbnom lancu poduzeća Carrier KT, i njihova povezanost sa integralnom logistikom. Optimalnim upravljanjem tih poslova i procesa povećava se efikasnost i učinkovitost poduzeća koja se prenosi i na dobavljače i na kupce. Odabir prave strategije integralne logistike omogućuje poduzeću zauzimanje određenog položaja na tržištu i različitost od konkurencije. Prikazat će se u radu i važnost nabave u opskrbnom lancu te njena veza sa integralnom logistikom.
Cilj rada je prikazati s kojim se problemima odjel nabave u poduzeću Carrier KT susreće i kako bi se optimizacijom pojedinih procesa nabave mogla poboljšati komunikacija između poduzeća Carrier KT i Quehenberger i samim time njihova učinkovitost. Carrier KT je povećao stanje zaliha na skladištu prije nestašice sirovina i materijala, čime je porasla kvadratura korištenog skladišta, a samim time i trošak držanja zaliha u vremenu pandemije COVID-19 što predstavlja veliki izazov i za kupce i za dobavljače. Optimizacija držanja zaliha na Carrier KT skladištu bit će moguća prestankom pandemije i stabiliziranjem tržišta materijala.The topic of this paper is a review of the analysis of individual jobs and processes in the supply chain of Carrier KT, and their connection with integrated logistics. Optimal management of these jobs and processes increases the efficiency and effectiveness of the company, which is transferred to both suppliers and customers. Choosing the right integrat-ed logistics strategy allows the company to occupy a certain position in the market and be different from the competition. The paper will also present the importance of procurement in the supply chain and its connection with integrated logistics.
The aim of this paper is to show what problems the procurement department in Carri-er KT faces and how the optimization of individual procurement processes could improve the communication between Carrier KT and Quehenberger and thus their efficiency. Carrier KT increased the state of stocks in the warehouse before the shortage of raw materials, which increased the size of the used warehouse, and thus the cost of keeping stocks during the COVID-19 pandemic, which is a great challenge for both customers and suppliers. Opti-mization of stock holding in the Carrier KT warehouse will be possible by ending the pan-demic and stabilizing the material market
The use of digital media in the promotion on the diameter of Bolero Adria d.o.o.
No full textNovo doba digitalizacije u kojem živimo obilježeno je raznim novim vrstama promocije. Društvene mreže uvelike su potaknule rast novih trendova, širenje ideja i stvaranje globalnog fenomena komunikacije i promicanja. Dok nekima još uvijek služe samo kao medij za prijenos informacija i vijesti, za većinu su donijeli velike promjene u različitim sferama života. Kako bi se povezali sa svojom ciljanom publikom, robne marke počele su uključivati svoje sljedbenike ne samo u promicanje i oglašavanje svojih usluga i proizvoda, već i u njihovo stvaranje i razvoj. Ovaj pristup donio je osjećaj pripadnosti i pojedincima i grupama te je uspio stvoriti virtualnu zajednicu vjernih kupaca i sljedbenika. Jednostavno korištenje društvenih mreža i osjećaj virtualne povezanosti potaknuli su različite robne marke da daju prednost digitalnim strategijama. Takav pristup uvelike je olakšao analizu potrošačkih navika ciljne publike, ali i prikupljanje podataka koji sada omogućuju prilagođavanje usluga i proizvoda onome što kupci trebaju i žele. Završni rad objašnjava neke od osnovnih pojmova; marketinški miks, ponašanje potrošača, promicanje, istraživanje tržišta, digitalni marketing i njegove strategije. Rad je zaokružen primjerom korištenja društvenih mreža marke "Bolero" koji se lako implementira u svakodnevni život svojih kupaca. Koristili su svoje kanale društvenih medija kako bi informirali svoje klijente i ciljanu publiku, približili ih i stvorili zajednicu zdravog načina života te postigli cjelokupni identitet svog brenda. Iako već dosežu eksponencijalni rast i razvoj, društvene mreže i digitalni mediji zasigurno nastavljaju svoju uzlaznu putanju. Koristeći digitalne platforme mnogi su brendovi dosegli novu razinu transparentnosti u komunikaciji.The new era of digitalization in which we live has been marked by various emerging types of promotion. Social networks have greatly stimulated the growth of new trends, spreading ideas and creating a global phenomenon of communication and promotion. While for some they still serve only as a medium for transmitting information and news, for most they have brought major changes in various spheres of life. To connect with their target audience, brands have begun to involve their followers not only in the promotion and advertising of their services and products but also in their creation and development. This approach brought a sense of belonging to both individuals and groups and managed to create a virtual community of loyal customers and followers. The easy use of social networks and the feeling of virtual connection have encouraged various brands to prioritize digital strategies. Such an approach has greatly facilitated the analysis of consumer habits of the target audience, but also the collection of data that now allows tailoring services and products to what customers need and want. The final paper explains some of the basic concepts; marketing mix, consumer behaviour, promotion, market research, digital marketing and its strategies. The work is rounded off with an example of the use of social networks by the brand "Bolero", which is easily implemented in the daily lives of its customers. They used their social media channels to inform their customers and the target audience, bringing them closer and creating a healthy lifestyle community, and achieving the overall identity of their brand. Although already reaching exponential growth and development, social networks and digital media are certainly continuing their upward trajectory. Using digital platforms, many brands have reached a new level of transparency for their communication
The impact of animated movies on the psychosocial development of children from the perspective of parents
No full textU ovome radu bit će provedeno istraživanje iz područja psiholoških aspekata masovne komunikacije, sa osvrtom na animirane filmove i njihov utjecaj na psihosocijalni razvoj djece iz roditeljske perspektive. Glavni problem koji je potaknuo na ovo istraživanje jest prekomjerno izlaganje djece animiranim filmovima. Izvor navedenog problema su roditelji koji nisu svjesni štetnosti koju ekrani stvaraju na psihosocijalno zdravlje njihove djece. Prema istraživanju Hrabrog telefona i Poliklinike za zaštitu djece grada Zagreba 2016. i 2017. godine koje je provedeno o tome koliko su predškolska djeca izložena malim ekranima, rezultati su pokazali kako 79 % djece mlađe od dvije godine gleda animirane filmove, iako su preporuke stručnjaka da u toj dobi djeca ne bi smjela biti izložena ekranima. S obzirom na prethodno navedene zaključke, ciljevi ovog istraživanja su: ispitati svjesnost roditelja o utjecaju animiranih filmova na djecu, istražiti postojanje pravila konzumacije animiranih filmova u obitelji, provjeriti oslanjaju li se u odabiru medijskih sadržaja i animiranih filmova roditelji na savjete stručnjaka. Istraživanje će biti primarno, putem online anketiranja roditelja svih dobnih skupina koji imaju djecu od mlađe predškolske dobi do devete godine starosti. Anketiranje će biti provedeno s osamdeset roditelja kako bi se dobili rezultati vezani uz njihova stajališta o utjecaju animiranih filmova na psihosocijalni razvoj djece. Kombinirat će se pitanja zatvorenog tipa, te ocjenjivanje prema Likertovoj skali o slaganju ili ne slaganju sa određenim stavovima vezanima uz animirane filmove koje prate njihova djeca. Nakon dobivenih rezultata anketnog upitnika bit će vidljivo je li se stav, mišljenje i svijest roditelja promijenio, tj. jesu li svjesniji štetnosti animiranih filmova na zdravlje djece i u kojoj mjeri, manjoj ili većoj u odnosu na prethodno navedeno istraživanje iz 2016. i 2017. godine.In this paper a research will be conducted in area of - Psychological aspects of mass communication- with special emphasis on impact of animated characters to children psychosocial development from parental perspective. Main problem and the cause of this research is to much children exposure to animated movies. Parents are the source to this problem, they are unaware about the harmfulness that screens create to their children psychosocial health. According to the research of „Brave Phone“ and the Polyclinic for child protection of the City of Zagreb in 2016 and 2017., which main subject was the amount of children exposure to screens, results have shown that 79% of children less than 2 years old watches animated movies, despite the expert advice which says that children of that age should not be exposed to screens. With regard to earlier mentioned conclusions, goals of this research are: examination of parental awareness of the impact of animated movies on children, investigation of existence of rules about the consumption of animated movies in the family, as well as checking whether parents rely on expert advice when choosing media content and animated movies. The research will be conducted through an online survey, targeted group; parents of all ages with children from younger preschool age to nine years old. The survey will be conducted with 80 parents, obtaining results related to their views on the impact of animated movies to their children psychosocial development. Closed-ended questions will be used, as well as grading according to Likert scale of agreement or disagreement with certain attitudes related to the animated movies which their children follow
Leadership of the presidential candidate in the political campaign
No full textRiječ imidž prisutna je više nego ikada u današnjem rječniku. U medijima, uredima, svakodnevnim susretima. Često se mogu čuti komentari o nečijem imidžu. Ubrzani tempo donio je, naime - između ostalog i površnost u prosuđivanju nekoga ili nečega. Tu su velik utjecaj imali mediji željni senzacionalizma koji su u nemilosrdnoj marketinškoj utrci nametnuli brojne stereotipe i o imidžu. Predsjednička kampanja odlikuje različitim povoljnim i nepovoljnim aspektima komunikacije, međuljudskih odnosa ali ne smije zanemariti niti u jednom trenutku najvažniji cilj a to je ispunjenje zahtjeva koje je kandidat obećao biračima. Poslovni osobni i s tim povezani imidž upravljanja predsjedničkim kandidatom nisu nešto što nam je zadano, već ih se može unaprijediti i oblikovati, dakle njima možemo i moramo aktivno upravljati. U promišljanju upravljanja imidžem, važno je posvetiti pozornost vizualnom identitetu uz naglasak na osobnost i stil kandidata. To se može postići isticanjem najboljeg od sebe uz kompletirani stayling (modnim dizajnom). Tu je još i usavršavanje i trening društvenih disciplina poput govorništva i svijesti o odgovarajućoj neverbalnoj komunikaciji. Jer kada predsjednički kandidat izgleda najbolje što može, djeluje najbolje što može, a to će dovesti do ostvarenja poslovnih i osobnih ciljeva. No, ono što je još važnije od vizualnog identiteta i staylinga je vjerodostojnost u politici , jednom riječju, vjerodostojnost političara i njihova vjerodostojnost u očima birača. Tako da ispunjenjem svih tih čimbenika, velika je mogućnost uspjeha na izborima uz odgovarajuću političku komunikaciju. Predmet istraživanja je analiza specifičnosti čimbenika imidža predsjedničkog kandidata, a cilj rada je prikazati stvarni doseg modernih tehnika upravljanja imidžem. Predstavljena je studija slučaja kandidata za predsjedničku utrku, gđa. Kolinda Grabar Kitarović. Rezultati istraživanja pokazali su je kandidatkinja iznimno koristila sve iskoristive tehnike upravljanja imidžem uz veliku podršku svojih političkih istomišljenika i javnih osoba.The word image is present more than ever in today’s vocabulary. In the media, offices, everyday meetings. One can often hear comments about someone’s image. The accelerated pace brought, namely - among other things, superficiality in judging someone or something. This was greatly influenced by the sensationalist media, which imposed numerous stereotypes on the image in the relentless marketing race. The presidential campaign is characterized by various favorable and unfavorable aspects of communication, interpersonal relations, but it must not neglect at any time the most important goal, which is to fulfill the requirements promised by the candidate to the voters. Business personal and the associated image of managing a presidential candidate are not something we are given, but we can improve and shape them, so we can and must actively manage them. In thinking about image management, it is important to pay attention to the visual identity with an emphasis on the personality and style of the candidate.This can be achieved by highlighting the best of yourself with a complete styling (fashion design). There is also the refinement and training of social disciplines such as public speaking and awareness of appropriate nonverbal communication. When a presidential candidate looks the best he can, he acts the best he can, and that will lead to the achievement of business and personal goals. But what is even more important than visual identity and styling is credibility in politics respectively. The credibility of politicians and their credibility in the eyes of voters. So by fulfilling all these factors, there is a great possibility of success in the elections with proper political communication. The subject of research is to analyze specificities of the image factors of the presidential candidate, and the aim of the final paper is to show the real reach of modern image management techniques. A case study was presented for the presidential race, Mrs. Kolinda Grabar Kitarovic. The results of the research have shown that the candidate has exceptionally used all usable image management techniques with the strong support of its political parties and public figures
The role and position of women in the context of business and business protocol
No full textU ovome radu predmet istraživanja jest utvrđivanje uloge i položaja žene u kontekstu poslovanja i poslovnog protokola. Važno je uočiti karakteristike menadžmenta današnjice koji postaje ključan za postizanje uspješnosti društva u cijelosti. Kvalitetan menadžment najvažniji je resurs u poslovanju te ga stoga moraju sačinjavati stručne i kompetentne osobe. Kao dobri vođe, ali i općenito osobe na višim položajima ističu se muškarci. No, što je sa ženama? Nisu li one podjednako dobri vođe kao i muškarci? Jesu, ponekad i bolje od njih, a upravo zbog toga, potrebno je istražiti položaj žena menadžera te usporedbom muškog i ženskog stila vođenja uvidjeti kako su žene zapravo izvrsni vođe.
Nije dovoljno samo usporediti stilove vođenja. Žene, nadalje, moraju prijeći puno više prepreka, u privatnom i poslovnom životu. Potrebno je ukazati na to da žene moraju uložiti puno više hrabrosti, energije, truda i rada kako bi se uspješno pozicionirale i počele graditi poslovnu karijeru. Stoga je za uspješnu poslovnu ženu, ali i ženu-majku primarni cilj uskladiti, odnosno pronaći ravnotežu privatnog (obiteljskog) i poslovnog života, a zatim dugoročno planiranje i dobru organizaciju.In this paper, the subject of research is to determine the role and position of women in the context of business and business protocol. It is important to notice the characteristics of today's management, which is becoming key to achieving the success of society as a whole. Quality management is the most important resource in business and therefore it must be composed of professional and competent persons. Men stand out as good leaders, but also in general in higher positions. But what about women? Aren’t they as good leaders as men? They are, sometimes better than them, and precisely because of this, it is necessary to explore the position of women managers and compare men's and women's leadership styles to see how women are actually excellent leaders.
It is not enough to just compare leadership styles. Women, furthermore, have to overcome many more obstacles, in private and business life. It needs to be pointed out that women need to invest a lot more courage, energy, effort and work in order to successfully position themselves and start building a business career. Therefore, for a successful business woman, but also a woman-mother, the primary goal is to reconcile or find a balance of private (family) and business life, followed by long-term planning and good organization
Communication of preschool children as a condition for the succes of private and business relationships
No full textKomunikacija je sredstvo s pomoću kojeg dvije ili više osoba razmjenjuju informacije i međusobno utječu na svoja mišljenja i ponašanje. Verbalna komunikacija sastoji se od riječi, izgovorena je ili napisana. Svrha je djetetove komunikacije privući pozornost, iskazivati osjećaje, uspostaviti društvene kontakte, zadovoljiti različite potrebe. Verbalna komunikacija bitna je u svakodnevnom životu. Bitna je za međusobno sporazumijevanje dvoje ili više ljudi. Bitna je kako bi se mogli stvoriti uvjeti za uspješnu verbalnu komunikaciju s djecom putem različitih sredstva, poticaja i aktivnosti. Zato u ovome radu putem litetature istražuje se verbalnu komunikaciju, uljudnost u verbalnoj komunikaciji, komunikaciju u obitelji te komunikaciju odgajatelj-dijete kao preduvjet za buduće poslovne i društvene odnose.Communication is a means by which two or more people exchange information and interact with one another's opinions and behaviors. Verbal communication consists of words, spoken or written. The purpose of the child's communication is to draw attention, to express feelings, to establish social contacts, to meet different needs. Verbal communication is essential in everyday life. It is important for mutual understanding between two or more people. It is important to be able to create the conditions for successful verbal communication with children through various means, incentives and activities. Therefore, in this paper, the literature explores verbal communication, politeness in verbal communication, communication in the family and educator-child communication as a prerequisite for future business and social relations
Stereotypes as a communication challenge with refugees in the Republic of Croatia
No full textIzbjeglice su nedvojbeno društvena pojava, pa čak i fenomen. U teorijskom dijelu rada priklonili smo se definiciji da su stereotipi pojedinačan i pretjerano uopćen skup osobina koji se pridaje pripadnicima neke društvene grupe. Masovni mediji imaju ogroman doseg u društvu, a time i na nastanak stereotipa. Jednako tako isti utjecaj imaju i kulturološke razlike. Stereotipi duboko zadiru u kulturološko poimanje izbjeglica u mentalnom sklopu ljudi u zemlji domaćina u koju dolaze. Ovdje dolazi do formiranja posebnog narativa u javnosti kada je riječ o izbjeglicama i u kojem su prisutni svi konstatirani stereotipi. Naše smo istraživanje usmjerili na razgovore kako s izbjeglicama, tako i sa sudionicima procesa integracije koji rješavaju taj problem. Stereotipi su pojava sa složenim psihološkim obilježjima, pri čemu ćemo istaknuti interkulturalnu osjetljivost, nesnošljivost, predrasude i radikalno izmještanje osobe iz prvotne okoline u novu životnu sredinu. Istraživanje pokazuje da stereotipi nastaju kao generalizirana mišljenja. Tu je vrijedno i spomenuti i vezu između pojave stereotipa i educiranosti građana. Pogotovo se to vidi u izjavama koje se dotiču razlikovanja između „običnih“ ljudi i institucija. Politički diskurs svodi se na tri osnovne stvari: usklađenost s europskim političkim diskursom, također manipulaciju javnosti i korištenje problematike izbjeglica kada je to nužno isključivo u političke svrhe. Rješenje se vidi u obrazovanju (educiranosti), korektnoj i provjerenoj informiranosti javnosti i sustavnom povezivanju i koordinaciji zaduženih državnih institucija i tijela. Organizacije civilnog društva apsolutno su pozitivan primjer u integraciji izbjeglica i prevladavanju stereotipa u komunikaciji s izbjeglicama u Hrvatskoj. Kroz rad organizacija civilnog društva nastoje se premostiti sve dosad navedene probleme. U tome se uspijeva zahvaljujući stručnosti, entuzijazmu, empatiji, stalnom usavršavanju i koordiniranju te zahvaljujući pomoći velikog broja volontera.Refugees are undoubtedly a social phenomenon and even a phenomenon. In the theoretical part of the paper, we adhered to the definition that stereotypes are an individual and overly generalized set of traits that are attributed to members of a social group. The mass media have a huge reach in society, and thus to the emergence of stereotypes. Cultural differences have the same impact. Stereotypes penetrate deeply into the cultural understanding of refugees in the mental structure of the people in the host country they come to. Here, a special narrative is formed in the public when it comes to refugees and in which all the stated stereotypes are present. We focused our research on interviews with both refugees and integration process participants. Stereotypes are a phenomenon with complex psychological characteristics, where we will emphasize intercultural sensitivity, intolerance, prejudice and the radical relocation of a person from the original environment to a new environment. Research shows that stereotypes emerge as generalized opinions. It is also worth mentioning the connection between the emergence of stereotypes and the education of citizens. This is especially evident in the statements concerning the distinction between "ordinary" people and institutions. Political discourse boils down to three basic things: compliance with European political discourse, also the manipulation of the public, and the use of refugee issues when necessary solely for political purposes. The solution is seen in education (education), correct and verified information of the public and systematic connection and coordination of the responsible state institutions and bodies. Civil society organizations are an absolutely positive example of the integration of refugees and overcoming stereotypes in communication with refugees in Croatia. Through their work, civil society organizations are trying to overcome all the problems mentioned so far. It succeeds thanks to the expertise, enthusiasm, empathy, constant training and coordination, and thanks to the help of a large number of volunteers
The role of customers emotions in purchase of food supplements during COVID-19 pandemic
No full textFokus ovog rada stavljen je na ulogu emocija u potrošačkom ponašanju, konkretno u procesu kupnje dodataka prehrani tijekom pandemije COVID-19. Teorijski dio temelji se na dosadašnjim spoznajama iz relevantne hrvatske i inozemne znanstvene te stručne literature o dodacima prehrani, pandemiji COVID-19, ponašanju potrošača, načinu donošenja odluka i utjecaju emocija na isto, dok empirijsko istraživanje koje je dio ovog rada govori o stavovima potrošača dodataka prehrani, ulozi i značaju različitih emocija koje imaju manji ili veći utjecaj na kupnju dodataka prehrani, s posebnim osvrtom na vrijeme pandemije COVID-19 i čimbenicima temeljem kojih potrošači donose odluku o kupnji dodataka prehrani. Istraživanje je provedeno u obliku ankete koja je uključila 257 ispitanika, stvarnih korisnika dodataka prehrani. Ono je pokazalo kako je glavni pokretač kupnje dodataka prehrani tijekom pandemije COVID-19 emocija straha, s obzirom na stav i odnos potrošača prema novootkrivenoj bolesti kao prijetnji njihovom zdravlju i životu.The focus of this paper is placed on the role of emotions in consumer behavior, specifically in the process of purchasing food supplements during the COVID-19 pandemic. The theoretical part is based on current knowledge from relevant Croatian and foreign scientific and professional literature on food supplements, the COVID-19 pandemic, consumer behavior, decision-making and the impact of emotions on it, while empirical research that is part of this paper speaks about attitudes of consumers that buy food supplements, the role and importance of different emotions that have a greater or lesser impact on the purchase of food supplements, with special reference to the timing of the COVID-19 pandemic and the factors that make consumers decide to purchase food supplements. The research was conducted in the form of a survey that included 257 respondents, actual users of food supplements. It showed that the main drive for buying food supplements during the COVID-19 pandemic is the emotion of fear, given the attitudes of consumers towards the newly discovered disease as a threat to their health and life
Sophisticated spin techniques in the election campaign
No full textU novije vrijeme kada komunikacija sa svim krajevima svijeta ne predstavlja nikakav problem, a informacije putuju brzinom svjetlosti, mediji igraju sve veću i važniju ulogu u kreiranju javnog mnijenja te se nameću kao posrednici između javnosti i politike.
Proporcionalno razvoju tehnologije, masovnih medija i interneta razvija se politički marketing. On promatra političke stranke, političare i kandidate kao proizvod te ih ima za cilj što bolje plasirati u javnosti. Tako su nastale i moderne izborne kampanje koje postaju sve kompleksnije te se sada počinju služiti novim metodama i sredstvima komuniciranja.
Političari počinju shvaćati da je ključ dobivanja izbornih kampanja vješto komuniciranje sa medijima te se počinje voditi računa o porukama koje se prenose ciljnoj javnosti. Političke stranke i njihovi kandidati u tom procesu angažiraju komunikacijske stručnjake kojima je glavni zadatak voditi računa o strategiji komunikacije sa medijima te kroz stvaranje i izgradnju reputacije, vodeći računa o imidžu i identitetu nastoje političare prikazati u što boljem svjetlu i svidjeti se biračima.
Konkurencija postaje sve zahtjevnija i opasnija, a neki se na tom putu koriste metodama manipulacije i spina, koje imaju za cilj okrenuti informaciju koja dopire u javnost na način da će oblikovati javno mnijenje kako bi uspješno pridobili većinu birača na svoju stranu.
U ovom radu će se ustanoviti razvoj modernih izbornih kampanja i masovnih medija. Metodom analize sadržaja, nastojati će se utvrditi važnost suvremene političke komunikacije u medijima i javnosti te kako tehnike spina utječu na javno mnijenje te oblikovanje i provođenje strategije u izbornim kampanjama.In recent times when communication with all parts of the world poses no problem, and information are travelling at the speed of light, the media play an increasing and important role in shaping public opinion, they impose themselves as intermediaries between the public and politics.
In proportion to the development of technology, mass media and the Internet, political marketing is developing. It views political parties, politicians and candidates as a product and aims to place them in public as well as possible. This is how modern election campaigns came about, which are becoming more and more complex and are now beginning to use new methods and means of communication.
Politicians are beginning to realize that the key to winning election campaigns is to communicate skillfully with the media, and they beginning to pay attention to the messages being conveyed to the target public. Political parties and their candidates in this process hire communication experts whose main task is to take care of the strategy of communication with the media and through the creation and building of reputation, considering the image and identity, trying to present politicians in the best light and please voters.
Competition is becoming more demanding and dangerous, and some are using manipulation and spin methods aimed at turning information that reaches the public in a way that will shape public opinion to successfully win over the majority of voters to their side.
This paper will establish the development of modern election campaigns and mass media. The method of content analysis will seek to determine the importance of modern political communication in the media and the public and how spin techniques affect public opinion and the design and implementation of strategy in the election campaign
Event organization and protocol on an example from practice
No full textPrije nego što se počne s planiranjem i organizacijom događaja (eventa) treba odrediti ciljeve koji se eventom žele postići. Nakon utvrđivanja nivoa očekivanih rezultata i proračuna kojim se raspolaže može se pristupiti organizaciji. Tema događaja mora biti u skladu sa svrhom jer obično se tema eventa provlači kroz sve vezano uz event: promidžbeni materijali, ulaznice, odore, suveniri itd.
Nekim događanjima, koji se organiziraju, profit nije nužan cilj, stoga je nužno odrediti ciljanu svotu pa prema tome prilagoditi ulazne troškove. Najčešći troškovi su naknade, najam, oglašavanje, osiguranje itd. Izvori sredstava su u pravilu sponzorstva ili prihodi. Najčešći prihodi su od prodaje ulaznica, a mogu biti i od prodaje robe, hrane i pića (samostalna prodaja ili prodaja prava obrtnicima i trgovcima tj. postotak od prodaje). Organizacija događaja je timski rad. Najuži organizacijski tim radi tijekom cijele godine, a organizator oko sebe okuplja tim suradnika koji raste kako se približava datum održavanja manifestacije, dakle pulsirajuća organizacija.Before you start planning and organizing an event (should you determine the goals that are happening). After determining the level of expected results and the budget they have available, they can access the organization. The theme of the event will be in line with the purpose because the theme is usually covered through everything related to event promotional materials, tickets, dresses, souvenirs, etc.
For some events that are organized, profit is not a necessary goal, so it is necessary to determine the target amount and therefore adjust the input costs. The most common costs are fees, rent, advertising, insurance, etc. Sources of funds are usually sponsoring or revenue. The most common revenue from the sale of tickets, and may be from the sale of goods, food and beverages (self-selling or sale of tradesmen and traders, ie percentage of sales). Event organization is team work. The top organizing team works throughout the year, the organizer gathering around a team of associates who grow closer to the date of the event, ie a pulsating organization